Archives for January 2021

108 – 4 Steps To Moving Your Martial Arts Business Into Momentum

As entrepreneurs we can be our own enemy and sometimes sabotage our own progress. Here’s how to get out of your own way and make progress in your martial arts business.

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IN THIS EPISODE:

  • How to get a clear game plan for your martial arts business
  • Hitting your marketing goals faster
  • Pushing through comfort zones
  • And more

*Need help growing your martial arts school? Learn More Here.

 

TRANSCRIPTION

If it's uncomfortable, there's got to be something behind that, right? And how do we go about fixing that? Does that mean it's something that I've got to fix internally? Or do I need to get advice or help from someone that knows how to navigate through that?

Hey, George here, hope you're well. So, do you often get in your own way trying to get to where you want to go? Let me get some context. First up, whenever we want to go into a new direction or we set some big goals, maybe you hire a coach, or you try and get help. 

So you set this big goal and you want to achieve this thing. More often, we are the ones that sort of get into our own way and resist to go into the new direction. 

So, what got me thinking of this, we've got what we call a Game Plan session. Every time we start working with new school owners, we do a Game Plan session, and it’s all about how do we set the big vision, not just the, “yep, I want those extra students, you know, that's going to get me to X”. 

But, what is the big vision that you actually had when you thought of starting this business? So, big vision, 12 month goals, and then projects and what you got to get done next week. So, it's a great session, and almost everyone that we work with, refer to this session as sort of a pivotal point – as it gives them clarity and knowing the path that they need to go to get to where they want to go. 

But, that's all good – now the session is done. And that's where the problems come up, because you've done the session, but now you actually got to do the things that are going to get you to where you want to go. 

And that means that you're going into a new territory – and new territory brings up anxiety. If you look at four stages of getting to where you want to go – first up, is acknowledging that there's a problem that needs fixing, that's the easy part. 

Well, it can and can't be – you got to obviously reflect and look at what is the actual problem. And sometimes, you know, and sometimes you don't, you know, you might just have a problem, well, “hey, we need to get more students”, you know, that's the big overall problem. 

But deeper inside, there could be other things going on – your belief system about selling, or how you feel about selling, or maybe you're getting tons of leads, but you're just struggling on the conversion part. So, there's always going to be layers to where the problem lies, and that's where coaching can really help. 

First up, there's a problem, you acknowledge that you got a problem. Now, the second part, and the third, and the fourth is not so much spoken about? Well, the second part mostly, and that is the anxiety that comes up of having to do a new thing. 

The anxiety of, “alright, well, I've acknowledged I've got a problem, but now I'm going to actually do something about it”. And so that means you got to break habits, and you got to look at things differently. And, number three, you've got to accept a new solution, a new way of doing things. And that's where a lot of discomfort comes, because, as human creatures, we want to stay in our comfort zone, we don't really as a race want to venture into the discomfort – you know, naturally we're looking for comfort. 

So, moving from anxiety to new solutions – that pushes us out of our comfort zone. And this is where I see a lot of obstacles come up, right, because you fight like hell to stay in your comfort zone. 

And now, you've got the plan, you've got the solution, but it's bringing so much anxiety that you're not showing up to the calls or you're avoiding the contact or not replying to messages, because you're busy, but you're busy on stuff that's not helping your business grow forward. You're kind of just spinning your wheels. 

And then number four is the most important. Well, you know, once you've actually accepted this new way of doing things that's going to get you to where you want to go. Now, you got to actually make it a habit, and you got to actually enforce the habit to get it going. 

So, what can you get out from that? Well, I guess we can all reflect – where are we uncomfortable? Where are we uncomfortable in our business, and what are we doing about it? 

For me, I really try and well, if it's uncomfortable, there's got to be something behind that, right? And how do we go about fixing that? Does that mean it's something that I've got to fix internally? Or do I need to get advice or help from someone that knows how to navigate through that? 

