61 – Cat Zohar – Simple Member Engagement Tips For Martial Arts Student Retention

Cat Zohar shares simple martial arts student retention tips that any school owner can master.

.
IN THIS EPISODE, YOU WILL LEARN:

  • Cat Zohar’s martial arts life, being an innovator and a visionary
  • How to establish rapport on the online platforms
  • The benefits of relationship marketing
  • The challenges in building relationship within large martial arts schools
  • Cat’s proven techniques for improving customer retention
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

Of course, you can. If you can take your hand, putting it in front of you, look at it and then give yourself a direction to smile – smile. And be able to do that, you can great somebody when they walk in the door, I promise. You can train anybody to do that. If you are able to handle that little interaction right there, you can train someone to be friendly.

GEORGE: Hey, this is George Fourie and welcome to another Martial Arts Media business podcast. Today, I'm joined by Cat Zohar. I didn't check – Zohar, am I pronouncing that right?

CAT: That's correct!

GEORGE: Alright, awesome. So Cat will be joining me and about 11 other also martial arts instructors and business leaders at The Main Event and that's in San Diego, 26th to 28th of April, so that's next month. Depending on when you're watching and listening to this. So we’re going to have a bit of a chat and Cat has some amazing things going on in the industry. She got started when she was a 6-year old and I'm here to learn about what Cat does and have a great conversation and of course, bring great value to you. So welcome to the show Cat!

CAT: Thank you so much for having me George, I'm happy to be here! And hello everyone!

GEORGE: Awesome. So, let’s start right at the beginning – who is Cat Zohar?

CAT: Well, I think Cat Zohar is a martial arts innovator, martial arts visionary for the industry. I started martial arts practice when I was 6 years old in Cleveland, Ohio where I grew up. And it's something I've been most active in my entire life, so this is just the continuation and the next chapter of Cat Zohar, I guess you would say.

GEORGE: All right. So you mentioned innovation and visionary – can you elaborate a little bit on that?

CAT: I've done a lot of firsts in the martial arts industry. I started girls only martial arts program, designed just for young girls between the ages of 3 and 10 and we set up the Karate Princesses Program, which was designed specifically to teach real martial arts techniques and skills for protection – princess protection more appropriately referred to. But actually, giving them a base to take part in martial arts. When I was a young girl starting in my martial arts classes, my mom used to be like, girls don't do karate. So our motto and our tagline was, girls do karate too and that was really a big focus.

This was actually pre all of the pink belt stuff that you see today, so we actually had to make our own karate princesses belts out of cool princey pink fabrics and things like that. So we had a whole bunch of ways for the girls to earn bling for their belt by participating and doing princess like behaviors around their community as well as their household too and school.

So there was a bunch of things like that I've done over the years that have been… well, innovative for the industry and I've seen many different trends come and go over the years as well, but a lot of the things that I like to visually express to the people that I connect with is we’re taking what it is that they want to see happen and sometimes giving them the steps to be able to make that happen and how to be able to market what that is. Or maybe help guide them a little bit where I could see the direction developing or progressing fast for the people that they service.

GEORGE: Ok. And you mentioned you've seen a lot of things come and go: what's been the cool thing that you feel has stuck around over the years?

CAT: Well, here's another way where I feel that I bring that vision to the martial arts industry, where I actually coined the phrase that came into the industry is member engagement and one of the big things that I really focus, the most part of my recent career on has been developing and building those relationships with our students and parents. And if it comes down to it, the one thing that I feel will always be here, the personal connections and the relationships, despite the era of digital, websites and connecting and not answering phones and stuff like that. I still believe that that personal element and that interaction has got to be there. And not only does it have to be there, there are so many ways to be able to make it by design, so it works.

Not just for a school owner of multi-locations, but also a single school owner, or a single operator. And a lot of times, that's something that they have but they don't necessarily recognize what they have. They want to try and make your marketing, make them look super big, whereas their greatest marketing effort is actually just harvesting and nurturing those relationships that are small or that are intimate to them and that's some of the greatest ways that they're able to grow. What's interesting to me is, you'll see a lot of great big organizations trying to appear smaller, so that way they have that personal bond and connection. So it works both ways.

GEORGE: Very true, because that's been, just looking at the shift of the internet over the last few years: I think it really came to a point where everybody wanted to automate. Automate and how can you separate yourself from being connected, where now it's becoming, you can see all the changes happening in Facebook, especially – the focus is really, how do you facilitate more relationships? How do you facilitate more one to one type of relationships and connections? So how would you go about that? So if you wanted to create member engagement and you wanted. I assume you're talking through online platforms, right?

CAT: Yeah, it could be anything though. I mean relationships that I specifically refer to though is the actual connections that they have with the parents in the martial arts school and the kids that take part in their program. Or breaching that gap, it's for me what takes place. A lot of parents will drop their kids off to the martial arts program and then for a lot of times, they have even nannies or sitters that bring them to the classes and the parents don't actually get to see what their child learns, or what they do. Maybe it's with the exception of when they come to a belt promotion, or testing or grading.

So these are the types of things that when they do show up, they're like, oh, I didn't even recognize this was here, but the interaction with the instructor and the parent may not be that strong. But how can we actually make it that even an absentee participating parent is still involved with the school, where they feel like, oh, yeah, that's where my kid goes to martial arts, this is what we do. And where they feel a connection with it as well too. Which is not that foreign thing, my kid does that, it's his activity, it's whatever. It’s Tuesday night at 6 o'clock – no, it's more about how they actually can make that relationship grow stronger with the parents, so that way their parent is the ally. I hear so often martial arts school owners say, oh, it'd be great if it weren't for the parents.

Well, it's because they don't build that reform with the parents! They connect with the kid or they get the kid to like it and then they get hurt when the parent says, we’re going to pull him out, or we’re going to do another sport or we’re going to do another activity. Where one of the biggest things then that I see from a martial arts school owners perspective is, why would you do such a thing, you don't know! It’s because the school owner didn't communicate with them, or I told them, or it's because the parent doesn't see. Well, if the parent doesn't see, how do you show them? How do you tell them, how do you get them to be able to recognize that? How do you get them to see something bigger than just your sport, or your martial arts school as an activity for them? So these are the kind of things that I like to dive in on.

