Get your martial arts website attracting new students organically with these 8 key performance factors.
.IN THIS EPISODE, YOU WILL LEARN:
Why George shifted from building martial arts websites
The 8 key performance areas that you need for a high converting martial arts website
Changes to mobile usability that you can’t ignore
What Google assesses on your martial arts website for a quality score
The one topic rarely considered with martial arts websites and ownership
*Need help growing your martial arts school? Learn More Here.
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The key thing is that with all that marketing that you're talking about, all that lead generation, you spending money on ads. You don't want that to be going to a website where you're losing money because people are turned off by something on your website or they didn't get the message that needs to be there to get them to buy.
GEORGE: Hey, this is George and welcome to another episode of the Martial Arts Media business podcast. Today I have a different guest on board. I'm going to say why, but we're going to be talking about websites. Websites, optimization of websites, conversions and the importance of it. So just a quick introduction, Justin Meadows from TunedWp.
JUSTIN: Thank you for having me on the podcast.
GEORGE: Awesome, you're welcome. Just before we get into what we're going to talk about today. Just a bit of content, depending on how long you've followed my podcast or martialartsmedia.com. You know that a big component of what we've always provided for the industry is websites. Websites, and how to convert your websites. Justin and I have actually been in the same coaching group for only like a good last five, six.
JUSTIN: Yes, at least.
GEORGE: I'll give a good mention to James Schramko who is from superfastbusiness.com, which is a coaching community we've been a part of. And the reason I mentioned that is because we come from the same understanding of websites – the value of owning your own assets and owning your own online properties. The component when I started providing websites for the martial arts space was, at that part in time I couldn't find somebody to do it properly. We were running Google ads and our main focus was lead generation.
The hard part was really getting the mix right of wanting web developers that understand the importance of conversions and the sales copy side and really what goes into actually making a website work – understanding the technicalities of it and throwing a website up that actually works. That got me into the business and started providing websites for the industry. I reached the point in providing that, but I just thought that it was not a business that I was going to scale moving forward. It took me from the focus of just lead generation and lead generation to doing the websites and juggling. I had an old sales boss that always used to say to me, you can't steer two light bulbs at different sides of the room at the same time.
That your focus is going to go out. It's brought me to a point where I've stopped providing websites but I didn't just want to stop providing websites because the things that we're going to talk about here today I find simply important and it's a big missing component for the most part in the martial arts industry. And I want to make sure that if I'm not going to be providing websites anymore for the industry that I can refer anyone to someone that I trust as a provider. Somebody that knows exactly what goes into building websites the right way. There are only a handful of people that really understand doing it the right way. What goes into the conversions and so forth. And that person is Justin and his team, again welcome to the call.
GEORGE: A bit of a background, just if you can give us a quick summary of who is Justin Meadows.
JUSTIN: Sure, yeah.