If growing and scaling your martial arts business is taking longer than you’d like, this simple shift might help.
IN THIS EPISODE, YOU WILL LEARN:
One simple shift to get results faster
Why martial arts business owners struggle asking for help
Do this ‘hack’ to boost your marketing results
*Need help growing your martial arts school? Learn More Here.
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Do you struggle asking someone to help you? Is there some sort of pride? Because, let's face it, sometimes asking for help is kind of a vulnerable thing, right? You expose a weakness in a way.
Hey, George here, hope you're well. Want to quickly chat about moving faster, getting things done faster, and struggling less.
So, a quick backstory: when I got started online marketing – it was a bit of a different world. We didn't have access to social media and this two-way conversation on the internet that we really take for granted – this way to communicate flawlessly and send messages back and forth, and video chat, and so forth. It was a bit more old school, it was quite difficult to get information.
To get information, you would really have to read, you know, the coaching movement wasn't that big either. You would have to buy – well, in my circle, at least, you know, it wasn't, probably was, it just wasn't in my sphere of what I was exposed to.
So, you know, I just started out with books and really, really struggled to get things done and learn things. And you know, when I look back on it, it's not a way I'd recommend to get started with anything. Take martial arts, for example, and imagine buying a book and trying to learn martial arts – you're going to struggle, right, because you don't have a coach, you don't have someone that's actually helping you and showing you, and directing you, and correcting your moves, and putting you in the right direction.
When I got started, it was a big struggle. I started out direct response marketing with Google Ads and I saw that as the only viable way to get people to buy things online. It's all there was, right? I mean, there was maybe Yahoo and a couple of other things. No Facebook, no social networks, unless you could advertise on MySpace. It was a big struggle – it was a really big struggle, I lost so much money.
And now, if I look at it, it wasn't actually a lot of money. It was nothing compared to what I'd lose now in a campaign to figure things out. But, when you've never made money, and it just feels like you are pouring money into this hole, and there's never a return, other than seeing somebody might have clicked on it. You just don't know why, and you don't know who to ask. It's kind of a dark road.
I think I've shared this story before, but I mean, I poured money into Google, day in and day out. I reached my last 300 bucks, it was my last 300 bucks that I was ever going to spend on this business thing. And I was really about to throw in the towel, because it was just too difficult. I got to about $32 left, and I made a sale for $37.
The best 37 US dollars I've made in my entire life, because I got a conversion. I've got somebody in a country different than mine to buy a product from me without ever seeing me. That was the most exciting moment of my life, because that was opportunity – and grew from there, one sale came after the other. The reward of that was just phenomenal.
But, would I recommend anybody struggle like that to get it done? No. It's too hard. That comes down to really what I'm trying to get across in this podcast is – do you struggle asking someone to help you?
Is there some sort of a pride, you know? Because, let's face it, sometimes asking for help is kind of a vulnerable thing, right? You expose a weakness in a way.
And I know for a lot of guys, it's a hard thing to do. Sometimes, I think there's even some, there could be like an ego attached to it, right? Something that,