122 – From UFC Fight Pass To Dana White’s Contender Series ( With Ben Vickers )

Ben Vickers shares his UFC journey, from Eternal MMA’s 14 fight shows on UFC Fight Pass, to Scrappy MMA’s Jack Della Maddalena winning his fight on The Dana White’s Contender Series.

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IN THIS EPISODE:

  • How the UFC ‘Walks the Talk’ and raises the bar in the industry 
  • Molding fighters through collaborative coaching style
  • Australian champion Jack Della Maddalena’s martial arts success story
  • Creating a pathway into the UFC for Australian fighters 
  • How to navigate flights and borders during restrictions
  • The journey to Dana White’s Contender series
  • And more

*Need help growing your martial arts school? Learn More Here.

 

TRANSCRIPTION

I actually think the key and the secret is they're so close as a team that they all want to lift each other up. I never have issues on the mats with ego. Everyone's just there to get better. And it's really proving the results now.

The guys are self-motivated. I don't need to beg them to come into the gym. They're there. They want to be there, and they want to be the best. And they're prepared to put the work in, and it's showing. There is no secret. It's hard work, it's good quality coaching, and it's teamwork.

GEORGE: Hey, George here. Welcome to the Martial Arts Media™ business podcast. So, I've got a repeat guest today. Ben Vickers from Eternal MMA and Scrappy MMA. How are you doing today, Ben?

BEN: Yeah, I'm good. I'm good. I'm enjoying the sunshine in the backyard, so happy day.

GEORGE: Well, last time we spoke, we were grabbing a coffee, but last time we spoke on the podcast, podcast 87, we spoke about Eternal MMA. You just got a deal with the UFC, UFC Fight Pass to have all your shows and everything featured. And I was at… Actually, I just bought a ticket yesterday to Eternal MMA.

Yeah. So Ben and the team run an epic show, Eternal MMA. Real top quality production, great fighters. Kind of see now how you've got to deal with the UFC, but wanted to bring you on to chat about the new development that's happened.

And I guess I could just leave it to you before I maybe go down the wrong path with it. So how have things evolved with the UFC from the last time we spoke?

BEN: It's like anything in business really, I'm learning. I'm a self-investing accidental businessman. I had a passion for martial arts. I competed, and then just by natural progression, I ended up owning an academy, coaching fighters, and then running an MMA event.

So I kind of happened upon this business world, but as I am noticing now, it takes time to establish these business relationships and stuff. So I guess for the last… Since 2019, when we did the October Melbourne event, Eternal 48 debuted on Fight Pass, we've done 14 shows with the UFC. We have regular communications with them. We have a monthly call with them where they fill us in on what they need from us, what they want from us, how we are doing.

And we're doing very well. We're one of the strongest events on the platform. We get great viewership all across the world, which is a testament to the matchmaking because we show in a very bad time zone for the U.S.

Our shows go live sort of 4:00 and 7:00 AM East and West Coast. Sorry, that was the wrong way around. So it's normally 4:00 on the West Coast and 7:00 AM in the East. So it's not a great viewership time for the U.S. market, but we seem to be attracting attention there, which must state that we are doing something right, and people enjoy the entertainment that Eternal's providing.

We've got a big viewership in Europe now. We're the second highest performing platform on show outside of the UFC in Europe, sort of a non-European show, should I say. So everything's going really well, and we're really happy with our partnership.

We've got another deal locked in for next year, and we're in the process of signing another TV deal with another massive sports company. One of the… Probably the foremost sports platform in the world. So things are looking good for Eternal.

GEORGE: Great. Well, congrats I'd say, first and foremost. Does it conflict with the… So you mentioned you got moving… Well, you signed the additional deal. How does that work with the UFC? Do the contracts conflict in any way, or-

BEN: They do.

GEORGE: Do they complement each other?

dana white's contender series

BEN: They definitely complement each other. The company that we are going to work with works closely with the UFC as well. That's how we've been able to do the deal, so the deal's not signed yet, so I won't say too much about it, but it's in the latter stages of getting signed.

But yeah, there is synergy there, and what's been really nice for our partnership with the UFC is they've actually gone outside of scope a couple of times and sort of waved the exclusivity clause on a couple of things for us, which is kind of unheard of in the market, especially with the UFC being such a juggernaut. They don't normally do that, so they genuinely believe in the term partnership.

In business, partnership, teamwork, gets thrown around all the time by people that want things, I feel, but the UFC sort of really seem to be living up to that, which is great to see. I think in business these days, a lot of people promise you a lot of things, and from my experience, people very rarely deliver, and that's at the core of my business values is delivering on what I say I'm going to deliver on, and I expect the same thing from people that I'm going to work with and partner with.

So it's really nice to see that such a big company has the same respect for us, and it's a two way street, which is probably the first time in my experience that that's ever happened.

GEORGE: Yeah, that's great to hear. They definitely walk the talk. I mean, if you look at all the reporters and all the media, the negative press they get from obviously people trying to chip at the biggest player and critiquing how they pay for their fighters, you see a lot of negativity come around and it's good to hear from someone that's actually in the trenches, working with them on how the partnership is complementing your business and the direction where you guys go.

BEN: Yeah, I don't think you can be as successful as they are without being good at what you do, and you're going to moan about fighter pay and stuff like this, but if you look at what the UFC has done for the sport, I'm probably not sat here if they haven't made the sport as big as what it is because there's that flow down effect, and they're putting in front of everybody's eyes which is filling my gym, which is inspiring people to want to take up martial arts, which is inspiring people to want to come and watch local MMA and see.

And now we've created this pathway. We've had a couple of fighters go from Eternal champion into the UFC, so now we're creating a pathway where people go, “Well, hang on. If I fight in Eternal and I become the champ, there's a chance I can go and fulfill my dreams, and the UFC might pick me up.” So it's nice to have created that pathway for Australia, for Australian martial artists, and hopefully we can start hammering a few more people into the UFC and really get Australian MMA…

Although it's pretty well on the map, I think we can… I think the standard of martial arts and MMA in particular is super high in this country right now, and there's a lot of talent out there, so hopefully we can get that to the big show.

GEORGE: Yeah, so let's talk about that and your most recent trip. I mean, one thing I noticed at Eternal MMA, which is what I didn't know, is you have a bench of really strong fighters. I mean, all the guys from Scrappy MMA that were part of the event were just really, really good to watch.

So you've definitely developed a great team of fighters yourself. So what do you account that for? Is it just experience or is it also painting this pathway, and your team being able to see more of what is actually possible in the sport?

BEN: For me, I believe that… See, I don't think I'm necessarily a great coach. I think I know what I know, and I know how to put that across. I have a collaborative coaching style. I have a lot of very experienced, very talented fighters. We work together.

