Many martial arts school owners long for a martial arts digital agency that delivers new students on demand without having to lift a finger. But Beware! This pipedream could cost you your business. Here’s the pitfalls to avoid and what to do instead.
IN THIS EPISODE:
- Pitfalls to avoid when working with a martial arts marketing agency
- Who owns your digital assets?
- Local digital marketing agency: Do they have proven, irresistible martial arts offers?
- What media should you use when running Facebook or Google ads?
- Why most martial arts schools don't need a marketing agency
- And more
*Need help growing your martial arts school? Learn More Here.
Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business podcast. In this episode, I'm going to be talking about digital marketing agencies for martial arts schools. Martial arts, marketing agencies, however you want to word that.
Do you need one? Do you need to hire an agency? And if you do, what are the pitfalls to avoid? What should you be avoiding? What questions should you be asking? What should you be looking out for? All covered in this episode.
Make sure you stick around to the end and I'll share with you how you can download an actual checklist with everything discussed, all the questions to ask, pitfalls to avoid and so forth. All right, let's jump in.
All right. So let's talk about digital marketing agencies and do you actually need to hire one? I've got to start this one with a short story, and the story actually involves how I, one time, lost a valued podcast listener by my actions and I don't regret it. I've got to share the story. I've probably shared this in a previous podcast, but I think it's relevant if you haven't heard it. It's a relevant story for what we are talking about today.
All right. So for a couple of years now, a podcast listener reached out to me and said, “Hey, George, love the podcast. Got a quick question. Which channels are the best for advertising a martial arts school? Is it Facebook or is it Google? Facebook ads or Google ads?”
And I replied, “Good question. It depends on a few factors, which it does. Facebook strategy works like this. Google strategy works like this. If I was doing this myself and trying it, this is the one that I would go for, which was Facebook in this case.”
I said, “Curious, just why are you asking?” And he replied and said, “Thanks for the information, but I'm actually starting a digital marketing agency for martial arts schools and I just wanted to know which channel works best.” And that got me fired up a bit. I said, “Hang on. You're opening a marketing agency and you are asking me which platform to advertise on. How are you going to actually take people's hard earned money and run ads for them if you've never done it yourself?”
And then his response fired me up even more. And he said, “Oh, that's okay. I'm just going to hire someone offshore to do it for me and run the agency that way.” And that made me boil over.
And I can't recall the exact reply that I messaged back, but I said, “Look, the world does not work like that and you cannot take people's hard earned money and charge them and think some magical person offshore is just going to know what to do.” Now, there is a way to use offshore person, and I might share this in this episode, but that's definitely not the way to go about it.
And so I wanted to start that with caution because, well, as a warning, really, if someone is not charging you a premium fee to run ads, which is quite a hard thing to do, they're probably not going to do a very good job.
Now, I must admit the industry's come a long way and I've been doing this for a long time. Facebook wasn't around when I started digital marketing. I started by hard trial and error, wasting a lot of money. It was way harder to run ads back in the day than it is now. So things have evolved. The industry has evolved and agencies have also evolved, but there are a few pet peeves and pitfalls you got to watch out for.
Pet peeves I have about agencies and pitfalls that you should watch out for, and there's this dream scenario for martial arts school I know is you could just do what you love. You could just do the teaching. You could just show up. There's always students and you just do what you love.
That is the dream scenario and you could definitely achieve that, but is an agency always the answer to do that? And I'm going to say no, because I've played on both sides of the coin. This is purely from my experience. I want to give props to really good agencies that are out there and that have really evolved in the martial arts space, but I still want to approach this with a word of caution because I've seen the pitfalls and I've seen how things adapt. At the end of the day, you as the martial arts school owner is worse off…