68 – Create Better Martial Arts Videos (Without The Editing, Gear And Gadgets)

Ask yourself this one question to get better results with your next martial arts video.


  • The difference between martial arts videos for friends vs prospects.
  • How to get on target and be relevant.
  • Why it’s not about the tech and gadgets.

*Need help growing your martial arts school? Learn More Here.

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If you're creating video content, then who are you actually creating it for? Because is it for your martial arts friends or is it for your prospects?

Hey, this is George. Hope you're doing well, I've got a little princess visiting me for this video, going for a quick morning walk. She's been up early.

So hey, I was on a phone call with one of our new Partners members yesterday. And we were talking about social media content. And we were basically talking about creating different videos and things like that. And we came to a bit of a realization. So, and it's a very simple realization, but it’s one that's easily neglected, right?

So as martial artists, if we start doing videos, the first thing that's always the easiest to do is to start looking at moves and thing like that. You know, what type of different techniques, kicking, punching, etc.

But here's the question I want you to ask yourself: if you're creating video content, then who are you actually creating it for, right? Because, is it for your martial arts friends or is it for your prospects? OK?

So, I mean, the way we like to go about it: every month, we cover a different topic in our Partners program. So we’re either talking about attracting the students, how do we increase sign-ups or how to retain your members.

So there's definitely a place, obviously for doing those martial arts techniques and so forth and it looks awesome, right? But I guess what I want you to think about is, is it really connecting with the type of person you are trying to attract in your school? Is that the person that's really going to want to train? Is that what's going to get them over the edge is seeing a fancy technique, or submission or whatever it is, is that what's going to push them over the edge? Is that what’s going to remove their fear and actually make them take action?

So think about that the next time you create a form of video. This is something we are doing next month in our Partners program, we're looking at simplifying social media – I've just got to remove the fly. Perth and flies, I’ll tell you what. Yeah – so next month, we’re covering the topic of simplifying social media and in that, we’re mapping out the next 12 months of social media content and we’re using different formulas for videos, for content and how you should be positioning it.

So a good place to start, if you want to get one good takeaway from this video, then think about talking about the problems. You can start with problems, what type of problems are you trying to solve. And you can always change the context of what it is that you're doing – oh, here comes the sun! So if you are creating a video with moves, then at least frame it to the right person. And explain to them how and why that is being used.

Cool, I hope that's helpful, we can head back. Hopefully not get attacked by the magpies. Cool, have an awesome day, speak soon – cheers.

Awesome. Thanks for listening. If you want to connect with other top, smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.

It’s a private Facebook group and in there, I share a lot of extra videos and download and worksheets – the thing that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it’s called the Martial Arts Media Community and an easy way to access it is, if you just go to the domain named martialartsmedia.group, so martialaartsmedia.group, G-R-O-U-P, there's no .com or anything, martialartsmedia.group. That will take you straight there; request to join and I will accept your invitation.

Thanks – I'll speak to you in the next episode – cheers.

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George Fourie

Hi I'm George Fourie, the founder of MartialArtsMedia.com. When I'm not doing dad duties or training on the mats (which I manage to combine when my son is willing! :), I'm helping Martial Arts Gym owners grow their business through the power of online media.