GEORGE: All right. And I can hear you're really passionate about that and it gets me thinking, that's really the.. It’s sort of the elephant in the room, right? Because you've got the student and you see the student every day, so you're building a relationship with the student, but the student is not the one that's paying the bill. So it's much easier for the parent to say, well, soccer is cheaper. Or easy to make that shift, because they're not part of the relationship. And I mean that most transactions, people might get started with the idea and for the skill set, but then they hang around because of the community. So I can see the value in that really involving them in the community and getting that happening. So the question is, do you have sort of a checklist or a process that you go about to facilitate that?

CAT: Yeah, actually there are several different tactics that we use, but the strategy that we overall build is developed on day one, is actually sitting the parents down and when we have our first lesson, letting them understand just how important it is to keep that communication going, but more importantly, to actually stop, take a minute, have a one to one conversation with them – not just, fill in this form and I’ll be right back, but instead, hey would you mind filling our permission slip to get them started and then we can take an interview together and see if this is a good fit and actually discuss what they want to see their child gain from the program.

And get them to open up about some of the things that they've seen or experienced in their child's behavior or mannerisms that may be concerning to them. And probe a little bit to actually get them to expand a little bit on why they feel for themselves their child needs either things that we deliver: better focus, better confidence, better self-esteem, stronger relationships with their classmates, better friendships – any of the millions of things martial arts can provide. Get them to actually have an experience, where you're discussing this with them and then from that, actually deliver that to them through your lesson.

And a lot of it just comes down to listening and most of it is that the processes and the things that we use really come down to just communication. You know, so often, we’ll hear a parent wants to pull their kid out and typically, not listening to the reasons that they say at that point is the reason why so many people don't return back to martial arts. I was always in the unique position, because I've had so many former students come back to the training after three months, after six months, after six years, after breaks or periods of time that they wanted to return back and it's because I never stopped treating them as a member, even after they weren't there. So we continually kept in contact or connection or random phone calls here or there out of the blue, where I wasn't doing anything more than just being like, hey what's going on? Missed you, how have you been? You know, or getting to be able to keep that contact going.

And now with social media, so we talk about what are some of the strategies we could specifically use. If you're using a closed space group for your members to be able to communicate anything that goes on in your classes, stop communicating so damn much about your classes! Nobody cares about the curriculum videos of the week and the month and posting all the videos and all the pictures of all these silly things, it's Greek to them. But instead, host conversations that actually spark a discussion, that get them to say, hey, this is what we do, this is how we handle this, or even as simple things as what's for dinner on Tuesday night? You know, giving them the chance to actually open up and build connections, so they feel they're connected to your martial arts school in a greater way than just that place they drop their kid off two days a week.

GEORGE: Alright, cool. That's perfect, that's awesome. So what do you see as the biggest obstacle here? Because I mean, there's this big transition right, if you're a small school, then it's very easy for you to facilitate this one to one relationships. Also, obviously, I mean, things like Facebook groups and so forth make it a lot easier, which is a real soft way to build that community feel. But then what if you start to scale and you're in the position of, all right, school number two, number three is opening up – how do you facilitate that through your staff and making sure that they are on track with the same strategy?

CAT: They have to be trained. People say, oh but I'm not a people person, or they use excuses like that, like, I can't teach charisma or anything like that and I think all that's bs! Of course, you can! If you can take your hand, putting it in front of you, look at it and then give yourself a direction to smile – smile. And be able to do that, you can great somebody when they walk in the door, I promise. You can train anybody to do that. If you are able to handle that little interaction right there, you can train someone to be friendly.

They might not have the personality of highness and warmth but you can condition them and practice through training and rehearsal and performance and reality and videotaping them and getting them to actually see themselves. And get them to be able to say, hey, welcome to our martial arts school! I'm so and so, I'm so glad to meet you and actually get them to learn these processes. And when we follow different types of pre-written scripts or material that we’re able to actually rehearse in training with our staff members and our coworkers and things like that and go over these things, well then, when we actually do it for real, it's not as awkward.

It might be a little bit at first, but here's the truth: everybody at first has awkwardness. It's like a first competition in the tournament, then by the time you've done a hundred of them, it's no longer awkward. In fact, you're like, can we get this stuff over with already! You know, I mean, I competed for 18 years, I know what that game is all about. So I mean, when the repetitiveness at first, you get that anxiousness, but the more they do it, the more comfortable they get at it, the more second nature it becomes. So you don't have to be a people person, but you have to at least care. And I wouldn't hire anybody that didn't care.

GEORGE: Awesome, I like that part. I was speaking to a client last week. We run a program called the Martial Arts Media Academy, where we help with marketing and facilitating all the connection, but I also really try to simplify the online space and really leverage programs. And it's something that came up in the conversation was, really trying to scale and having this problem where you're talking about member relationships and engagement, but the problem was that they found that most of their instructors are introverted. And they just don't have that very outgoing personality to really connect. And that was a big obstacle, or is currently a big obstacle for them is, how do they take that introverted personality to scale and be that outgoing person, or do they need to completely shift gears and train someone else, get someone in from the outside to take that front enroll.

CAT: You know, it could be both. One of the schools of thought that I subscribe to is, not everybody is engineered to do everything. Some people just naturally gravitate to certain areas. Bunny rabbits will never be able to swim, OK? That's just the way that they've been engineered and made, they're not going to be climbing trees either. So I mean, if we’re going to ask a bunny rabbit to climb a damn tree, he's going to fail. He's not going to do very well with that. You ask a monkey to climb a tree and then be, oh my god, you're a black belt at this stuff, how did you get so good? Oh, he's natural, right? Well, yeah, because some of us are actually naturals at certain things.

As far as communication, I believe with training, if they're able to get up in front of a group and be a martial arts instructor, they can just as easily be the martial arts instructor to the parents in the lobby and build those relationships the same way. When there's a disconnect is that they think that the parents are no longer their students too.

So when they take a different approach and a different lens through which they're seeing their martial arts school crew and actually recognize that the parents are there to support their children, so thus, the parents need the training to be able to better endure that role. The parents don't know how to do that necessarily unless they're taught and trained how to be able to do that.

So the person to teach them, who would that be? Well, the martial arts instructor, because what's their job? Their job is to teach! So if they see it not so much as, this obstacle or this barrier, but put it in terms of what they're already naturally selected and gifted for, hey I want to be a martial arts teacher, understand though that who we teach isn't just the person on the classroom floor, but it's everyone within the walls of our school.

