Archives for March 2021

111 – What Are You Keeping From COVID That’s Improved Your Martial Arts Business?

Let’s put the negatives to rest and discuss what you’re doing better now in your martial arts business moving past COVID.

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IN THIS EPISODE:

  • How most martial arts schools are booming
  • What can you take away to improve your martial arts business?
  • What we’ve been up to behind the scenes
  • And more

*Need help growing your martial arts school? Learn More Here.

Download the PDF transcription

TRANSCRIPTION

I thought I'd check in with you. What have you done in this time? What have you created? And how have you changed the business that's really going to benefit you down the line? 

Hey, George here, hope you're well. So, what good has come from COVID for you, and what have you created, that's going to benefit your business down the line in more ways than you thought? So, I want to be conscious of – you might be in a part of the world where things are still tough and you're struggling, but I'm happy to say that most school owners that I'm getting in touch with are actually doing great. They are doing well, things are on the up. 

Now, I don't know if that is ‘on the up' in comparison to what they were, you know, the last, you know, during this whole pandemic thing, or if they are doing better. And I mean, I speak to a lot of school owners that are doing way better now than what they did prior to COVID. 

So, I thought I'd check in with you. What have you done in this time? What have you created? And how have you changed the business that's really going to benefit you down the line? I know for me, I took it as a bit of a time to reflect a bit and think a bit deeper into like, why do I really do this business? Now, I mean for you, you make an impact through your martial arts, through teaching martial arts, and helping the students. 

For us, we help you as a martial art school owner do that. And do that at scale and make more impact with your students. So, for me it was really reflecting on, ‘Well, why do I really do this?' Well, I know I do it because I love martial arts, and I kind of fell into it, because I was helping the school, you know, I was training and it just consumed my life. It wasn't the buy-a-course, buy-a-course to become a coach, and pick the niche, and then work in the industry. So, it happened on purpose, and it sort of consumed my life. 

But I just wanted to refine things to what is the bigger purpose of actually doing this. So, I spent a lot of time on that. And it's, it's forced me to, well, wouldn't say force, but it's lit a fire under me to create something for the industry. It's been a big vision for a long time. But the workload was probably holding me back, you know, before COVID, things were ticking along fine and I was happy doing things the way we were doing it, how we were helping our clients grow. But somewhere along the line there, you know, with COVID, I really reflected and thought, ‘Well, you know, what is the big picture here? And what do I really want to build?' 

So, the last few months, I've been knee deep into website development and app development. A big reason being that I'm doing it is there's a certain way that I want it done, and having experience with that, I'm very hands-on in the process. Now, there's a lot I haven't done with the website design and so forth. But the way things should play together has been a lot ‘me', and working with an app to work with that's going to be epic for martial arts school owners – that's been a big focus. 

So, it's taken a lot of time, and I'm happy I've gone down that route. But it's been also interesting having to, like, you've also had to shift focus, you know, one side on doing the product creation and development work, and then the other side is helping my clients and creating content for our Partners coaching group. So, that's been me, but I'd love to hear from you, wherever you're watching this video. If it's on YouTube, Facebook, if you listen to it on Apple Podcast, just leave a comment where it's at and just let me know what have you created that propels your business forward. 

And if you're listening to the podcast, you can just head to martialartsmedia.com and just click on the little chat button at the bottom right, and leave me a message. We'd love to know, maybe we can bounce a few ideas, I can have a few ideas for you, and you can have a few ideas for me. 

Anyway, a couple of interviews lined up, so a couple of cool things are coming along. We'll let you know when they live. Please subscribe to the podcast because we got some good things happening. You can check us out on Spotify, on Apple podcasts, YouTube, and a couple of others. So anyway, we'd love to hear from you. Have a great week, I'll speak to you soon.

Here are 3 ways we can help scale your school right now.

1. Join the Martial Arts Media™ community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

2. Join the Martial Arts Media™ Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

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110 – Zulfi Ahmed – How To Become A Master Martial Arts Instructor

Zulfi Ahmed shares insights about his book, The Science and Secrets of Becoming a Master Martial Arts Instructor, and why it's time for the industry to level up.

