Archives for April 2019

76 – Practical Tips On How To Grow Your Martial Arts School

Robbie Castellano from IMC Australia shares practical tips on how to grow your martial arts school.

IN THIS EPISODE, YOU WILL LEARN:

  • How creating a 5-year plan grew Robbie Castellano’s school from 135 to 500 students
  • How local and international martial arts tournaments improve their student retention
  • The ultimate test for turning over your school
  • The importance of having an effective leadership program
  • How finding a strategic school location completes half of your marketing
  • And more

*Need help growing your martial arts school? Learn More Here.

Download the PDF transcription

TRANSCRIPTION

GEORGE: G'day, this is George Fourie and welcome to another Martial Arts Media business podcast. I have today with me Robbie Castellano who is actually a returning guest. We won't get into the details why. He'll probably be a returning guest again, but this is the first actual official podcast we're doing together. So, welcome to the show Robbie.

ROBBIE: Thanks George. Glad to be here.

GEORGE: Awesome. So, just a bit of introduction. So, Robbie's based in Sydney. They run IMC Australia. And also looking at the website now, I'm seeing number one rated martial arts center in Australia as rated by ISKA. So, yeah, we're going to have a bit of a chat and hear what Robbie's up to. So, welcome to the show Robbie.

ROBBIE: Thank you George.

GEORGE: Cool. So, just give us a couple of minutes intro, just your background, what you've got going on, etc.

ROBBIE: Yeah. So, basically started as a kid. Went to a local karate school which is in Western Sydney. Started at the age of four, five. Trained up until I was a teenager and then started working part time for my instructor, teaching. Always loved teaching. So, it was always good to teach the kids and then eventually teaching adults. And then got to my twenties and decided I wanted to go and see the world, so I went traveling around the world for about seven years and I still came back home every now and then to teach a little bit, travel again before eventually settling and managing the school for my instructor and then eventually buying it out 100%.

GEORGE: Excellent. So, in the travels, were you actually instructing as well?

ROBBIE: Na, not really. I was always training, like I was in Thailand and Belarus and England and Colombia. I eventually stayed in Colombia for a few years where I eventually met my wife, but it was always just training, it's hard to teach in a different language.

GEORGE: Got you. I've always wondered if that's an opportunity for young kids if they are learning martial arts and they can instruct if there's an opportunity for them to actually travel abroad and just plug into different schools and instruct for a while.

ROBBIE: Yeah. I'm sure there would be, but I didn't do it, no.

GEORGE: Okay. So, from teaching to owning the school, how did that journey evolve?

ROBBIE: Yeah. So, basically I was in Thailand to do a bit of training with my wife and my instructor had a … he gave me a call saying that he's had a few problems with his current manager and basically asked me if I want to take the reins and manage the school for him. So, I did. I got on the first plane back and started managing the school. We sat down and had a chat, worked out a five year plan. So, I would manage it for five years and then eventually buying it out which I now own. Yeah. So, when we took over, it was up to about 135 students when I managed it and we built it up to about 500 mark now. So, it's going well.

GEORGE: Got you. So, how do you feel that helped, as in having that five year plan and having a good structure and sort of knowing, alright, this is where you're going and I guess, maybe easier to make the purchase as well, sort of.

ROBBIE: That's it. I'm pretty fortunate that I had an instructor, Paul Zadro, as a good mentor. He already did all the hard work of going to the conferences overseas and learning the dos and don'ts. So, we basically sat down and it was like an apprenticeship. The five year plan was to learn the ropes, how to run the floor, run the business side and yeah, to help me eventually to buy it out. So, without that five year plan, I probably wouldn't have been able to do it. So, we've designed that now in our whole IMC organization for the rest of the generation to come through and do the same thing.

GEORGE: Okay, fantastic. So, how does that look then? So, you've got the sort of five year structure where you know how to groom and educate and train people to take over location. How does that look? Do you … are you looking for that within instructors who can take that role or are you looking at that as more sort of an expansion type …

ROBBIE: Yeah. Look, a bit of both. We've got our leadership program and those youngsters that want to come through to eventually open up their own school, we tell them, this is what you have to do. They've got to go through all the reins of being an instructor and then floor manager, program director and then a school manager and then and then the system is to buy out, if they want. We pay our managers fairly highly. So, if they’re happy to just keep their wage and that's fine. If they want to go bigger and more responsibility, we've got a plan to buy it out as well, for them to buy it out.

GEORGE: Got you. How many instructors have taken up that role, taken that path?

ROBBIE: Yeah. At the moment, myself has done it. We've got another instructor Mitchel who runs the IMC Wetherill park school. He's doing it at the moment. He's on the five year journey. We're about to open up another school in the West of Sydney, a young girl and she's going to start the five year journey as well.

GEORGE: On the five year mark, so, does that take 100% ownership or do you still sort of run under a type of franchise model or?

ROBBIE: Yeah. Look, the deal that I had was, I'll take over 100%. Okay? That was always the plan. My instructor always wanted that for me. I've been with him since I was a kid. So, he helped me out. I would want the same for my juniors that have been with me forever too. So, yeah, I was to buy it out 100%. It was still under the IMC organization, but our schools are separately owned.

GEORGE: Got you. Okay. So, when it comes to … so, you have … you mentioned how many locations again?

ROBBIE: We now have four.

GEORGE: Four locations, all Sydney based?

ROBBIE: All Sydney based, yep.

GEORGE: All Sydney based. Okay. So, when it comes to things like marketing and the bigger picture, how do you guys go about that? Is that a team effort or do you still operate individually?

ROBBIE: Yeah definitely. Look, we're big on our organization with team effort. Be individually owned but we all work together. So, every Monday we'll come in, do a team meeting and we all throw out all our different ideas, marketing strategies, statistics, everything, and I think it's … it works in our favor because we've got a lot more heads together, create different ideas and to grow our schools all together. We swap and change instructors sometimes too. I'll send one of my junior instructors over to a different school for a week so they can pick up some new stuff and vice versa.

GEORGE: Yeah, that's super powerful. So, you almost have this whole mastermind group within your own organization and everybody can come from different angles and different perspectives.

ROBBIE: That's right. 100%. Yep. 100%.

GEORGE: So, how do you then take those … let's say, if we had to walk through it, you guys have your Monday meeting, somebody comes up with an idea, then what sort of a process of rolling it out within the schools? Would you trial something first at one school or would you just roll it out and run with it and access the results after?