And I think when we start viewing our martial arts school not just as a place that begins when we bow on the mat, but instead actually from the front door for whoever walks through, it's no different then. If you say you want to help people, or you want to change lives, or you want to be a martial arts instructor, we can be picky and choosy about the people… let me reshape that: yes, we can be picky and choosy about the people we take and the people we help; however, we have to recognize who are people that need our help.

And sometimes we think, well, the parents don't need our help – sometimes the parents need your help more than that kid on the mat, you know? They're the ones that actually are signing up, not just to be able to give their kid an activity, but also to learn how to better handle and parent their child. And to be able to do that, a lot of times it just comes down to better training and better practice with communications and drilling scenarios, both on the practice floor and how to be able to handle those announcements with the parents too. So making sure that the lobby is never a part of their martial arts school that isn't under their control. If that makes sense.

GEORGE: Yeah, for sure. I think to make it really practical, I like what you said, if you can look at your hand and smile, that's a really, really good start. Just a smile can do wonders. And I think I'll add to that, it's just really being present. Really being present in a situation is, if you can do those two things, and really smile and be present, understand where people are at, I think that's a good stepping stone. What would you add to that?

CAT: The only thing that I would add specifically is when they are given an opportunity to build a connection or a relationship with a student, understand that the student in front of them isn't just maybe the child for the class, but it's the parent or the guardian or whoever brought them to this practice as well. And be inclusive when you're teaching and let them recognize, let the instructor specifically recognize that being able to teach martial arts is part of the job, is also being able to enroll them and being comfortable with talking to them and having that connection.

Because if they want to help that kid that's going to be doing their classes, they have to have communication with that parent. Because if there's ever going to be a situation, that kids going to tell their mom or their dad first. And if the parent has enough respect for you and the program and what it benefits them with, they're able then to go back and relay that information to the instructor. Because the first person that's going to hear about the kid wanting to give up classes, or stop or runs into a challenge, maybe because they stubbed their toe in sparring or something silly like that, that we don't even give consideration, but could be very much a factor of why somebody doesn't want to take part or continue – if that's explained from the beginning, parents are heck of a lot more prepared for it when it does happen.

And we just kind of have to stop hiding the fact that there might be a time when they're going to say, I don't want to go to karate tonight, or I don't want to do martial arts or anything like that. Or I'd rather go out and play with my friends when the weather gets nice and that kind of thing that it's going to make a huge difference if they understand that and they know how their job as the parent is to support their kid in becoming a black belt, or becoming a martial artist I prefer to say, as opposed to just setting an end goal on it. Like get your black belt and then everybody wonders why they got one. They did it, that's what you told them they had to do! But yeah, get the parents to recognize. The first person they go to when there's a challenge is going to be that martial arts instructor to help them with it and see it through.

And the job of the instructor is to teach the parent that that's what they have to do. If that means they have to call them when they first get started, or if they have to keep that path of communication flowing – text messages are great right now, because if a parent wants to shoot you over a message about something that took place. But more importantly, if you want to shoot over that parent a video or a selfie, or something going on from class, especially if they're not present – it's the best way to be able to interact, engage and connect.

GEORGE: I like that, I like that. Quick selfie. This really reminds me  – and I don't know who I'm quoting yet, it could either be Dean Jackson or James Schramko, but the story comes from experiences, customer, experiences. And the stories about, if I walk into a coffee shop or a restaurant for example and they treat me bad, I get bad service and I just feel bad about the experience – that's 100% of my experience with that company is negative, 100%. But on the reverse side, if I'm a regular and I walk in there every morning to get my coffee, I get treated with respect, smile, all these things that we just spoke about and about my 10th trip to the coffee shop, they slip up and make a mistake – that's 10% of my experience with them that's bad.

So when it comes down to that, you have a bit more understanding and you feel a bit more, OK, well, they slipped up, it's OK. Because you've got that relationship and understanding. And I think that relates to a lot of what you're saying here because a martial arts journey is going to have its ups and downs. And it's coming, the bad experience is coming, the “I don't know if I want to do this anymore” is coming. So if you have the relationship to back all that up, chances are you're going to be able to save that relationship, save that student and keep them back on their path.

CAT: George, amen – that was exactly it! One of the big things they say is the difference between customer service and member engagement, because people say, oh, it's the same thing, it's customer service, and I'm like, you're so wrong, I want to say something else, but I remember I'm a martial artist and I don't do those kinds of things. Instead, though, I say to myself, well, you know, customer service is dealing with problems. If you ever have a customer service – I laugh when somebody says customer service department is going to return the martial arts student calls, and I'm like, you have a customer service department? What do you need that for? That's like where, what does that mean? That means problems and that you're just expecting to have lots of problems to have to deal with if you have a whole ton of staff doing customer service.

Member engagement though is pre-empting that, recognizing oh, we've been doing this for this many years, we recognize it – hey, this is a common occurrence and it's going to happen. It's not if it does – if you're the unicorn that this doesn't happen to, no! It's not going about it that way, it's expecting that, hey you know what, this is part of the game, this is just what happens. It's going to come in time, and when it does, this is what we're going to do about it. But member engagement is recognizing that. The kid who has floods and you don't teach an Okinawan system of martial arts, where their pants are up to their knees.

Their parents are not buying them a new uniform – you think that's because they have plans and aspirations for him to stick around another 5 more years? I mean, I probably would disagree. But giving that kid a new uniform, making the kid feel more comfortable then, forgetting about the $30 or the $20 or the $50 or the $100, I don't care how much your uniform is, but whatever that amount is, and saying, I care more about the relationship than I do about the uniform and I want to see this person stay – you make that gesture, you push that forward, hey: if we can give a new uniform to a new guy that we don't even know, why can't we give on to a kid who does practice in our program and doesn't have a proper fitting uniform.

Talk to the parent, it might be a budget thing. It might be not a high priority thing, but I’ll tell you who it's going to make a difference for that kid on the mat. That's member engagement, that's recognizing, man, that kids got to be embarrassed by the way he's getting a wedgie in the middle of his class. And it doesn't allow him to do anything because his mom won't buy him a new pair of pants, I mean, let's be real here, you know? I mean, this is what's going on, I mean, in the day where we have over… I don't even know what the correct word is, but just so much abundance of bullying going on, throughout the world.

