133 – Should You Have Prices Listed On Your Martial Arts Website? (Round 2)

Here’s my attempt to end the age-old debate about the pros and cons of having your club fees listed on your martial arts website.


IN THIS EPISODE:

  • The honesty vs dishonesty debate about prices on martial arts websites
  • The pros and cons of listing prices on your martial arts website
  • Getting the best results from your martial arts website
  • How an irresistible martial arts offer boosts your conversions
  • When is it actually a good idea to list prices on your martial arts website?
  • And more

*Need help growing your martial arts school? Learn More Here.

 

TRANSCRIPTION

Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Today, I'm going to revise one of my first podcast episodes discussing, should you have your prices listed on your martial arts website? 

Should you have your club fees listed? If you don't, what should you have listed? And if you do, how does that impact your sales and your conversions? And if you don't, are you just hiding stuff and being all weird? 

All right. Let's dive in. Make sure you stick to the end, and I'll share with you a cool resource that you can have on your website that boosts your conversions and helps you sign up more students. All right. Let's dive in.

Having your prices listed on your martial arts website, should you do it or shouldn't you do it? I see this topic come up often, and I just dug through the archives of the Martial Arts Media™ Business Podcast, and I actually covered this on episode number four, my fourth podcast. It was 2016. And I wanted to have a look if my stance has changed on it. And I could say, “No, it hasn't,” but I want to give some context to what that stance was and where the exceptions to the rules are.

First up, short answer, is it a good idea to have your prices listed on your website? No, it's not a good idea. Now, what I've been noticing over the years is people get really weird when you say that. People go the whole honesty and dishonesty route. 

People get really angry about this, that if you don't put your prices on your website, you're hiding stuff, and you're not being ethical, and you're being sleazy. And it gets really nasty, which I find really odd and weird. 

I want to explain the psychology of why it's actually not a good idea to have your prices listed on your website, and it's actually the reverse. If you don't have your prices on your website, you are serving your potential prospects way better. You are able to establish way more value around what it is that you provide.

Let's dive into a few scenarios. As a recap of what is discussed in episode four, in the younger version, I had no beard and maybe the camera's a bit better. Hopefully, I've got this podcast thing a bit smoother, more relaxed, and better after a couple of years down. 

All right, let's just cover one scenario. You've got a mom sitting in front of her computer. She's thinking about enrolling her child in martial arts. In context, she's never done martial arts before, she doesn't understand it, somebody might have told her it's a good idea, somebody might have mentioned it and said, “The benefits are X, Y, Z,” or she's done some Googling and researching, or maybe she's got a child that's being bullied. She's kind of figured out that martial arts could be a good thing for her child, but she knows nothing about it.

All right. She knows nothing about it, so she starts searching and she finds a couple of websites. Maybe she finds you and she finds another school. You know the other school, you know that you provide a way better service, provide a way better martial arts than the other school does, and this person is searching and all that they can compare with is price. Right?

Because let's face it, no matter how good your website copy is and whether you've done a really good job of conveying what your message is, your values, et cetera, when somebody doesn't know what they're looking for, there's one thing that they do understand and that's dollars.

So, they're going to revert to the dollars and think, “Well, if that club's this and that club's this, well, martial arts is martial arts. They don't know any better.” Potentially they're going to go for the cheaper option. Right? Because there's no value attached to this figure. The price of a martial arts class, how do you justify that? 

So, because your price was listed on your website, you might have missed the chance to have the actual conversation with that person, because they just looked at it, and said, “Well, it was expensive. That's not what I want to pay.” And rightfully so. They don't want to pay that because they don't have any value attached to that price. They just see a price and a number, and they think they don't want to spend it.

Now, what if that person sat in front of you, and you showed them around your school, and you showed them the impact that you have on your students, and the value that they get, and your environment, and the club, and the quality, and the level of the instructors, and they got to experience that. Would they change their mind on the pricing? If they see, “well, this club is much cheaper, but you provide all this service.” 

Would they have gone with you? Probably, yes. Right? Because they got to experience the surrounding, but also they got the opportunity to build a relationship with you. Right? So, this is where it's way better to not have a price on your website because the price is not what should be discussed.

Let's face it, the cost of martial arts classes, people could say it's expensive, but compared to what? Because people pay way more for a car or way more on a night out. People spend so much more money on things compared to martial arts. So, saying it's expensive is, well, against what? Because they're spending more money on other things. You have got to think of the value that you can attach to your martial arts classes.

So, what do you have instead? Well, you should be looking at, well, where can you have a conversation? Where can you have a conversation with your prospect? So, your website should rather be optimized for conversions and conversations. Can they make an online inquiry, enter their name, detail, number, and email, and inquire online? Or maybe you have a chat icon on your website. Or your number is visible and they can contact you directly, or you can have an irresistible offer. 

What is an irresistible offer? You can download it on this page. Martialartsmedia.com/133, the number 133, and you can download our template, irresistible martial arts offer, the PDF worksheet, and we'll give you all the options of which numbers to use and how you can create an irresistible offer to promote your martial arts school.

Now, why would you want an irresistible offer instead of your club fees? Because the person that is just looking at the martial arts school, and they've never done martial arts before, and they might be nervous to give it a shot, but if they see an offer that’s irresistible, and there's value in it, and it feels risk-free because remember, this person is not… they're not sold on martial arts, potentially. Very few would be. Right? But more than likely, they would not be sold on martial arts hook, line, and sinker, so they're probably going to be hesitant. Right? 

