A continuation of the 31st episode, here’s the second batch of tips from martial arts experts that are equally valuable as the first.
IN THIS EPISODE, YOU WILL LEARN:
How traveling can help widen your knowledge in running a martial arts club
The benefits of hiring top-level instructors to teach at your martial arts school
The importance of marketing and matching it to the right prospect at the right time
The advantages of having your school accredited by the government
Why it pays to invest on your martial arts premise and facilities
How to overcome tall poppy syndrome
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Download the PDF transcription
Commit to your passion: if you want to succeed with your martial arts business, just go all in focus on that.
Hi, this is George Fourie and welcome to another MAM Business Podcast, episode number 32. And we are continuing from last week. Last week’s episode, which was 25 tips, 25 tips for martial arts business owners from industry experts, part 1. And this week, we're going over to part 2. So we are working our way through episodes number 15 to number 30 and we’re going to be covering tips from those. So, as always, you can find the show notes on martialartsmedia.com/32, the number 32. And that’s it. I’m going to jump straight into part 2.
26 – Get out of your comfort zone, travel, and train with people that are at a much better level than you.
Starting out with number 26, Justin Sidelle, who is one of the head coaches at Bali MMA. And if you want to go take an awesome tropical holiday combined with awesome training with top-level martial artists, Bali MMA should be on the top of your list. For me, it’s again, here in Perth, where I’m based, it’s a really quick holiday, it’s a bit of a common holiday to go to Bali, because everybody just does it and it’s cheaper to get on a plane and go to Bali for a weekend, then to drive down south a few hours. So it’s a very common holiday, but it’s a very diverse place. And you can have multiple experiences: if you’re into surfing, awesome beaches, awesome surfing, there’s great shopping, there’s great entertainment, and of course, Bali MMA.
So if you want a very diverse holiday on a tropical island, put this on the top of your list. You’ve got Justin Sidelle, who’s one of the head coaches – I believe it was started by two brothers, Anthony and Andrew Leone and you also have Tiffany Van Soest, who is an undefeated glory world kickboxing champion, Muay Thai champion and the tip of that would be, something that Justin Sidelle mentioned in the interview was, when Tiffany walks onto the floor, everybody shuts up and listens and takes note. And training with her just lifts the game and lifts the level of everybody on the mats.
So that would be the tip: go train with people that are at a much higher level than you, get out of your comfort zone, travel, and train with people that are at a much better level than you and obviously learn from that. And I know that’s something most martial artists do, but hey: go do it on a nice tropical island, why not?
27 – Give back to the community.
Number 27, something that’s a big part for Justin and their team, is to give back to the community. And they work with a couple of orphanages and do a lot of donations and do a lot of community work as well. They’re living in the tropics and they are giving back to their community.
28 – Hire top level instructors to teach at your martial arts school.
Alright, moving on to 28 was from episode 17 with Con Lazos, and the topic was recruiting externally. You know, most martial arts school owners rely on grooming students to become their instructors, to become their first black belt, but if you don’t have time for that, Con’s suggestion is, get people that already have a following, or an established top level instructors and recruit them to start teaching at your school.