This is real life crisis, it doesn't matter where you're at, but that's definitely something that… let's make sure that this doesn't become a zone where the kid is going to get bullied because some other smartass kid says something to him and says, your uniform is too short, or doesn't your mom love you enough to buy you new pants or whatever. Give them the respect of saying, hey, I recognize this. Because any parent is going to appreciate that, so it's just a matter of saying or recognizing where you see a situation, let the light bulb go off and say, that isn't right, let's do something about it.

I mean, everything gets triggered. We know this, right? Somebody misses a class for two weeks, chances are, you're going to get a phone call, or you're going to get a notice from the billing company, or you're going to get some kind of information, or a credit card payment isn't going to go through. And then another two weeks, so you know what's coming. So you can either pick up the phone or here's something better: what if we knew that was coming right on the same day they were supposed to be there and they weren't there? If I would date somebody and they say, oh, that was a great first date and then I don't hear from them for like a week or two weeks later and they send me a text, hey – they're not getting a response! Please! If you want to actually build a relationship with anyone, you have to have communication.

You've got to show that you care, you've got to recognize that, oh – this person actually does have my best interest in mind. And if you can convey that, you're not going to have a problem then when that parent has a situation they want to… or like you've mentioned: when you drop the ball. I ordered you the wrong size belt, I got you your belt, but unfortunately, it came in 5 sizes too big and all this. Well have another one for you in the next 4 or 5 days, but here – use this one for now. They're going to overlook those kinds of things. It's definitely in our benefit as martial arts school owners and operators to make sure that we get to know our people and connect with them and recognize when these things happen. Because customer service is too late, that's overcoming objections and that's like, it's such a buzzword. It's such a sad way of trying to build things around something that's already gone, so see it before it happens, you've got to catch it before it happens.

GEORGE: I like that. Awesome. What I really like about that is really, you eliminating the objections. And looking for the opportunity to build relationships is really what it is. And I like what you mentioned about the bullying part because there's always so much focus in advertising, we’re always fighting the bullies and build the confidence and build the fun, but then sometimes there's a disconnect on the actual mats. That was the ad, but is that what you're really doing in your school? Are you really paying attention to that, because as you've mentioned, bullying is a big thing and in Australia right now there's the no bullying week, so there's a lot of promotion and things going on about that. And I don't know if that's in the States as well, but a big thing about that is, is there an opportunity to be bullied right there in front of you? Or just feeling adequate, or not in place? Because of the social pressures.

CAT: I think it's more responsibility than ever. Any teacher, any teacher, any educator, not even in martial arts; a dance teacher, a music teacher, a school teacher has to recognize those things and recognize why someone might be getting singled out, or pushed out the same way and making sure there's a stronger connection with them, because you might be that only connection with them.

GEORGE: Awesome. Cat, it's been awesome speaking to you. And I'm looking forward to seeing you speak at The Main Event.

CAT: I’m looking forward to it!

GEORGE: Yes, and that's going to be awesome. Just a few last words: if people want to connect with you, find out more about you, how should they do that?

CAT: Send me a friend request over Facebook. I love to be able to connect with people, especially if you're in Australia or some other part of the world where I want to travel to one day and get a chance to vacation, I would love to connect with you and be your friend.

GEORGE: Is that what this podcast is really about? All right, awesome.

CAT: Find me on the Facebook, that's the best way to connect with me. And send me a PM if you have any questions about what we talked about today, I'll be happy to talk to you more.

GEORGE: Fantastic. Cat, it's been great speaking to you and I will see you in San Diego soon.

CAT: Pleasure is mine, thank you, George. Have a great day mate!

GEORGE: Thank you.

Awesome – thanks for listening, thanks, Cat Zohar. Great energy, great content. If you're enjoying the show and you're getting great value from it, please, let us know! A good way to do that would be to give us an awesome review, like a 5-star review on the iTunes platform, or Stitcher if you're listening to this on an android mobile device. So for the iPhone, I know you can go, there's a little purple icon, the podcast app and you can just go through the show there and give us a review. Stitcher, probably just follow the instructions, or wherever you're listening to this – just give us a feedback. We’d love to hear from you, I can see you are listening because I see the numbers, but podcasting being a very one-way communication platform, it's hard to get the feedback.

So it would be great to hear from more guests – that would be awesome. And if you need any help with your marketing, with marketing your school, especially on the tech side, the digital platforms that are forever going and changing, then get a hold of us. Get a hold of us on martialartsmedia.com we would be happy to chat with you and I look forward to bringing you another interview, another lady! And it's kind of ironic, four ladies in a row. It’s just pure coincidence. It's not because it's been a women's week, or anything like that, depending on when you're listening to this. It’s been pure coincidence and I'm hoping you're enjoying the change in perspective and change in energy and viewpoints, which is what this show is really about. How can we create good content, good things, good insights that you can apply to your business and that way we all learn and grow.

Awesome, well that's it from me. I will be back next week with another show and speak soon – cheers!

 

*Need help growing your martial arts school? Learn More Here.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

60 – Andrea Harkins – The Martial Arts Woman Making A Difference One Life At A Time

Andrea Harkins a.k.a. The Martial Arts Woman uses her martial arts experience and blog to shed light on a sometimes negative world.

.
IN THIS EPISODE, YOU WILL LEARN:

  • How does Andrea Harkins use martial arts to inspire people to become better version of themselves
  • How did “The Martial Arts Woman” concept come into existence
  • Andrea Harkins’ ultimate “mission” in life
  • Details about her two books
  • Advice to women who are having second thoughts about trying martial arts
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

When we look at the world today, there's going to be a lot of unhappy people and there's got to be a lot of people who just have no idea that they have any sense of worth anymore, because of all the strife and the things that we’re seeing. So I think if we start with each one of us bettering ourselves, whether it's our mindset, mind, body, spirit kind of thing, we can better ourselves. We’re going to change the world a little bit because we're all striving to do something better, and striving starts with yourself.

GEORGE: Good day, this is George Fourie and welcome to another Martial Arts Media Business podcast episode. Today, I am with Andrea Harkins. And I had to practice that, just to make sure I got the pronunciation the American way. How are you today Andrea?

ANDREA: I'm doing great, how are you?