Anyway, hope that's helpful. I'll see you in the next video. Cheers.

 

Here are 3 ways we can help scale your school right now.

1. Join the Martial Arts Media™ community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

2. Join the Martial Arts Media™ Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

Podcast Sponsored by Martial Arts Media™ Partners

107 – Being The Voice Of Reason For Your Team and Students

If you’re moving in and out of lockdowns, it can be tough to keep a positive attitude. Here’s a few reminders to sidestep negativity and help you lead from the front.

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IN THIS EPISODE:

  • How to be the voice of reason in negative situations 
  • Practicing good leadership skills 
  • How to shift your energy and focus to achieve what you desire
  • And more

*Need help growing your martial arts school? Learn More Here.

 

TRANSCRIPTION

It's good to be the voice of reason and challenge people on their thoughts, especially if they're training martial arts with you. What is martial arts really about? What are we really doing here? Punching, kicking, grappling, these are all the stuff that we do, but what is it really? What do you become when you do martial arts?

Hey, it's George Fourie, hope you're well. So, I wanted to shoot this video as a bit of an inspiration/reminder, depending on where you're at. Now, fortunately for me, I'm super blessed. You know, we've got no restrictions in anything. 

But I was chatting to one of our Partner members a couple of nights ago, and they are on lockdown, at number three. And surprisingly, he was not pretty down about it or anything. But he did mention that he's facing a lot of the same cancellations and a team that has been with him a long time just saying, “Great, we'll see you when you reopen”. 

So, no motivation to train online and so forth. And look, I get it, some people are okay with it, some people aren't. Either way, no judgment as to what is right or wrong. But, at the end of the day, what I do want to chat about is just being the voice of reason. 

So, let's face it, there's so much negativity around – finding a negative conversation or a whinging conversation, or complaining, it's easy to find, right? It's really easy to tap into a negative hemisphere and just latch on to the complaining, or the next complaint, or the next thing to whinge about, really. And, as a reminder, it's good to just be the voice of reason. 

It's good to be the voice of reason and challenge people on their thoughts, especially if they're training martial arts with you. What is martial arts really about? What are we really doing here? Punching, kicking, grappling, these are all the stuff that we do, but what is it really? What do you become when you do martial arts?

I think it's a good reminder for people that get it, to kind of call them on their attitude if people are wanting to quit, want to slow down or, you know, “yeah, we'll do nothing and come back later”. Challenge them on it. 

Really, is that how you're going to handle all problems in life, is just when something comes along, you're just going to sit back and wait till it blows over, you know, and wash your hands, or you're going to face it head on, and work within the constraints in what you have.

Let's face it, if you're under lockdown, number three, there could be a number four, there could be a number five, that could never change, you can't change that. But, you can change how you handle the situation and what you do in the situation. 

And this is where your students obviously look up to your leadership, right? And look at, well, what are you doing? Are you leading from the front? Or are you burying your head in the sand with everyone else? 

And I think that could just be a reminder for everyone, because it's easy to get stuck in misery. It's easy to get stuck in how bad a situation is, versus taking the leadership role and just saying, “well, yeah, it's not great. But here's the plan. This is what we're going to do, this is how are we going to navigate through this”. 

So we're going to get through this, and before you know it, we're back on track, and everybody that was sitting on their butts watching Netflix, etc., are going to be way behind you guys who jumped in and kept on training and kept on doing the thing. 

Anyway, I hope that hit home, I hope that makes sense. Look, wherever you are – things have obviously changed a lot. You know, and depending on where you're based, maybe you face restrictions now and restrictions later. Nothing you can control, but you can control on how you lead from the front and the example you set for your students. 

Anyway, I hope that helps. Depending on when you're listening to this, have a great 2021, have a great year. Speak to you soon. Cheers. 

 

Here are 3 ways we can help scale your school right now.

1. Join the Martial Arts Media™ community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

2. Join the Martial Arts Media™ Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

Podcast Sponsored by Martial Arts Media™ Partners

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