Archives for November 2020

106 – Growing Your Martial Arts Business Faster

If growing and scaling your martial arts business is taking longer than you’d like, this simple shift might help. 

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IN THIS EPISODE, YOU WILL LEARN:

  • One simple shift to get results faster 
  • Why martial arts business owners struggle asking for help
  • Do this ‘hack’ to boost your marketing results
  • And more

*Need help growing your martial arts school? Learn More Here.

Download the PDF transcription

TRANSCRIPTION

Do you struggle asking someone to help you? Is there some sort of pride? Because, let's face it, sometimes asking for help is kind of a vulnerable thing, right? You expose a weakness in a way.

Hey, George here, hope you're well. Want to quickly chat about moving faster, getting things done faster, and struggling less.  

So, a quick backstory: when I got started online marketing – it was a bit of a different world. We didn't have access to social media and this two-way conversation on the internet that we really take for granted – this way to communicate flawlessly and send messages back and forth, and video chat, and so forth. It was a bit more old school, it was quite difficult to get information.  

To get information, you would really have to read, you know, the coaching movement wasn't that big either. You would have to buy – well, in my circle, at least, you know, it wasn't, probably was, it just wasn't in my sphere of what I was exposed to. 

So, you know, I just started out with books and really, really struggled to get things done and learn things. And you know, when I look back on it, it's not a way I'd recommend to get started with anything. Take martial arts, for example, and imagine buying a book and trying to learn martial arts – you're going to struggle, right, because you don't have a coach, you don't have someone that's actually helping you and showing you, and directing you, and correcting your moves, and putting you in the right direction. 

When I got started, it was a big struggle. I started out direct response marketing with Google Ads and I saw that as the only viable way to get people to buy things online. It's all there was, right? I mean, there was maybe Yahoo and a couple of other things. No Facebook, no social networks, unless you could advertise on MySpace. It was a big struggle – it was a really big struggle, I lost so much money. 

And now, if I look at it, it wasn't actually a lot of money. It was nothing compared to what I'd lose now in a campaign to figure things out. But, when you've never made money, and it just feels like you are pouring money into this hole, and there's never a return, other than seeing somebody might have clicked on it. You just don't know why, and you don't know who to ask. It's kind of a dark road. 

I think I've shared this story before, but I mean, I poured money into Google, day in and day out. I reached my last 300 bucks, it was my last 300 bucks that I was ever going to spend on this business thing. And I was really about to throw in the towel, because it was just too difficult. I got to about $32 left, and I made a sale for $37. 

The best 37 US dollars I've made in my entire life, because I got a conversion. I've got somebody in a country different than mine to buy a product from me without ever seeing me. That was the most exciting moment of my life, because that was opportunity – and grew from there, one sale came after the other. The reward of that was just phenomenal.  

But, would I recommend anybody struggle like that to get it done? No. It's too hard. That comes down to really what I'm trying to get across in this podcast is – do you struggle asking someone to help you? 

Is there some sort of a pride, you know? Because, let's face it, sometimes asking for help is kind of a vulnerable thing, right? You expose a weakness in a way. 

And I know for a lot of guys, it's a hard thing to do. Sometimes, I think there's even some, there could be like an ego attached to it, right? Something that, “I've got to figure this thing out myself and get it done myself”, almost like a pride of, you know, “I figured it out, I struggled through this”. It could go even deeper. 

Like, maybe there's a deep-rooted belief about money, where you feel that money doesn't come easy. It's hard to make money. And because it's hard to make money, you kind of got to struggle to make your money, and that gives you some sort of significance. I don't know, I often see that – it can be hard to ask for help.  

So, how would I recommend doing things now, is just get a coach, just speak to people who have done the things that you're trying to do. In our case, it's helping martial arts school owners with lead generation, marketing, and where I don't have the knowledge, I ask other martial arts school owners for help. And we co-create different projects, and we create information that can help other school owners as well. 

But at the end of the day, you need to have a coach, and a coach is just someone that can look at it from the outside looking in, and can see where you're potentially making the same mistakes, and the same pitfalls that the coach had, and can help you correct the course. 