GEORGE: I'm doing awesome. Cool, so we’re going to talk about a lot of inspirational topics and Andrea has got a wealth of knowledge in the martial arts base and she's on a quite a mission to make a positive impact in the world, positive impact in the world. So we’re going to have a good conversation and as always, just see where this goes. So, Andrea, the first question would be of course, who is Andrea Harkins?

ANDREA: Well, thanks for asking that. I am also known out there as The Martial Arts Woman, which is the title of my first book, but really just something I've evolved into and my mission in what I do, which includes writing books, writing for magazines, outreach, teaching martial arts, practicing martial arts, really is to make the world a better place. And I use martial arts as my sort of symbol, or my metaphor for living an empowered life and reminding people that they can strive for more, that they can reach their goals and their dreams.

They just have to work for them and so I really reach out as much as I can in different ways, whether it's through a podcast, or writing and appearances, or whatever I can do to really remind people that, even if they're not a martial artist, they can have that martial art mindset, which is so powerful and so important in today's world, where everything is negative. We have to remind ourselves that we are positive and we can make a difference in the world and that's sort of what I try to do.

GEORGE: So where did this all began? From… I mean, obviously there was a big transition, your martial arts career and then going on this mission. Let’s start with the martial arts background, foundation.

ANDREA: Sure. I began martial arts in 1989 with my husband, who sort of dragged me to my first class. I wasn't really interested in going, I went for him and hated it in the beginning. It was just a little too crazy for me, the kicks and punches and throws, it was a Tang Soo Do system. So after not too long though, I really started to like it, and I thought, hey, I like this and I was pretty good at it and I've never been athletic. I was 26 when I started and realizing that I had some kind of potential as far as being an athlete, or doing something like this was really a great thing for me to learn. I ended up loving martial arts and I just continued and received my black belt, 2nd-degree black belt back in the 90s, I think. And I've just been practicing and teaching ever since. And so that's how the story began and it just continued.

And about 5 years ago, 6 years ago, I had written one article for the Martial Art Industry magazine and another blogger on Facebook contacted me, his name is Ando Mierzwa. And he contacted me, he's known as Sensei Ando on Facebook. And he said, I looked on the internet to find out about you and I couldn't find anything, how come? And I said, well, I'm not out there, why would I be out there? He said, well, you're a writer and you're a martial artist – why don't you put the two together? And he convinced me to start my blog, which is called The Martial Arts Woman. And I started this blog and it just was a nice little popular happy blog that people ended up liking. So I started making the transition there, although I had previously written for martial arts industry magazine that kind of put me out there a little bit.

And then from there, other magazines just started asking me to write for them, different topics. I write for Martial Art Illustrated UK, I write for Martial Art Business in Australia, I write for the Martial Art Guardian in the UK and I write for several magazines here in the States. And it was just, they all had different perspectives and invited me to write columns for them. I started writing for my local newspaper, a positivity martial art column, so it just kind of blossomed much more than I ever expected. And then, of course, I started speaking more, I started reaching out on social media more, so I have a big presence there. And I just found that it was a good niche for me.

GEORGE: OK, cool. Before going to the mission part, I want to ask you something on the actual blogging, because we wrote a program called the Martial Arts Media Academy and in that, a big component that I see that's missing in the martial arts face is content creation. For marketing, there's a big focus on ad creation, which is very, very important and you need to obviously have ads up there and good offers to get students in all the time. A big problem with that I find is that when you only focus on that and you don't focus on the giving aspect and the content creation aspect, then you are always just chasing the next ad and you are one ad away from not having leads, or students coming through your door.

Whereas, with the content creation, and I’m sure you would have found this, having a blog over the years, it's a really slow earn because at the beginning, you put content up and it's like, nobody responds and it… it slowly gets traction, but once it does, it's got that snowball down the mountain effect. And you can't stop it, it's just got this own audience, without being so dependent on all the social factors. So that's a bit of a background to my actual question.

So my question is – and I'm always trying to motivate school owners to get in front of the camera… I guess to get in front of the camera mostly, for the content creation. Blogging of course being… you do the writing and that's a written format, but any form or way of expressing and creating valuable content. So the actual question is: how did you sort of formulate a good way to really express your experience and thoughts and your mission through your blog and through writing?

ANDREA: Well, for me, I use everyday situations in my own life as a way to reach out to people. And my blog has no ads on it, I don't use it to make money. I use it so people get to know me, so when I have a book, or when I have something I want to talk about, they're ready to listen. Because they trust me and they know what to expect. But the blog content I use is, look, I had sort of a difficult time getting through a situation. And this is how I fixed that and I usually have a little martial arts story to tell.

So a lot of my inspirational, motivational content is simply from my life and that makes it very easy for me to have something to say all the time because we all go through good and bad, ups and downs constantly. And I can just pluck one of those situations out and say, you know, I had trouble doing this, or I was sick and I couldn't work out and I felt down about myself, I wasn't sure when I would get better. But martial arts reminded me that as long as I push through, I will be OK.

As long as I just, if I can break a board, if I can learn a new skill that I've never learned before in martial arts, well, I can certainly break through little barriers in my life. I can certainly learn new skills in life. And so I constantly have this sort of play between what we all face, each and every day and how martial arts has reminded me in some way that I'm a capable person, that I need to stop worrying and just push through like I always do.

So for me, content, I have so much content, because there's so much going on in my life all the time. And sometimes I use other people's lives. Somebody will talk to me about a problem or a situation, and I usually have a solution thanks to martial arts and what I've learned. So I just apply the two together. And sometimes I also do talk about being an instructor or being a martial artist and what to expect, or if you want to try it, that kind of thing. But often, my content is really about life.

GEORGE: So it comes down to from what I gather, from what you're saying, just honesty, not trying to portray a situation for the way people might want to perceive it, but really just: this is me, this is my situation and this is how I overcame it.

ANDREA: Yes.

GEORGE: So, did you find that hard, to really get to that point where you actually… and I'm not sure if this is every martial arts, for what I was referring to the program of, that's the exact way to go. But there is a big element to it because you've got to really put yourself out there and not be afraid of opinions and critique.

ANDREA: Yeah.

GEORGE: So is that sort of how you started? Just from the get-go, you were just comfortable expressing yourself, or did you start the blog and then did it slowly evolve to a raw honesty, where you can just express what's on your mind?

