79 – A Different Approach To Running Self-Defence Courses For Corporates

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Dave Friedman takes a unique approach for sharing his passion for running Krav Maga based self-defence courses for corporates.

.IN THIS EPISODE, YOU WILL LEARN: 

What is personal safety really
About Live Safe Education, which aims to teach a spectrum of self-protection strategies to schools, companies, and businesses
How not to be more vulnerable or prone to becoming a victim of a crime
The advantages of learning self-defence and self-protection techniques in the workforce 
And more

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TRANSCRIPTION

No matter how good you are, no matter what degree of black belt or dan you might be in your martial arts, if in the moment you freeze, and you're unable to physically act, it doesn't matter how good you are.

GEORGE: Good day, this is George Fourie, and welcome to another Martial Arts Media business podcast. Today, I am joined with Dave Friedman.

Dave Friedman, he's going to do the official, good intro, but he's from Krav Maga Australia, and something we're also going to talk about today is Live Safe, which is their company based on personal safety, and working with corporates and schools. Welcome to the call, Dave.

DAVE: Thanks, George. We appreciate you having me on.

GEORGE: Yeah, cool. This is the first time I actually have a South African guest on the podcast, other than myself, which is pretty cool.

DAVE: So now there are two accents that people won't understand.

GEORGE: Two accents, and I mean, we're not as good as the Kiwis, because apparently we're second best in the world. I don't know how that stat works. And I don't know why the Kiwis got it. It's not like they already have the All Blacks, you know? They have the All Blacks and now they've got the best accent as well. But anyway.

DAVE: That's right.

GEORGE: Yes, so I hope you can decipher the two accents. Well, I guess you're used to one, so now you've got two. Awesome, Dave. Thanks for being on.

I guess, just to kick off, if you can give sort of a bit of a background, just I guess also your background, all the way from South Africa; how you ended up in Australia, and then what you do in the martial arts space.

DAVE: Sure. I'm from Cape Town in South Africa, which is the good part of South Africa. I grew up doing judo as a kid, I represented my province, which is the equivalent of my state, up until about the age of 10. I then actually took quite a break from martial arts. I focused on soccer, I played soccer at quite a high level. And about the age of 18, 19, I got back into martial arts through Muay Thai and through Krav Maga.

So I trained quite a lot of Muay Thai, I competed in a few tournaments in South Africa, in Cape Town. At the same time, I was also training Krav Maga. I've been teaching Krav Maga since 1997, so 22, 23 years now, more so on the side. It wasn't my main, professional form of income, up until about a year ago.

I moved from Cape Town to Melbourne in 2008 with my wife. Most reasons, obviously just crime was on the up in South Africa. Also, more so for education, in terms of starting a family and just wanting my kids to be in a better education system. I've now got two boys, both born in Australia; a nine year old, and a six and a half year old. They both train at my Krav Maga school with me as well. So the bigger they get, the more nervous I get.

And yeah, so been in Australia, now teaching Krav Maga full time. And as mentioned, we've got two companies. Our first company is called Live Safe Education, and that does most of our work in schools and in corporate or businesses, where we teach a spectrum of self-protection, or personal safety, not just self-defense. And then Live Safe Education also owns a Krav Maga Dojo called Krav Maga Australia.

There, we have about 120 students currently, growing. We've owned Krav Maga Australia for seven months,

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