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IN THIS EPISODE:

  • What motivated Grandmaster Zulfi Ahmed to write the book, The Science and Secrets of Becoming a Master Martial Arts Instructor
  • The difference between a Master and Master Instructor
  • Why the martial arts industry is stuck
  • The importance of stepping up to a mastery level
  • The universal philosophy of a great Master Instructor
  • And more

*Need help growing your martial arts school? Learn More Here.

Download the PDF transcription

TRANSCRIPTION

How do I get them to the next level? What do I teach them? They're doing exactly, they're mimicking me, the way I talk, walk, the way I have fun. They're doing the same thing. What separates me from them, and what separates them from the new upcoming young people? So, there has to be in our industry a body of knowledge, which elevates our industry. But to elevate the industry, we have to elevate the leader, the instructor.

GEORGE: Good day, everyone! And welcome to another Martial Arts Media business podcast episode – and a very special guest that I have with me today and a return guest. If you recall Episode 57, I had Grandmaster Zulfi Ahmed, join us. And that was actually right before The Main Event in San Diego – that's going back – April 2018. And we've spoken a little bit, not the purpose of this chat, because we've got something really important to chat about today.

But one thing I really remember, Zulfi, was when I was at The Main Event, Kyoshi Fred DePalma's The Main Event in San Diego. And after the event, we were both waiting on our flights, you obviously back to Texas, and me to Australia. So, we both got on, we sat down at the breakfast table. And we just had a long chat, and Kyoshi Fred DePalma held an awesome event, but that was the highlight of the event – actually having a conversation with you and just learning from you and your wisdom from the industry. And so, I'm really excited to be speaking with you again today. And I think, just a quick bit of context.

So, Master Zulfi has been in the industry for 49 years, founder of Bushi Ban International, nine locations in Texas, three in Connecticut, and multiple in Pakistan as well. And Master Zulfi's earned over 300 martial arts awards. Countless, countless credentials. But again, not why we are here today. We are here today, because Master Zulfi has put together a masterful book that I just received the other day, and I've just, halfway through it. It's called ‘The Science and Secrets of Becoming a Master Martial Arts Instructor'. We'll leave details and links where you can actually get this, but I think just to kick things off, Master Zulfi, why did you write this book?

ZULFI: George, first of all, thank you so much for having me on your show, and I really appreciate it. And thank you for your kind words. It was a pleasure. And I remember our conversation at breakfast time, waiting for the van to take us to the airport. And it was delightful. And thank you for having the time to spend with me. I've cherished our relationship – distant relationship. And one day I want to go to Australia and share with you more. Yeah, The Main Event was a great, great event. And, Kyoshi, she's a good friend of mine. And if you've not been to that event, you must go to the event.

Back to the book. You know, this is, one of my friends asked me, ‘how long did it take you to write this book?' And I said a lifetime. I've been in martial arts. You know, I will be almost 60 years old in March. And I started formal training at age nine, informal training at five. You know, in Pakistan, wrestling is a predominant sport. So anyway, going into that, so, I asked, you know, he asked me how long it did take – I told him about a lifetime. But actually, this project – writing this book, ‘The Science and Secrets of Becoming a Master Martial Arts Instructor‘, started about seven years ago.

It arose out of a personal need. I was wanting one of my new directors to run a school, and he was not even a black belt at the time, he was a red belt. And we wanted to compile a body of information, instructor training, body of information that is befitting for an individual to spearhead a school – not just the teaching a class for kids, but a whole school. So, how do you develop that mindset, with confidence and authority? And the way they act, speak, maturity of a high level martial artist.

So, that is when the project started. And what I did was I did my research first, and I have my own experience, lifetime of martial arts training, learning, and traveling the world. So, I did my research, and I called some of the best organizations, top leaders, and I said, ‘Do you have any content, any information, a guide, a workbook, a resource, where you really are teaching an instructor to become the next level, to become a master instructor? Is there a differentiation?'