ANDREA: No, I think I started it that way. But I always knew in the beginning, that there was a risk of people criticizing me, not liking what I was saying or doing, because that's going to happen in social media, it's going to happen in blogging. And I was a little uncomfortable at first, but then I thought, you know what: I have nothing to hide, I'm just a genuine person and I want to remind people out there that I'm not one of those people way up here, who just pretends that they relate to what you're doing, or whatever. No, I just believe in being honest and truthful.

Of course, I'm not sharing every detail of my personal life, a lot of times it's just a concept or an idea, you know? How do you get to be more positive? How can you learn how to overcome your fears? And that kind of things, where I can just answer with little bits of stories about myself. And funny things that have happened to me, or what my fears were and how I was able to overcome them. Certainly, in martial arts, you face a lot of fears when you have to break your first board or do your first flip, or whatever it might be. And so again, I just apply that.

So it was not a difficult thing for me and I did expect some people not to like it. But really, I haven't had that much negativity about it in the past few years since I started. Here and there, being a woman in the martial arts, another topic to address is when you put yourself out there as a woman in martial arts – you're going to get some backlash from people and you're also going to be treated a certain way sometimes. There is still discrimination, there are still men who treat you in a sexual way because you're a martial artist, or whatever it might be. So that really has been the bigger burden from all of this and the backlash, where somebody is not caring about what I had to say.

So I think the blogging for any business though, is really important as long as you're genuine. Nobody really wants that kind of stock stuff, you know? They want to know a little bit about your school or tell me what happened with one of your students today and why that's important, or meaningful. And I think if you can focus on those kinds of genuine things in martial arts, or in your school, your program, whatever you're doing, that that's going to capture the attention of your potential fans, or your potential students, or that kind of thing. So I hope I answered your question, I think I went in five different directions on that one.

GEORGE: That's awesome. I do want to ask – and this is not to go on a negative track, because obviously as a male, I want to understand the different dynamics that a lady would go through in a martial arts journey. And I had Jess Fraser on the show, second-time last week and the first episode, she was talking about – because she was a bit of a digital Jiu Jitsu nomad. She was just travelling the world and her life was going to all the different schools. And she addressed a few of the topics that…

I wouldn't say discrimination, but it was just very different for her as a female. And getting a bit of backlash from a few instructors, where perhaps she didn't feel that welcome. So in the male-dominated sport, how different is it for a lady to go through the martial arts journey? Do you find that there's… I mean, for the most part, is it all good, or is it just sort of the negatives are just sort of a little bit from here, a little bit from here if that makes sense.

ANDREA: That makes sense. And in all honesty, my experiences have generally been very good. Martial art training, I haven't had any issues really. When I started in the 80s, of course, there were a lot more men than women, there were only a couple of women in classes and things like that. And I think what I noticed more were really just the men showing off more than any kind of discrimination, or difficulty with me being there.

GEORGE: Men don't do that, ever.

ANDREA: No, I know that. This was a long time ago.

GEORGE: I know, we've evolved as a species.

ANDREA: So, I think other than that I really never had negative experiences in my training, but what I can say is that negativity came out more in my presence on social media. Because there are not a lot of women out there and I'm really not negative about men, I love training with men. I don't have any issues with that at all. What happens on social media, where my problems came in, were just keyboard warrior kind of people, who were either insinuating I didn't know anything or trying to ask me out on a date, or you know, just weird stuff. It was really more from that and I had to block a lot of people and block a lot of men.

But I don't want to put all men in that bucket because really, most of my experiences have been very positive. We as women have to just face the fact that we are women and we try to be beautiful, we try to be happy, we try to be all of those things that we feel like society wants us to be. And in doing that, we have to kind of face those situations and figure out a good way to handle it.

And I certainly have heard different stories from different women, who have had both good and bad experiences with being out there in the martial arts. I think what we have to remember is that men and women are different and this is just my perspective. And this is one of those things that I sometimes get backlashes on saying, but we are different. So we practice differently, we have a different mindset. We may learn the same things from the same instructors, but we see things a little differently. We’re mothers, we’re sisters, and we’re daughters. We have a different mindset overall. Yes, we can take all that away and go into a tournament, or go into a situation, a self-defense situation, really strip ourselves of those things for those moments. But in reality, that's who we are.

And I always say, if there’s a husband and a wife, you don't expect them to be the same. They're both spouses, they're both married to each other, but they are not the same. They have different roles and they have different personalities and different ways of seeing the world. Or a brother and a sister, any opposite like that. We’re going to be different, so I think being in a male-dominated activity is challenging sometimes, but it really is about you as a woman, or you as a practitioner and to do it, you're on your way. And as long as you follow your own passion, your own calling, your own training, and then that's all you need to worry about.

GEORGE: Awesome. So, I want to get to the mission part. But I have one more question, just on this topic: what would you say to – because I might replay this section to my partner, who I try to push into martial arts, but it didn't work. What would you… how do I phrase this question: what would you tell ladies who are thinking about trying martial arts, but they are hesitant because it's a male-dominated sport?

ANDREA: Well, I would tell ladies that first of all, nowadays, I don't know that I would call it male-dominated. A lot of classes have half women, half men, or half girls, half boys. It's really come a long way from when I started. And it really… You take a martial art because you have an interest in it, not because there are men or women there. You just… if you're interested in it, that's what you do. And I would just tell them that, if I can do it – and this is something I say all the time: if I can do it, you can do it. I was just 26 years old woman when I started and just discovered that I enjoyed it. So like anything in life, you have to try what you're interested in.

It doesn't mean you'll stick with it forever – maybe you'll like it, maybe you won’t, but try it. It's just like trying a new food, or trying a new movie, or trying on a new pair of shoes. If it's something you're interested in, you give it a try and see what happens, there's no harm done.

In fact, I'm starting right now a new program, I actually moved from where I was living in the states to across the country. And I'm starting a program now called Martial Art Concepts, which is geared for people who have an interest in martial arts, but never knew what to expect. And it's going to have just a very simple martial art program, I guess you might say, where you're going to stretch, you're going to warm up, you're going to learn kicks, you're going to learn punches, you're going to learn blocks and drills. And self-defense and some breathing techniques and you're going to have a taste of martial arts, and a workout all in one. So sometimes, there are things like that that you can try. Also, self-defense is very important for women, so I would highly recommend. It could save your life, so I think that makes it worth it.