So their input is taken on board by me. We'll often sit and talk about positions or things that happen in fights and brainstorm it with all the brains that are around, come to the best solution, practice that, make that part of the game, and then move on to the next position that we want to discuss.

So that's a big part of the collaborative coaching effort. It's not a dictatorship. The guys don't turn up and go, “Right, you're doing this, this and this and this.”

We sort of get our minds together. There's many years of experience on my mats now. I have a hugely experienced team of high level guys, so I tap into their knowledge base as much as possible.

BEN: But what I actually think is the key and the secret is they're so close as a team that they all want to lift each other up. I never have issues on the mats with ego. Everyone's just there to get better, and it's really proving the results now. The guys are self-motivated.

I don't need to beg them to come into the gym. They're there. They want to be there, and they want to be the best. And they're prepared to put the work in, and it's showing.

There's no secret. It's hard work. It's good quality coaching, and it's teamwork.

GEORGE: Yeah. Awesome.

BEN: So that's my key.

GEORGE: Love it. So I don't know how much you could talk about your recent trip to the States?

Jack Della

BEN: That's all… So we… Jack Della who… If any of you don't know who Jack Della Maddalena is, he's been Australian champion on Eternal since 2016. He's got a really interesting story.

He started his career 0-2, losing his first two fights. And then we had a conversation after that, and I basically said, you're too good to be 0-2. Let's set the goal that we're going to get 10 straight wins.

We're going to move to 10-2, and we're going to laugh about this period in a few years’ time. So Jack went 9-2. I don't know if you were there for that one where he knocked out Aldin Bates in spectacular fashion at the HBF Stadium in 72 seconds avenging his first pro MMA loss, and that was his last fight regionally.

And since then, Dana White's Contender Series and the UFC came in and gave Jack a match on week three of this season's Dana White Contender Series, so if you go on UFC Fight Pass, Dana White Contender Series, season five, week three, Jack's on there. He fought an incredibly talented fighter out of Sanford MMA, which is home to Gilbert Burns and Michael Chandler. Kamaru Usman used to train there.

A bunch of high level guys down there, and we went from little old Perth, and we cut the head off the juggernaut, and Jack sort of demolished this guy. It was a three round fight, and the guy hung in there, but he got his ass kicked for pretty much 90% of the fight.

Jack had Dana on his feet at the end of the fight and a round of applause. Basically Dana White Contender Series is a trial, so if you win your fight and he's impressed with you, he's going to sign you to the UFC. So Jack was awarded the contract that night, and we now have a matchup for early Jan in the UFC for Jack to make his UFC debut.

So it's been an epic, epic few weeks. I've done two weeks in the States which was great, and then I've subsequently completed a month. Well, almost completed. Today is my last day of my month quarantine back here in Perth Australia.

GEORGE: Great, so I mean, congrats to both of you and for really putting, I guess, Perth on the map officially as having a fighter in the UFC as well. So, how does that go from here for you? The fights, the travels, the whole agreement?

BEN: Yeah, so Jack signed a four fight deal with the UFC. Those deals are very one sided so that if Jack had one fight and the UFC decided they didn't want him anymore, they would cut him, but he is tied in for the four. So it's very biased towards the company; however, we know that. You know that when you get involved.

GEORGE: It's your foot in the door.

BEN: Yeah, exactly. Yeah, foot through the door, and if Jack goes out and does what he's capable of doing, then his contract will improve quickly, and for us, it's never been about cash. It's always been about being the best in the world, and I firmly believe that Jack Della Maddalena is going to win the welterweight championship in the UFC. So that is the goal now. That is the new goal is to hit the rankings first, get top 15, and then push towards the title.

With the travel and stuff, I mean, most of the fights are going to be stateside at least for the foreseeable future, so I guess it just depends on what happens in the world and where we're at come January as to how much of an ordeal it's going to be, or whether it's going to be…

It would be really nice to just fly out there, do what we need to do, and then come home and just slot back into normal life, but I understand that's probably not going to be the case. Jan, maybe later on in the year, but as long as we can get out there, we can have the fight, we'll worry about the rest of the stuff.

GEORGE: So, I have to ask for anyone in the world listening that's not familiar with how Australia works, but you know, in Perth we're pretty stuck in our state, but we can't actually leave. You can't come in and you can't leave. So big the question, how the hell did you get out?

BEN: Getting out was actually easy. We got the sporting exemption. The UFC is obviously a very powerful entity, so they have lawyers, and they can make these things happen. Seems very strange to me that sports and celebrities get the free will to travel where there's people that have domestic problems, and it doesn't sit very well with me, but I wasn't going to turn it down out of principle.

At the end of the day, we were granted the exemptions to leave, so we left. The problems were when we came back to Australia. Getting out was fairly easy. Once we touched back down on Australian shores, it was a bit more complicated.

GEORGE: In which way?

BEN: No one knows what's going on. No one knows what the rules are. And this is entirely not the people on the ground's fault.

It's obvious there's a lack of direction from the top level feeding down to the employees who are enforcing this stuff. So you get told 10 different things about the same question from five different people. Everyone's a bit confused as to what the rules are, what the rules aren't.

So we did the two weeks hotel quarantine, which was expected. We kind of knew that that was on the cards. They lock you in a twin bedroom with an on suite for two weeks with no opening windows, and it's a little bit inhumane to me, like why you can't have a window and no fresh air for two weeks.

And the room we were in, unfortunately, got no sunlight because it was on a curve. The building was curved, and the sun never hit our side of the curve. So no sunlight, fresh air for two weeks was interesting, but we kind of prepared ourselves for that.

And then getting back to Perth, that's another problem all in itself. New South Wales, especially, is viewed as Chernobyl in this country at the moment, but we managed to get our passes signed off to come back home to Perth, which was great.

It's kind of a weird conversation to be having with someone, to ask if you can come home, but we were eventually allowed home, and I'm just completing my two weeks home quarantine. So it'll be a six week trip for a 15 minute flight, which is a lot of effort.

GEORGE: Yeah, so that begs the question, right? Because if that's going to be the norm, how do you do that? Do you relocate? Does Jack relocate? How do you…

BEN: No, I think… I could be being overly optimistic, but I think that this is about to come to an end in some way shape or form. The vaccine numbers are creeping up towards where the government wants them to be. International travel is about to start again. They're talking about home isolation as opposed to hotel isolation. So I think it is going to improve, but I'm very committed to Jack and the sport and Jack.

If I didn't believe so strongly in Jack, it might be a different story, but I firmly believe that he's going to be a world champ, and I'm prepared to do whatever I have to do to help him make that happen. And he's the same way, so if we have to sit for a month in quarantine, after every fight for the foreseeable future, if it gets us to the goal, then that's what we'll do.