Now, in our industry, we have some fantastic, phenomenal material, which develops instructors, instructor training galore, you know, everybody now, all schools are at the level where they can develop, you know, instructors, no problem. There's great information out there, seminars are conducted, and workshops are conducted. And we all know that, and we have all learned that. And so my thought was, ‘Okay, that's great, you know, but what is the next level? Where is the industry going? How do we develop the next level instructor who turns into the master instructor?'

So when I did my research, I found out that there's really, truly nothing out there. It's all experiential, that you become a black belt, you train for X number of years after that, and you have X number of teaching hours, and then you become a master. So, now there's a differentiation between a master and a master instructor.

And in this book, I have outlined the difference between master and master instructor. So mastering the martial arts, you can become a master in the martial arts and different styles of that criteria, X number of forums, training hours, even teaching hours, and then you know, at fourth dan, fifth dan, sixth dan, and depending on the style and the system, they recognize you as a master and master martial artist. And there, there are wonderful, phenomenal master martial artists out there. You keep training, that's a personal end of a personal pursuit. But to become a master instructor, what do we have to do? Just like we know, in our industry, that being a black belt does not qualify you to be an instructor.

You know, you have to have instructor training, you can't just put on black belt, a new black belt and start having them teach. They don't have the mindset. They don't have the communication skills. They don't have the principles, the philosophies, the practices of an instructor, so we develop instructor training. Same thing, when you become a master level and you were an instructor already, and now you become a master in your style and system – does that automatically make you a master instructor? So, I don't think so.

So, what it does is, that my master instructor and my instructor, the differentiation between them is only the time they've spent there. But the body of knowledge, the epistemology is the same. The master instructor what I'm calling now  did the instructor's course now he's been in it for X number of years, and he's calling himself a master instructor, but the body of knowledge, the technique, the principle philosophies, thought process, the practices, the communication level has not transformed. It's the same. He's also giving the high five, the three time rules, praise, correct praise, all that standard instructor teaching techniques.

So, when I go and when a parent is sitting, and the parents see this person is a school owner. He's a AKA, you know, Grandmaster, Master instructor, and then we have a 17 year old full of energy, and vigor and animation, he or she is doing the same type of teaching protocol that the master instructor is doing. They're giving high fives. He's giving high fives, they go three times through praise. Correct. Great. So, what differentiates? Yes, they are older in age. Yes, they have four more stripes on the belt. But the teaching methodologies, the style, the communication, the terminology, the verbology, the words, all are the same.

So, how do we separate the maturity level of a master instructor and an instructor? So, I started doing the research, I talked to some of the top, there's some of the best minds, professional minds and martial artists, legends, are in this book. And I called them, I said, ‘I want you to contribute to this project'. And they were very open-minded. I've got legends, you know, the name, the list, galore. And I also interviewed them and I, you know, said, ‘Tell me the differentiation.' And they have their own personal philosophies, but there was not a standard body of information to elevate the industry.

Because another reason was that I feel our industry is stuck. We have a problem. We're not moving. The way we were teaching 20 years ago, we're still teaching the same way. When I was 15, what I learned as instructor training, now I'm almost 60, I'm teaching now. So how do I evolve myself? What is a structure, methodology and guiding principles, philosophies and practices? Not experiential, not because I'm older, not because I have five more days, I can do more katas. But I know, by design, that I am a more evolved instructor.

So, when I spoke to people, they say, ‘Yeah, man, just take experience. You stay in it for 30 years, you become a master instructor.' Okay. Yes, you are a brilliant martial artist, you are exceptional. But what about the 20 other black belts who've been training with me for 20 years and have done the instructor course over and over again? How do I get them to the next level? What do I teach them? They're doing exactly, they're mimicking me, the way I talk, walk, the way I have fun. They're doing the same thing. What separates me from them, and what separates them from the new upcoming young people? So, there has to be in our industry a body of knowledge, which elevates our industry. But to elevate the industry, we have to elevate the leader, the instructor, and they have to start thinking at a different level, more uniquely, more maturely.

