In this martial arts business case study, Amanda Saliba and Wayne Ardley share how they increased their revenue by $200,000 in 12 months.
IN THIS EPISODE:
- A martial arts hobby turned into a successful martial arts business
- When to get help from a marketing expert?
- How the ‘Partners OnRamp’ helps boost martial arts schools
- Quitting your day job to become a full-time martial arts instructor
- Tapping into a pool of knowledge through Martial Arts Media™ Partners
- And more
GEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media Business Podcast. Today, I'm doing one of my favorite episodes to create, which is a case study. A case study documenting a client's journey from when they started working with us to where they are now.
Today I'm speaking to Amanda Saliba and Wayne Ardley, all the way from Melbourne. And I love this episode simply because Amanda is so committed, has big goals, and same as Wayne, still in the workforce, positioning out of that going full time into the business. And in the time that we've spent working together, they've increased their income with an additional $200,000 over the last 12 months.
What I love about this is that we zoomed out on this journey. You know, we love to talk about marketing on the show, attracting the right students, increasing sign-ups and retaining more members. And sometimes the emphasis is on getting more students, getting more students, but we all know there's more to that, right?
There's the retaining, keeping the students, which is the biggest part, really. And well, you can't have one without the other. So this case study really documents the journey of staying with the course, you know, not looking for the quick fix, doing the work.
You know, we are on coaching calls every week. Amanda's always on the coaching calls. There are lots available, Amanda's always on all of them, and does the work, implements, makes the refinements, and really commits to the journey. And that's really what it takes.
So I love doing this interview. You definitely gonna get a lot of value from this head over to martialartsmedia.com/137 if you'd like to download the podcast transcript and the resources mentioned in this episode. And that's it. Let's jump in. Amanda and Wayne, welcome to the Martial Arts Media Business Podcast.
AMANDA: Thanks for having us, George.
GEORGE: Cool. So I wanted to bring you guys on the show, and this is one of my favorite interviews to do because we get to talk a bit about a customer journey working together and the awesome results that you guys have managed to do over the last 12 months, which is really, really exciting and look forward to diving a bit more into the details on that.
But just before we kick things off, if you don't mind sharing just a bit of an intro, who is Amanda? Who is Wayne, and what do you do in the martial arts space?