ROBBIE: Yep. Look, every Monday we'll come through statistics, that's usually the first thing on the agenda, where we've lost, where we've gained and then we'll do our marketing for the month, what we're doing and then we always close the meeting with an idea. If someone's got an idea, we'll get that person to try it in their school, see how it goes and if it's successful, then we'll try it in the other schools. If it fails, then the other schools don't do it obviously.

GEORGE: Got you. So, can you say a bit more just about sort of that structure of that Monday meeting? So, you mentioned you've got statistics, you talk marketing, etc, is there anything else that you cover within moving the organization forward?

ROBBIE: So, we always talk about what we're doing that month. So, whether it's a life skill project or something like that, gradings or if we're doing seminars, how to organize that. But pretty basic standard meeting. Nothing too drastic. But it works. Everyone turns up and everyone is on the same page. That's important. If one ball drops, then the rest will crumble in the end. So, it's important to keep it all together.

GEORGE: Got you. Okay. So, let's talk a bit more about … so, you're based in Liverpool right?

ROBBIE: Yes. Western Sydney. Yep.

GEORGE: Western Sydney, got you. I believe that now that we're talking about it, Paul Zadro, I did see him on the news taking on the political role. Is that right?

ROBBIE: Yeah. I think he's got to that stage in his life where he needs another challenge. He's a very successful man, so I think he wanted that next challenge. So, he worked for the local Liverpool seat. Unfortunately he didn't win, but I'm sure he had a good experience. He made a lot of contacts as well. It was actually good for us to watch it so it all works.

GEORGE: Got you. Actually, I did another podcast interview yesterday with Jim Morrison in Canada and he was mentioning their 15th birthday this year and the mayor’s coming along. I was like, hang on, you can't let that story just rest. How do you get the mayor to attend your birthday?

He said, no, okay, they actually train together, but it was interesting that he mentioned how much community evolvement that creates, because of having the … obviously having the mayor and the kids train there, but just getting really involved with projects that they do with kids with autism and sort of being on the forefront. Would that open different avenues for you within the martial arts school with having Paul in that position?

ROBBIE: Oh yeah, for sure. Look, it's just another way to get your name out there. You know what I mean? We had the New South Wales Sports Minister come to our school with this campaign and he came to see what we do in school, how do kids train. We did a couple of demonstrations for him and that goes all over social media as well. So, it's just another avenue of marketing and getting your brand out there again. So, yeah, it definitely helps.

GEORGE: Got you. Okay. So, let's talk about Liverpool. So, we were just chatting about it earlier just … IMC Australia number one rated martial arts center as rated by ISKA. So, what's a big focus for you? Is it just … I guess let's start from the beginning. What styles do you teach?

ROBBIE: Yeah. So, basically we're a multi-style school. We teach karate, kickboxing, MMA, jiu jitsu. Our main clientele is kid's karate. Probably makes up 70% of our school. MMA, jiu jitsu is just sort of an extra thing for people to come and kickboxing program is pretty big as well, but our basic main focus is kid's karate.

GEORGE: Got you. And then the competition component with that is?

ROBBIE: Yeah. ISKA a good organization that has multi-styles, so you can do from kickboxing to middle ninjas, five year old kids competing. So, we always start on the ISKA circuit. It's probably the biggest in Australia as well, covering all the different states and we've always had a strong tournament team going into these martial arts tournaments and most of the years, we always rate number one. That helps our students with retention as well. Sometimes kids get bored in their normal training, so they want an extra bit of push, so they join the tournament team and they'll compete.

GEORGE: Got you. Okay. So, is that tournaments and things happening locally? Do you give students the opportunity to travel abroad?

ROBBIE: Yeah, pretty much. There's always a tournament nearly every month. Some are in Sydney, some are in the country. There's tournaments in Queensland, Melbourne, even in Perth where you are. I think Graham MacDonald runs the ISKA in WA. Every couple of years we take a team over to the US Open, compete over there. Last year we actually went to Jamaica for ISKA World Championships there which was awesome. I love traveling and when martial arts and traveling come together, I'm very happy with my life. Any opportunity to go overseas and take a team, we're onto it.

GEORGE: So, how did that help the team? When they go to a place like Jamaica. I spent a lot of time in Jamaica when I was in my young travel days when I was working on cruise ships. Crazy place, but it was always good fun. Just beautiful beaches and friendly people. So, when a team goes and they travel to a place like that, how does … what's the effect on just the culture and the team when they get back?

ROBBIE: Yeah. Well, you know yourself. If you're traveling and you go overseas, it's a whole new experience, you know what I mean? They get to see people from different countries, different styles, different ways of life. So, any type of traveling is good for anybody. You always come back a different person and I think it brings a team together as well. You spend a couple of weeks with somebody overseas on those tours, and it brings back a closer relationship too. So, it always works well. There's never a negative experience on these trips.

GEORGE: Got you. So, where are you guys headed as a … and you personally, you're part of the IMC group, what's the path forward for you?

ROBBIE: Yeah. So, look, we've designed our leadership program to keep growing. All that school was of course anyone's goal is to also keep growing. My personal goal is to open up another school which we're in the frame of doing hopefully this year and then, yeah, just keep going. Do as much as possible and the sky's the limit.

GEORGE: You mentioned your wife trains as well. So, is it just you in the business? Is it family business or?

ROBBIE: Yeah. It's just me and my wife. She mainly does all the admin for the school which I'm pretty lucky because that's what she studied in university. So, it all planned out and worked together. She stays at home, I pretty much run the school. I've got my manager of the school, so I don't have to always be there. I try to have at least a couple of days off in the week to spend with my family, but it's all about the system. You've got to design those systems, then you've got to stick to them and make sure they work. As soon as one of those systems kicks out, it all falls apart. So, I think it's so important that you have those right and stick to it.

GEORGE: I'd love to ask you about that. So, you're mentioning, obviously you're preparing to go for a second school, so yes, your systems have to be in place and you mentioned, okay, you've got your wife involved, but you mentioned she doesn't really come to the dojos, just working at home.

ROBBIE: Behind the scenes, yep. She's not behind the scenes.

GEORGE: You've got family, you've got kids, right?

ROBBIE: Yeah, I've got two little kids, five and two. My son who's five, he trains and he's one of those karate kids that pretty much lives at the school and he loves it. So, I'm very grateful for.

GEORGE: So, how do you manage this and moving forward? So, you mentioned you're really clear about your systems and then your family time. So, how do you create that balance and especially knowing that you've got the new location coming as well?