So, what I did with research, with personal experience, with interviews, all over the world, this is not limited to the United States, you know. I have friends all over the world, and high level master, Grandmaster, which you already know, they're in it, my teacher and my other teachers, you know, tell me, ‘What is the separation? How do we evolve?' And then I started putting this about seven, eight years ago, and started putting this body of knowledge together.

And I contemplated on, and researched it, observed the master instructors. When I go to these events, I'm observing the master instructor, allegedly, or the instructor and I want to see the behavioral differences, the pattern differences, the communication style differences. And this is what this book is about. It gives you an outline, guiding principles, some philosophies, a lot of practices, which an instructor or even the master instructor thinks their masters can adapt and make themselves even better. We have amazing, phenomenal teachers, masters, instructors out there.

What this book will do is this will make them clearly understand their role and take them even to a greater level, they already at a high level, how we take them to the next level. So that's what I want to bring to the body of knowledge, the pedagogy, the epistemology in this book, that it elevates our industry. So, when our industry, when a leader is elevated, what happens is, it raises our standards, you know, throughout the industry, and when the industry standard is raised, then we have more people wanting to come into our industry, because now, we are teaching at a maturity level.

So, in my opinion, and just my opinion, the martial arts industry is teaching at a college level right now. Our teaching methodologies, principles, practices, procedures, processes are at a college level standard, and we have not evolved to a university standard. And my goal and objective for our industry is to have a contribution. I want to contribute to evolving our standards to get from a college or high school level to a university level. Now, when we have that level, it automatically elevates us. We are the same brotherhood, we have, and we are out for the same thing. And when we elevate the industry, we have more people coming into our industry.

So, that brings success to our profession, into our business. And that also helps us become better instructors, so we can go out and really, truly, beyond the physical, beyond the kick and punch, make the true transformational change in the lives of our students. Because how are we shaping the lives for success for higher growth, higher thinking, by real martial arts. We are not in a temple, we're not in a, you know, facility where they're spending their life learning to be a monk, or you know. We have commercial schools where people come in. 

Now, the reason they will stay is the quality and standard and the maturity of our teaching. Not just the physical, but the philosophies. The communication style. And this is not based on personality. We might there's only one Bill Superfoot Wallace. You know, there's only one Benny the Jet, there's only one, Dr. Mung G, there's only one, you know, Fred Dagobert, there's only one Buzz Durkin, but how do we reproduce those giants and bring our industry to their level of thinking, maturity and communication. So, my objective with this book is to elevate the standard of teaching. So, I hope that helps a little bit.

GEORGE: I love that. I love that you've captured all this knowledge, you know, before it gets lost, so to speak, you know, and you've captured it, and you've given a pathway. I want to go back to the college versus university style of teaching. But, I want to ask, how would you communicate to an instructor the importance of actually stepping up to a mastery level? You know, for a lot of instructors that might be, ‘Well, I'm just sitting, you know, I'm an instructor'. And now, you know, they pick up a book like this and realize, ‘Okay, well, hang on, there's a level that I actually need to progress to'. How do you communicate the importance to an instructor to invest in themselves to become a master instructor? 

ZULFI: Great question. So, it's a process I created about 10 years ago in our organization, the Master's University, and I have a workbook which goes with this. So my instructors first read this book, and we have meetings and then they go to the, you know, 16 hour workshop, where each chapter and we dig deep into it and go through a workbook. So, that's the process. But the first thing we have to do is to turn their mindset on – say, ‘Hey, you are a great instructor, just like striving for becoming a black belt striving to become a master black belt, they need to first, they need to know that there is something more for them. 

There is a Master College or Masters University. There's a masters curriculum, masters course, that they can learn and there has to be differentiation that yes, wow, this is how I used to think of this, who I am, and when I become the master instructor my thinking evolves. I can see in ink, that this is the process, this is what I will become. And I can't wait to become that. 

So the first thing is we have to have the body of knowledge, the criteria, the syllabus, and then we have to let them know that there is the next level. You just don't stay in for 20 years and then now you become a master instructor. There is training, there is a process, there is information that you will need to learn. And then you will be certified and qualified and recognized, accredited to be a master instructor on an academic level, not an experiential level. 