I'm lucky that I've got such a good team at the gym, and I've got a business partner in Eternal that they can… Everything I can't do remotely they can look after, so I don't stress about the businesses and stuff while I'm away. And I just get the freedom to focus a hundred percent on what we're doing.

GEORGE: That's epic. How do you feel about this whole situation now that you've traveled? Like the way we are handling the COVID situation versus internationally? And there's two sides to this, right?

Because for most Australians, we feel like… I think in Perth, people feel pretty cool about everything because we just got freedom until you try and leave, right?

BEN: Yeah.

GEORGE: And then Queensland pretty much the same, but for most of us, we don't want to be in New South Wales and Victoria right now.

BEN: I think vaccinated, New South Wales isn't a bad place to be. I think they've just let all the clean people out and the dirty unvaccinated people must stay indoors for another couple of months, which is crazy as well. Yeah, I'm… Look, it's probably not the best conversation for me to have. I have pretty strong views on it, and they might not fit everyone else's. I'm not an anti this or anti that, I'm a pro doing what you feel is right for you.

So if vaccine's your method and your coping mechanism, I support you a hundred percent. If it isn't, I also support you a hundred percent. Just do what you feel is right for you. I'm blown away having been to America, which was supposed to be like this hotbed of COVID, and people are just cracking on and living a normal life over there.

I feel like it's been badly handled, if I'm honest. We had the jump on everybody else. We had hindsight, we had time to look at what was happening in the rest of the world. We used our geographical position as a safety net without any real thoughts of strategy or long term strategy.

We were just gloating to the rest of the world how good we had it over here in Australia, and now we are the worst in the world. So to me, that's poor leadership.

I feel like forcing people to do things they don't want to do medically is a very slippery slope, but I have no choice in the matter really at the end of the day. Comply or live a second rate life. Your options have become very limited, so it's a bit unfortunate this happened, and two years ago, we'd be sitting there having this conversation, and if we started bringing into to the conversation, you must have a vaccine or you won't be allowed to do this that and the other, well, we'd have thought we were both gone completely mad two years ago.

So it's funny how quickly it's changed. And essentially in two years, 50% of the world is now vaccinated against this, which is… It's crazy, but that's where we're at. So we just got to make the most of it, and do the best we can, navigate our way through this mind field and try and get out of it the other side as safely and healthily as possible.

GEORGE: Yeah. Yeah, for sure. What's next on the cards for you guys, just with everything that's going on? Is there a different structure in the team and how you are doing it, especially with the focus, having a fighter at that level?

Does the team adjust with training schedules to support, or is it just business as usual?

BEN: It's business as usual? Like Jack's part of the team, and when it's his turn to fight, we'll focus on him for the six weeks prior to his fight, exclusively, probably. He's on a slightly different time schedule to the rest of the boys, but I've got boys fighting in two weeks.

While I was in the States, Jack Becker went away and won the Australian title on the Gold Coast. He went on his own, and that's the confidence he had in his own skills. He didn't need his coach.

He was happy to go over there and beat an undefeated dude. Knock him out in the first round and take his title. So I've got him fighting November, which will probably be the last fighter I have out this year.

And then all the focus will be on Jack's training camp. He's got a UFC fight in Jan. So, no, we crack on as normal. And I'm hoping that Jack Becker defends his title.

He might follow Jack Della's footsteps next year into the international scene. He's definitely ready to go. And I've got a bunch of boys just chomping at the bit to get out there. So we'll all train together.

The team mentality stays. Jack's not a big time guy. He's humble. He'll be in the gym as normal, like nothing's changed. No, we just crack on. As far as Eternal's concerned, again, it's just business as usual.

It's been challenging these last two years. I'd say now trying to get at these shows across the line, and it's cost a lot of money to travel people around for no reason, and there's been umpteen challenges, but Eternal has grown and gone from strength to strength as well during the pandemic, so all these challenges just help you get better at doing what you do.

We think on our feet now, so when something comes up, we've always got contingency plans in place. We know so-and-so might not get here, so who's going to fill in, and have we got the people on the back burner and sometimes we might give you a little retainer to stay ready for just in case, and we're sort of trying to future proof the business as best as possible and get as many good fights on as we can and, and keep doing what we're doing.

GEORGE: You're definitely doing that. On the contingency type plans, I was curious, what is the plan when you have the show scheduled for X date and government decides, hang on, we got a case and we're shutting the city down, which happens-

BEN: It happens, yeah.

GEORGE: What is the plan? Is it just shift to the next weekend? Or how do the venues compensate and work with you in that situation?

BEN: The venues don't really compensate. Everyone's sort of covering their own ass, if you like, at the moment. So what we'll do is we'll pencil dates in the distance.

So say that Perth was an example around February, our February show. Perth went into lockdown, and it came out of lockdown the day the show was supposed to take place, so I moved the show 16 hours, and I did it on Sunday. So it's just little things like that.

Once it gets canceled that late, boys are already cutting weight and stuff like that, so we want to try and keep it as close to the original date as possible so as not to mess around with the guy's health too much. So that's always my main concern is making these fights happen as close to the original date as possible.

But the last Gold Coast show was postponed numerous times. I think it went on the third date that we planned it for.

GEORGE: Wow.

BEN: It's just having the dates in the diary, speaking with venues, and venues understand the scenario, so they let you multiple pencils, and if people are canceling their events and you can slot in then we'll do that, and it's just being reactive really. I mean, it's a very tricky space at the moment. Imagine I've got a show on October the 30th, but if we have a lockdown on October the 29th, there's not much I can do about that.

Everything's in motion, everything's paid for everything. That's a tough one, but that's where insurance comes. And there are grants available from the government. They're hard to get, and they take a while, but if you qualify, which we haven't managed to receive one yet, then they'll compensate you for canceled events and stuff like that.

GEORGE: Got it.

BEN: You've just got to keep working. It's like anything. You want the result you want at the end, you just got to put your nose to the grindstone and make it happen.

That's all it is, is the extreme desire to make these events happen. It'd be easy to go, “Fuck it. I'm not doing anything for three months until this shit calms”, but you could be waiting three years.

GEORGE: Exactly.

Jack Della

BEN: You might as well just try and make… And we haven't… We fulfill our contracts every year with our broadcast contracts, the main COVID year, and then this year as well, we will fulfill our broadcast contracts, which is what… Like I said, at the start we promised we would deliver that, and it's important to us to…

I'm sure the UFC would understand if we didn't, given the circumstances, but it's never really been an option for me.

GEORGE: Yeah. I love that attitude. It's like survival of the fittest has taken on a new meaning. Like you just get it done. And I speak to a lot of school owners, and it's always frustrating when people have chosen…

I don't want to pick on anyone, but chose the backseat, chosen to… It's okay to not follow through and not succeed because X, Y, and Z.

BEN: Yeah.

