Hi, I’m George Fourie,

founder of Martial Arts Media™

We help passionate martial arts school owners who have been let down and frustrated by overpromising marketing agencies and inexperienced coaches.

We help them by empowering them with knowledge, proven lead generation strategies and time-saving tools with the support of a global community so that they can attract all the students they need to grow and scale their clubs.

The change we want  to make is to help every school owner  simplify their marketing and attract new students on demand so that they can focus on their training, teaching while freeing up time to take care of their families.

We will know we are successful when martial arts school owners from all cultures and countries around the world use our methods, strategies and platform to build their dream martial arts business and make a global impact around the world through the power of martial arts.  

MY STORY

My life in martial arts started out very different to yours. 
But my guess is we chose the martial arts life for similar reasons. 
Here’s how it all evolved me.

Computer Servicing And
Retail Business

Started a computer servicing and retail business from my friends garage in my home country, South Africa. After finishing my studies in computer programming and systems analysis, I decided that sitting in front of a screen all day was not for me. I loved the tech, but business excited me more. I took the plunge into the mighty world of entrepreneurship. We built it from nothing but devoted door knocking. 6 months later we hit momentum and became the talk of the town! We grew and succeeded, until…

Ego Destroyed, And Up To
My Eyeballs In Debt

Y2K! Remember when all computers around the world were going to die? Of cause nothing ended, although our business surely did. We blamed it on the Y2K, but truthfully, lack of salesmanship and marketing skills is what cost us our ‘baby’. I was crushed to say the least. Early 20’s, ego destroyed, and up to my eyeballs in debt. I grew to hate computers, to the point of not even touching another computer for almost a decade. With not many opportunities around in South Africa, life looked rather grim.

Defaulting To a Sales Career

After many failed job applications, I defaulted into the one profession that I knew nothing about, sales! The one skill I lacked that was a major cause of my company’s failure. And by no means was this a chosen career. It was a question of survival. I dedicated my life to learning sales. It was confronting, intimidating, pushed every internal belief I had about ‘asking for money’. Little did I know that the values I was learning was going to shape me for years to come. Life was back on track. Learning how to sell transformed my life financially and emotionally. My confidence soared!

A Life Defining Close Call...

I hit a life defining roadblock. Out one night with friends, we were in a major car accident. I woke up in hospital, 2 days after. I’d broken my neck vertebrae’s C5 and C7, and suffered a severe hemorrhage. My moods shifted from calm to laughter, which snapped into extreme anger and rage. About 2 weeks in, a doctor came for a visit who unknowingly changed my life forever. Doing his routine check, he suddenly burst out laughing. I asked, “What’s so funny?” He said, “Anyone with your head injuries we typically don’t operate on.” “Why is that?” I asked. While dropping the clipboard onto the table he said, “Because they’re dead in 2 weeks!” My body went cold. It hit me that I’d escaped death. What if this was it? In that moment I changed. It was time to live life…

The Immigration Plan to the U.S.A.

I decided to leave South Africa and experience the world. My ticket out was getting a sales executive role onboard a famous cruise line. Off to the U.S.A. I went! Working onboard a cruise line was my exposure to a whole new world. We had staff from 64 nationalities! And living aboard a cruise ship with 3,500 new guests every week, getting to meet so many Americans from almost all the states, some who are still friends today. For 2 years I traveled from Washington D.C, to New Orleans, Los Angeles, San Diego, Alaska, Hawaii, Mexico, and most of the Carribean Islands. It was a ‘work hard, play harder’ environment.

The Life Changing News...

Midway through 2005 I got the news that I was going to be a dad for the first time. And that journey took me literally to the otherside of the world, Perth, Australia. What was supposed to be a holiday, turned into the process of permanent immigration. But with visa complications, I wasn’t able to work in Australia for a full year. My son was born, I was over the moon as a first time parent, and I committed my life to being a great dad. With a whole new life, my priorities started to shift, and almost exactly 10 years later, decided to buy a new laptop…

$300 From Calling It Quits...