So yes, so we have a workbook, and my goal is when this pandemic deal goes, then I will open up workshops whoever like to, we're doing it internally for my organization, because that's where the need arose. And now I'm, you know, having open workshops and I would like to create, you know, the masters university to the next level where instructors, even master instructors come in and get the knowledge, get the information, and at least know that, ‘Wow, wow, there's a difference'. There's a difference in thinking, there's a difference in teaching. And unless they, if you don't know, we don't know, you know. If the instructor doesn't know, there's something out there, how will they want to pursue it? So, now there is something out there, and now they can pursue it, they can look forward to it. And there is a solid piece of information, education out there. 

GEORGE: I love this. So, I want to just quickly go back to the college versus university style of teaching. And it reminded me of, you know, a conversation we have in our Partners coaching group, where we have a bunch of school owners that we get together on a, on a weekly basis. And when the whole pandemic happened, you know, a big thing that we were discussing was value-based pricing. What I mean by that is, you know, when the whole pandemic happened, the vehicle of martial arts disappeared, you know, the physical thing that we love, and everything moved online, but what I felt was missing online, was the focus still on the thing that was missing? 

Whereas the focus needs to be a higher level, meaning, what is the actual outcome that martial arts delivers? Because if the physical form is gone, how do you still deliver the actual outcome, the community, everything else that martial arts provides? And that got me thinking, when you mentioned university level and college level, how would you feel if all instructors had to step up to a university level? How do you feel the outcome would be different to the teaching and what students actually get from their martial arts training? 

ZULFI: Excellent. When a student goes to college, they get the fundamentals; high school, they get the start. It's like a beginner, intermediate, advanced level. So, if you put it in a comparison, you know, beginner level in martial arts, up to black belt is high school, you know, black belt to second, third dan is college. And then above that is university from the technical, physical, technical aspect, you know, up to like those, you know, high school, second, third dan is college, third, fourth, fifth dan is, you know, university.

So, that's the physicality. The maturity level, it is difficult, it'll be hard for me to express in such a short time. That begins with the leadership, that begins with the leaders, the owners, thinking processes – how do they think, how do they act? How do they communicate, and what kind of substance and content they provide and produce – shallow or deep, wide, broad, wide, long, tall. So, the wisdom-based experience shows wisdom, not learned information. So, college is information, university is knowledge and experience. 

So, the information we take from high school and build the next level of body of information, the university takes that information, converts it into knowledge and wisdom, with the culture that they have, and the type of teaching, the academia, the type of body of knowledge that they produce. It converts that information, tactical to practical, to philosophical. 

Now, when the instructor and the institution matures, I'm not talking about kick and punch, I'm talking about philosophy. I'm talking about life changing content. I'm talking about deeper meaning, let's say, let's say from a school who was reciting the student creed, if they have a student creed, taking the student creed to the highest level, in how they interject the student creed into their daily life. What other teaching philosophies, what other mental, spiritual guidance we can give to our students based on the martial arts field, that it elevates them beyond learning another kata, beyond learning another choke. 

Now, the thinking when we have a CEO or an executive comes into our, you know, facilities, yes, they are coming for the physical training. They're learning to defend themselves. But when they find, wow, there's a whole body of knowledge. My instructor is a wise sage, not just an instructor drill sergeant, this person is a wise sage, a guru, he or she is guiding me through my life by way of martial arts, not just by me memorizing the student creed, but he or she can really dig deep into the life development, my philosophy, my life philosophy, life mastery through the martial arts.

So, when we say life mastery through the martial arts, my instructor, my master instructor, really, truly has the wisdom to communicate with me what this life mastery through the martial art really is. Is it another kata which you learn? Or the principles of Boon Kai application? Or there's a deeper, much deeper – how is it changing my life? My thinking, my spiritual growth. Not making religion, but spiritually. There are some who do that, and there are few who, who connect to that, but the majority is not really receiving that. The reason why is because the majority of instructors don't even know the existence of such a body of knowledge. So, when we elevate our thinking, when we elevate our understanding of who we are, then we can give more. So, my whole objective is to elevate our thinking. 