So, we want to give them something that's of value, that they can try out, and what do we know? We know that if they try it out, and they're going to walk in, and they're going to experience it, then yeah, that person that was skeptical or was looking, has now completely changed to a person that's engaged and sold on the idea of martial arts, almost all martial arts school owners will tell me we've got no problem signing people up once they're through the door. Right? Because that's where the experience changes. 

So, why would you want to put obstacles in the way of them getting through the door? Makes sense. Right? I hope it does.

Now again, I've seen people get a bit weird about this. And I've seen well-respected martial arts school owners and coaches get really weird and hung up about this. Maybe because they were annoyed with a certain group that maybe appeared like they were unethical and spammy and they promoted not having prices on the website, and then they just deemed the idea as how those people approach the business world. And I can understand that. 

But what's important is to just take a step back and think, “Well, if I'm trying to serve my potential students the best, and I know I provide the best service, and the best martial arts, and create the biggest impact on my students, then I've got to do everything humanly possible to make sure that happens,” and that you can sign them up and change their lives, because you're really doing them a disservice if you don't sign them up. It's really in their best interest.

Now, what I didn't cover the first time I covered this topic was exceptions to the rule. Where would it maybe be a good idea to have your prices listed on your website? I want to be funny, but it's probably not funny. I say this tongue in cheek and not. You hate money. You think everybody is a McDojo that is more successful than you and charges more money than you, has more students than you, and you don't want to attract any more students. Right. Maybe true. Maybe not. Let's just take that for a grain of salt.

But here's a real exception to the rule. Right? A real exception to the rule is your brand exceeds the availability of students that you have. You have a huge reputation in the industry and people that… maybe it's an MMA or jiu-jitsu, or you are just seen as a professional martial artist that people typically follow and want to train with. So, your brand and reputation way exceeds the market demand. And you want to let people know that you are the premium martial arts school, and this is what you pay and you don't want time wasted. Now, just be careful about this. 

You obviously got to be in demand to be able to repel the people that you don't want to train with you, and we've got a few clients like that, where the leads are just so many that we structure our irresistible offer in a way that is a few hundred dollars extra, that the average inquiry will probably look at it and say, “No, that's not for me.” It does repel people, and they don't take up the offer. 

So, number one, your demand exceeds your supply. You've got leads coming in, everyone wants to train with you, and you put your price at a premium and you want people to know that. Or you are super famous and you are well known and respected in the space, and you want people to know that you are the premium provider. 

And then number three, you have a martial arts school at a holiday destination or place where people visit often and maybe they just come for two weeks or three weeks, and you've got packages available where people can train. Then that'll be a good idea to have your price listed on your website because then people know when they travel, what is available, and what they can do. Other than that, I still stand by episode number four, the best idea to not have your prices on your website.

What to do next? Well, if you want to know what you can put on your website, the one thing that makes or breaks in the conversation is the irresistible martial arts offer. Now, obviously, there are a few more components. Right? But if somebody has been looking around, and they're comparing clubs, and they're looking around and they get to your website and you provide an irresistible offer that feels like the risk is on you as the martial arts school owner and not on them, it feels like they can try it out. 

We know we don't want them to try it out, but we want to remove the risk of them trying it out. Then head over to this podcast page, martialartsmedia.com/133, and download the irresistible martial arts offer worksheet. And that'll get you started.

Anyway, thanks again for watching. Do go check out episode number four, just for its good value, and just for a laugh, a laugh just because it's super old and probably good to know that I haven't changed my stance on any of the things I discussed a good five years ago. Anyway, thanks again for watching. Thanks for listening. I'll see you in the next episode. Cheers.

 

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2. Join the Martial Arts Media™ Academy Membership and become a Case Study.

I'm working closely with a group of martial arts school owners this month to get to 100+ students. If you'd like to work with me to help you grow your martial arts school, get started with our 7-day risk-free trial – Click Here

3. Work With Me and My Team Privately.

If you would like to work with me and my team to scale your school to the next level, fill out the form and apply HERE … tell me a little about your business and what you would like to work on together and I'll get you all the details – Click Here

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

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90 – Do You Groom ‘A Player’ Martial Arts Instructors, Or Hire the ‘A Players’?

How do you know which path to take when hiring new staff or martial arts instructors?

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IN THIS EPISODE, YOU WILL LEARN: 

  • How to groom high-potential martial arts instructors
  • When to let go of an instructor who isn’t a ‘good fit’ for your school
  • Why you can't afford to ignore your employee’s bad behavior 
  • And more

*Need help growing your martial arts school? Learn More Here.


TRANSCRIPTION

Quick question for you. Do you groom your staff to become A players or do you just make sure that you actually choose the A players?

Hey George here, so a bit of a windy morning in Perth. Hope it doesn't cloud our sound completely. Quick question for you. Do you groom your staff to become A players or do you just make sure that you actually choose the A players?

Two quick stories that I want to share with you. I was talking to one of our Partners members a couple of days ago and he’s really frustrated with his staff member and things not going to plan.

This actual staff member did something quite horrific. It's the things that could land him in jail and he’s doing it under the business name. If things like this had to actually hit the news, it could potentially shut his business down.

How much do you actually tolerate? At what point do you say that's enough? Do you just stick it out? I guess the problem is they are such a valuable asset to the business because they are great instructors, they are teaching, the kids like them and they've formed this bond. 

But now you're in this situation where potentially it's gone to the person's head, or they just don't feel like they want to abide by the rules, or they're a great instructor but when it comes to sticking to rules and some common sense with things that you can or can't do. So what do you do? At what point do you have to pull the plug? 