No matter what business you're looking at, you know, martial arts is a very unique business, but business in general, there's always these limiting things that come up with the entrepreneur and obstacles and bottlenecks, which, you know, fall into a set amount of categories of lead generation, marketing, scaling, teambuilding, leadership, etc.  

Anyway, so, how would I've done it? You know, if I knew what I knew now, back then, and thought I wanted to start Google Ads, you know, I would have instead of just read Mike Rhodes, and actually it was Perry Marshall's book back then.

I would have probably scraped together all the money I had and knocked on, virtually knocked on, Perry Marshall's door and asked him, “Hey, can you coach me? Can you show me how to do this?” And, it would have saved me a couple of years, a lot of struggles, a lot of frustrations, and got the job done instantly. 

And, that's a big thing that I think a lot of people don't look at, is, look at coaching and see, well hang on, “that's really expensive, it's too much money”. But, what is time worth? What is time worth, because you might spend the next year figuring out how to do something that is a year of your time, a time that you could spend with your family, or doing something else in your business. And, over and above the time, you've got the opportunity cost as well, the opportunity cost of time just going by. 

So, if you want help with something, whatever that is, marketing, you know, whether that's us or someone else, just get help, ask for help. You might feel a bit vulnerable in the moment, but kind of just get over it and just ask for help. 

Get someone to help you, show you the shortcuts. It's a lot less painful than just struggling and plowing through, and not getting where you want to go. Anyway, I hope that's helpful. 

If you do need help with marketing, and lead generation, and scaling your school and that way, then reach out, shoot me a message wherever you see this video, or reach us at martialartsmedia.com. Anyway, hope you're well, speak soon. Cheers. 

Here are 3 ways we can help scale your school right now.

1. Join the Martial Arts Media™ community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

2. Join the Martial Arts Media™ Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

Podcast Sponsored by Martial Arts Media™ Partners

105 – Passing Kidney Stones & Getting Your Mojo Back With The 75 Hard Challenge

If your energy took a dive in the last few months, here’s a quick way to get your mojo back (passing kidney stones not essential!).

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IN THIS EPISODE, YOU WILL LEARN:

  • What is the 75 Hard Challenge
  • How to revive your energy and get your mojo back
  • Do this and it will help grow your martial arts business 
  • And more

*Need help growing your martial arts school? Learn More Here.

Download the PDF transcription

TRANSCRIPTION

As a martial artist, for me, it was always I train a lot and I'm doing what I can so I'm doing okay, but reality is, I was not, and I really needed to do a couple of things to uplift my energy and get back on track and feel alive. 

Hey, it's George Fourie, hope you're well. So, if you've been feeling a little sluggish, or your energy's down, just the last couple of months of craziness has really gotten down to you, then hopefully, this episode will help. 

So, a slightly different podcast episode, we normally talk about marketing, business, or interview people. This one is about health and being at your optimal state. And I know, as a martial artist, for me, it was always I trained a lot. And I'm doing what I can. So, I'm doing okay, but reality is, I was not. And I really needed to do a couple of things to uplift my energy and get back on track and feel alive. 

So, I've done just that. In the last couple of weeks I've been part of this challenge. It's called the 75 Hard Challenge, you can look it up at 75hard.com. In fact, I'll link to a podcast in this episode, which gives all the details. You can access that at martialartsmedia.com/105

So, I'll give you a bit of a background about how the challenge works. Now, it's not a weight loss challenge. It's a mental toughness challenge. And I'm not normally one to jump on board challenges. And, let's be honest, if I had to be honest with myself, every time I've jumped into a challenge as well, I probably didn't follow through the way I should have. 

So, a bunch of people in a coaching group that I belong to jumped into this. And I thought, I'm gonna do this, and I'm just gonna give it a go. And I'll tell you what, it's been pretty amazing. It's been tough. I expected it to be tougher, but it's been pretty amazing. And a couple of crazy things that happened, which I'm going to be sharing in this episode. 

