Michelle Hext, author of The Art Of Kicking Ass Elegantly, shares her niche martial arts school secrets and mind-bending transformations.
IN THIS EPISODE YOU WILL LEARN:
How a niche martial arts school improves your marketing
The martial arts stepping stones that led to confidence and success
When ‘not knowing what to do' becomes your biggest business asset
The emotional motivator of changing lives
The power of vision and backwards planning
How to deal with the constant push-pull of self belief systems
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
GEORGE: Hi, this is George Fourie. Welcome to the Martial Arts Media podcast, episode number 6. Today I have another great interview with Michelle Hext. Now, I have to tell you: I'm not a big one on planning questions for my interviews. And I've had this turmoil with myself that I should be more prepared, and I should structure my questions. But the reverse side of that is, then the conversation is structured, and because I don't know the person I'm interviewing very well, I don't always know what questions to prepare.
So I try and play it very off the cuff, which can be risky, but I try and not prepare it all because I know that the person I'm interviewing is going to say something that's just gold, and then I'm going to go down that path and dig deep into it. And today, after my interview, I've got to tell you that I'm really glad that I didn't have a structured interview, because if I've had a structured interview, it wouldn't have gone down the path that it did, and I wouldn't have gotten the golden information that came out from this interview with Michelle Hext.
Now, I don't have any intention in mind. The intention was to focus on the niche side on having a martial arts school, having a martial arts business that focuses on a niche category, in Michelle's case, focusing on a women's only taekwondo school. And that was the focus, but the conversation just became much bigger, about the mindset stuff and her deep transformations, and it’s true gold. From a business perspective, you are going to get a lot out of this interview.
For the show notes and the full transcripts, you can go to martialartsmedia.com/6, so that's the number 6. And all the details are there for you. No reviews to read out today – unfortunately, but we would love your feedback, we'd love your comments. Bare in mind, every podcast show, you can leave comments right below the post, also ask questions. If you do ask the questions for the guests I have, I’ll make sure that they stop and answer them for you. If you'd like to leave us a review, 5-star reviews are awesome, because they help push our show up the rankings, but hey – an honest review is more than appreciated of course. You can just follow the link on iTunes, which is at martialartsmedia.com/6.
That's it from me; please welcome to the show Michelle Hext from the Art of Kicking Ass Elegantly.
GEORGE: Good day everyone, today I have with me, Michelle Hext. Now, Michelle has a vast spectrum of experience that I really want to tap into here today, starting of course with the 5th Dan Taekwondo master and her very niche based martial arts school, which is something we really want to dig into today, and then also, the author of the book The Art of Kicking Ass elegantly. I like how the elegantly part falls in there. So welcome to the show Michelle!
MICHELLE: Thank you, thank you for having me.
GEORGE: Cool. I guess we've got everyone, so let's start at the beginning: who is Michelle Hext?
MICHELLE: That's a big question, put me on the spot. So right now, I guess my main focus is, I have a business that's thriving, I love that. But I'm giving myself the gift of being a student in my martial art again at the moment. I've trained Taekwondo for 25 years and recently found an amazing instructor,