While working as a sales executive, I started searching online, looking for ways to make money and build an online business (way before the likes of Facebook). Almost everything I found was network marketing, or some kind of ‘complete surveys for cash’ and other home based business opportunities. Then I stumbled upon a book that changed the course of my life. It was Perry Marshall’s ‘Definitive Guide to Google Adwords’. It was about driving website traffic through pay per click marketing Google. Not having a coach or community I can bounce ideas off, I jumped into the deep end. I purchased a few business opportunities and became an affiliate for a few products which I could advertise on Google. I struggled for months, losing money every day. But I just kept going. I recall scraping together my last $300. When this was spent, I was done. No more of this online entrepreneurial trial and error. Enough is enough. But then…

The Best $37 Ever Earned!

I remember being down to $32. Then, I received the best email notification that I ever received. It was my first online sale, $37! That was the best $37 I have ever earned in my entire life. Me, sitting at home in Australia, got paid 37 US Dollars, from someone I had never met. Wow! Maybe this is not a big deal now with all the tools we have accessible, but back then, it was a BIG deal. The next day, another sale, $37! To me, this was the breakthrough that I needed. I had learned the power of internet arbitrage. The simple maths of spending $1 to make $4. I was now a part-time online marketing entrepreneur. Life would never be the same after this revelation of knowledge.

Happy Clients, Making Money, But Passion Is Deteriorating...

With my income not quite enough yet to provide for my family, I continue my career as a sales executive. Clients are happy, I’m making money, but I’m losing my passion, fast. I’m also starting to question the ethics of the industry I’m working for. What’s the line between manipulation and being ethical. The only thing that’s keeping me going at the office is the notification bell on my phone with yet another PayPal payment receipt stating, ‘notification of payment received’. As my home business starts to grow, I start planning my departure from my sales job.

The Plan B That Stole My Sleep But Kept The Dream Alive...

I take the leap into full time entrepreneurship. I’m building and learning the online business, I’m obsessed. Money is rolling in, but it’s much slower than anticipated. I’m selling products, but I’m yet to find my passion. Something I can truly stand for and get behind. And I’m barely making ends meet. To subsidise my income, I take on a part-time job that I’d never admit to in public – delivering milk in office buildings during the night. I figured, I only need to give up half my sleep, then I can continue building my dream business during the day.

My 1st Introduction To Martial Arts...

I enrolled my son into martial arts. I have never trained martial arts as a kid, but was always fascinated by it. Dedicating myself to be the best dad I can be, I figured this would be the best activity to set a 5 year old boy up with the right foundations of discipline and confidence for life. I have to admit, at first I was more excited about it than he was! We spent many hours at the dojo and never missed a class. I was so impressed by how well the instructors were educating my son, I thought I’d share a few marketing ideas with them. Tactics that worked well for me with Google, content, and selling online products, and thought it might work for a brick and mortar business as well. One thing led to another and I started helping them grow their physical business with online strategies.

My Martial Arts Journey Begins...

While helping the school with online marketing, one of the instructors asked me, ‘Why don’t you train martial arts?’ Honestly, I just didn’t see myself doing it. Watching how active the kids were, I couldn’t see my old rugby body coping with it. I had every excuse in the book, ‘too old, not fit enough, no time, etc’. But then I decided to take a class. Without sounding like a cliche, first class I was hooked! For me, this was personal development in the physical form. My energy increased, and for this first time in a long time, I was inspired – mind, body and soul.

Explored The Routes Of Muay Thai In Thailand...

With what felt like a late start to my life in martial arts, I wanted to learn from as many sources as I could. I traveled to Thailand with my son to learn more about Muay Thai and train with the pro’s. Needless to say I was further humbled by how little I knew and how much I was going to learn on this martial arts journey.

It was time to burn the bridges! This was the life I always wanted

Almost 3 years on, while the school was getting great, consistent results from the help of my marketing and coaching, and training martial arts was now almost a daily occurrence, martial arts had completely taken over my life. I had some life defining choices to make. Perhaps a similar situation that you faced, when you decided to open a martial arts school or start instructing? It was time to burn the bridges! This was the life I always wanted – a life lived with passion, meaning, and driven by purpose. If I could help more martial arts schools impact lives the way martial arts had impacted mine, that would be my small contribution to making a difference in this world. I started reaching out to more schools to see who else I could help.

No more headshots! It's time for BJJ...