ROBBIE: Yeah. Well, it all comes down to the right person, right? If you can open up another school, you wouldn't do it unless you had someone that you believe in that could do it. So, that's where our leadership program comes into place. So, we have a person now that's ready to step up, she's pretty much been managing my school for the last couple of years. I sort of stood back a bit to see how she runs it all by herself and she's proven that she can do it easily. So, we sat her down and asked her if she wants to move forward and open up another school and run that one and she agreed. So, she's in the process now of training somebody to replace her which is awesome. All about the systems.

GEORGE: So, let's say you're starting the systems, what are the core systems that you have to have in place before you feel that you're ready to open that extra location?

ROBBIE: I think, well, my instructor always told me as a test, if you go on holidays for a month and your school grows by that person that you've left in charge, then they're capable of running the school on their own. If it fails and you lose students while you're away, then maybe that person isn't. So, that's one little test we do. We make sure everyone's trained up.

Okay. So, we've got our leadership program like I said and we have different levels in that leadership program and if someone isn't up to standard in a certain area, we make sure that they need more training. We do our staff training once every couple of months, a big staff training or we make sure everyone's up to speed because there's always new casuals and new leadership members. We just make sure our standard's high and up to date.

GEORGE: And sort of the core system? Like the system of systems that the … the one thing that kind of steers everything and puts everything in place, what would you say that is?

ROBBIE: Yeah. Look, it's pretty straight forward like every other school. You know what I mean? There's so much information out there now. You can go on Facebook and see a whole lot of stuff even for free. It's funny because, like I go to the ISKA tournaments and I speak to so many school owners that are trying to do martial arts full time and I tell them all the different stuff, they like to go to an EFC conference for example.

I tell them they should go if they want to grow. And then they don't do it. You know what I mean? It's simple stuff that you can follow and they just don't do it and then they wonder why they don't grow. You know what I mean? So, yeah, just all the basic normal stuff that's out there. Follow the system that everyone has created. There's plenty of information out there.

GEORGE: Okay, cool. So, Robbie, you're well established, you guys have got … you tick all the boxes, you've got the systems, you've done your ten thousand hours and beyond in business. So, if you had to break it down, what advice would you give to someone going from zero to a hundred, a hundred to two hundred, two hundred to three hundred students, etc?

ROBBIE: Yeah. Look, first of all, if I was … first thing I'd do is find the right location. All our schools and even our future schools, we open up on a main road. So, that's half of our marketing already done for us. You can try to beat the rent and get something a little bit cheaper in the back alleys, but you're going to pay more in marketing. So, all our schools must be on a main road. So, that's one thing I'd be looking at. The next thing is, is I'll be trying to find the first person that walks into my dojo with leadership skills and I'd be starting to train that person to help and eventually put them on staff. That would be my first things.

GEORGE: So, location, super important, and then really identifying that leader from the get go. Anything else from that point?

ROBBIE: From there, if I started to grow my school, the next thing I would a hundred percent put in would be a leadership program, whether it's kids or teenagers, because that's going to be your core of your school of who can run your school for you while you can concentrate on other things to grow. So, I'll be a hundred per cent be all for leadership programs straight away.

GEORGE: That's gold right there. Good location, half your marketing's done, find your right leader and start focusing on the team building.

ROBBIE: Straight away. Yep.

GEORGE: Anything else you would add to that?

ROBBIE: From there, the school would grow because you would've trained your staff to how you want it, to follow the systems, I'll probably sign up with, if I didn't have an organization like I do, I'd probably sign up with … I mean, there's plenty of companies out there that help you, I'd kind of like to stick with the Aussie groups. I'd be signing up for that straight away as well because that's going to help you grow your school. These guys have got it all in place for you.

That's what I keep saying to these guys that I was talking about. It's already done for them. They've just got to sign up and follow it. They don't do that. That's why they don't grow. So, if you're serious about going to school, find a good mentor that's done it before and follow the system. It's not rocket science.

GEORGE: Do the work, right? Okay, awesome. So, one or two more questions. You mentioned your location in Liverpool, right? So, you're on a main road. It's also probably, on a wild guess, reckon that Liverpool has the most martial arts schools per square meter in the whole of Australia. So, what's your take on that, on the competition?

ROBBIE: It's true, there's so many martial arts schools right where I am in … I remember telling my instructor about it when he offered me the job. I said, oh, but there's so many schools around here, how are we going to compete? He pretty much said if you do the things that I tell you to do, you'll be the biggest and you won't worry about them. That's what we did and now we are the biggest. I've got a school that's 200 meters down the road from me and he's still successful. He's got I think about 400 students and I've got 500 students. It doesn't matter.

Would I be bigger? Probably. I probably wouldn't be able to fit everyone in if he wasn't there, but it doesn't affect this really any way. As long as you keep your school professional and provide a good service, people always come. Know what I mean? So, it hasn't bothered us, no.

GEORGE: Thanks for being … I'm going to ask one question and I've been contemplating whether I should ask this question, but I think it's worth talking about it, because it's a … I've got my take on this word and question and a lot of people do. I'm going to keep my appointment back, my appointment, my opinion for now and I'm going to ask this question on a few podcasts and see how it goes. So, here it is. McDojo. The word McDojo. What does that mean to you?

ROBBIE: What is a McDojo? What even is a McDojo? I've heard the concept before. People say if you're big and you're charging quite high fees that you're a McDojo, I reckon it's all crap to be honest. Okay? Because, I mean our standard hasn't dropped and I challenge anyone who hasn't got a big score or has a smaller score and think that their standard is higher, then bring that student in, and see if they can keep some of our students. I'll bet you they can't.

So, just because we're large and we charge a higher fee, doesn't mean our standards drop. If anything, I think our standards rise because if we don't provide a good service and keep a higher standard, then they'll leave and they can go down to the road to the $10 a week school, that's fine. So, I think it's a load of crap to be honest.

GEORGE: Love it. Awesome. Robbie, it's been great having you on. Where can people go to connect with you or find more about you?

ROBBIE: Yeah, you can see our website, www.prestonskarate.com.au or you can add me on Facebook at Robbie Castellano. You should find me on friends of all the high profile martial arts in the country. So, yeah, add me, I'll be happy to help you if you have any questions.

GEORGE: Fantastic. Thanks a lot Robbie.

ROBBIE: Thanks George, really appreciate it mate. You're a legend and it's awesome what you're doing, I love it.

Awesome. Thanks for listening. If you want to connect with other top, smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.