And everything starts with your thoughts. Then when the thoughts are elevated, as a more evolved, high level human being or instructor in the words which come out of our, you know, symbols, or the word which comes out of our mouth, those symbols connect to the student at a different frequency. There's a different vibration, with those words, beyond the kicking, punching, the choking and throwing arm bar. Okay, beyond the thrashing and bashing. 

So, that's why yoga is so far ahead of the martial arts. If you take a comparison, there are millions of people around the world, mature people, studying yoga, because yoga provides a higher level of philosophical mindset, as well as physical movement. Does the martial arts provide that? Martial arts provides it, but at a shallow level, in my opinion. I'm sure there are some great, you know, philosophical approaches in different systems, but I feel that we still need to evolve. But that's, so, for you, if you have ever understood the yoga instructor teaching, you know, the guru teaching process, they elevate the yoga instructors' thinking, and they can sit and talk to you about life, from a strategic and from historic point of view, not from a personal point of view. 

And because they're thinking, they've trained their thinking, and they have history, you know, yoga can go back thousands of years, martial arts can go back thousands of years, but what you find in martial arts is killing. You know, it was a battle art. So, how do we evolve ourselves? How do we have the people see us more than kick butt machines? You know, we can kick your butt. “Oh, boy, karate guy, Chapo, I'm scared of you, you know, I want to stay away from it.” Isn't that normal? Isn't the normal response? “Oh, Who? Your karate guy? Oh, I'm scared of you. I'm not going to mess with you.” 

That's a standard reply from somebody who meets a martial artist. But instead of, I want them to say in a while, I would love to learn from them, but that only comes when we are evolved ourselves. And this is the first step. I don't know at all. I'm learning myself. This is the first time in my opinion, you know, this is just my opinion. And so we need to grow our thinking and separate it from the instructor to the master instructor. I hope this clarifies. I don't want to go into a different tangent. But I hope this answers the question. 

GEORGE: Yes, I love it. It's like, what you're really showing here is a way of self-mastery on such a high level, but now how an instructor could actually apply that and share that. I want to ask you, because you talk about in the book, this whole subject, elevating your thinking, elevating your wisdom and taking it to the next level. And you give great credit, a lot of credit to great Grandmaster U Maung Gyi, head of the American Bando Association, for helping you step up to that next level. If I could ask, in which way was Dr. Maung Gyi an inspiration to you? 

ZULFI: So, he is my adopted father, he's adopted me as his son. So, we had a formal ceremony many, many, many years ago, 1992 or 1994, when my father came to America, so this is cultural tradition. And Dr. Gyi is my mentor, and he's a father figure to me. And actually he has adopted me as his son through my father's approval. So, we had, my father formally asked Dr. Gyi to adopt me as a son in America, because my father was overseas. And Dr. Gyi, took that role very, very, to heart, and he has guided me with the highest level of integrity that anybody you know, he kept his word to my father, he said, “Don't worry, Mr. Ahmed, he's my son from now on, and I will take care of him”.

And his objective for me was to, you know, I was young at the time, much younger, to shape me and elevate my thinking. And the way he did that over the course of time and taught me martial arts, some of the best martial arts training I've ever gotten is from Dr. Gyi, the physical aspect, American Bando, the Bando system is very vast and very deep, and very, very, you know, full of enriching history and training. But Dr. Gyi is not just a great Grandmaster in the Banda system, he is a multiple PhD, he was a, you know, invited professor at Harvard University. I mean, this man is just on a different level. A whole other level. He's not human, he's superhuman. I'm not saying that because my teacher, my mentor, but that's the truth. If you meet him, you will, you will realize what I'm talking about. And there are very few people out there like that. 

So, I'm very fortunate that I have had this genius of a man, this wise monk of a man, Sayadaw, the monk mind, is taking me under his wing to guide me and, you know, teach me. So, I've learned so much, and not only the physical, but the thinking. And I've learned by observing him, by observation, his mannerism. And we've had conversations, you know, I will give you an example, he came, he was writing a book on me, it's called ‘Panther from Pakistan'. He wrote a book, he stayed 22 days in my home. 