For me, just in a similar situation where I had a staff member that I probably should have let go of a long time ago, but because they are just such a nice person, shows up on time, and does a lot of things right, it was just really hard to actually make the call. But at the end of the day the question came to, are they an A player or are they not an A player?

Here's the thing, you can try and fix things, you can try and motivate, you can try and enforce some rules, you can try and set up some consequences, but sometimes you just got to reach the point where you actually just got to make the call and pull the plug, not just for you and protecting your business, but also protecting the culture in your business. 

Because if you let things slide that your other staff members can see that this is okay. It's okay to behave like this. It's okay to break rules. It's okay to do stupid things that could land you up in jail or shut the business down. Then what example are you setting for everybody else in the business? If that becomes acceptable behaviour and it's an acceptable practice, not going into details of it, but what are the consequences for your business, but also for your culture and all your other staff members?

At the end of the day, you'd just create this culture of it's okay to suck. It's okay to be average. It's okay to do things your own way and not think of the bigger picture, which is your business.

I'd love to know from you, at what point do you pull the plug and what do you do to actually keep your stuff in line and keep them in check, making sure that everybody's on the same mission, following the same values, and on the same mission to serve your students at the end of the day? Would love to hear from you. Leave me a comment below this video, wherever you're watching it.

I'm going to head back to the office. Have a great week. Speak soon. Cheers.

Thanks for listening. If you want to connect with other top and smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.

It's a private Facebook group and in there, I share a lot of extra videos and downloads and worksheets – the things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it's called the Martial Arts Media Business Community and an easy way to access it is, if you just go to the domain named martialartsmedia.group, so martialaartsmedia.group, g-r-o-u-p, there's no .Com or anything, martialartsmedia.group. That will take you straight there. Request to join and I will accept your invitation.

Thanks – I'll speak to you on the next episode – cheers!

 

Here are 3 ways we can help scale your school right now.

1. Join the Martial Arts Media community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

2. Join the Martial Arts Media Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

Podcast Sponsored by Martial Arts Media Partners

89 – The 8 Key Factors Needed For High Performing Martial Arts Websites

Get your martial arts website attracting new students organically with these 8 key performance factors.

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IN THIS EPISODE, YOU WILL LEARN: 

  • Why George shifted from building martial arts websites
  • The 8 key performance areas that you need for a high converting martial arts website
  • Changes to mobile usability that you can’t ignore
  • What Google assesses on your martial arts website for a quality score
  • The one topic rarely considered with martial arts websites and ownership
  • And more

*Need help growing your martial arts school? Learn More Here.


TRANSCRIPTION

The key thing is that with all that marketing that you're talking about, all that lead generation, you spending money on ads. You don't want that to be going to a website where you're losing money because people are turned off by something on your website or they didn't get the message that needs to be there to get them to buy.

GEORGE: Hey, this is George and welcome to another episode of the Martial Arts Media business podcast. Today I have a different guest on board. I'm going to say why, but we're going to be talking about websites. Websites, optimization of websites, conversions and the importance of it. So just a quick introduction, Justin Meadows from TunedWp.

JUSTIN: Thank you for having me on the podcast.

GEORGE: Awesome, you're welcome. Just before we get into what we're going to talk about today. Just a bit of content, depending on how long you've followed my podcast or martialartsmedia.com. You know that a big component of what we've always provided for the industry is websites. Websites, and how to convert your websites. Justin and I have actually been in the same coaching group for only like a good last five, six.

JUSTIN: Yes, at least.

GEORGE: I'll give a good mention to James Schramko who is from superfastbusiness.com, which is a coaching community we've been a part of. And the reason I mentioned that is because we come from the same understanding of websites – the value of owning your own assets and owning your own online properties. The component when I started providing websites for the martial arts space was, at that part in time I couldn't find somebody to do it properly. We were running Google ads and our main focus was lead generation.

The hard part was really getting the mix right of wanting web developers that understand the importance of conversions and the sales copy side and really what goes into actually making a website work – understanding the technicalities of it and throwing a website up that actually works. That got me into the business and started providing websites for the industry.

I reached the point in providing that, but I just thought that it was not a business that I was going to scale moving forward. It took me from the focus of just lead generation and lead generation to doing the websites and juggling. I had an old sales boss that always used to say to me, you can't steer two light bulbs at different sides of the room at the same time.

That your focus is going to go out. It's brought me to a point where I've stopped providing websites but I didn't just want to stop providing websites because the things that we're going to talk about here today I find simply important and it's a big missing component for the most part in the martial arts industry. And I want to make sure that if I'm not going to be providing websites anymore for the industry that I can refer anyone to someone that I trust as a provider.

Somebody that knows exactly what goes into building websites the right way. There are only a handful of people that really understand doing it the right way. What goes into the conversions and so forth. And that person is Justin and his team, again welcome to the call.

JUSTIN: Cheers.

GEORGE: A bit of a background, just if you can give us a quick summary of who is Justin Meadows.

Martial Arts Websites

JUSTIN: Sure, yeah. So I started building the business that I've got now about 10 years ago. I live in a small country town in Victoria, near a ski resort. It's a lovely village up here. I talk to a lot of business clients and that sort of thing. So I built my business in a certain way.

I've built it online and I started out building it in a wholesale set up so that we would provide services to marketing agencies. So we were the backend website development team for design agencies and that sort of thing. And that's how I've grown and now I've got up to a point now where we've released a new brand and we now work directly with business owners.

