Cat Zohar shares simple martial arts student retention tips that any school owner can master.
.IN THIS EPISODE, YOU WILL LEARN:
Cat Zohar’s martial arts life, being an innovator and a visionary
How to establish rapport on the online platforms
The benefits of relationship marketing
The challenges in building relationship within large martial arts schools
Cat’s proven techniques for improving customer retention
*Need help growing your martial arts school? Learn More Here.
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Of course, you can. If you can take your hand, putting it in front of you, look at it and then give yourself a direction to smile – smile. And be able to do that, you can great somebody when they walk in the door, I promise. You can train anybody to do that. If you are able to handle that little interaction right there, you can train someone to be friendly.
GEORGE: Hey, this is George Fourie and welcome to another Martial Arts Media business podcast. Today, I'm joined by Cat Zohar. I didn't check – Zohar, am I pronouncing that right?
CAT: That's correct!
GEORGE: Alright, awesome. So Cat will be joining me and about 11 other also martial arts instructors and business leaders at The Main Event and that's in San Diego, 26th to 28th of April, so that's next month. Depending on when you're watching and listening to this. So we’re going to have a bit of a chat and Cat has some amazing things going on in the industry. She got started when she was a 6-year old and I'm here to learn about what Cat does and have a great conversation and of course, bring great value to you. So welcome to the show Cat!
CAT: Thank you so much for having me George, I'm happy to be here! And hello everyone!
GEORGE: Awesome. So, let’s start right at the beginning – who is Cat Zohar?
CAT: Well, I think Cat Zohar is a martial arts innovator, martial arts visionary for the industry. I started martial arts practice when I was 6 years old in Cleveland, Ohio where I grew up. And it's something I've been most active in my entire life, so this is just the continuation and the next chapter of Cat Zohar, I guess you would say.
GEORGE: All right. So you mentioned innovation and visionary – can you elaborate a little bit on that?
CAT: I've done a lot of firsts in the martial arts industry. I started girls only martial arts program, designed just for young girls between the ages of 3 and 10 and we set up the Karate Princesses Program, which was designed specifically to teach real martial arts techniques and skills for protection – princess protection more appropriately referred to. But actually, giving them a base to take part in martial arts. When I was a young girl starting in my martial arts classes, my mom used to be like, girls don't do karate. So our motto and our tagline was, girls do karate too and that was really a big focus.
This was actually pre all of the pink belt stuff that you see today, so we actually had to make our own karate princesses belts out of cool princey pink fabrics and things like that. So we had a whole bunch of ways for the girls to earn bling for their belt by participating and doing princess like behaviors around their community as well as their household too and school.
So there was a bunch of things like that I've done over the years that have been… well, innovative for the industry and I've seen many different trends come and go over the years as well, but a lot of the things that I like to visually express to the people that I connect with is we’re taking what it is that they want to see happen and sometimes giving them the steps to be able to make that happen and how to be able to market what that is. Or maybe help guide them a little bit where I could see the direction developing or progressing fast for the people that they service.
GEORGE: Ok. And you mentioned you've seen a lot of things come and go: what's been the cool thing that you fee…