Every student at Higher Jiu Jitsu knows their mission statement. John Smallios shares how a clear purpose simplifies their message.
IN THIS EPISODE, YOU WILL LEARN:
The mission statement that John upholds in his Jiu Jitsu academy
The critical factors that influenced the close-knit culture in Higher Jiu Jitsu
The one thing that John avoided which now guides his students on the same path to learning
Aristotle’s philosophy of learning
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With regards to the mission, hopefully if you ask any Higher Jiu Jitsu student, they will tell you that our mission at Higher Jiu Jitsu is we help everyday people build quality of life with Gracie Jiu Jitsu. And that's in my mind all the time.
GEORGE: Good day, George here, and welcome to another Martial Arts Media Business Podcast, episode number 104. So today I've got an old friend with me, someone I haven't spoken to in a while, and we got chatting again on Facebook and thought we'd catch up, talk a bit about Jiu Jitsu business and things past the whole pandemic. So I'm with John Smallios.
JOHN: How is it going, man?
GEORGE: Good. How are you?
JOHN: I'm doing well. Thank you very much. Thanks for having me on.
GEORGE: Your school's name is Higher Jiu Jitsu, right?
JOHN: Yep. That's the one.
GEORGE: I've always wanted to ask you, where did you get the name Higher Jiu Jitsu? What was the thinking behind it?
JOHN: It's pretty cool, right? Well, basically, I had a nutrition coaching and personal training venture that I was into at the beginning, and the name of that was Higher Health, because I was always interested in getting better and improving on health in many different ways. And there's always ways to improve in that realm. And then I was running the BJJ Commune.
I think there might have been a time maybe when you came to Higher potentially. I think it was still the commune at that time. And the commune was that because it was an open map pretty much. Everyone was more than welcome to come. There was no affiliation at the time. And then things developed and changed. And then I was faced with a little bit of a spot where it was very hard running two businesses at the same time.
And I was kind of doing a similar thing, because I was looking at helping people, whether it was during nutrition or movement, or in this case Jiu Jitsu. So I thought, you know what? It's time to amalgamate the two and make it one, and Higher Jiu Jitsu was born. And I like it. It's got a nice ring to it. And I just love the idea now that it's endless refinement and you can always do better on the Jiu Jitsu mats and off the Jiu Jitsu mats, of course. But Higher Jiu Jitsu it is.
GEORGE: There we go. Actually, you just from minded me now of the first conversation we had, because you worked with us way back, version one of our Academy Program, which is a coaching program for school owners with marketing and emails and contents and so forth. I recall being on a call with you and you had this divided attention of how are you going to make this thing a thing?
Because you had the health of the business working with Jiu Jitsu. But when I stopped by in Sydney at your location and you had me joining for the open mat session there, I recall that step was already refined and you were already on your way with this whole amalgamated venture, as you say.
JOHN: Yeah. It was actually really tough at the time because I'm just so passionate about all of those realms. It was hard to make… I think I put more pressure on myself than I had to at the time and I wanted everything to just be seamless and perfect, in a way. Things aren't always perfect. But I guess changes had to be made and it was within me. I'm sure you weren't the only person I was chatting to that about.
It was just a constant dilemma in my head like, how can I make this work better?