GEORGE: Yeah, so it's not easy. It's complicated. It's definitely not easy. It's definitely not simple.

If you can navigate through this and manage to put all these different contingency plans in place with everything that you do, I think when everything's over and done and a bit more normal, whatever that is, you'll just operate at a whole another level.

BEN: Absolutely.

GEORGE: Yeah.

BEN: I always said to Cam, who's my Eternal business partner, I always said, “If we position ourselves right, and we play this right, we'll be in a very strong position at the end of this pandemic, and it's just literally a can-do mentality. Like whatever it takes to get the job done, and then having the support of commissions and people and years building up these relationships, they come to fruition when you need something from people, and you've been consistent in your behaviors and your delivery over the years, people are much more willing to help you out.

GEORGE: Yeah.

BEN: It's been a big collaborative effort from everyone involved, and I appreciate that. It is easy to go out, you know, “Let's just leave it. That's too difficult. Put it in the too hard basket, and move on.” But that's not how I operate. I like working under difficult circumstances. I like pressure. That's where I want to be.

GEORGE: Do you feel it kind of fires you up in a way?

BEN: I just like being in the thick of it. I don't like… Like for me, quarantine is the worst thing that could ever happen to me because I like being amongst it. I like shit to be happening all the time. That's just how I like to do it.

GEORGE: Love it.

BEN: Yeah.

GEORGE: Hey Ben, it's great catching up. For anyone listening, it's kind of… And I did chat about it in the last podcast episode, but it's actually funny how we met because our daughters go to the same daycare.

BEN: Yeah. They're all grown up now.

GEORGE: Yeah, growing up. Growing up and… Oh sorry, you've got a son as well that's growing up that's now in the same daycare. And I was just wearing the UFC shirt the one day Ben came in and it was like, “Hey, UFC”. And I could just… I looked at Ben, and it was like, yeah, he trains and-

BEN: Yeah.

GEORGE: That was the conversation.

BEN: Yeah.

GEORGE: And so I bump into Ben every so often just at the daycare, we have a bit of a rant or bump to his wife or at the local coffee shop which is Alex Junior.

Alex Junior Coffee

BEN: Alex Junior Coffee has the finest coffee in Perth.

GEORGE: There we go. Yeah. What is the full story behind the Dadbury? So, and for anyone listening, that's obviously… We're using terms here that are pretty not… Yeah, if you're not in Perth, sounds strange, but Padbury is a suburb. Go for it.

BEN: Padbury is where we live. It was the idea of one of the local dads that we should have a community of people, and what Dadbury does is get the dads together for one, but they've actually now got government grants and government funding. And what they do is they help people out in the suburbs. 

So say you might be a single mom and your garden's got away from you. The boys will come around on a Saturday, they'll dig your garden out. They've got a Bobcat and they'll… Or your roof's falling you in, and you can't afford…

So they're helping the local community, raising money for kids that are sick, cleaning the school grounds up, all kinds of stuff. It's just like a community, and anyone can sort of message the page who lives in Padbury or even I'm assuming, sort of the runnings of… But if you were the next suburb over, but you've been from it… It's just a community of dads that have different skill sets that…

My only skill set is I can rock up sometimes and lift some stuff and move some stuff around, and be a bit of a morale, making people laugh by falling over and being clumsy. But it's just a great group of people.

And I kind of have a little routine. The coffee shop, they built a coffee shop here, and it's become like the hub of the community. So after I drop the kids off in the morning to go to school, before I head down on the freeway to work, I'll drop in. I'll get my coffee.

I spend 10 minutes talking to the lads, whoever's around. It's a really nice suburb to live in. Like everyone sort of knows everyone's out for everyone, and being from London, I never really had that.

Everyone's too busy. Everyone's doing their own thing. No, one's really interested in what their neigh-… I didn't know the name of my neighbors, and they lived above me and beside me directly.

So it's really nice to walk around the suburb with the kids, and the kids play with other people's kids. You can sit and have a coffee, and it's a nice thing.

Community is very important to me and my gym is a community that I have, and now I have another community where I live, so I'm in a pretty good position for support. In quarantine, the lads come and drop coffee off at the doorstep for me.

GEORGE: Wow.

BEN: It's been amazing. They made sure to, when they saw Nat while I was away, make sure they didn't need anything. It's just nice to know that someone's got your back while you're away.

Obviously with traveling, it's going to become a bit more frequent for me now. It's nice to know that we live in a nice place where people are looking out. And I think if there could be more of that in society, then I think we'd all be in a much better spot.

GEORGE: Yeah, definitely. And I, I've got to admit it's… And I'm kind of sad I discovered that part before I moved, and I'm 10, 15 minutes away, but whenever we drop our daughter off, that's the first spot I go for coffee, and it's just got a great vibe to it, and it is kind of rare.

It's the first little hub that I've found in Perth that is very, very close and very… It's just got a different vibe to it. And that is rare in most places.

BEN: First time in my life I found it… Obviously, I was a soldier, so I was very transient, so I never really had a home base, and I never really had friends, loads of friends or a group or a community where I lived. It was more like at work.

And then when I went home on leave, I'd meet up with the other soldiers and you wouldn't really fraternize with your local community. So it's really nice for me, and it's probably the first time ever that I've had this sort of community vibe as an adult, and I think it's a great way to live because if you're…

Sometimes you feel shit, and there's a bloke down there you can just talk to. He doesn't really know that much about you, so it's quite an open sort of… Don't really… Yeah, so it's nice just to be able to get things off your chest, chat, and just have a laugh and some banter and push through the day.

But everyone knows that there's someone there if they need a shoulder to cry or they have some issues, then there's plenty of lads there to have a chat.

So I think it's important for men. Men don't talk enough, and I've had some mental health struggles in the last 18 months, and the support of those communities I have around me has been instrumental in getting through that, coming out the other side in a good spot. So find a community, whatever it is. Join a club.

I think men are terrible for just bottling everything up and drinking their way out of problems, and before you know it, bang, there's an explosion there.

GEORGE: Yeah, very, very true. I can vouch for that, and I think coming from a culture, South Africa culture which can be perceived as very stubborn and very hard in mindset just because of the circumstances of where you're from. But it's a lot of pride that goes into opening up and you always got to show up, be cool, be a hundred percent. Can't…

BEN: I mean, I think it's been great that Tyson Fury has come forward so heavily. For me, he's the greatest boxer of my generation. Definitely the greatest heavyweight of my generation, and what a human being.

I've never really met anyone that doesn't like him. He's been to the bottom. He's the baddest man on the planet, and he wanted to top himself, and here he is a week removed from one of the most amazing boxing fights you'll ever see, and he's flying, but he's a good advocate for… He's the baddest man on the planet, but he's able to stand there and go, “Yeah, I have mental issues, and I need to deal with it.”