After a conversation with my neurologist, checking up on my prior head injury, I was advised that being punched in the head was clearly NOT a good idea. As only a martial artist would know, this was not good news. I continued to train Karate and Muay Thai, although when it came to sparring, I let my sparring partners know to not punch me in the head. This became both weird and unmanageable very fast. It felt like a half-hearted effort. I decided to change styles and started training Brazilian Jiu Jitsu.

MartialArtsMedia.com was born!

4 Years into working with martial arts school owners, we become official. I bought the premium domain name, MartialArtsMedia.com, and Martial Arts Media™ was born.

Stepping Out Of My Comfort Zone..

I decided to step it up and participate in my first BJJ tournament. I remember driving to the venue, realizing this was actually going to happen. Had a quick trip down memory lane, acknowledging how far I’ve come, with some gratitude for being here. And feeling that pressure of nerves combined with uncertainty and excitement was a profound experience for me. In case you’re wondering, I came third… in a 3 man division! 🙂

The Martial Arts Marketing Plan...

Released our first free downloadable resource for martial arts school owners, The Martial Arts Marketing Plan. This challenged all conventional wisdom about how to go about attracting new students online. It’s still the foundational approach we take to ‘own your online assets’. I still today get emails requesting a copy of this PDF Infographic.

The start of the Martial Arts Media™ Business Podcast...

On my quest to learn as much as possible about martial arts business and helping school owners, I launched The Martial Arts Media™ Business Podcast. This is still one of my favorite things to do, having great conversations with great people, and learning while doing so. Besides the interviews, I also share my own insights from results we get for our clients.

Packaging My Knowledge For The Martial Arts Industry...

Created version 1.0 of the Martial Arts Media™ Academy course. An 8 week program which was essentially a brain dump of everything I knew about digital marketing at the time. How to set up your website for better conversions, signing up students via email, how to create blogs and video content, how to run Facebook and Google ads, and more.

First Time On Stage Speaking At A Martial Arts Business Event...

Spoke at my first industry event, Fred Depalma’s The MAIN Event in Sydney, Australia. Was great to my get ideas on stage, and meet (in the flesh for the first time) many of my clients and podcast listeners from around Australia.

Received My Brazilian Jiu Jitsu Blue Belt

November 26 I received my blue belt in Brazilian Jiu Jitsu. Perhaps a small victory for many, for me it felt like my first worthy achievement in martial arts. The journey continues…

First International Speech In San Diego, U.S.A.

Flew to the U.S.A. to speak at Fred De Palma's The MAIN Event in San Diego. Was great to be back and this time on new terms. Speaking to school owners from the U.S.A. was a great proof of concept how our marketing strategies and frameworks work no matter which part of the globe you are.

Getting Better Results For Our Clients...

Created our now flagship program, called Partners, where we become ‘Partners in Purpose’. This is our global community of school owners where we help you generate more income, create more impact through martial arts, and live the lifestyle you choose. We help with attracting the right students, increasing sign ups, and retaining more members, all through the power of online media.

Hosting And Attending Events

A busy mix of speaking and attending events, while creating dozens of tools and products to help our martial arts business Partner members get results faster.

Hosted the Martial Arts Media™ Intensive...

Went on tour to host the first ever Martial Arts Media™ Intensive event in Melbourne, Brisbane and Sydney. A huge success that all attendees got great value from. Great to meetup with old friends, meet some of our existing members face to face for the first time, and welcome new members to the group.

Speaking at The MPOWER Summit on the Gold Coast...

Spoke at the MPOWER Summit on the Gold Coast. Epic event with martial arts school owners and coaches from around the world.

The World Changed...

When uncertainty struck the world and the martial arts industry faced lockdowns and restrictions, I cancelled other engagements and focused on releasing the Martial Arts Pivot Plan. Being an online business, I wanted to share the opportunity for school owners with a front to back tutorial on how to run your martial arts school online, while still strengthening the community, even without being present in a physical location. This course was well received and accessed by 1,000’s of school owners.

A Huge Milestone For The Martial Arts Media™ Business Podcast...

We did it! 100 Martial Arts Media™ Business Podcast episodes. A huge milestone and contribution to the martial arts industry. More than 30 hours of interviews with martial arts experts, top school owners, coaches from around the globe and actionable marketing tips in between.

