How much should your students be paying for their martial arts classes? Or is the ‘cost' focus the wrong metric? Here's what to base your gym's value on instead…
IN THIS EPISODE YOU WILL LEARN:
What's the no. 1 attribute to consider when hiring an instructor
How to use a leadership program to groom young, confident instructors
The hard fast rule of the skill levels students need to be at before instructing
Cost vs Investment. Where do you focus?
The ‘black belt story': how to kill the price question once and for all
How your business approach evolves when opening school no. 3
*Need help growing your martial arts school? Learn More Here.
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GEORGE: Hi, this is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media Business podcast, episode number 3.
So, in this episode, we're gonna be wrapping up the three part series of interview with Graham McDonnell and Phil Britten from the WA Institute of Martial Arts. So if you haven't listened to number one and two, I'd recommend going back. Number two has a lot of value in that. But then again, a lot of that value's gonna be missed if you didn't get the full part of the story, which is at number one. So you can access those episodes at martialartsmedia.com/1, the number one, or /2.
So that's gonna be the interview. I've already started interviewing more guests. So what's gonna be happening in this show is, we're gonna continue on this journey. I'm gonna be scoping out as many top martial arts school owners that I can find. And you know, maybe it's not a top school owner as in numbers, as in its huge turnover or its huge student base. But people that have value to share, valuable things that are working, valuable tips. And that's what we want to bring to this podcast. So I'm gonna be interviewing a lot more guests. And if you have any suggestions for guests, please go to the website martialartsmedia.com, just hit the contact form over there, get in touch and please make the introduction.
I'll also be doing a couple of solo shows, which will be a lot shorter. We'll be sharing a couple of things that, from my experience, is what will help you with marketing your school, on the digital platform of course.
So we're gonna get going with this episode. I do also want to thank you for the feedback I've been getting, just speaking to people in person and a few people online that have sent me a few messages, saying that they've been loving the show and have been getting great value from it – that's awesome. What would be really good – if you've got any positive feedback, just head over to iTunes and leave us a good review. Five stars would be awesome; it really helps our rankings. Now, iTunes does make this a little bit tricky. So, if you go to this episode, martialartsmedia.com/3, and just scroll down, you'll find the link to the iTunes platform. It will open up iTunes and then there's a section that you can click on, which will allow you to leave a review. So, anything good that you've got to say for this show, that'll help us get our rankings up, and get the word out of course.
So that's it from me for me now. And once again, I wanna introduce you to Graham McDonnell and Phil Britten from the WA Institute of Martial Arts.
GRAHAM: So, we hire on attitude, not on ability. We can teach ability all day long, but if you have the wrong attitude and the wrong spark, it doesn't work. Touching on that, this is probably, again, the vision of what we want for WAIMA. We didn't want WAIMA to be personality driven, and it's sort of, I won't say it's an oxymoron conflicting there, but we wanted the energy of the program, the school to be the drawcard, not the instructor at the front. I guess you need to have a great personality type, because, someone walks into the door, and you say hello, and this and that, but everybody does that, so you've got that whole wow experience.
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