And I've got quite a large team behind me. We've run a 24/7 support desk and that sort of thing so we've grown over the 10 years to quite a decent-sized business. Over that time we've really had quite a broad range of experiences working with a lot of different business owners, lots of different industries, and working with a lot of different marketing agencies and that sort of thing.

So we really do have quite a broad range of experience in building websites. And so I've really seen what works and what doesn't work. We've done a lot of testing with different types of websites, sort of options and things that people can have on their end.

Yeah, we've really refined out processes. We've distilled down eight key areas that you really need to get right on a website in order to get a good performing website that produces results for your business and helps you grow and that sort of thing. 

The key thing is that with all that marketing that you're talking about, all that lead generation, you're spending money on ads, you don't want that to be going to a website where you're losing money because people are turned off by something on your website. Or they didn't get the message that needs to be there to get them to buy. And so that's really been the core of my services because we've focused just on doing that development side of things.

Actually, when I very first started, we did a lot of SEO consulting and helping people with their SEO but then we needed to make sure the website was structured correctly and set up right so that when they did the SEO work, they were getting results on the actual website itself. So that's been the focus of our website, of our services.

GEORGE: Cool, most of the martial art industry I know, when somebody provides services that are not particularly practising in martial arts with the service, the question always comes up. So how can you help the industry if you're not actually part of the industry? What would you answer to that?

JUSTIN: Yeah, so that's a good one. But the main thing is that we have a very general understanding of what works across the range of different industries. So we know if the different types of businesses, different things are going to work, if you're a locally-based business then something is more important that are very different to if you're a software business or if you're serving information to an international audience or something like that.

So we really know what works for different types of industries and the main thing is that we're also going to work in tandem with you providing the guidance and instructions on what's the best practice for a martial arts business and that sort of thing. But our focus and our focus and our specialty is on the performance of a WordPress website. We don't work with other platforms anymore. We focus on WordPress and providing support and optimizing WordPress to be the best that it can be, to make sure that you're getting results out of your spend.

That's really what we are specialists in and I see my understanding that's exactly why you come and have a chat to me and saying if we could work together because martial arts is your area of expertise but there really is a lot. The more you dig into what works in WordPress and how you improve the performance and speeding up your website, there are rabbit holes that go on forever. You can't have it all basis so our specialty is just in the performance of the WordPress websites and yeah we know how to customize that to suit a martial arts business.

GEORGE: Perfect. I know that was a question just to throw the curveball at Justin but behind the scenes for the last three months or so we had been working one on one on just our clients. We've moved over some support over to Justin and making sure that the core essentials of what's important for martial school owners are taken care of.

That's always from the work that we've done and through our web, well I guess through our learning pages that we still provide in our Partners program. We process close to, the last count was 4,535 paid trials in the system so that's paid trials, not leads.

So with that we've done a lot of assessment of what works, how to shape web pages that it converts. And then obviously the ongoing maintenance its always been really basic. There's always just been change of authors, change of timetables, and different things and so forth. But I want to jump on to you talking about the eight factors, was that correct?

JUSTIN: Yeah, yeah. We've coded our performance blueprint and its eight key areas of your website that you need to get right to make that performance really come through. And so the first one is making sure that you can be easily found. So that is looking at your SEO, how your website appears when it's shared in social media and making sure that Google understands that your website is a valuable resource for people that are searching for martial arts in your area.

So that's one of the key things, so firstly just that you're found. You're not making most technical mistakes that are very common. I see them a lot on some websites and yeah, that can really hold back your results so that even searching for your own name you might struggle to come up in Google.

What we want especially for martial arts businesses is that your relevant to the suburb that your dojo is in or that your centre is in, wherever you're physically located. You want to make sure that Google is well aware that you are relevant to those surrounding suburbs and where those people are coming to you so that when they search, you're the first one that comes up.

GEORGE: Can you give us an example of how do you spot the mistake and how somebody would go about optimizing?

JUSTIN: With the mistakes, there's a podcast episode in itself. There are a lot of different things that you could be doing wrong, there is a lot to cover. I can't say there is one easy way to do that but there are a lot of ways that you can get your website assessed of the SEO value. Google will give you a rough guide if you go to web dot dev, they give you a very broad overview.

However, it's more on the technical side of things. It doesn't give you guidance as to what your website is optimized for. So it'll just pick up if perhaps you're not using SSL, you're not secure or you're making some other mistakes like not using page title or stuff like that.

So yeah, there is a lot to cover there and it does get quite technical. In terms of what does work for a local business, having pages specifically for the location. So the talking not just about the types of martial art that you provide but also a bit about the suburbs and the area that you're in so that then Google knows that you're relevant to that.

Couple that with optimizing local business listing through my business page and things like that reference your address and make sure that your name, address and phone number are exactly the same all over the internet and connecting you to social media. Doing that is definitely the most important thing for a local business.

GEORGE: Perfect, I'll ask a question on top of that. We were just in our Partners program we run a session called the Local SEO Advantage and the big focus was Google My Business. And it was interesting, one of our members pulled up his stats of more 7000 views of an actual page.

But we were talking about page titles when it comes to location and you've been talking about different locations so you have several martial art locations at a different address. How important is that in the title section of that page. Is that what you really trying to optimize for with different pages, there are different locations etc.?

JUSTIN:  Yeah. If you have several locations, you should have a page for each location. It doesn't necessarily need to have the address especially if that's a bit longer. You want to make sure that you're talking about the types of martial arts words that people will be searching for.