And this is how our daily routine would be: he would be up at 6am with his, you know, pipe and typing on my computer. And when I wake up, and my wife, you know, we make him breakfast. And then all day he would be going and we'd be training. And there would be times, George, and this is no exaggeration. It'll be 2AM, 3AM, and he's teaching me, choking me, stabbing me, showing me the tiger form and all, and we’re talking about history, philosophy. And I'll say, “Doc, it's 2AM, it's 3AM. We need to go to sleep”. And he's, “Oh, yeah, already?” “Okay,” I say, “Doc, go to sleep”, you know, and put him to bed like a child. And then he would be up at 7AM. And I'm dragging. 

So, it was an experience living with the legend. I mean, I learned the true definition of dedication and work ethics, just by being around him, not let alone the physical technique. But that's why he's a genius, multiple PhDs, linguistic, you know, he's military, decorated veteran, blah, blah, blah, blah, blah. Anyway, I'm sorry, I got off the tangent, because when I talk about Dr. Gyi, I just get totally excited, because he's, you know, we need mentors in our life. And I'm so fortunate that he and other people mentored me. So, one way of elevating yourself is to find the right mentor. And mentorship is so important. And let the mentor you. 

Those are the lucky ones who get mentors in their life and they let them guide them and grow their thinking first before they grow their, you know, physical anything. And a mentor is not a person who is a, you know, feel-good coach – ‘Hey, good job'. A mentor tells you the way it is, you know, good, bad, he or she will let you know, you know their opinion. Then it's up to you. They don't influence you in doing something. They just educate you and guide you. So, I hope that helps. Also, I did. I forgot the question. 

GEORGE: No, that was great, I guess, one or two more questions for you. And I think for anyone listening, they can feel your passion, the wisdom and everything coming through, and definitely worth picking up the book. I do have one more question about the book because, you know, other than yourself sharing all this great wisdom, you've got so many people that have contributed as well. I'm probably not going to name all the names, but yeah, we've got Great Master Bill ‘Superfoot’ Wallace, Grand Master Ridvan Manav. Yeah, actually long standing clients. Yes, I speak to Hakan Manav quite often. Kyoshi Fred DePalma, and we got Hanshi Dave Kovar. 

A lot of knowledge is packed in this book from a lot of super talented martial artists. And we were discussing earlier, you were talking, you mentioned you had interviewed all these people. And I don't know if this is even possible to answer, but with so much diverse knowledge being shared with you, what's the one or two things that really stood out, that was a universal philosophy of a great master instructor? 

ZULFI: The great thing was that everybody had their own unique approach. And there were some people who just did one liners. And some people wrote, like Bill Clark, wrote a whole, you know, some chapters in there. So, one thing was that everybody had their own essence; what this book has is the essence of their personal idea of what a master instructor should be or is. So, they just extracted the essence and put it in, in this book. 

One thing was that what I took away – that open to learning, a master instructor, which is universal, is open to learning. Next point, I think I'll go to three points, which stand out. They're learners, open-minded to learn and grow. Second, they are in service for the students, they have evolved beyond themselves, they are not pursuing it for prize, profit, or fame. They are doing this, because it is them, they have become the essence. They've evolved beyond the price, the money, the fame. 

Now, it's part of the DNA. So, they teach out of love of teaching, not out of need of teaching. And the third thing, which stands out is they all want, they're all on a path of transformation, transforming their students to a higher level of human being. To them, martial arts is more than kick and punch. To them, martial arts is truly empowerment in transforming a student into becoming a better human being. So, these are the key essence, in how they do it, is in the book and how they see it is in the book. And I'm so grateful to all these great minds and great leaders and great legends that they contributed, because my objective was, and still is, to put that info, so it should not be lost. 

When I ask them the question, what is a master instructor to you? I wanted to put their, you know, essence in the book. So, this is not lost for the upcoming generation. So, this becomes a text which is standardizing our industry for master instructors. I'm already working on the next book – it's called, ‘Beyond the Master Instructor'. So, now I'm talking about the grandmaster level, you know, at the next level, so I've already completed about 12 chapters. So, my goal is to publish that in 2022, probably. 