So to have more advocates like that is fantastic, and it doesn't make you weak. There's this stupid stigma that us men have that we are weak if we have a problem. I was the worst for it.

I wouldn't tell anyone anything, but there's a reality check coming at some point in your life and you won't… It might… It chooses the right to time to come for you to work through it. So it happened to me at 40. It might happen at 50. It might happen at 60, but at some point, if you don't start getting rid of some of these demons or some of these problems or some of these issues, they're going to compound, and there's going to be an explosion, and there might be some collateral damage, so sooner or later, get it off your chest.

Find someone that you can confide in, and I think it's really important to do that.

GEORGE: Yeah. Yeah. Totally. Hey Ben, next time I'll hit you up for some coffee, and next time we chat on the show, I think we'll start talking about bull champions. How about that?

BEN: Yeah, sounds good.

GEORGE: Or earlier.

BEN: Give me a few years. When was the last one? Couple years ago?

GEORGE: I was looking this morning, so it's episode number 87 for anyone who wants to listen. 2019.

BEN: Yeah, so a couple of years.

GEORGE: Yep.

BEN: Yeah, I reckon if we circle back in a couple of years, we'll be knocking on the door.

GEORGE: All right. We'll call this the Ben and George Show, episode two of 20.

BEN: Yeah, there we go.

GEORGE: It'll be slow. It'll be slow paced. We'll do it once a year, once every couple years, but yeah, we'll just document the journey.

BEN: I'll get Jack to jump on and the next one.

GEORGE: Yeah. Sounds good. Would love to chat to him as well.

BEN: Perfect.

GEORGE: All right, mate.

BEN: Thanks for the time.

GEORGE: Good to catch up, and all the best for the last few days of quarantine. Enjoy the sun, and you'll be back on it next week.

BEN: Cheers, mate.

GEORGE: Speak soon. Cheers.

 

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87 – Getting Your Fight Shows Featured On UFC Fight Pass

An Australian first, Ben Vickers from Eternal MMA now gets their fight shows featured on UFC Fight Pass. We discuss the details.

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IN THIS EPISODE, YOU WILL LEARN: 

  • How Ben Vickers’ Eternal MMA started their collaboration with the UFC 
  • What it means to be the first Australian fight promoter to get featured on UFC Fight pass
  • The martial arts metaphor for life
  • The number of interactions needed before an individual takes action to buy a product or service
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

To be a leader. You have to demonstrate you're prepared to go. You're not just prepared to scream and shout. You're prepared to put yourself in those uncomfortable positions also.

GEORGE: At what point did you start looking at opening a school and how did you end up in Perth?

BEN: I started coaching about 2007. I really enjoyed coaching. I kind of realized that I was never going to be a world champion and… But I do firmly believe I could train a world champion. So that was sort of my focus sort of switched from being a fighter to training fighters, and I made the hard decision to quit competing myself in MMA anyway. Sorry I've got a fly harassing me at the moment.

GEORGE: It’s Perth.

BEN: I could Mr. Miyagi it with some chopsticks, but… So I made the call that I was going to cease my fighting career. I couldn't do both. If I wanted to focus on coaching, I had to fully focus on coaching. So I started to coach full time. I was actually in the fire service at the time and decided to leave the fire service to pursue MMA as a full-time career. So that happened in 2010 so I was coaching full-time and working as a firefight full-time.

It's the beauty of the shift system there that I could make that work. And then I put the firefighting away to pursue a career in what I love doing, which was teaching martial arts, MMA in particular. So see I was just coaching and then the opportunity to come to Perth came up at the right time in my life. I was just ready to make the move and there were a few circumstances at home that made it a good, good time for me to jet off to the other side of the world. So I did that.

We opened an MMA Clinic here and I was just working as the head coach. And then some things changed and I ended up running the gym. And then eight years later, the gym’s rebranded and I'm sort of sitting there as my own boss with my own school and yeah, pretty happy with that.

GEORGE: Sounds good. I do want to ask you a question to back track. You said it was a hard choice to move from being the fighter to being the coach. What was sort of the hardest part about it? Was it… I mean you mentioned that juggling the two things at once, being the coach and the fighter. Was that the hardest part or was it sort of more of giving up on a dream that that's the path that you want to take?

BEN: No, when I made the call, I realized that the dream is, is to be a world champion as a fighter, I think. And it's a hard sport. MMA is brutal. And I realized that wasn't necessarily a possibility, so that wasn't the hard part. The hard part is I love competing. I love training. I love not having a responsibility when I go to the gym, you know, it's nice just to be able to go and get your hands dirty and get out. So then I had to make that call that now I was going to become the…

As a coach, you become more than just teaching people technique. You become a life coach sort of thing for your students they become family. It's such a strange sport in that you beat the living daylights out of each other so the ego can go straight away because you know the pecking order. You know who can win and who can’t.  

So you don't need to worry about that stuff anymore. And your sort of leave all your, all your, yeah, your ego just, it doesn't need to exist anymore. The role is well defined within the gym. Everyone knows how everything stands. And in coaching, you take respect in a different way. You know, I'm 40 years old, my students are half my age. I have to understand that I can't necessarily compete with them anymore, but I have to then guide them in the right direction.

So it's a hard choice when I'm a very competitive person. So I missed… I had to make the decision to step away from competition and prepare others for competition. And to fill that hole I do stupid things like ultra-marathons and just to test myself mentally because fighting for me is all about the mental. Overcoming mental barriers and finding comfort in discomfort.

So, yeah, I did a two years or three years ago I did an eight weeks training and did 65 kilometer run and that put me in that place, which was what I just wanted to test myself to see if I still had the mental that when the going got tough, the tough get going or would the, would I, would I crack on and make it to the end or would I quit? You know? That's why I wanted to find out. And I constantly look for different ways to test myself in that regard.

So I found a home for my competitiveness elsewhere. I took up rugby so I could turn up on a weekend and be a part of the team but not have to lead it and just get my hands dirty and get stuck in. And so I found ways in that way to manage that competitive spirit and focus all my energy during the week on my guys and making them the best they can be.

GEORGE: Got it. It's such a metaphor for life, right? And that's where martial arts just is a, it's a real test of life because, you know, putting yourself in those uncomfortable positions while there's no… I don't think there's, you know, a much harder place to do it then get in the cage or to be in martial arts or have that contact where it can kind of feels like a life or death.

BEN: Yeah, yeah, yeah, exactly. And you know, we're only ever a split second away from absolute disaster, you know, I mean things we do, you know, punching each other, twisting each other into uncomfortable positions and stuff like that. So it takes a great amount of trust and faith in your training partners, which is what bonds are so close together, I think is, you know…

When someone has you in a choke, in a real-life situation, if they don't let go, you run out of oxygen and you die. If someone has you in an armbar, your arm's going to snap if they don't stop when you ask them to stop. That mutual respect and that mutual feeling of trust build really strong bonds with your students. And I'm very much, I lead from the front, so I do everything the guys do pretty much. I'm sure stepping into the cage, I still spar, I still do the fitness sessions with them. I still do everything that I can prove that I'm not just screaming and shouting. I'm actually putting my money where my mouth is sometimes.