And so, especially when you get a bit into the less common martial art styles and that sort of thing. You might want to make it a bit more general, that page title so that it is the thing that people are going to be searching for, you don't want to get too specific. But you want to make sure that you have at least the suburb name in that page title I would say for each location.

GEORGE: Yeah, perfect. And for any followers listening, I mean the easiest way to do that is just go type martial arts in your area. And then a good trick with Google is always just to scroll to the bottom and you'll see Google bringing up all its related searches. And that will give you a good starting point. But at least jump back on key point number two.

JUSTIN: Yeah, yeah. So number two is loading fast. So after people have found you, you want to make sure that your website appears quickly, and this does actually work back into the ranking factor. Making sure that your website loads fast is becoming more and more important to Google but also to users.

People expect your website to load fast if it is loading slow then people get impatient and they'll hit back especially on mobile devices and that sort of thing. People expect things faster and faster these days.

Yeah you want to make sure that it loads fast. If you have a fast loading website, Google will prefer you over other websites in your search results. It will also decrease the cost that you're spending on Google ads so in your Google ads, Google gives you a quality score. And if your website loads fast, you get a higher quality score and that means that you need to pay less per click for that ad so that it's well worth optimizing your website for speed.

If you find that and I imagine the martial arts you would have a fairly high. I would expect roughly about 60% of your traffic to your website would be from mobile devices. In that case, you want to make sure that your website loads really fast on mobile and a good thing that's very recent. It's only really become prominent this year, is I am paying. It's a mobile version of your website, which is designed specifically to load super-fast.

It’s hosted in Google's caching system. So Google will make sure that it loads fast. Google will give you a higher score again for your only score, and SEO, and your mobile speed score, which is connected to all that. Yeah, so it's a very limited code structure and the means creating it, essentially a copy of your homepage just for mobile but it is worth doing if you have a lot of mobile traffic because it serves at a very fast and gives a good mobile experience.

GEORGE: All right, excellent. Cool, the third factor.

JUSTIN: Number three. Number three is being mobile-friendly. So apart from just loading fast on mobile, you want to make sure that it is easy to use. You quite often the navigation menu might be a bit hard to navigate on mobile, you want to make sure that everything rearranges into a nice easy to read format, you can scroll through it and see everything nicely. Again this feeds into Google's quality score for ads and SEO. They want to serve up ads that are mobile-friendly, easy to use.

For example on your timetable, it should be easy to click through your timetable and see what sessions you have that sort of thing. It's because sometimes table formats can be really ugly when they're squished down in mobile hard to read, so you want to make sure that converts really well on mobile. And your form to get started, you should be able to click through that with your finger.

So there are a few considerations that can make a big difference to how many people are going to sign up, if they're viewing your site from mobile. If it’s too hard to use and they get frustrated they'll give up.

Although they might not even do it intentionally, they might just go, “too hard” and put it down for a second and then they forget about it. So you want to make it as easy as possible, definitely.

GEORGE: 100%. Even if you're not doing Google ads, or SEO, which if you miss the term SEO search engine optimization, which is a free side of Google so you're not paying for ads but just appearing in the organic results. Even if you're running Facebook ads and I don't actually have this as a verified thing but I remember this coming up with Facebook was also doing something with a quality score. Which is a big reason why Facebook really prefers to keep you on Facebook and with all their tools.

But if you are sending people from Facebook, it's also about user experience because they can track how quickly you click and how quickly you get back. And that also qualifies as a bounce rate right, because you're clicking and it's not loading and you're out there. That signals to Facebook that either your content is not relevant or your site is slow, which is more than likely what happens.

JUSTIN: Right, then now the people using Facebook, if they're they're clicking on ads, and they go to pages that don't load, then that's a bad user experience for the Facebook user and they don't want to be doing that so they penalize you by making that ad click more expensive.

GEORGE: Yeah, if I may. Cool, where are we at? Number?

JUSTIN: Five. No, four.

GEORGE: Four, better write that down.

JUSTIN: Four is the first impression. So you've clicked, you've loaded and on top of my bar, you want to make sure that you convey a message very quickly that says who you are and what you have to provide and who that is for. Sometimes, I see a lot of websites that are very airy-fairy and they look pretty in that but you're like, what do these guys actually do.

It's not clear, the thorough process for people going to a website, goes like this. “Who are these guys?” “Is this right for me?” “And then how do I get started?” And you want to make sure that you're messaging and your design on your website clearly answers those three questions very quickly.

You want to show what is that you provide. What type of person that is for, and then how they get started in a very quick impression. Once again people on websites do have a shorter attention span, they'll get frustrated easily if it's not clear and so making it easy and spelling it out and making sure it's very clear and simple just lifts your conversion rate. So you will get more sales if you're doing that right.

GEORGE: What could be your preference, I see and am not a fan of it but I shouldn't say my opinion before I actually ask the question. But Let's say what would be the preference, would it be let's say if you looked at the desktop and there's just one of the videos that play in the background or like there is video. Or a structured headline with a call to action.

JUSTIN: Yeah, I think videos can be distracting. They'll also slow down your load speed, so that's another reason why having a background video isn't a great idea. It does look nice but functionally it doesn't actually help you get the sale. And same thing with sliders, it's very common on websites to have imagine sliders.

But it's been a thing for a while but in the website development space we've known that it’s a bad idea for a long time. Because once again you're slowing down the loading, it takes more time to load up all these big images, the slide across and the animation script and that sort of thing.

So it's a lot better to just have one very good image that conveys the message of who you are and what you provide and the benefits that people can get, so happy people that are looking fit and training and that sort of thing. That's the impression you want to get.