So, I'll quickly pull it up on the app, actually, and just show you the details. So, it's basically an app that keeps track of your progress. Now, every day, you've got to do two 45-minute workouts. I believe they've got to be two hours apart. One must be outside. 

Follow a diet, that can be any type of diet, obviously not Krispy Kremes, or something crazy, but an actual diet. No alcohol and cheat meals. That catches a lot of people. Right? That one is a killer for most people, especially the time of year when I'm recording this now, leading up to Thanksgiving and Christmas. Drink a gallon of water. So, a gallon of water is about 3.7 liters. Read 10 pages of a non-fiction book and take a progress pic. That's basically it. Well, it's not basically it, right, because it's quite a bit to do. 

So, for me, I just decided well, okay, let me see if I can shuffle my routine, I need to do two 45-minute workouts. I'm just going to up my jujitsu game. And, so, I've done that, and out of the 17 days, I've trained 14 days. I've been on the mats, I train at lunchtime, so it's super easy for me. 

So, I've been on the mats, 14 days out of the 17. And I must admit the three that I did, were probably the hardest because I had to find exercises to do that weren't in my routine. My other exercise would be, I'll do yoga, or I've got a rebounder where I do some jumping. Or I'll just actually, just, fast brisk walk at the beach with the family and that will add to the exercise time. 

The drinking water, now, I'll actually see what's happened because of the drinking the water. That's actually been pretty simple. As long as I get two of these in before 10 AM. That's 1.2 liters, it's 40 ounces. That makes it a lot simpler. And no alcohol. Now, I know no alcohol can be a tough one. I stopped drinking a little over a year ago. Got pancreatitis, it was super painful. I was told to stop drinking for six months. And I just didn't start since. 

Now, I have nothing against drinking. It's always funny when I go out, or you know, to a barbecue or hang out with people and I say I'm not drinking and the only people that feel weird are the people that are drinking in front of me. And they're like, “oh, do we have to, do we have to stop drinking?” And I've just got to confirm, hey, totally cool with you drinking, I'm just not drinking, and I've had a good run. So, I'm okay with that.

So, yep. If you're gonna take something like this challenge, obviously consider, you know, the festivities coming along, which time of year you are doing it. Reading 10 pages a day has been great. As a habit, I do read a lot. I do listen to a lot of audiobooks. But this is actually got to be a physical book, right? You can't fake it. You got to actually pick up a real book and read it. That changed a lot, no cheat meals, so all these things are pretty okay for me. 

So, here's a couple of crazy things that have happened, well, call them crazy. Well, first up, weight loss: I've lost, I think about four kilograms, that's about eight pounds. I passed a kidney stone. Now, a little bit of background, I've struggled with kidney stones since my 20s. I've had past kidney stones every year, pretty much for the last 10 years. The last time was about two years ago. And it was the worst, the worst as in, I've always passed kidney stones. I know that sounds gross and painful, especially for guys, the thought of it. But, funny enough, passing a kidney stone is not hard. A kidney stone moving through your insides, all the way down, that is pain. 

So, two years ago, I had a stent in my kidney. And that was really uncomfortable, because I had a piece of wire in my kidney. I couldn't walk fast, I had a lot of internal bleeding, and couldn't train. The doctors just kept on feeding me painkillers. It was not a great time. And after all that, they operated, they couldn't get the kidney stone out. So, I know I've had a kidney stone up here for a while. And every time somebody knee rides me, I feel the pain for a couple of days. 

Anyway, I was doing yoga on day eight or nine, and as I got up, I was like, “whoa, that's really sore, here in my bladder area.” And my wife said, I should probably take it easy. She's been saying that through the whole challenge. Anyway, I passed a kidney stone, probably almost as big as a pea, like a green pea. Anyway, I know that sounds horrific, but, I was just celebrating because that's the least amount of pain I've ever experienced for a kidney stone and I passed it. That alone is feeling great. 