I think that's important too, is to be a leader. You have to demonstrate you're prepared to go. You're not just prepared to scream and shout. You're prepared to put yourself in those uncomfortable positions also.

GEORGE: Yeah, totally. Let's just shift gears towards the business. I tell you, you're running a successful school. Just for context, so what styles, so you've got MMA, what else do you guys do?

BEN: We do all the disciplines individually, so we have presenting jiu-jitsu, our freestyle wrestling, boxing, Muay Thai, striking, which is more like kickboxing style, and then the MMA stuff as well. Plus strength and conditioning on top of that. So we run, we run the full, all the disciplines that you'd need to compete in MMA. And then my job is to put them all together. That's where MMA fighters are made, is not in the individual arts themselves, but in transitioning those arts together.

GEORGE: Awesome. So… and I'm curious, what is your process for doing that?

BEN: You have to make the best out of each art for mixed martial arts. Like for instance, in jiu-jitsu, you might be a guard player. You might lay on your back with the other person on top of you, while there are no strikes coming down, guard is a pretty safe position. When someone can punch or elbow you in the face, it becomes a completely different story.

So it's working out, taking the good from all the different arts and then putting them together in a program that works best for mixed martial arts in itself. But the key is transitioning them. So how do you get from boxing to get someone on the ground? How do you work those transitions? So it's fusing the transitions in. So my mentor is a guy called Mark Fury. He was Matt Hughes coach, Robbie Lawler's coach. He's cornered a 137 UFC fights or something like that.

And he uses the hand as the metaphor for coaching MMA. So if your hand, if these are the arts, that's easy to work. This is BJJ, this is wrestling, this is boxing, this is Muay Thai or striking, whatever. It's these parts, the parts that join the hands together. That's what we need to get people good at. So you might have good BJJ and good wrestling, but how do we create the transition to that. You might have good striking and good jiu-jitsu, but if you can't wrestle, you're not going to dictate where the fight goes. So it's working on the joining factors. So for me, that's the key.

GEORGE: Yeah, perfect. The loop that makes it flow. Probably not the best analogy but-

BEN: Yeah, exactly. It's like what makes everything flow together as one as opposed to being four different martial arts that you're good at. They all need to work in synergy with each other.

GEORGE: So that's now the gym and then so you've got the fighters and now you've got fighters competing and you've created Eternal MMA. So quick just how did we actually transition into that and then we can talk a bit more about what's going on with the fight promotions.

BEN: Yeah. I actually can't take the credit for creating Eternal MMA. I have a business partner in the Gold Coast, Cam O'Neill. He formed Eternal in 2012 and I actually used to just put fighters on it. So he flew some of my guys over to the Gold Coast. He's from the UK as well. So we sort of knew a few people, same people come up with the same sort of time in the same sea. So we got on really well straight away and he started using my fighters on all of his shows.

In 2015, we decided to bring a show to Perth and that's where I sort of came on board as a co-promoter and a co-owner of the business. And that's when we started expanding from the Gold Coast into Perth. I helped sort of develop the promotion on this side of the country and then a couple of years ago we decided we'd move into other States. So we did Adelaide. My thing was on three shows in Adelaide and we just did our debut in Melbourne last weekend before the UFC 243 card in conjunction with the UFC. So we worked together closely with them on that.

So yeah, that's how it sort of came about. I was a reluctant promoter. I didn't really want to do it. I had enough stuff going on, but Cam's very convincing and here we are.

GEORGE: Now, that's quite the… the UFC, how did the UFC come about?

BEN: We sort of asked them questions and we knew they were looking for a partner in Australia and I guess we stated our case. There were a few other promotions looking for the same deal. But I think what makes Eternal… We went into quite some depth in our, in our pitch more than just being on UFC Fight Pass and providing them a broadcast.

We want to help develop the regions. So you know, we want to work in conjunction with them to develop fighters to give them. So to become a pathway to the UFC so we can blood all the fighters, get them their experience, test them out, and then when the UFC is ready to pick the ones that they want, then they can come to the promotion and they'll have a good idea of who they're looking at. Also, if they have fighters they are looking at, we can find them fights for them and stuff like that. So…

GEORGE: I guess just an important step back is how did you actually make the connection? How did it before you actually got to give your pitch?

BEN: You just hear it, you hear things in the industry and we heard they were looking for partners, a partner in Australia, and it's quite easy to get a hold of someone's email address these days and there you go. You just, we just fired off emails and they started talking, started a more in-depth conversation. I know a few of these people from dealing with them with other things as well. So yeah, it's just a case of being diligent, sort of being in the right place at the right time, having a good product and delivering on what you say you're going to deliver on.

I think that's the key to business in general. It's having a good product and doing what you say you're going to do. Which I find is the biggest problem in business these days. I don't think many people follow through on their promises, but I live by that. If I say I'm going to do something, I will do it and do it well. Right.

GEORGE: Yeah. Tell me, I've got a question on that. So you get to do your pitch and what I can hear is you, well obviously you want to deliver on the promise, but it sounds like you really framed it in a way of, you know, it's not just what are we going to get out of the, you know, being promoted for UFC Fight Pass, but really what are they going to get out of it? You know? How could you help develop them? Can you elaborate a bit more on the pitch and how you went about all that?

BEN: Yeah, so we put a pitch together. Obviously, we provide a lot of content. UFC Fight Pass for those that don't know what it is, is the UFC's streaming platform. So it's a digital streaming web-based channel that has 500,000 subscribers in 200 countries across the world. And obviously to service those guys, they need content. So not only can we offer quality content 10 times a year, we can also offer our knowledge of the region.

They need the talent to come through to grow in each region so we can offer them fighters with the skills and qualities that they require to suit their brand. Being the brand leader, they need the best talent and I believe we have the best talent, most of the best talent in the country fighting for us.

That's what we can offer to them as well as sort of being able to give them inside information on the scene in the country as a whole. It's a very mutual relationship. Obviously, we give them all our content and in return we get exposure. That's the nuts and bolts of it. But behind the scenes there's a lot more to it than that.

GEORGE: That's great. So what does that mean for the fighters? Like how does the exposure work? Is it just that it's being promoted on the platform or is it more to it? Not that that's not enough, but-

BEN: Yeah, there's definitely more to it. So for example, we debuted on fight pass in Melbourne just before UFC 243, so we did the Friday night and then 243 one on a Sunday morning. But, obviously, a lot of the UFC top brass were in attendance. So the matchmaker from the UFC was in the crowd that day. So there's no better audition than for you to go out and apply your trade-in front of the guy that you want to impress live.