It's a private Facebook group and in there I share a lot of extra videos and downloads and worksheets. Things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it's called the Martial Arts Media Community and an easy way to access it is if you just go to the domain name martialartsmedia.group. So martialartsmedia.group. G-r-o-u-p. There's not dot or anything. Martialartsmedia.group. Then we'll take you straight there. Request to join and I will accept your invitation.

Thanks. I'll speak to you on the next episode. Cheers. 

Here are 4 ways we can help scale your school right now.

1. *NEW** – Premium Martial Arts Websites with Easy Pay Plans.

If your website is not delivering new leads consistently, doesn't represent your true value or you simply need to make a change. Click here for details and a demo.

2. Join the Martial Arts Media community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

3. Join the Martial Arts Media Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

4. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

75 – Growing Your School With Video & Teaching Martial Arts For Special Needs (From A Wheelchair)

Jim Morrison talks about contributing to the community, creating content & teaching martial arts to kids with autism and special needs.

.

IN THIS EPISODE, YOU WILL LEARN:

  • The surprising benefits of giving back to your community
  • How Jim Morrison teaches Taekwondo in a wheelchair to students with special needs
  • The importance of being genuine about your martial arts business
  • How to communicate effectively to your target ‘avatar’
  • Useful techniques in creating awesome martial arts videos
  • And more

*Need help growing your martial arts school? Learn More Here.

Download the PDF transcription

TRANSCRIPTION

You know, just like martial arts, we all start as white belts, right. Every single one of us, the greatest martial artists to ever walk the Earth, started on their first day and they sucked. And you know, we have to really embrace the suck, right, that's what it is. We know how hard martial arts are, right, if you can't embrace the suck, then you're never going anywhere from there.

GEORGE: Good day, this is George Fourie, and welcome to another Martial Arts Media Business Podcast episode. So today I'm speaking with Jim Morrison, all the way from Barrie, Ontario. How are you doing, Jim?

JIM: Awesome, how are you?

GEORGE: Very good, very good. Great to speak with you. This is the first time we've just been chatting before the show, and Jim's been going for about 15 years in his martial arts school, Champs Academy. And yeah, we're just going to have a conversation and add some value for you as the school owner. So let's jump in.

JIM: Awesome.

GEORGE: First up, Jim, just to … just give us a couple of minutes, who you are, what type of styles you teach, all the rest.

JIM: Awesome. We're a martial arts academy that primarily focuses on Taekwondo and Brazilian Jiu Jitsu. We've had our studio in place here in Barrie for about 15 years. Before that I was in the martial arts industry teaching for my instructor for many, many years. I think since I was 17, I was teaching. And then I started martial arts when I was about eight years old, so it's a long time ago.

And yeah, we've grown and grown. We started as a small school out of a community center that expanded to a small unit and then that unit grew, and now we're in a 10000 square foot space, yeah, and we're looking to open another two schools in the next two years, so yeah. We're programmed for growth.

GEORGE: Awesome, so 15 years, break that down a bit. So you got started with the same business that you've got now, 15 years ago?

JIM: Yes. So we've been, Champs Academy has been in business for 15 years, this is our 15 year anniversary, so we're actually going to have a big anniversary party this year, mayor's coming and everything so it should be really fun. But we started 15 years ago, it was a small school, we were just teaching out of a community center.

I always had aspirations to make this a full time career, at the time I was working construction during the day, and teaching at night. But you know it was always a big thing for me to be able to make the plunge, and make myself a career martial artist.

And it was just, I'm a growth minded person, and over the years the industry's changed a lot, but I've been able to try and stay on top of all the growth and all the changes over the years. And yeah, I think we've done a good job of staying on top of the pulse of our community, and it's helped us kind of grow.

GEORGE: Hang on, you're not going to let that off so quickly. You've got your 15th birthday party, but the mayor is coming. How did you do that?

JIM: So actually, the mayor is, his family's training with us now, too, but before that we'd also made contact because what we do in our community, we do a lot of outreach stuff in our community. I think that's really important, because if you want to be the go-to location in your area, you need to make sure that you're present in everything you can possibly be in your community.

So we do a lot of work in the schools, we offer free bully prevention courses that we go into schools and teach. We go in and do self defense courses, stranger danger courses, things like that. We do Cub Scout groups, anything like that we do big group areas.

We also work with a lot of special needs in our community. So the word of our club gets out in so many different avenues, even outside our own marketing. We're so well known in the community by now that when I approach the mayor, the mayor's office knows who we are, so it's easier for us to get our foot in the door and put our name on his schedule, right?

So that's something we've always tried to work at is that easy way to start our marketing, to start to open up to the community, and give back, and it's something that gives you back in return. So it's helped us a lot.

GEORGE: That's fantastic. So you got … so you used that a lot as in a … I mean you probably can't use it as in the front of your marketing that you're taking the mayor along, can you?

JIM: Of course, you have to be respectful of the fact that he's going to fit in a job, and you're not the only thing he's dealing with every day. But I think whether it's the mayor, or we've got in contact with our local politicians in many different levels, and the big thing we try to do is be respectful of them, but we also encourage them to be part of what we do.

Even on small ways, whether it's sometimes we teach an autism group. And for example, autism in Ontario right now is, there's an issue with funding and things like that. So there's an opportunity there for us to a part of that, a voice in that community, because we work with a lot of autism groups, and that means we're on the page of the news as well.

So it helps both ways, obviously we're genuine about getting back to our community and helping these different groups, but at the same time, I'd be lying if I say it didn't help us in some way, because it does give us a voice outside of our club.

GEORGE: Yeah, it's such an underrated marketing strategy to just actually care and give, and if you do that, you can actually be surprised what comes your way. Instead of just thinking about, how do we get? How do you give, and things start to shape up for you.

JIM: Yeah, I think the ethics of what we teach, we always know that giving back is a part of that. We've all been taught that since day one in martial arts, but somewhere along the way when we start a business, we kind of want to put those ethics on a shelf or those ideas on a shelf. And I think if we explore them a little more, I think really there's a lot of benefit for our own club from giving back to our community, and doing anything we can, because it spreads the word of what we do.

And if that's the message of what we do, well, people connect with that. That's a passion that people connect with. And in this day and age, when people are inundated with marketing, and advertising, and flyers and media and commercials on TV, they have choices that they never had before, and when they hear somebody who's genuine and passionate about what they teach, and they see that they're somebody that cares about their community, I think that speaks volumes for what the product we sell is, and that's helping people get that message, too, right.

