HOSTED BY GEORGE FOURIE

69 – The Most Uncomfortable ‘Stretch’ In Martial Arts (Business)

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Just like that uncomfortable hamstring stretch, there's a stretch in your martial arts business that's potentially holding you back.

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IN THIS EPISODE, YOU WILL LEARN:

  • The uncomfortable step that's potentially holding you back
  • A Partner members success story
  • Playing a bigger game
  • The one thing to do before hiring a martial arts business coach
  • And more

*Need help growing your martial arts school? Learn More Here.

DOWNLOAD: The PDF Transcript & Podcast Resources


TRANSCRIPTION

I've questioned myself on doing it, but I’ll tell you what: it was the best thing I've done for my business, just automatically playing at a high field and associating myself with people of a higher calibre.

Hi, George here, I hope you're well. I want to talk about the most uncomfortable stretch in martial arts business. So I'm going to make this quick: I stepped out from the side of the lake, there are frogs going in the background, I could feel a few mosquitoes going at me, so I'm going to make this quick. And hey – it’s Australia, so who knows what's in the bush, right?

So the most uncomfortable stretch in the martial arts business. So a couple of days ago, I was on a call with one of our Partners members. And he said to me openly: when he decided to go ahead with our program, he was in regret and he felt really uncomfortable, and he thought, oh, I've just wasted a lot of money. And then he felt better when he saw the calibre of the people that were in the program, he felt a bit better.

But then I got the best message a couple of days ago. And he just did a sale for 72 hours, which is a module that was a part of our program and then got some help from within the community. And he managed to generate just over $20,000. And that's the program paid for, you know, way beyond. And you look at that as in a stretch.

Now, why the analogy of the martial arts business stretch? Well, when you stretch in martial arts, it’s not comfortable, right? I mean, you're stretching for the purpose of having to hopefully do a technique or do something in a more comfortable way, which is why the stretch, but the stretch is always very uncomfortable. And the same within martial arts, right?

Within business, I see so many school owners that are splashing around in the shallow water, trying to create tidal waves, right? It doesn’t really happen. And what I mean by that is not willing to really go ahead and invest in their business. Really frowning upon, oh well, I can't spend a couple of hundred bucks there, or this there. But then always staying at the same plateau.

And you know, a lot of the school owners that I speak to five years ago are still doing that same thing, right? So there's a bit of a mindset shift that's got to happen for you to go to the next level. There's going to be discomfort, right?

I know for me, just in my business this year, I took a big step and I've been investing in coaching for quite a while to improve myself and my skills and my business. But this investment for me was a big one. It was $20,000, which for me was a significant amount of money on coaching. For you, it might be nothing, for other people it might be a large sum as well. And that caused a lot of discomfort. It was like, can I do this? Why am I doing this?

I mean, I can't afford to spend this amount of money on coaching. And I've really questioned myself on doing it. But I’ll tell you what, it was the best thing I've done for my business. Just automatically playing at a high field and associating myself with people of a higher calibre, immediately pushed myself to raise the bar.

Now, I'm not saying you've got to go and spend $20,000 on coaching. If you do, please make sure that you actually met the people, their expertise. But what I'm saying is, if you want to go that extra mile and you want to take your business to that higher level that you actually want, then there's going to be some discomfort.

And you're going to have to make peace with that. And by doing that, that's where the real growth comes, right? So just like in martial arts, I mean it’s probably common knowledge for you anyway, right? Make that stretch, do that thing that's uncomfortable, like you would do in martial arts and do it in your business.

Hope that helps, I'm going to get away from the frogs and the mozzies (mosquito’s)  – I’ll speak to you soon. Cheers!

Awesome. Thanks for listening. If you want to connect with other top, smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group. It’s a private Facebook group and in there, I share a lot of extra videos and downloads and worksheets – things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it’’s called the Martial Arts Media Community and an easy way to access it is, if you just go to the domain named martialartsmedia.group, so martialaartsmedia.group, G-R-O-U-P, there's no .com or anything, martialartsmedia.group. That will take you straight there. Request to join and I will accept your invitation.

Thanks – I'll speak to you in the next episode – cheers.

DOWNLOAD: The PDF Transcript & Podcast Resources

 

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When I first started in Partners I wanted to learn how to market better and get more leads. I almost didn't join because George is in Australia and I thought things might be different and the time zone was a bit of an issue. However I still decided to give it a go. I learned how to run fb ads myself with some pretty good success. Had over 100 leads a month. I'd recommend it to everyone that wants to learn how to get more students.
Justin Chang
Justin ChangWu-Yi Taekwondo Academy
George has been fantastic in assisting with our marketing needs. Together, we have devised a digital marketing strategy in optimising the tools available to us in order to generate a steady stream of new members, target the desired demographic and improve our online presence. He is very responsive to questions, fantastic in reviewing strategies and is consisting looking to innovate to remain relevant within our market.
Hakan Manav
Hakan ManavAustralian Martial Arts
It's funny. I almost didn't join up with George just because of that price and the time difference between here and Australia. I thought it would be kind of a pain in the butt. I've made it work. But the thing that really made me join up with him was that my wife was listening to our first conversation ... sort of our onboarding conversation. And when I was down talking with George that night, she's never said this about anybody else that I talked to. She said, "You know, he's the most genuine person that you've talked to in all the time that you've been in business." And for my wife to say something like that really ... it means something. So, I decided to do business with George and I've never been regretful about it. I'm very glad to be part of his group, Martial Arts Media™. That's my testimony. Thanks.
Jesse Bernal
Jesse BernalColorado Martial Arts Academy

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