GEORGE: Totally.

BEN: So things like that, we aim to work with the UFC on dates. If they have a show in Australia, we aim to sort of create… We created a mini fight last week. So our show, we had weigh-ins Thursday, the show Friday. They had on Saturday and the show on Sunday. So Thursday through Sunday there's MMA every day and in Melbourne. Whereas in UFC Fight Week in Vegas, you know, obviously they have these big expos and stuff like that.

So it was like a really big weekend for Australian MMA and we can do stuff like that every time they come to the region. That's one benefit. Being able to display your skills in front of the people that you're trying to impress rather than sending them an email with a highlight reel, doesn't have quite the same effect. They're also readily available on that platform. So if we send a matchmaker a fighter's name, all he has to do is go on Fight Pass and look at that fighter direct through their own TV channel. 

But then also inside information. So if they have any questions or anything like that or they want some guidance on as to who, how this guy is stacking up or whatever, then we can provide that too. But also we're providing regular, if an event does three shows a year and you fight on that event, you might not get on all three shows. So you might only get two fights a year. We're providing an opportunity to fight on 10 different shows a year. Most fighters want to fight three or four times a year, so we can definitely do that for pretty much all our fighters on the frequency that we put shows for it.

GEORGE: Perfect. Awesome opportunity for any fighter, obviously, as you say, you know, direct, but then just being featured on the show. Even if you know you don't have the promoters there, what better thing to put on your portfolio? Just check my fights with them. UFC Fight Pass. Yeah.

BEN: Yeah, exactly. Yeah. And it provides a bit of a pathway. It's like I can fight on this show. I know that it's on the UFC, so there's more chance of us then being selected. If we're the best in the country. What we're aiming to do is if you're the best in the country and you owned an Eternal championship, then you should be sort of next in the pecking order to be moved on into the UFC. That's what we're looking at.

Obviously its early days and we're yet to sort of prove that method to anyone, but hopefully next year we signed a multi-fight deal for 2020. They'll take 10 shows from us, whereas this year was a bit unorthodox. They wouldn't normally sign a promotion last quarter, but we managed to get it over the line and they're taking two of our three remaining events this year because of scheduling. They couldn't take the last one, but in 2020 all our events will be live on UFC Fight Pass. So that would give the fighters in the platform on every show to really push and make a run for the big show.

GEORGE: Now, you had mentioned to me earlier, Ben, that you guys have done this all from self-funded 100% you're still running with no sponsors. Is that correct?

BEN: That is correct. Yeah. I sort of spoke to you briefly before, but I've transitioned from being a fighter to being a coach to being a gym owner that none of it was pre-orchestrated or planned. I've never claimed before the last few years to be a businessman. You know, like I just was a guy that had a passion for the sport and wanting to grow it and it's just organically sort of turned out the way it's turned out. So now we're at the point in and it's that corporate sort of driving sponsorship and stuff like that.

It's an area where I don't have the expertise and I've always been a guy that I stay in my lane. If I know about it, I'll do it and if I don't know about it, I'll try and get someone else to do it for me and obviously, you know, pay some… I'd much rather pay someone to do something properly than make a botched job of it myself. Trying to save a few dollars. We have some minor sponsors, you know, a couple of us, you know, they buy tables at the show and stuff like that. But yeah, nothing on a major level that, you know, perhaps some of our competitors might have.

GEORGE: Totally so if we were having that conversation, like let's say I have a product that could be mutually beneficial to what you guys are doing and obviously knowing that, yeah, the exposure is the next level for what you're getting, you know, to be UFC Fight Pass and so forth. Who do you think would be an ideal sponsor and how could they benefit potentially from?

BEN: I think you'd be surprised as to who could be a sponsor for a mixed martial arts event with big viewership. Because you think about the demographic that is one, into the sport and two, attending and watching the sport. It's mostly a male, sort of 17 to 45 disposable income demographic. So you know, it's a good demographic for most companies. You know, clothing, nutrition, tattoos, betting, all that kind of stuff all fit into the sort of the demographic that we service.

So they're the kind of people that we're looking to link up. We did some stuff with Winter Warrior, which is a show that puts on like 20-week programs in gyms around the world. So we're working with them next year, so we're going to be partnering up with them. So that's really exciting for 2020. Any company that wants to have a chance to put themselves in front of that demographic would be a good fit for us.

And also we have assets, you know, we have these champion people, you know, we have great athletes who are very humble and you know, we can come to companies and train their staff. You know, we can do talks, we can… so we can set up very bespoke packages. You know, there's plenty we have to offer with the assets that we have within the company, not just inside of viewership and advertising. Sort of team building, personal development.

UFC Fight Pass

You know, you could learn a lot from a young MMA fighter who's disciplined and sacrificed a lot to get to where they've gotten to. And also from people within the company, like myself and Cam, we were kind of self-made business people that have reached quite high with limited funds and experience, you know. So there's plenty of areas to explore.

It's just a case of like anything, it's just, it's a skill that we need to learn and get better at. I probably need to take some coaching or something like that. I mean obviously if you want to get better at something, you find someone who's good at it and you learn from them. So that's probably what we need to do. It's just, we're very time-poor. I run two businesses and I'm just about to open a third. I have a young family that I don't see very much obviously. 

So yeah, the time to go and do a course or learn from someone is not really there at the moment. But if sacrifices need to be made then they'll have to be made at some stage. So yeah, I guess it's all part of the learning experience.

GEORGE: For sure. So, and what about if like if I'm a martial arts school owner and I've got fighters and so forth, how would that benefit getting on board with you guys with Eternal MMA?

BEN: Well we can advertise your school at our events and your customers are sitting in our audience, you know, and are watching our show on TV so that you're putting your case. So we have had people in the past put adverts on the big screen in the venue of their gym and now we can put flyers or… What it is if you have a brand, I thought, I don't know the exact numbers, but it needs to be seen X amount of times before it sets in someone's head. And then when they're looking for that service, your name will be the one that they…

So it's like subliminal advertising, really. Putting yourself in front of someone enough times for them to, when they do eventually require your service, you'll be the name they type into Google. You know, so that is really where we can assist gyms and also we can obviously help getting their fighters fights if that's… Because I have a huge fight team to service them, having the promotion is great because I can get them more fights. Whereas if you don't have necessarily the connections or know the people to talk to, then you might struggle to match your guys up regularly, which might lead them to getting disgruntled and going somewhere else where they might get better opportunities.

GEORGE: Yeah, totally. On the marketing side, like in our group, our Partners group where we work with school owners on the marketing side, basically classify it as a touchpoint. I mean there's various tests, six to eight interactions. It could be typical before somebody reaches out.

