86 – Using Facebook Messenger Bots For Martial Arts Schools
How martial arts school Messenger bots can help educate your future students when you're not present.
- How martial arts school messenger bots help with relationships
- The power of speed replies
- Getting conversations started without you
- And more
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The quicker you reply, the better response you get at the end of the day. So what a bot actually does for you is it gives you the opportunity to reply instantly and start building a bit of relationship, or sharing information, or maybe even directing people to a paid trial.
Hey George here. I hope you're well. I'm on my usual walk with the girl. So exciting stuff, in about 90 minutes from now I am meeting with our messenger bot developer. So we're busy mapping out a messenger bot for our Partner members. And so, quick couple of things about bots. I don't know if that's something that you're familiar with or not, but it's basically if you think of email automation in a way, where you have a sequence of follow up messages, well a messenger bot does the same thing. It just does it a bit more instant and looks real in a way, but obviously is an automated way of following people up.
So there are pluses and minuses to it. I always feel that to have an optimal sales process nothing's ever going to beat face-to-face or person-to-person live contact, provided of course you've got some cool selling skills and so forth, and you know how to present your offers in the right way. But then a big benefit about having a bot is the instant reply feature. When you look at email marketing, email can sit for a day or even longer, and it's okay to take a bit longer to reply. But with messaging people expect a bit more of an urgent reply. The quicker you reply, the better response you get at the end of the day.
So what a bot actually does for you is gives you the opportunity to reply instantly, and start building a bit of relationship, or sharing information, or maybe even directing people to a paid trial while you're busy and while you're on the mats and before you actually get to them and be able to speak to them one-on-one through the chat, or get on the phone, or however you want to do it.
So there are two ways to do it. One is to start the conversation, which is my favourite. I prefer to use it as a conversation starter and not to be the actual conversation. And I think a lot, especially of the bot developers, get really crazy about it. They get all technical and create these long sequences and so forth. But at the end of the day, for me, the way I look at it is I just want to be able to speak to someone, start a conversation, and provide them with useful information before I could have the real conversation, and the one-to-one chat.
That's pretty much what it's all about, for us at least. You can get really fancy with it and have all these long fancy sequences, but for me and for our members, we've got different ways of following up with chat on a one-to-one basis. So the bots really going to facilitate in helping start that conversation, and just give a bit of breathing space, or a bit of time for someone to actually soak up some videos, read up some information, and ultimately if they're ready, sign up for the paid trial.
So anyway, that's me. I've got to jump to the meeting fairly soon. Just wrapping up the last couple of questions and things that we're going to work on and how are we're going to format the whole bot. So, exciting stuff. We'll let you know more about it once we have it up.
If that's something that does interest you and you'd like to have a messenger bot built out for you and for your school that you can plug and play, and just swap out a couple of words and be good to go, then yeah, just hit me up with a message wherever you're watching this. Just reach out to my profile, send me a message and we'll have a chat, and see if we could help. Cool. Have an awesome day. I'm going to head back, speak soon. Cheers.
Awesome. Thanks for listening. If you want to connect with other top and smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.
It's a private Facebook group and in there, I share a lot of extra videos and downloads and worksheets – the things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.
So it's called the Martial Arts Media Business Community and an easy way to access it is, if you just go to the domain named martialartsmedia.group, so martialaartsmedia.group, g-r-o-u-p, there's no .Com or anything, martialartsmedia.group. That will take you straight there. Request to join and I will accept your invitation.
Thanks – I'll speak to you on the next episode – cheers!
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