So I think we want to always expand in that general direction. It keeps in touch with my family's ethics, but as well as what I teach in the martial arts club.

GEORGE: Yeah, for sure. I'd like to talk a little more on that. I mean I work with a group of martial arts school owners called Partners, and a bit of our focus with marketing is … a lot of what you're saying is, how do you become an authority in your space? How do you stand out? And a lot about standing out is not by leading with the marketing of the offer, and how do you join, and how do you get a member in?

But rather, how do you give? How do you go that layer up, and how do you create content that provides value that connects with people that maybe they're a good prospect for martial arts, but they don't know it yet, or they have their problems that you can solve, but they don't know it yet.

Like you speak about autism, and I think most parents that have kids that have autism aren't thinking that martial art is the solution. So there's so much in your marketing that you can do, that is not about the offer, but it's about speaking to people on a higher level. So if you don't mind sharing, how do you go about speaking to groups that are potential prospects for your school, and how do you work within the community to get them through the doors?

JIM: Yeah, well that's a great question, because it's not an easy thing, because a lot of times it's even hard to find these specialty groups, even if you have the best of intentions. I think if we all started, the first time I ever started teaching any specialty groups is I was teaching Taekwondo, and I was approached by a parent that I was teaching the one son Taekwondo, and the other son was in a wheelchair. And she said something along the lines of, and I'm paraphrasing, “It's too bad there's nothing he can do like this, because it's helped my other son so much.”

 

And I said, “Well, if I had a group of kids like this, I'd be happy to do that,” and she said, “Well watch what you say, because I'm going to help you do that.” And the next thing I know, I'm in a rented wheelchair, teaching Taekwondo classes from a wheelchair, I don't actually have to use a wheelchair, thank god, but I'm teaching classes from a wheelchair to a group full of kids in wheelchairs. And it was such a great experience for me that I wanted to make sure that we continued to spread that message.

So then, when I had students that had autism, or I had a student that was in a wheelchair or something like that, we would highlight them. And what I mean by that is, any chance we got, not an advertisement, just to put something in the local newspaper, put on our website, put on our Facebook page, we're so proud of this student, and how far they've come. They are a leader in our school, and we're so proud of them, and to see how far they've come in their training.

And what we found was, a lot of people responded to that because just seeing that, hey, you know what, this is not something that is elitist just to the athletic kid from school. This is not just a … you know, martial arts, we have a horrible reputation. We have the worst … outside of our clubs, the marketing is horrendous. Most people think we, as people, are thugs, and we're tough guys, and we're all those other things, when the reality is we're almost the exact opposite of those things. Because the ethics of what we grew up with taught us to be so much more than that.

So I think it's up to us to break that wall down, and show people that everybody can do it. And that was kind of where we went with it, and right now we have three or four different special needs groups that we teach, specialty classes only for each of them, on top of the kids that we teach in our regular program that are special needs as well. It's become a niche for us, not intentionally, just because we're trying to reach out to the community that we serve.

GEORGE: That's fantastic. So do you actually then teach in a wheelchair?

JIM: Yes. I actually sit in a wheelchair, and like I say, I don't use it, and if you want to be humbled … If you ever want to feel humble, try and teach kids that actually sit in a wheelchair all day how to do things from a wheelchair. And muscles in your arms that you're not aware of, and your shoulders, will start to hurt in a way that you have not had any experience with, because they're so much stronger than we are at using their arms in different ways that we haven't had to use them in. So it's actually very humbling experience, but it's also very … I don't know, I guess it's something that I love doing. Something passionate for me.

GEORGE: That's fantastic. So tell me a bit more about that. So how do you then adapt, adjust your whole class structure, and like, what kind of strains does it put on you, and how do you prepare for that? How do you go about teaching a class from a wheelchair?

JIM: Well, whether it's from a wheelchair or any other special needs group, the first thing we always do is we have a system that our instructors use, and it's basically, it's our own self-assessment more than it is theirs. And what we look at is, we say, okay, what is the highest functioning action we can expect from this group, and it's usually higher than they actually think they're capable of.

So what do we think that is, and we have to draw a picture of what that specifically looks like for whatever group we're looking at. And then we look at the lowest functioning factor, and we say, okay, we have to meet them here, but we want to get them there. So we have to start to look at the physicality, very often the communication is a big factor, because like I say, we have a Down's Syndrome group as well, you know, they're not going to pick up on the same gestures and movements that you and I would in a class. Even the specifics of how you're holding your hand, things can be different depending on the physicality and the mental capabilities of the group that you're teaching.

 

And that's not to diminish where they're going to be going; it's just to say where the starting point is. So we always have a little chart, we do that, and that way any of the instructors that are, if another instructor's going to teach that, they can look at that chart and decide where on that chart they're going to focus that day. And of course, it can vary day to day, too, 'cause as any instructor knows, teaching any group of kids, there's days they come in ready to learn, and then there are days they come in, and I don't know who gave sugar to all these kids before they walked in here, but they washed it down with coffee. So on those days you going to do what you going to do, right?

GEORGE: Yeah. Definitely. Okay, so now … And just to clarify, so this is teaching Taekwondo classes, or Jujitsu, from the wheelchair? Or both?

JIM: The wheelchair classes are all done for Taekwondo specifically, it just lends itself a little easier to the techniques we teach. We see that the kids get a quicker grasp of the movement, and therefore they're encouraged. Of course, most physical situations that a kid is facing if they're in a wheelchair, they're very aware that they're working from a deficit of some kind, so one of the first things we have to do for all these kids, and this is the same for any kid, is build their confidence.

So they need to see some progress. Just like any kid would, right, so we just have to look at it from that same standpoint we would be teaching any kid off the street, and just say, hey, we need to build their confidence, so they know they can do this journey.

And then from there you can lead them down the journey you want, but if they don't believe in it, they're going to give up pretty quickly, regardless of whether they're in a wheelchair or special needs, or they're fine, and they just need to get started in martial arts, right? So we need to build that confidence before we step anywhere.

JIM: Sorry, that's why we find some of the Taekwondo techniques lend themselves a little easier to that.

GEORGE: Gotcha. And that was actually my next question, and I think you've probably answered it, with how does the mind-set differ? The mind-set of someone that has the special needs versus a normal child, and do you have to change the process of how you get them to instil that confidence in themselves?