BEN: Yeah.

GEORGE: I mean there are some other tests that stretch up to 43 days and you know, all the fancy stuff. But I mean for any school owner you can think of six to eight interactions with your brand before somebody says hi, let's have this conversation. But that is a perfect thing for a good touchpoint. Sometimes the touchpoint, especially if it's, you know, massive exposure like you know you're doing something on UFC Fight Pass. It could be promoting the actual promotion sometimes has value.

What I mean by that is, you know, nowadays when people have an article in the newspaper, it's kind of pointless. This big newspaper, cause nobody hears about it, but somehow it's got some credibility. So you're marketing referencing that you were featured in this thing is sometimes more valuable. Just like I see when school owners we've worked with that get featured on Sunrise or you know, morning shows.

BEN: Yeah.

GEORGE: … nobody sees the morning show, but they see the YouTube clip of them featured.

BEN: It gives you that sort of recognition that you're a legit brand. Right, because-

GEORGE: Critical work, yeah.

BEN: Yeah. Credibility. Exactly. So say Nike sponsored you for something, you automatically get that, that’s the biggest company in the world, one of the biggest sportswear companies in the world, you're sponsored by them. All of a sudden people go, “Oh yeah, these guys are legit.” That sort of thing.

GEORGE: 100%. Thanks for your time. I'll bump into you on the daycare trip.

BEN: Yeah.

GEORGE: … again soon. But if anybody wants, let's say, number one, you know like you want to get on board with us. I mean obviously there are big things in store for Ben with the Eternal MMA and the UFC Fight Pass, the exposure. So I mean if, if you're a potential sponsor or a school owner, you've got fighters that you want on board, how can people get a hold of you and have a chat to see if it's mutually beneficial?

BEN: Best bet is probably just an email. So my email would be Ben, B-E-N, at eternal MMA dot com. Yeah, hit me up on an email. Even if it's just like I love to support and advise as well. So if anyone's got any questions, you want it to start a fight promotion or gym-related stuff. I'm more than happy to sort of… I believe that sharing is what makes… Helps everyone achieve and I am very much in lifting people up. So yeah, I'm happy to offer any assistance that I can and yeah if anyone's interested in jumping on board or talking about some options and then, yeah, I'm definitely all ears.

GEORGE: Yeah. Perfect. And if you've listened to the show and you've enjoyed it and you've got some value, especially out of the fight promotions and things like that, just yeah, just shoot Ben an email and just love the podcasts and give some feedback.

BEN: Yeah, definitely a hundred per cent.

GEORGE: Awesome, Ben. Well, thanks for being on the show and I'll probably see you in a couple of days down the road.

BEN: Yeah. Maybe tonight when we pick the kids up.

GEORGE: Yeah, true.

BEN: All right mate, you take it easy. Thanks for your time.

GEORGE: Cool. Thanks Ben. Cheers.       

Awesome. Thanks for listening. If you want to connect with other top and smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.

It's a private Facebook group and in there, I share a lot of extra videos and downloads and worksheets – the things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it's called the Martial Arts Media Business Community and an easy way to access it is, if you just go to the domain named martialartsmedia.group, so martialaartsmedia.group, g-r-o-u-p, there's no .Com or anything, martialartsmedia.group. That will take you straight there. Request to join and I will accept your invitation.

Thanks – I'll speak to you on the next episode – cheers!


Here are 3 ways we can help scale your school right now.

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I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

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All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to look them over because by using our site you automatically agree to them. Naturally, if you don’t agree, please do not use the site. We reserve the right to make any modifications that we deem necessary at any time. Please continue to check these terms to see what those changes may be! Your continued use of the MartialArtsMedia.com Web site means that you accept those changes.

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Restrictions on Use of Our Online Materials

All Online Materials on the MartialArtsMedia.com site are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and all other intellectual property are protected by US and/or International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of MartialArtsMedia.com or of other owners used with their permission. You, the visitor, may download Online Materials for non-commercial, personal use only provided you 1) retain all copyright, trademark and propriety notices, 2) you make no modifications to the materials, 3) you do not use the materials in a manner that suggests an association with any of our products, services, events or brands, and 4) you do not download quantities of materials to a database, server, or personal computer for reuse for commercial purposes. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute Online Materials in any way or for any other purpose unless you get our written permission first. Neither may you add, delete, distort or misrepresent any content on the MartialArtsMedia.com site. Any attempts to modify any Online Material, or to defeat or circumvent our security features is prohibited.

Everything you download, any software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, is considered licensed to you by MartialArtsMedia.com or third-party licensors for your personal, non-commercial home use only. We do not transfer title of the software to you. That means that we retain full and complete title to the software and to all of the associated intellectual-property rights. You’re not allowed to redistribute or sell the material or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use.

Submitting Your Online Material to Us

All remarks, suggestions, ideas, graphics, comments, or other information that you send to MartialArtsMedia.com through our site (other than information we promise to protect under our privacy policy becomes and remains our property, even if this agreement is later terminated.

That means that we don’t have to treat any such submission as confidential. You can’t sue us for using ideas you submit. If we use them, or anything like them, we don’t have to pay you or anyone else for them. We will have the exclusive ownership of all present and future rights to submissions of any kind. We can use them for any purpose we deem appropriate to our MartialArtsMedia.com mission, without compensating you or anyone else for them.

You acknowledge that you are responsible for any submission you make. This means that you (and not we) have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright.

Limitation of Liability

MartialArtsMedia.com WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ANY OF ITS SITE.

THESE INCLUDE (BUT ARE NOT LIMITED TO) DAMAGES OR INJURY CAUSED BY ANY:

  • USE OF (OR INABILITY TO USE) THE SITE
  • USE OF (OR INABILITY TO USE) ANY SITE TO WHICH YOU HYPERLINK FROM OUR SITE
  • FAILURE OF OUR SITE TO PERFORM IN THE MANNER YOU EXPECTED OR DESIRED
  • ERROR ON OUR SITE
  • OMISSION ON OUR SITE
  • INTERRUPTION OF AVAILABILITY OF OUR SITE
  • DEFECT ON OUR SITE
  • DELAY IN OPERATION OR TRANSMISSION OF OUR SITE
  • COMPUTER VIRUS OR LINE FAILURE
  • PLEASE NOTE THAT WE ARE NOT LIABLE FOR ANY DAMAGES, INCLUDING:
    • DAMAGES INTENDED TO COMPENSATE SOMEONE DIRECTLY FOR A LOSS OR INJURY
    • DAMAGES REASONABLY EXPECTED TO RESULT FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “CONSEQUENTIAL DAMAGES.”)
    • OTHER MISCELLANEOUS DAMAGES AND EXPENSES RESULTING DIRECTLY FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “INCIDENTIAL DAMAGES.”)

WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

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