But now, what is after this, because I want to leave behind a body of knowledge that continually shapes our industry. That is my contribution to our industry, which has been so wonderful to me. You know, martial arts has changed my life and martial arts has given me and made me, you know, who I am today. Of course, the teaching of my parents, and my faith, and my teachers, but it's all martial arts, where I'm today, what the reason I'm speaking to you is because of the martial arts, and I want to help shape those other lives. Because I know it's given me a lot, I want to give back to the martial arts and I see it in a way of, you know, a book or a course or, you know, a training. So, I want to leave that behind and continue to ever agree to give back. That's my contribution that I want to leave. 

GEORGE: Love it. Grandmaster Zulfi, thanks so much for making the time to chat with me and for anyone listening, so, ‘The Science and Secrets of Becoming a Master Martial Arts Instructor‘. I even said it the American way, I even said Master, not Master. All the links to where you can purchase the book is in the show notes. Master Zulfi, anything you'd like to add, before we wrap up? 

ZULFI: Thank you so much. I truly appreciate your time. And, you know, thinking of me and helping promote the book, because I feel this will help everybody and you don't have to be an instructor. I've got students in my academy, purchasing these. They just want to learn, they just want to know what we think about. So, this is not just for an instructor or a master instructor. 

Anybody can, when they read this, if your students read this, you are already planting that seed way early. You know, if a green belt, adult green belt, reads this, you've already planted the seed, and you’re already building an instructor, master instructor, in your school already. It elevates your instructors. It elevates all of us. 

So, the lady who edited this book, she's a PhD. And she's a retired professor of education. She used to write manuals for instructors in college. So, she told me, she said, “Master Zulfi, I learned so much from this book”. I mean, she's an educator, she writes manuals, I've learned so much, and she edited it. “I've learned so much from this book. Why don't you write this book for teachers, not martial artists, for teachers? All you've got to do is change the master instructor to teacher. 

And this will be a very big addition to the academic industry.” I was not thinking of it like that. And this person who's outside of industry, who did the editing, she's who I look up to. And I said, “I hope, I'm telling you, I hope this is good enough”. She said, “I've learned from this myself. And you can bring this body of knowledge into academia, academic work and help, it will help the teachers”. 

So, what a great testimony, what a great encouragement that she gave me and made me think in a different way now. So, I highly recommend it, and I'm not worried about selling it or not, I've already achieved what I wanted from this book. But whoever gets this book, first, I want you to give me your feedback, what you take away, so I can improve myself. And I can grow and also learn from it. And it's not only for instructors, it's not only for master, granted, it's for everybody. Your students can read it and when they read it, they will see the martial arts instructor at a different level. And you know, I just wish everybody the best of luck. 

Hang in there, guys. Good times are on the way. You know, when this pandemic is done, people are cooped up, they just want to get out what a great thing we do, what a great service we provide. I guarantee you give it time your schools will be packed. Just hang in there, be true to your profession, keep bringing the best of yourself, continue to grow yourself, and your school will be jam-packed again, that mark my words, it's about to happen. Not happen maybe in the next six months, the one who's relevant, and who's present, will reap the benefits.

GEORGE: Totally. I just want to add to that for, you know, especially for anyone listening from elsewhere, I can definitely vouch for that. You know, one thing that we really assess working with school owners in multiple countries, is watching countries ahead of the curve, get over the pandemic, sort of deal with things, open up and come out of lockdown. And I know here in Australia, schools are booming. And we see how that is trickling through. So yeah, if, you know, if things aren't great now, just be ready, because it's coming. 

ZULFI: For several reasons. Number one, cabin fever. Number two, there's some great movies coming out. Number three, if we have been active and relevant, people appreciate and notice and support that, you know. So, your success is not what you do for them, your success is how they see what you do. The community will support you, because you've been around supporting them, and it's very important to stay present and relevant. The community will recognize you.

GEORGE: Love it. Great opportunity to lead.

ZULFI: Thank you so much for your time. 

GEORGE: Thank you, Master Zulfi.

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