Our Mission Of Making a Global Impact...

We aligned our mission of helping school owners around the globe with a goal of giving back and doing business for good: To Empower 10,000 martial arts schools owners to inspire 1m students through teaching martial arts, and help us impact 10 million more.

Our Partner Members Breaking All Records...

In the wake of the pandemic, we needed to shift the energy back into momentum and growth. We launched our first 6 week cycle and challenge for our Partner members, something that’s now becomes a bi-monthly occurrence. With our new integrated goal achievement members dashboard and friendly competition within the community, our top 3 participants had revenue increase from 43 – 68%!

I received my Brazilian Jiu Jitsu Purple Belt!

Was honored to receive my Brazilian Jiu Jitsu purple belt. The martial arts journey continues.

Simplify Your Marketing To Become The ‘go To’ Martial Arts School You Always Wanted

Increase Income, Amplify Impact, Embrace Lifestyle

$7 Irresistible Offer

Everything you need to create the perfect martial arts paid trial offer (so students actually join). Just $7!

Case Study

3 Wildly effective strategies I discovered ‘behind the scenes' of 4,705+ martial arts paid trial student sign ups.

Courses

Martial arts business courses from experts helping you Attract students, Increase sign ups, and Retain more members.

Hakan Manav

Australian Martial Arts Academy

Fred De Palma

Depalmas Karate

Brett Fenton

Red Dragon Martial Arts

Play Video

Jesse Bernal

Colorado Martial Arts Academy

Phil Cassidy

Infinity Martial Arts

Cheyne McMahon

Australian Karate Academy

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Use of Cookies

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Email Information

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How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

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You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

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The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

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For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

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All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

General Website Terms and Conditions of Use

We have taken every effort to design our Web site to be useful, informative, helpful, honest and fun.  Hopefully we’ve accomplished that — and would ask that you let us know if you’d like to see improvements or changes that would make it even easier for you to find the information you need and want.

All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to look them over because by using our site you automatically agree to them. Naturally, if you don’t agree, please do not use the site. We reserve the right to make any modifications that we deem necessary at any time. Please continue to check these terms to see what those changes may be! Your continued use of the MartialArtsMedia.com Web site means that you accept those changes.

THANKS AGAIN FOR VISITING!

Restrictions on Use of Our Online Materials

All Online Materials on the MartialArtsMedia.com site are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and all other intellectual property are protected by US and/or International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of MartialArtsMedia.com or of other owners used with their permission. You, the visitor, may download Online Materials for non-commercial, personal use only provided you 1) retain all copyright, trademark and propriety notices, 2) you make no modifications to the materials, 3) you do not use the materials in a manner that suggests an association with any of our products, services, events or brands, and 4) you do not download quantities of materials to a database, server, or personal computer for reuse for commercial purposes. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute Online Materials in any way or for any other purpose unless you get our written permission first. Neither may you add, delete, distort or misrepresent any content on the MartialArtsMedia.com site. Any attempts to modify any Online Material, or to defeat or circumvent our security features is prohibited.

Everything you download, any software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, is considered licensed to you by MartialArtsMedia.com or third-party licensors for your personal, non-commercial home use only. We do not transfer title of the software to you. That means that we retain full and complete title to the software and to all of the associated intellectual-property rights. You’re not allowed to redistribute or sell the material or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use.

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All remarks, suggestions, ideas, graphics, comments, or other information that you send to MartialArtsMedia.com through our site (other than information we promise to protect under our privacy policy becomes and remains our property, even if this agreement is later terminated.

That means that we don’t have to treat any such submission as confidential. You can’t sue us for using ideas you submit. If we use them, or anything like them, we don’t have to pay you or anyone else for them. We will have the exclusive ownership of all present and future rights to submissions of any kind. We can use them for any purpose we deem appropriate to our MartialArtsMedia.com mission, without compensating you or anyone else for them.

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Limitation of Liability

MartialArtsMedia.com WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ANY OF ITS SITE.

THESE INCLUDE (BUT ARE NOT LIMITED TO) DAMAGES OR INJURY CAUSED BY ANY:

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WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

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