JIM: Very often, yes. Because like I say, they face more challenges. I mean that's … things that we don't even think about, you know. When you pull up to a building, you and I don't have to figure out what part of the curb we have to get to, to get in a building. Something that simple, and those kind of things weigh on a person, you know, just think about all the things that weigh on us when we hit traffic, and it's slow, or things like that. Well you know, they're facing that plus when they get to the plaza they're going to, they can get in the door because they don't have a dip in the curb big enough for the wheelchair.

So you have to take into consideration what you're facing, so I think a lot of times, for us that's the biggest piece. For kids that are facing any more challenges than the average kid, whatever it is, like I say, start with that confidence piece and build from there, because the more success they could feel, there's nothing like seeing a kid break a board, right, but if you see a kid break a board who didn't think he could possibly break a board, there's something that changes inside you as a person when you see that, right, you get to be a part of something special.

And that's something, I think, that they experience, but also you as an instructor experience. So there is a mind-set we have to get past, and I can't attitude that we have to get past, because they really can't do a lot of the things that everybody else takes for granted. So we've going to get past that and give them some confidence, and give them some successes.

GEORGE: Yeah. I mean think about that next time you're stuck in traffic, you know? How tough life is.

JIM: Yeah. You know, we think about that with all our students. We try to … One of the things, getting back to the point we were saying is teaching from a passionate place, I think we try and talk to our instructors, and our staff and we say, look, you can't fake this thing we do. We don't have the kind of job we can call in, whether we're teaching anybody, an adult, a kid, we don't know what these people face in their daily life, and we could be the best thing that happened to them today. So we can't bring half an effort. We have to bring the best effort, and I think if we do that, it translates.

And like I say, in this day and age, people have choices they never had before. I started in the 80s, and my parents put me in the martial arts club that was closest to my house. That was it. That was their precursor for hiring a martial arts instructor for me. And it worked out great, I was very happy with it, but it could have easily worked out horribly, 'cause now that I know the industry a little bit better I know there's good and bad in everything. And our industry's no different, right?

GEORGE: That's it. So Jim, what's been the biggest shift for you over the last 15 years, from where you started up to now?

JIM: Well I think the biggest thing is to go to the idea of marketing. I think marketing, when we first started, first of all, like I say, they didn't have … people didn't have as many choices. There was one or two martial arts clubs in town, and even if the martial arts were something that the parent couldn't pronounce, if it was the closest thing to what they thought it was going to be, they just signed the kids up.

Nowadays, with the internet, it's a great thing but it's a curse, and it's a great thing because people have more choice, they have more variety, they can test drive things before they do it, they can go and look inside your facility before they get there. But it's a hard thing, because if you don't quite know how to communicate that to people, I think that you're missing out on clientele that they should be in your facility, they should be training with you.

And I think that's probably the biggest change in marketing, is getting a hand on what happens on the internet, whether it's your website, or social media, or specifically Google Analytics, and all the details. Getting content out there so people can taste test what you're doing, and they have an awareness of what you do. And the more we can do those things; those things I think are the big change over the last 15 years.

It used to be me and my students with flyers going door to door, nowadays, if I get a flyer I do what everybody else does, and I put it right in the recycling bin, and that's about the end of that. But we get so many clicks per video we've put out, and so much interest off Facebook, and our website, Instagram … That's the wave of the future. If you can't … You really have to get professionals on your side as far as what kind of web presence you're having, and that'll make a huge difference.

GEORGE: Definitely so. So do you have a … I guess when I hear the things that you have going on, you've got this big pool of ideas just sitting there to create content from. Do you have a specific strategy that you follow? To create content for your school?

JIM: Yes, well first of all we look at … The biggest thing is, we communicate what we do. So again, it's about being honest. Stick to the virtues that we teach every day. If we want to be honest about what we do, and what we don't do, I don't create MMA fighters. There are great clubs for that and I think it's fantastic, I fought MMA for a few years, but I don't want my kids to do it, so I don't teach it in my school, 'cause my kids are a very big part of my school now.

So I want to communicate exactly what we teach, so what we teach I want to show people the quality of what I teach, I want to give them a taste of what the class looks like, or feels like. I want them to see whatever my strengths are, I want to make sure I magnify those, and I want to make sure that I'm reaching the people that are looking for me. So again, that's about knowing you’re … I don't know if you guys use the same term, but we call it an avatar, which is your ideal customer.

So we always keep the ideal customer in mind and try and keep our content specific to reaching them as well. So it's two sided, it's making sure we're honest about what we're putting out there, but we're also making sure that we're targeting our avatar, so we're not wasting energy and money pretending we're something we're not.

GEORGE: Gotcha. Now I know that for a lot of schools, I know it's a bit of a … people get stuck when they want to create video, and I think even though martial arts school owners and instructors are super confident and know how to run and teach a class, there's something that just, there's this barrier that gets stuck when it comes to creating video and getting confident with that process. What was it like for you getting started with video, and how did you venture through any obstacles to get it in motion?

JIM: Yeah, well that's a great question 'cause I really sucked at it at first, so that's a great question. When we first started doing content and things like that, I really didn't know what to videotape, and I would just take my phone and videotape part of a class, and post it. And do the kind of things like that.

And it got mixed reviews, sometimes I'd get people saying, “Oh, that's a great thing,” or sometimes I'd videotape a class, and didn't realize that it looked a little hectic, 'cause I was taking a video of the part where they were having some free time. And so somebody else, they're like, “Wow, that doesn't look formatted or structured at all,” and now they get a bad taste of what we do.

So I didn't really know what to do. So I have to give credit where credit's due, my son, I have a … So I have a big family, I'm the proud dad of seven little kids, so.

GEORGE: Awesome.

JIM: I have seven kids, yeah, and my oldest son is 19, and he's now running our head office, and he's of course a little more in touch with technology than I am at 44. So he started getting really involved in what we videotape, and he's really good at researching what works out there. He started following some industry leaders, which I always recommend. Look for people that you know, whether you teach Jiu Jitsu, or you teach Taekwondo, or whatever you teach. Look for people anywhere in the world that are, who's got the most views, and who's popular for other people to watch.

Go and watch your heroes, the people you see who win tournaments and things like that, why are they getting views? You know and sometimes, we as martial artists want to give it the quick answer, “Well that's easy for that guy, he's Chuck Norris's student,” or something silly like that. Or, “That's easy for that guy, he's a world famous Jiu Jitsu fighter, it's Kit Dale,” or somebody like that. But it's not just the big name, right, it's making sure what people are really watching Kit Dale's site for is going to be those great Jujitsu tutorials, or those little pieces where they get a taste of something they want to learn.