So you want to have a really good image of that and then a clear text message that's static, that gets that message across in button to get started, that sort of thing. That's really the best practice, having those image sliders, apart from slowing things down they also are a bit of a distraction and it's common to have several different messages on them but in reality, most people like probably 8% of people are only going to see the first message.

They'll look at that and they'll scroll down. They're not going to see the other things you've got in there. So it can dilute your message, so you really want to decide on what is your core message and make that stand out front and centre.

GEORGE: All right, perfect. Sounds good, number five.

Martial Arts Websites

JUSTIN: Yeah. So now we are onto building trust. And this is a very important thing on the internet, selling things from websites is that trust barrier. Everyone has an initial apprehension when they're handing over money on a website. So you really want to reassure people who are visiting your website that you are legit.

That there are people who have got results from before, you've built some social proof and they are really good ways to do that are with testimonials. They work really effectively. Having some good testimonials with a photo of the person who made the testimonial adds more legitimacy to it and a good way to do that is, it might be a bit tricky and sometimes in the martial arts especially.

If someone does give you a testimonial, have a look if they've got a Linkedin profile or a public Facebook photo that you can just copy that photo and send it to them and say is it okay if I use this photo rather than asking them to go and take a photo of themselves that they're happy with because that might take weeks or never happen. You want to make it easy for them to provide a photo so you go and see if they have a public photo on the internet that you can use.

A video is fantastic, if someone has really loved the results they've got from your coaching and your training then get your phone out and just 30 seconds video of them saying I started out and I was like this and then through this training, I've now got this result.

A sure click like that can speak volumes and it really does build trust and build rapport with the new visitors to your website. The other things that build trust, logos of associations and that thing that you're part of. If you're a part of any maybe school-related programs or health programs or those things, having logos of that on your website just builds that legitimacy and publishing helpful content.

Publishing videos that help educate people or articles that sort of things. Trying to be as helpful as possible with the content that you're providing on your website helps to reassure people and let them get a feel for who you are and your style and they then know that you're a helpful person. You're not just trying to take their money and give them a bad experience. Those sorts of things help to build trust with website business.

GEORGE: Yeah, totally. It's always been a big focus of mine. I know it's the hardest thing for martial arts school owners to do but there is so much focus on Facebook and getting content out. And this is probably a topic for a whole another episode but the content that you typically put on Facebook is for the most part gone in 24 to 48 hours unless you have a strategy. Like we structured in our Video Ad Authority Builder, we make sure that you create a video that you can actually put some money behind and leverage and build authority online.

But a good thing to really think about and we won't go too much into detail but now is we are creating content. How can you put that on your website and really dig into the keyword research and understanding, what are the questions that people ask because I know for most martial art schools owners their biggest problem is not the conversion. Once people walk through the doors, its cool.

It's how do we get the walking through the doors and think about that as in content. What can actually put in your website that's going to educate people to create the trust as Justin referring to that's going to give them the confidence to take the first step or even just put their hand up or get that inquiry button and get in touch.

JUSTIN: Yeah, absolutely. FAQs are great for that. Answering those questions, because especially for people who've not tried or been a part of any martial arts training in the past, they really don't know what to expect so if you can just map it out clearly how it's going to go, or what the process is going to be when they sign up and they come in and answering any questions that commonly come up when people do sign up. Making those very clear start on your website really does help with getting people to take the first step, yeah.

GEORGE: All right, awesome. So we're at number six?

JUSTIN: Six, yeah. Generating style. So this is where the rubber hits the road. So turning that interested person who's looking at your website into a paying customer. And I know that you've got a really good process there with the trials, having a paid trial, yeah.

GEORGE: Yeah, I guess there are two things. Well I mean this is more than we optimized for but if you look at the sale on the website, for the most part is going to be selling a paid trial – that's the top lead we go for. And the next sale is how do we get somebody to actually inquire and then of course picking up the phone, which is the alternative. Don't know in the big optimization if we're taking sales, sending an email and somebody getting in touch is not a big sale, that's an inquiry. So those are the two things in context that we got going.

JUSTIN: Yeah, and I think that is a good process for martial arts business and making sure that opportunity to opt-in for an inquiry and just say, yes I'm interested. How do I get started, that sort of thing. Making that as easy as possible is very important so having that on top of the home page where they can just fill in the form and get in touch with you.

It is also important that you don't have too many things that are distracting from these primary goals. You want those call to action that try to join the page trial or to inquire about a booking or about classes or whatever that is. Having those things really standing out from everything else on your website, using contrasting buttons and very strong wording like get started now or that sort of thing is very important.

And then as well as having that in your design, having those call to action very easy to use and standing out very clearly. You then also want to make sure that you're tracking who's using your website so having the Google analytics in place you can add Google ads, re-tagging and Facebook pixels so that if people are coming to your website, you have the opportunity to remind them about you.

If they don't become a paying customer, you can show ads to them in Facebook but it's a lot more valuable to show them to people who've already visited your website than to show them to other people who've never heard of you before. It's a lot easier to get people who already know about you to come back and check you out again.

As well as doing that you want to as much as possible when they are filling out that email thing, you want to be building an email database with people who have inquired and separating out whose paid and then you can target some very good email messaging to the people who have inquired but not paid or signed up. And yeah, really help to form a relationship with them, provide more value, and then turn them into a paying customer.