GEORGE: Awesome – so why not do it?

ANDREA: That's right.

GEORGE: Cool, so Andrea, tell me about your, just expand a bit more on your mission. You've reached this point where you really want to make a positive impact in the world and you're using martial arts as your metaphor. Big task, so how do you go about that? Where do you start and where do you see it going?

ANDREA: Well, I started just through the blog. And then for me, I started taking baby steps, because I wrote the first book and I knew that in order to sell a book nowadays, you really need a social media presence, you need to be out there. And I decided that I would try to really market myself on social media. And I didn't know really what to expect. And in fact, I hated posting photos of myself doing martial arts on any social media, because I thought, somebody, is always going to look at it and say, your foot is not right, your knee is not up, you're not standing the right way, your arms should be straight, not bent. I just really didn't want to do it.

But I thought OK, well this is how I'm supposed to do it. So I started posting pictures of myself doing kicks and putting little, certain little inspirational quotes or reminders on them. Here's me kicking, but you know, kicks are your fears, or whatever it might be. Or little blog type things to go with the photos. And it was again genuine, and it was again showing that this middle-aged woman can still do this – if I can do it, you can do it. So these are some of the places where I started to really push my mission a little bit more.

And between the blogging and the writing and the photos and the social media, I started to get a little bit of a following, people saying, I'm so glad you said that, you know? I was having a down day today and I just felt like I couldn't get through it today. I felt like I couldn't reach my goals and you reminded me that it's OK if you have a bad day every now and again, you just have to keep pushing through. So it was these little messages that people started taking to heart. When they read something, a lot of them comment, say, thank you so much for this, or I'm so happy that you understand how I'm feeling and that kind of thing. So it's almost like a little bit of a therapy session for us all, right? I get the chance to share and people get the chance to vent or read something inspirational and positive for them.

And when we look at the world today, there's got to be a lot of unhappy people in it. There's got to be a lot of people who just have no idea that they have any sense of worth anymore, because of all the strife and the things that we’re seeing. So I think if we start with each one of us bettering ourselves, whether it's our mindset, mind, body, spirit kind of thing, we can better ourselves. We’re going to change the world a little bit, because we're all striving to do something better, and striving starts with yourself, to better yourself, before you can make change around you. But if I can be happy and positive, somebody around me might start to feel happy and positive too. Why are you feeling so good about yourself, or so good about life? And I can share with them.

So that's sort of how the mission works for me. It's just the more I can spread it, the more I can tell people that they are important, they are worthy of reaching their dreams and goals. They are special, they're unique and when I can do that and people start feeling good about themselves, then we’re starting to change the dynamic of the negativity. And so that's really, it's a lofty goal and maybe I'll only touch a few people’s lives, but I figure that's better than nothing.

GEORGE: That's a very good way to put it. It's a topic that it's come up before, Bogdan Rosu is another person I interviewed from Romania. And his whole philosophy is personal development with martial arts. So to combine the two, and for me, as I mentioned to him, the reason I really got hooked on martial arts is because that's what put it together for me. I’ve always been on this personal development mission, but it was only when I started doing martial arts that it became physical and not just mental. And it was the change in body and focus that really, I guess as a person that likes to learn and try and better himself all the time, that's what was a big hook for me.

And obviously, it's different for everyone, some people go for self-defense and go for this, but ultimately, I mean, you're doing martial arts to better yourself. If you break it down to that, you're taking the step in this direction to become a better you. No matter what the reasoning is. So having, I guess for a martial arts instructor to really have that in mind, and I'm probably preaching to the choir because I'm talking to martial arts school owners for the most part. But I mean, I think it's just so important to have that in mind that that's really what it's about. It's all about the personal development and positive impact that you can make beyond the kicking and the punches of course.

ANDREA: Right, and if we can take that – and what I try to do is take exactly what you just said, about myself, my students, my peers and present it to people who are not martial artists. Present that concept, that mindset, that if you better yourself in some way – and of course, I say martial arts is a great way to do that, but if you better yourself in some way, whether it's a more positive attitude, whether it's working out, you need to start applying these things to your life. And you'll see a change.

So my mission goes even beyond who we are as martial artists, out into the public. The general public of people, because everybody loves martial arts. And if you say you're a martial artist and they're not, they go, oh, that's so cool! You can kick up here, you can do this… yes, I can, I can do that. And you can do that too. I think that's a great way to look at it and that's what we should all be striving for as martial artists or instructors. To better ourselves, to better the people around us, present a positive outlook on life, let people know that they are brave and that they can reach their goals. And I think we’re doing a fantastic job if we can do all of that.

GEORGE: Fantastic. So, Andrea, what's the ultimate outcome for you of your mission?

ANDREA: I think just every single day to make a positive change. Every single day. So, what's the final outcome – I don't know what the final one is. I just know that every day I strive to make a positive impact in some way, whether it's talking to someone like you, or just smiling to someone as I walk by, or reminding people how great martial arts are, or whatever it could be. Every day, I try to do that and I think in the end, if I can just know that I did my best to change the world in some positive way, then that really is my goal in itself. It's just really to keep going, to keep writing, to keep sharing. And I'll do that as long as I can.

GEORGE: Awesome. Fantastic, really inspiring to speak to you Andrea.

ANDREA: Thank you.

GEORGE: Andrea or Andrea?

ANDREA: Anything's fine.

GEORGE: I think I've gone to my default pronunciation. So you've got a fantastic blog and books – do you mind just sharing that, a couple of minutes, for anybody that wants to learn more about you, support your mission and have a read of all your awesome content and everything: how can people get in touch with you and find out more about you?

ANDREA: All right. Well, thank you so much for the opportunity. My blog is called the martial arts woman. So it’s, themartialartswoman.com, it's free, it's just got all kinds of different content on there. My book, The Martial arts Woman, which had more than 30 contributors, all over the world, women all over the world, who wrote about what it means to be a woman in the martial arts, or what they had to do just to learn martial arts, or how they applied martial arts to a self defense situation.

There are really amazing stories that you would never hear. When I started getting these stories in, I started to realize there's a whole chapter of life out there that people have never heard about, because they've never heard these stories that are amazing and inspirational. And I also wrote in the book a lot about my experiences, being in the martial arts. It's a book for everybody, it's a very motivational book. And that is on Amazon, the martial arts woman.