Anyway, my jiu jitsu has really improved. Just over the last couple of days, I did start feeling a bit sluggish. Feeling like, whoa, my body's starting to pain, it's getting a bit sore. But, the last few days on the mats have been great. Two days ago, I got sick. Well, at night, I started getting cold shivers and felt a bit weird. But in the morning, I slept 10 hours, that's probably just what my body needed. Slept 10 hours, woke up, I was 100 percent. 

And yesterday on the mats, I spent an hour, I went flat out. Although I was tired, and it's pretty hot here in Perth, where we are. It was really strange. I felt tired, but I didn't feel exhausted. Like, I felt like I had a workout, but I just had so much more left in the tank. It's been great. It's been great in the sense of I feel clear, I've been thinking clearly. 

And here's, if I had to tie this back into business, we started this discussion in our Partners group. Well, okay, if that's what you would do in a challenge, are there things that you can do in your business as day-to-day activities that would grow your business faster? 

That's one thing I've got from just logging into an app, because routinely, the longer I do the challenge, the more I'm addicted to the habit of not doing it, and the higher the stake is of letting it go right? Because, I'm looking at this, and I can see, well I've done 17 days, and the stakes of dropping it and starting again, is just too much. So, I forced myself to do it. Now, there's been some awkward days. My wife was at a work conference over the weekend. And so, my last workout was at about quarter to 10. 

The funny thing is, I've set my day end on the app at 10 PM and I log my results at quarter to 11. And, I've got this disaster, you know, big guy, and he was standing there and saying, “hey, you know, did you miss it?” And I thought, “oh, hang on, I don't have a chance to recuperate.” And it says, it gave you the option to continue if you, honestly, of course, finished your day's activities. Yeah, so I'm back on track. 

But anyway, one of the things that you could do, if you had to set yourself high stakes and be in a group, like we do in our Partners group, be together and have somebody be accountable for you, that you can just go that extra mile. 

I noticed this in the last couple of weeks, we ran a six week challenge, we called it the ‘Relaunch and Restore Challenge' for our Partners group. And, a bunch of the guys jumped in, they started running the numbers, right? So, the goal was, the person who grows, increases their revenue and student base, by the biggest margin over six weeks, will get a title belt. Let me see if I can pull it up. Here we go, a slight cheesy picture of me holding the title belt. 

So, we created a title belt called ‘Partners Challenge Champion'. And so the person, Phil Cassidy, won this. Two of the top guys increased their revenue by 213%. Obviously, they had to be motivated. And obviously, they're to do.

But doing that, it just showed me the power of a challenge, when you have a set deadline that you've got to achieve a certain thing, and you've got group accountability, and you've got a few people that are really pushing you, it kind of makes a difference of picking up that one extra phone call or sending that one extra follow up inquiry, or running that extra ad campaign, or just pushing that much harder to get the result that you want. 

That's something we've been really focusing on in our Partners group. And really, how do we push people further? I hope this was helpful. I just wanted to share this. And I know, for someone, it could be good. 

Now, if 75 days just sounds too crazy, and you're looking at it, and you know, Christmas and Thanksgiving and all the festivities, New Year is around the corner, have a look at it, download the app, check it out, and see what you can get from it. 

And when you really give it a shot, it will transform your life. Well, hey, I'm only on day 17. So, I'll record another podcast when I hit some solid numbers, as in, complete the challenge. Alright, hope you're well, hope you're doing great. I'll speak to you soon. Cheers. 

Here are 3 ways we can help scale your school right now.

1. Join the Martial Arts Media™ community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

2. Join the Martial Arts Media™ Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

Podcast Sponsored by Martial Arts Media™ Partners

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    • DAMAGES INTENDED TO COMPENSATE SOMEONE DIRECTLY FOR A LOSS OR INJURY
    • DAMAGES REASONABLY EXPECTED TO RESULT FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “CONSEQUENTIAL DAMAGES.”)
    • OTHER MISCELLANEOUS DAMAGES AND EXPENSES RESULTING DIRECTLY FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “INCIDENTIAL DAMAGES.”)

WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.