108 – 4 Steps To Moving Your Martial Arts Business Into Momentum
As entrepreneurs we can be our own enemy and sometimes sabotage our own progress. Here’s how to get out of your own way and make progress in your martial arts business.
IN THIS EPISODE:
- How to get a clear game plan for your martial arts business
- Hitting your marketing goals faster
- Pushing through comfort zones
- And more
*Need help growing your martial arts school? Learn More Here.
If it's uncomfortable, there's got to be something behind that, right? And how do we go about fixing that? Does that mean it's something that I've got to fix internally? Or do I need to get advice or help from someone that knows how to navigate through that?
Hey, George here, hope you're well. So, do you often get in your own way trying to get to where you want to go? Let me get some context. First up, whenever we want to go into a new direction or we set some big goals, maybe you hire a coach, or you try and get help.
So you set this big goal and you want to achieve this thing. More often, we are the ones that sort of get into our own way and resist to go into the new direction.
So, what got me thinking of this, we've got what we call a Game Plan session. Every time we start working with new school owners, we do a Game Plan session, and it’s all about how do we set the big vision, not just the, “yep, I want those extra students, you know, that's going to get me to X”.
But, what is the big vision that you actually had when you thought of starting this business? So, big vision, 12 month goals, and then projects and what you got to get done next week. So, it's a great session, and almost everyone that we work with, refer to this session as sort of a pivotal point – as it gives them clarity and knowing the path that they need to go to get to where they want to go.
But, that's all good – now the session is done. And that's where the problems come up, because you've done the session, but now you actually got to do the things that are going to get you to where you want to go.
And that means that you're going into a new territory – and new territory brings up anxiety. If you look at four stages of getting to where you want to go – first up, is acknowledging that there's a problem that needs fixing, that's the easy part.
Well, it can and can't be – you got to obviously reflect and look at what is the actual problem. And sometimes, you know, and sometimes you don't, you know, you might just have a problem, well, “hey, we need to get more students”, you know, that's the big overall problem.
But deeper inside, there could be other things going on – your belief system about selling, or how you feel about selling, or maybe you're getting tons of leads, but you're just struggling on the conversion part. So, there's always going to be layers to where the problem lies, and that's where coaching can really help.
First up, there's a problem, you acknowledge that you got a problem. Now, the second part, and the third, and the fourth is not so much spoken about? Well, the second part mostly, and that is the anxiety that comes up of having to do a new thing.
The anxiety of, “alright, well, I've acknowledged I've got a problem, but now I'm going to actually do something about it”. And so that means you got to break habits, and you got to look at things differently. And, number three, you've got to accept a new solution, a new way of doing things. And that's where a lot of discomfort comes, because, as human creatures, we want to stay in our comfort zone, we don't really as a race want to venture into the discomfort – you know, naturally we're looking for comfort.
So, moving from anxiety to new solutions – that pushes us out of our comfort zone. And this is where I see a lot of obstacles come up, right, because you fight like hell to stay in your comfort zone.
And now, you've got the plan, you've got the solution, but it's bringing so much anxiety that you're not showing up to the calls or you're avoiding the contact or not replying to messages, because you're busy, but you're busy on stuff that's not helping your business grow forward. You're kind of just spinning your wheels.
And then number four is the most important. Well, you know, once you've actually accepted this new way of doing things that's going to get you to where you want to go. Now, you got to actually make it a habit, and you got to actually enforce the habit to get it going.
So, what can you get out from that? Well, I guess we can all reflect – where are we uncomfortable? Where are we uncomfortable in our business, and what are we doing about it?
For me, I really try and well, if it's uncomfortable, there's got to be something behind that, right? And how do we go about fixing that? Does that mean it's something that I've got to fix internally? Or do I need to get advice or help from someone that knows how to navigate through that?
Anyway, hope that's helpful. I'll see you in the next video. Cheers.
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