So if you can mimic what they greats do, you don't have to know how to do the great content, you're just going to find your own niche inside that. And then I think, really, like I said to go back to, is being honest about what you offer. If you're not a Jiu Jitsu program, you know, don't model yourself after one, model yourself after what you really are targeting. And then you can specify to your avatar a lot easier.

GEORGE: Gotcha. And I'll probably add to that, because that also, and what I see is creating an obstacle. Because sometimes you look at your peers, and you look at the guys that you aspire to, but they're already at such a high level, and now you're entering this video realm and your expectations are to be exactly like they already are. And I think that puts a bit of a big roadblock in, because you want to get started, and just be perfect at it, but you've going to run the reps, right?

JIM: You know, just like martial arts, we all start as white belts, right. Every single one of us, the greatest martial artists to ever walk the Earth, started on their first day and they sucked. And you know, we have to really embrace the suck, right, that's what it is. We know how hard martial arts are, right. If you can't embrace the suck, then you're never going anywhere from there. If you could ever take a video of what it looked like your first day of martial arts, how proud would you be looking at that based on your current knowledge of martial arts? Well, you'd be almost embarrassed instantly, right?

Well it's the same thing with your first video. It's going to suck, but that's where you start. That's your starting point, and if you're not willing to take those steps and make those efforts, and try something new, try this, because if you haven't done social media marketing, and you haven't done it well, then you're not going to be able to go anywhere. But in that same breath, there is market leaders that can direct people, there are professionals out there that are really great, making sure you have a good website. Go to people, they're specific to our market in martial arts, and they design great websites that already attract great Google traffic.

There are people that already know how to use Facebook, and they can give you guys, anybody tips out there on how to find those little niches that they can target. You know, there's a lot of different resources out there, but just like martial arts, if you're not willing to go out and try these things, if you're not willing to go out and learn from somebody that's maybe a little further ahead than you, then you're going to stay a white belt, right, just like you would in a martial art.

GEORGE: Yeah, that's so true. I love that saying, and I heard that the first time in High Performance Habits, from Brennan Bechard. Embrace the suck.

JIM: Yeah, I read the same book. That's another thing I think is very important too, is martial artists, we're designed for growth. We have to realize, as martial artists, you and I, we should be constantly reading and listening to podcasts, and if you're not growing, you're dying. We have to really start to look for more things out there that can inspire and encourage us to grow, and become better at what we do. ‘Cause that's what we're doing here, that's what we're selling, so it's a lie if you're not doing it yourself.

You don't want to stand up there and tell everybody, “Growth is important, prove yourself, do these things,” and then you're going home to watch the same TV program and fall asleep in bed doing the same thing you did for the last five days.

I try and do something each day, just to grow, I don't think it's too hard, I think you can find some podcasts, or watch some videos online, or whatever you need to do to feel like you're making steps forward. And that kind of thing too can give you a little bit of confidence to take another step too, 'cause you can find people that are doing those things out there that you want to follow.

GEORGE: I love that, and I'll just add, one thing I'm noticing about you is, you're just doing what … you're just being true to yourself. And it's a big component of the things that we teach in our Partners program, we always talk about how do you create content? Well, just do what you do. If you have yourself in check, and you are growing, and you are being true to yourself, and you've got integrity, and you've got all these attributes that martial arts teaches, talks about, and you are living that, then just live it. Just live it, be it, and let that become your marketing. Let that become the way you spread your message.

JIM: Yeah, and then it just comes down to communication. And then it's just finding the avenues for communicating what you do. And then being honest with that, and putting it out there, right, like we just … I just spend the entire afternoon with my son, we were videoing different content for social media, we should have enough now for the next six months off of today's. Tiring day.

GEORGE: Awesome.

JIM: But yeah, great stuff, and but the thing was, I make a point like, because we don't teach high end MMA, for example. I'm using that as an example, but if you do, I mean, great, that's what you should focus on, and you should make sure you're communicating that. So there's no judgment on it, I just say that that's not what I sell. So because I don't sell that, I try to make sure each thing that I put out there is directly representative of what you would see when you walked into my club. So that means that when you walk into my club, you're already qualified to yourself as a customer.

So by the time I'm reaching these fingers out into the community to bring in people into our club, people that walk through my door, people that call me, people that email me, people that send us Facebook messages, which happens all the time, daily, all that stuff is already qualified as genuine leads because they know what we do. I've already given them a sample of what I do, so, and it's easy to find if you search me up, you'll find me everywhere. Instagram, Facebook, all over YouTube, everything, and that's purposeful. Because it's not, I'm not bragging, it's not something that I'm better than the next person, it's a window.

It's not about how good I am, it's a window into my club. So when you see that window, you can look in, and if it's not for you, you can decide that too, but if it is, you've already qualified yourself as somebody that would be interested in what we do. So we're not selling cars here, we're selling martial arts. If somebody walks through the door, if they make the effort to do that part, and we've done the advertising right, you should have 80 to 90% sign up rate minimum.

I mean that's a given, because if you've done a great job of your marketing, they're coming in for that, what you're selling. So they're already almost buying. They've got their wallet in their hand, they want to buy your product, so it should be an easy conversion at that point.

GEORGE: Just don't stand in their way.

JIM: Yeah. And make sure you know when to shut up, and you know when to talk, and you know when to answer questions, and you know when to listen, right?

GEORGE: That's it. Love it. Hey, so Jim it's been great speaking to you, and it sounds like we could speak another couple of hours, but we might do that on another one. What I do want to ask you though is, what would you do different? Going back over the years, what you've done, what's the one thing that you would tweak or look at differently in a way, moving forward, if you had to start all over?

JIM: I think what was really intimidating for me was a lot of the stepping my marketing to different angles, doing things that I hadn't done before. Because just like you're saying, I was intimidated at first, and when I first stepped into it I knew I sucked. I could watch other people do a much better job, and I didn't really understand that. I think I would just be a little gutsier with the going for that stuff, especially social media stuff. It's almost free. It's so cheap compared to any other marketing.

So I think what I would do if I could go back is spend more focus on those kind of things, and just do that, get that message out there more. I think I was a little bit too silent for too long with that, and now that we've got that ball rolling, we see the results of it, and it's great.

GEORGE: Love it, yeah, it's just something you've going to nurture and be patient with, and I guess just stay clear of all the distractions. I mean there's marketers pulling you in so many directions, and so many ideas, but it always comes down to the … I always, and I can't recall who mentioned this to me, but one of my coaches mentioned to me, always look at what people do, versus what they say.

