Keep your martial arts marketing activities simple, clear and specific with these key tips from the tropics.
IN THIS EPISODE YOU WILL LEARN:
The art of simplicity and clarity within marketing your martial arts school
Why you should never rely on assumptions
The power of using deadlines within your offers
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Download the PDF transcription
You've got to be so clear and so simple with your marketing. You know as a business owner, you tend to assume that people understand what you're trying to say and who it's for.
This is George Fourie from Martial Arts Media. And here's a bit of a different podcast for you. So I'm standing too… And if you're listening to this I suggest you head over to martialartsmedia.com and watch the video. But I'm standing on a very remote island in Indonesia.
It's the island of Nias, we came here for a couple of days to really relax. And believe me, there's not much you can do other than relax if you're looking for all your first world fixes of technology in busy shops. You're not going to find that here. There is literally nothing. And you know before we booked this place, the resort owner told us, “look, nobody really comes here this time of year.” So you've got to have it all to yourself. You are going to have the whole beach to yourself. And I thought Yeah OK. But. Probably not true.
But we came here and we literally have this resort to ourselves and it's not very big but it… You could see in the background here. There are a few; there are three chalets there between all the coconut trees situated within nature. So that's the spot. And I'm just quickly going to do a swing around. We literally do have this entire beach all to ourselves. And yes it's a bit cloudy and rainy today. But nevertheless we got here in the first few days and there was the sunshine and there was nobody here. There's absolutely nobody here and it's just delightful.
So to get the message of this podcast is. We arrived at this place. And as I said we came here to relax and we've really done that and it's made me reflect just on different things that we've done over the last year and going into the new year depending on when you're watching or listening to this. Just reflecting on different things that we will be doing and how we will be helping with martial arts school owners build and grow through the means of the Internet.
And coming to this village is one message that really resonated with me is just the message of simplicity and clarity. You know my beautiful girlfriend and I took a walk down to the village. A village you can't even explain it as a village here because you walk down a road with a lot of potholes. There are only a few bikes I haven't seen a car in about five days. I haven't heard it in five days. This is pretty much what we've heard all the time and I hope you can hear my voice but just the sound of the ocean.
Walking down the street there are just remote little huts. Just little huts where people live and I'll include a few of the videos and clips on this on this page and you can have a look but it just fascinated me how happy everybody is and everybody's waving.
And because we are the only tourists, we are literally only tourists on this island; people are just amazed and fascinated by us. They’re waving and they getting all ecstatic and it's kind of weird.
But it's really kind of cool in a way as well. And just see how these people live a simplistic life. The kids are running around, they're playing in the dirt. They're having fun. Nobody's worried about charging an iPod or an iPhone or sitting on Instagram or Facebook. It just doesn't exist in this place and people didn't care for that. Their main concern is just living and being happy and having a simplistic life and living on this beautiful island where they can eat coconuts every day and just live a healthy life an…