HOSTED BY GEORGE FOURIE

64 – Google Search Vs. Social Media For Martial Arts Schools (And Goldfish Have Surpassed Us!)

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The subtle difference you need to know when creating content for Google search vs social media for martial arts schools.

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IN THIS EPISODE, YOU WILL LEARN:

  • The difference between search engine marketing and social media marketing for martial arts schools
  • How goldfish have surpassed us
  • Leveraging your content creation
  • And more

*Need help growing your martial arts school? Learn More Here.

DOWNLOAD: The PDF Transcript & Podcast Resources

 

TRANSCRIPTION

Hey, this is George. Just here in Perth City and I was at an event from Google, Google Garage. And pretty basic information but some interesting stats, which was a good refresher on just how things work in the digital world, so I thought I’d share with you something that you could use when you create content for your martial arts school.

Before I get to that, one of the most interesting stats that I thought was interesting was that goldfish have officially surpassed us, meaning attention span. So where goldfish used to have a shorter attention span than human beings, according to their stats, Google stats, we are now… human beings attention span is 8 seconds and goldfish have 9 seconds. So they have the one up.

So here's something that I found interesting, was the difference between your strategy with Google search and social media. So it's one of those things that… When you kind of know it and we’ve been really trying to be deliberate about it, but when you really realize the big difference, it's kind of an aha moment about how you go about it.

So, when you look at social media, social media… a big thing about social media, which is a pet peeve is, the longevity of your content, right?

Because you can create social media posts today and you’ve got about 24-48 hours before they have completely lost their reach, ok? So unless you're doing something else with it, like using it for an ad or something like that, that's going to be the lifespan of the content for you.

So when you look at Google, so again, social media – very positive and generally positive, right? I mean, obviously, when you create content, you want to create positive content. Some people just create complaining posts, right? I mean if that's your thing – awesome, but I wouldn’t recommend it for your martial arts school, right? So that's the one side. You’ve got the social media content that you create.

Now, Google on the flipside, is not so much of a… dare I say it, like a fake facade, right? It's not all “Everybody’s happy” moments; it's people going to Google and really typing in real life problems, ok? Real things that are going on in their life, that they're trying to solve in a martial art school’s case, self-defense, or its activities for the kids and that can also just be the super, the first level of the problem, right? Because it could be a few layers deep.

So that is the real difference, the difference being, one is being created for more of a positive and friendly and happy vibe and at Google, people are typing in real-world problems. And then obviously, finding results for that and that's how you find articles, videos and so forth. So I guess the key thing is always, how do you bridge the gap, right? How can you create content that leverages both platforms?

Because if you're only investing in social media, then it's ongoing and you’ve always got to do it. But if you create the content with the purpose of how can it be leveraged and how can people find it later on your website, then you're playing a whole new different game.

A little tool we use in the Martial Arts Media Academy, which I’m revamping now for our new modules, is a content multiplier. Content duplicator like a cloning type tool. So you create one piece of content and then you model it and clone it for different platforms.

So that's one side of it, but then the really cool thing about it is, how to take one piece of content and then making sure that it's relevant on all platforms. So I won’t go into all the details and that but I want you to really think about it; when you're creating content, how can you create your content so that it could be used, obviously on social media, how can it be used so that it can be found afterwards, so if people are doing a Google search and they can find it on your website. And then even better, how can you use it on social media for an ad and how can you use that to really broaden your audience.

And if you want a few more details on that, I’m happy to shoot another video, perhaps even share the tool that we use for this, but I'll leave that for now.

Speak soon – until the next video. Cheers!

DOWNLOAD: The PDF Transcript & Podcast Resources

 

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When I first started in Partners I wanted to learn how to market better and get more leads. I almost didn't join because George is in Australia and I thought things might be different and the time zone was a bit of an issue. However I still decided to give it a go. I learned how to run fb ads myself with some pretty good success. Had over 100 leads a month. I'd recommend it to everyone that wants to learn how to get more students.
Justin Chang
Justin ChangWu-Yi Taekwondo Academy
George has been fantastic in assisting with our marketing needs. Together, we have devised a digital marketing strategy in optimising the tools available to us in order to generate a steady stream of new members, target the desired demographic and improve our online presence. He is very responsive to questions, fantastic in reviewing strategies and is consisting looking to innovate to remain relevant within our market.
Hakan Manav
Hakan ManavAustralian Martial Arts
It's funny. I almost didn't join up with George just because of that price and the time difference between here and Australia. I thought it would be kind of a pain in the butt. I've made it work. But the thing that really made me join up with him was that my wife was listening to our first conversation ... sort of our onboarding conversation. And when I was down talking with George that night, she's never said this about anybody else that I talked to. She said, "You know, he's the most genuine person that you've talked to in all the time that you've been in business." And for my wife to say something like that really ... it means something. So, I decided to do business with George and I've never been regretful about it. I'm very glad to be part of his group, Martial Arts Media™. That's my testimony. Thanks.
Jesse Bernal
Jesse BernalColorado Martial Arts Academy

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