JIM: Yes.

GEORGE: Which, people might be telling you to do this, but they're doing something completely different.

JIM: Yes.

GEORGE: And I think it's just important to focus, do the hard work. The hard work is creating the content, fine tuning your message, and looking after yourself. And if you can get that through, and be patient with it, you're going to build a following and it's going to start … that's where you get the whole snowball running down the mountain, and it just catches momentum. And you've got leads coming in from everywhere, and after a while you can't track where, it's just happening.

JIM: Yes. And I think that's the trick. Just get started, just go for it, just start putting your word out there. And like I say, be genuine with what you're putting out there, watch people that you trust, and watch what they're doing. And again, like you say, don't listen to what they say, watch what they do. Go follow them. Go follow them on Instagram, go follow them on Facebook, and you know what, the thing is that this day and age you can find all that information so easily, so you just have to be willing to take that next step and go for it, and follow the right people, and even make mistakes along the way. Be a white belt, embrace the suck, do your thing and just go with it, right?

GEORGE: Love it. Jim, been awesome speaking to you. If anybody wants to know more about you, and what you do, where can they go to find out?

JIM: Anybody can contact me anytime, I love helping people in my community, I love helping people in the martial arts community, so my email is direct from our website, so www.champsacademy.ca, or info@champsacademy.ca is our email. You can email me through there, I'm on Facebook as well, you can look for, I'm Jim Morrison, I know everybody's going to remember that, and I'm on Facebook, I'm on Instagram, I'm everywhere, so look for me there, and I can even put you in contact with my son, who handles a lot of this stuff as well, and he'd be happy to help. That's part of our mission.

GEORGE: Awesome. Fantastic, Jim, look forward to speaking to you again in the future.

JIM: Yeah, anytime.

GEORGE: Awesome, cheers.

JIM: Cheers.

Awesome. Thanks for listening. If you want to connect with other top, smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.

It's a private Facebook group and in there I share a lot of extra videos and downloads and worksheets. Things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it's called the Martial Arts Media Community and an easy way to access it is if you just go to the domain name martialartsmedia.group. So martialartsmedia.group. G-r-o-u-p. There's not dot or anything. Martialartsmedia.group. Then we'll take you straight there. Request to join and I will accept your invitation.

Thanks. I'll speak to you on the next episode. Cheers. 

Here are 4 ways we can help scale your school right now.

1. *NEW** – Premium Martial Arts Websites with Easy Pay Plans.

If your website is not delivering new leads consistently, doesn't represent your true value or you simply need to make a change. Click here for details and a demo.

2. Join the Martial Arts Media community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

3. Join the Martial Arts Media Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

4. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

FREE GUIDE

The Martial Arts
Fb Ad Formula

Please fill out the form and we will send you the free guide via email

General Website Terms and Conditions of Use

We have taken every effort to design our Web site to be useful, informative, helpful, honest and fun.  Hopefully we’ve accomplished that — and would ask that you let us know if you’d like to see improvements or changes that would make it even easier for you to find the information you need and want.

All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to look them over because by using our site you automatically agree to them. Naturally, if you don’t agree, please do not use the site. We reserve the right to make any modifications that we deem necessary at any time. Please continue to check these terms to see what those changes may be! Your continued use of the MartialArtsMedia.com Web site means that you accept those changes.

THANKS AGAIN FOR VISITING!

Restrictions on Use of Our Online Materials

All Online Materials on the MartialArtsMedia.com site are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and all other intellectual property are protected by US and/or International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of MartialArtsMedia.com or of other owners used with their permission. You, the visitor, may download Online Materials for non-commercial, personal use only provided you 1) retain all copyright, trademark and propriety notices, 2) you make no modifications to the materials, 3) you do not use the materials in a manner that suggests an association with any of our products, services, events or brands, and 4) you do not download quantities of materials to a database, server, or personal computer for reuse for commercial purposes. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute Online Materials in any way or for any other purpose unless you get our written permission first. Neither may you add, delete, distort or misrepresent any content on the MartialArtsMedia.com site. Any attempts to modify any Online Material, or to defeat or circumvent our security features is prohibited.

Everything you download, any software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, is considered licensed to you by MartialArtsMedia.com or third-party licensors for your personal, non-commercial home use only. We do not transfer title of the software to you. That means that we retain full and complete title to the software and to all of the associated intellectual-property rights. You’re not allowed to redistribute or sell the material or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use.

Submitting Your Online Material to Us

All remarks, suggestions, ideas, graphics, comments, or other information that you send to MartialArtsMedia.com through our site (other than information we promise to protect under our privacy policy becomes and remains our property, even if this agreement is later terminated.

That means that we don’t have to treat any such submission as confidential. You can’t sue us for using ideas you submit. If we use them, or anything like them, we don’t have to pay you or anyone else for them. We will have the exclusive ownership of all present and future rights to submissions of any kind. We can use them for any purpose we deem appropriate to our MartialArtsMedia.com mission, without compensating you or anyone else for them.

You acknowledge that you are responsible for any submission you make. This means that you (and not we) have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright.

Limitation of Liability

MartialArtsMedia.com WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ANY OF ITS SITE.

THESE INCLUDE (BUT ARE NOT LIMITED TO) DAMAGES OR INJURY CAUSED BY ANY:

  • USE OF (OR INABILITY TO USE) THE SITE
  • USE OF (OR INABILITY TO USE) ANY SITE TO WHICH YOU HYPERLINK FROM OUR SITE
  • FAILURE OF OUR SITE TO PERFORM IN THE MANNER YOU EXPECTED OR DESIRED
  • ERROR ON OUR SITE
  • OMISSION ON OUR SITE
  • INTERRUPTION OF AVAILABILITY OF OUR SITE
  • DEFECT ON OUR SITE
  • DELAY IN OPERATION OR TRANSMISSION OF OUR SITE
  • COMPUTER VIRUS OR LINE FAILURE
  • PLEASE NOTE THAT WE ARE NOT LIABLE FOR ANY DAMAGES, INCLUDING:
    • DAMAGES INTENDED TO COMPENSATE SOMEONE DIRECTLY FOR A LOSS OR INJURY
    • DAMAGES REASONABLY EXPECTED TO RESULT FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “CONSEQUENTIAL DAMAGES.”)
    • OTHER MISCELLANEOUS DAMAGES AND EXPENSES RESULTING DIRECTLY FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “INCIDENTIAL DAMAGES.”)

WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.