And my second book, Martial Art Inspirations for Everyone is also on Amazon and that really explains my mission and the name of it I guess. It is daily reflections that you can read, page long, that do exactly what I was talking about earlier: taking some of life's challenges and putting them together with a martial art kind of solution that we can all use and it's just inspirational.

And the third book that I'm working on right now is, How to Start Your Own Martial Art Program and this is a book about not starting a big dojo or a big school; this is for the people who want to teach on the side, you know, while they're working their full-time job or are in retirement or whatnot. So that will be coming out hopefully sometime this year.

So please give one of them a read and let me know what you think and you can contact me through the blog, themartialartswoman.com. There is a place there to contact me, so I hope to hear from some of your audience and even if we just chat for a few minutes – that would be awesome.

GEORGE: Awesome. Fantastic Andrea, thank you very much and we’ll link all the books and the blog in the transcript. Thank you very much.

ANDREA: Thank you, I had a wonderful time and thanks so much for having me.

GEORGE: You're welcome – speak soon!

ANDREA: Ok.

GEORGE: Thanks!

Awesome – thanks for listening. Hope you enjoyed the show with Andrea, it's pure coincidence that I actually got four ladies lined up to interview after each other. So if you're enjoying getting a different perspective from the martial arts place, we generally speak to a lot of men, because – hey, most men own martial arts schools. But it's just by pure coincidence that I've got four ladies lined up after each other, which ads a different touch to the podcasts. And as Andrea was mentioning, just seeing it from a different perspective as well.

So I hope you're getting great value out of it. If you are enjoying our show, please, do us a huge favor: the best thing you can do for us is give us that super five-star rating in iTunes. If you do have an iPhone, you can go directly through the podcast app. You can click here and just follow the section to reviews. Give us a five-star review – that would be awesome. If not an iPhone, just wherever you're watching, give us a good thumbs up. Much, much appreciated, and if there any help that you need with your schools’ marketing, perhaps your website, want to chat just about strategy, or get some help, visit us at martialartsmedia.com. We’re happy to help and see if we can help you grow your martial arts school.

Awesome – that's it for this week, I will speak to you soon – cheers!

 

*Need help growing your martial arts school? Learn More Here.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

FREE GUIDE

The Martial Arts
Fb Ad Formula

Please fill out the form and we will send you the free guide via email

General Website Terms and Conditions of Use

We have taken every effort to design our Web site to be useful, informative, helpful, honest and fun.  Hopefully we’ve accomplished that — and would ask that you let us know if you’d like to see improvements or changes that would make it even easier for you to find the information you need and want.

All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to look them over because by using our site you automatically agree to them. Naturally, if you don’t agree, please do not use the site. We reserve the right to make any modifications that we deem necessary at any time. Please continue to check these terms to see what those changes may be! Your continued use of the MartialArtsMedia.com Web site means that you accept those changes.

THANKS AGAIN FOR VISITING!

Restrictions on Use of Our Online Materials

All Online Materials on the MartialArtsMedia.com site are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and all other intellectual property are protected by US and/or International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of MartialArtsMedia.com or of other owners used with their permission. You, the visitor, may download Online Materials for non-commercial, personal use only provided you 1) retain all copyright, trademark and propriety notices, 2) you make no modifications to the materials, 3) you do not use the materials in a manner that suggests an association with any of our products, services, events or brands, and 4) you do not download quantities of materials to a database, server, or personal computer for reuse for commercial purposes. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute Online Materials in any way or for any other purpose unless you get our written permission first. Neither may you add, delete, distort or misrepresent any content on the MartialArtsMedia.com site. Any attempts to modify any Online Material, or to defeat or circumvent our security features is prohibited.

Everything you download, any software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, is considered licensed to you by MartialArtsMedia.com or third-party licensors for your personal, non-commercial home use only. We do not transfer title of the software to you. That means that we retain full and complete title to the software and to all of the associated intellectual-property rights. You’re not allowed to redistribute or sell the material or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use.

Submitting Your Online Material to Us

All remarks, suggestions, ideas, graphics, comments, or other information that you send to MartialArtsMedia.com through our site (other than information we promise to protect under our privacy policy becomes and remains our property, even if this agreement is later terminated.

That means that we don’t have to treat any such submission as confidential. You can’t sue us for using ideas you submit. If we use them, or anything like them, we don’t have to pay you or anyone else for them. We will have the exclusive ownership of all present and future rights to submissions of any kind. We can use them for any purpose we deem appropriate to our MartialArtsMedia.com mission, without compensating you or anyone else for them.

You acknowledge that you are responsible for any submission you make. This means that you (and not we) have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright.

Limitation of Liability

MartialArtsMedia.com WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ANY OF ITS SITE.

THESE INCLUDE (BUT ARE NOT LIMITED TO) DAMAGES OR INJURY CAUSED BY ANY:

  • USE OF (OR INABILITY TO USE) THE SITE
  • USE OF (OR INABILITY TO USE) ANY SITE TO WHICH YOU HYPERLINK FROM OUR SITE
  • FAILURE OF OUR SITE TO PERFORM IN THE MANNER YOU EXPECTED OR DESIRED
  • ERROR ON OUR SITE
  • OMISSION ON OUR SITE
  • INTERRUPTION OF AVAILABILITY OF OUR SITE
  • DEFECT ON OUR SITE
  • DELAY IN OPERATION OR TRANSMISSION OF OUR SITE
  • COMPUTER VIRUS OR LINE FAILURE
  • PLEASE NOTE THAT WE ARE NOT LIABLE FOR ANY DAMAGES, INCLUDING:
    • DAMAGES INTENDED TO COMPENSATE SOMEONE DIRECTLY FOR A LOSS OR INJURY
    • DAMAGES REASONABLY EXPECTED TO RESULT FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “CONSEQUENTIAL DAMAGES.”)
    • OTHER MISCELLANEOUS DAMAGES AND EXPENSES RESULTING DIRECTLY FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “INCIDENTIAL DAMAGES.”)

WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

DOWNLOAD THE PDF TRANSCRIPT & PODCAST RESOURCES

Please enter your first name & email below to access the free download

DOWNLOAD THE PDF TRANSCRIPT & PODCAST RESOURCES

Please enter your first name & email below to access the free download

Add Your Heading Text Hereasdf

Test Multistep in popup

Step 1 of 2

Name