GEORGE: Yeah and so Justin, we're talking about a lot of things about all the website and optimization and things. And I guess it's important to mention, for a lot of people and this has been said to me so often, it's just a website. The value of a website, just like well, I mean so and so could do it for me for 500 bucks, so and so could do it for me for 1000 bucks. Well the reality is and I've done this mess at so many presentations, if you're a lifetime student value is an average. I think the last call I had was $2200 a year. That's $2200 per student.

If your conversion is 2%, which means two out of every 10 people inquire. Let's say two out of every 10 people that come to you, well that's actually a big. Sorry its two of 100. Two out of 100 people come to your website and actually sign up, that's $4400 in that case, if you're a lifetime student value was $4400. Well if your website sucks, which most people do and it's slow, it doesn't build trust, it's not loading properly and people don't know how to contact you.

They don't know how to do this; your conversion rate is going to be awful. Now what if you paid more website but the experience of building this not just in martial arts but in thousands of other industries, and you use this collective knowledge and you're able to buy a website for triple the price. And I’m not saying that's irrelevant but I just want to make sure in context that the value is accurate.

That now you're going to website that converts at 4% and that sounds ridiculous right? Its small, 2% to 4%. Well that's double your value, which means now every 100 people that goes to your website is worth $8800 and not $4400.

In your first 100 visits, you've got money back in your pocket and then some. So it's so important to look at this as your virtual salesman and your asset because that's the first experience. I can tell you how many Facebook ad campaigns we've run and remember the Facebook ad campaigns?

And all of a sudden we just the conversion cost drop on Google, all the time. Which is saying to me that your first interaction is, Facebook I saw the ad, people on their mobile phones in three minutes, which means I saw the ad and I was like, Oh yeah saw some George's martial arts, cool. Could happen to work, what was it George's martial arts, go onto Google, find you and make the purchase.

It's important to look at the whole thing of context and the value of knowing all this stuff. And this doesn't happen just from the school kid, all is factored in that are signing out and are able to drag and drop the website together for you. You're not going to get that value.

You get that value from seeing people's accounts, Google analytics, knowing the stats and knowing hang on this is actually what drives sales. And a bit of rank but I just want to make sure that distinction because it comes up so much in conversations well I could just buy this 500 bucks.

Well you're robbing yourself off five grand, fifty grand down the line very, very quickly.

JUSTIN: Exactly, yeah. And this actually leads very smoothly into my next to the number seven argument, which is building assets. So it's important to look at your website not as an expense but as an asset for your business, and if further down the line, eventually you're going to get to a point where you're going to pass on your school to someone else. You might sell that or whatever happens.

The website that you're building and the assets that you build with your website are saleable assets. So it's not just something that you're spending money on and it's a cost that goes away. You're actually building something, which increases in value. When you sell that website, that's as important as the other parts of your business, your customer database and that sort of thing that you're selling.

So it is an important consideration. You need to look at it from that point of view and it is something that is bringing more money to you. Like you're saying, you can save a lot of money on your ads and by having a website set up really well, that you get a great return on investment.

So the other thing is that your website should be doing is building assets. Apart from the website itself, so on the website itself, it's right to be publishing that helpful content which overtime helps with your good rankings and this in itself an asset that just attracts new students to you. But then also having that email database that you're building from that lead form and having those remarketing tags.

So you have audiences on Facebook and on Google. If you're having a quieter period you can go out and spend more ads on marketing to those people or emailing to those people. That is a very valuable asset for you to have and to build up. And it takes time, it’s a long-term play. It's not something that gets you a short term result necessarily but, yeah. It is definitely worth investing in the long-term of your business.

GEORGE: Yes, I'm going to probably open a can of worms here. When you referred to that, you got the physical asset; you got your domain name. I mean your domain name you always own but then the actual website, what we refer to as content assets, every time you create content that's valuable to somebody taking the first step as we spoke about earlier.

Then if that is done right, something that we cover in our Academy and Partners program. Like how do you create content that you can actually leverage. It's evergreen and it's an asset because it brings in people find that article or video online and then they access your website through that.

Now the can of worms is, and I'm saying this because out of the best intent and it’s not a dig at anyone in the industry as such. I know there are really good providers in our industry that provide martial arts websites under the SAS software model. So I've got all praise for these companies, I know I can see why they do it, it's great, it's easy you pay them a couple of 100 bucks a month.

They take care of your website and you've got this martial arts website in it and it brings you leads and that's awesome. It is awesome until it's not awesome. And when it's not awesome, is when you realize that it's not an asset.

And if you realize that you're paying five grand a year, give or take, maybe more on something that you don't own. And if you stop paying, that means that all those assets that you've built up on this infrastructure are now gone and that is a really, really distinction. As I mentioned I see the value in doing that as a business and I know it's super easy for martial art school owners to have that but if I had to have a true gut check within myself and say, would I do that for my business? Never ever in my life would I do that because I know the value of the asset. And that's the only reason why I've never gone down their track and just don't provide that as a service.

JUSTIN: Absolutely.

GEORGE: And sorry to cut you off but it’s probably if you look at everything online, it's the one asset you've got because Facebook, Instagram, they can all be gone in a heartbeat.

JUSTIN: Yeah, absolutely. The social media platforms come and go and also they change their rules so you might have some really good ad campaigns going on Facebook and then all of a sudden they will change their rules and your ads stop working or they don't do those ads like that anymore and they're banned and you've got to work out something else. And all of a sudden if you're relying on that as the only way you get students, then you're stuck. So it is important to have an asset that you do own and control.

Absolutely, and then you use these other methods of finding leads and bring them into your asset, where you have control and then you can build that email database of those users and talk to them directly. And yeah, having full ownership and control over your website is one of the most important philosophies in the way that I've structured my business as well. That's why we focus on WordPress because WordPress is the most popular website platform out there on the internet. It is very easy. If you're not happy with our service like we build your website and that sort of thing.

It's very easy for you to then take that and move to a different provider and you're not locked in with us. You still own your own website. You can hire someone else to look after it but you still own it. It's still your website, and I think that's very important for all business owners to make sure that you do have that and then you can sell that website and you can hand it over to the new owners and they will take it and it will provide value to them because it's already getting people coming to it and new students being produced from it.

GEORGE: Awesome, yeah. Totally. Number eight I think.

JUSTIN: Number eight, yeah. This one is not so much about attracting new students but staying secure is very important for your website and for your online presence. It can be a bit of a brand disaster and can cause you a lot of strife if you do get into trouble by being unsecured. So if your websites' not secure, and you get hacked and there is malicious malware going out to people who visit your website. There are all sorts of things, unlike people who no longer trust your business.

If they go to your website and says that it got the unsecured thing up in the top of the website browser and Google has a big warning on there saying, warning this website is unsafe, that sort of thing people aren't going to trust you. So that immediately kills that trust barrier sort of thing. You can often have some really unsavoury things. There's malware that gets into your website and then puts on these random messages from unsavoury groups on your website and that sort of stuff that gives a really bad impression to your customers and to your students.

And it makes you look like you're not a very well organized and professional operator. And the other thing is that it causes a lot of cost and expense for years so if you have something like that come in then you've got to spend money to get someone to clean up that software from your website. Clean up the malware and get that infection sorted. And it usually also involves a lot of stress, and you spending a day just trying to fix this problem that's happened and so you've got to also think about the cost of that as well.

So it is very important to look after the security of your website for these reasons, and the other things are, apart from them, if your website is unsecured or does have malicious malware on there, Google will stop running ads to you. It can hold your SEO rankings, and it can have a lot of flaws and effect that will damage your profitability. So with WordPress, once again because it is the most popular platform, it is a target to this malware that will be built to access WordPress because then they can access heaps of websites.

So it's important to keep your website software up to date and that just means that when this malware finds a loophole that they can get into the WordPress software, very quickly the WordPress developers will create an update to the software that blocks that and patches up that loophole. So it's important to make sure that those patches, those software updates are installed on your website.

Sometimes installing those software updates can cause issues with the way that your design works or that sort of thing if it's not structured correctly. So it's important to get a developer to do that. To make sure that if it does cause any design issues they can roll back to back up they've just taken and fix the problem and that sort of thing.

So yeah. It is worth getting someone to look after your website who knows what they're doing and that way you don't have to worry about yourself and you don't have to go through all that stress and the ordeal of having your website hacked. The other things are things like just having that SSL, so HTTPs in your address means that your website data is encrypted. That means it's safe. Google likes that and it shows that your website is secure and the website browser and that sort of thing.

Yeah, and making sure that you have regular backups is also very important. So that if something does happen, worst-case scenario may be the hosting dies and you can't get back on to your website or something like that. You have a backup that you can then restore on some other hosting providers’ website or like their service. So for controlling assets that's important as well.

GEORGE: Perfect so Justin, first thank you for jumping on. I mean if somebody needs with that, somebody needs help with their website, let's say they've got an existing website. Maybe it's one WordPress base hopefully and they need help with all these support stuff, the security, speeding things up, making sure it's secure, all that stuff and then the other component obviously is if somebody wants a new website, a new website that can provide all this. A website that you would own as its upright it would be yours, how can people reach out to you? How can people get in touch?

JUSTIN: For sure. So, my website TunedWp, that's Tuned with a d Wp dot com. And the best way to get in touch is via support at TunedWp dot com. We've got a 24-hour support desk and we'll get back to you within one hour so we have very rapid response time.

So if anything is urgent, just shoot through an email to us and we can do that. We have a number of different levels of service that we can provide so we can just provide that hosting and security element or we can also provide another service where we will optimize the performance of your existing website and do ongoing changes for you.

So you never have to log in to the website yourself as a business owner, it's really not what you should be doing. You should be focusing on your students and growing your business and leaving all the website technical stuff to experts like us. So we provide that service for you and we can also rebuild a new website if you want a new design or if you don't have a website that's set up correctly, we can certainly build that for you. So yeah, feel free to get in touch with the support at TunedWp dot com.

GEORGE: Awesome. And thanks really for jumping in and you've taken great care of all our existing website customers and we're definitely recommending people to you. We've known each other for many years being in the same community and a lot of the things we spoke about today really come from that understanding of really, really knowing how this online world works and worked before Facebook came along.

How do build the online assets, how to structure business that you are safe against things that fluctuate within the business, whether that's in Google or Facebook. That you've got some leverage and ways to get sign up students from multiple avenues and the biggest component of that is having a simpler, secure, awesome website that is the face of your brand. Thanks for that Justin.

JUSTIN: No worries at all. Thanks for having me on the podcast.

GEORGE: Cool. Awesome. Thanks for listening. If you want to connect with other top and smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.

It's a private Facebook group and in there, I share a lot of extra videos and downloads and worksheets – the things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it's called the Martial Arts Media Business Community and an easy way to access it is, if you just go to the domain named martialartsmedia.group, so martialaartsmedia.group, g-r-o-u-p, there's no .Com or anything, martialartsmedia.group. That will take you straight there. Request to join and I will accept your invitation.

Thanks – I'll speak to you on the next episode – cheers!


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We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

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