Cookie Notice

Martial Arts Media™

This Cookie Notice explains how Martial Arts Media™ uses cookies, pixels, and similar tracking technologies on martialartsmedia.com (the “Website”).

It supplements our Privacy Policy. Read both together to understand how we collect and use your information.

1. What Cookies and Tracking Technologies Are

Cookies are small text files that a website places on your device when you visit. They let the site remember things about your visit — like which pages you viewed, whether you are logged in, or where you came from. Cookies make the web work.

Other tracking technologies do similar things — small pieces of code that capture and report information about your visit. We use the term “cookies” loosely throughout this Notice to cover all of these technologies, including:

• Cookies (set by us or by third parties)
• Tracking pixels (small invisible images that send data to advertising platforms)
• Web beacons
• Browser storage (local storage, session storage)
• Conversion APIs (server-to-server tracking that does not rely on the browser)

2. Categories of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the Website to work. They include cookies that remember your session, keep you logged in, and protect against fraud. Without them, parts of the Website would not function.

You cannot opt out of essential cookies through our Website. You can disable them through your browser, but the Website may not work properly if you do.

2.2 Analytics Cookies

We use analytics cookies to understand how visitors use our Website. This helps us improve content, design, and user experience. Analytics cookies tell us:

• Which pages people visit
• How long they stay
• Where they came from (referring sites, search engines, ads)
• What devices and browsers they use
• Whether they convert (sign up, contact us, subscribe)

We use Google Analytics for this. Google Analytics processes data on our behalf and provides us with aggregated reports. It may also use the data for its own purposes under Google’s privacy practices.

2.3 Advertising and Retargeting Cookies

We run advertising campaigns on platforms like Meta (Facebook, Instagram) and Google. These platforms use cookies, pixels, and similar technologies to:

• Show our ads to people who have visited our Website (retargeting)
• Find new audiences who are similar to our existing customers (lookalike audiences)
• Measure ad performance and conversions
• Match you to advertising audiences when you visit other websites

Specifically, our Website uses:

• Meta Pixel — a tracking pixel from Meta that records your visit and certain actions, and sends data to Meta to support advertising
• Meta Conversions API — a server-side method that sends conversion data to Meta even when browser-based tracking is restricted
• Google Ads tags — tracking for Google advertising and conversion measurement
• Other retargeting platforms we may engage from time to time

2.4 Functional Cookies

Functional cookies remember choices you have made on the Website — things like language preference, video playback settings, or whether you have dismissed a notification. These cookies improve your experience but are not strictly required for the site to work.

3. How Long Cookies Stay on Your Device

Different cookies have different lifespans:

• Session cookies — deleted when you close your browser
• Persistent cookies — remain on your device for a set period (anywhere from a few days to several years), or until you delete them

The advertising and analytics cookies we use are typically persistent and may last between 30 days and 2 years. Refer to the documentation of the relevant provider (Google, Meta, etc.) for specifics.

4. Third Parties Who Set Cookies on Our Website

The following third parties may set cookies or use tracking technologies on our Website. Each has its own privacy practices and you should review their policies if you want to understand them in detail:

• Google (Google Analytics, Google Ads) — policies.google.com/privacy
• Meta (Facebook, Instagram) — facebook.com/policies
• Embedded content providers (e.g. YouTube, Vimeo, podcast players) when their content is embedded in our pages
• Any other advertising or analytics service we engage from time to time

5. Your Choices

5.1 Browser Controls

Most browsers let you view, manage, and delete cookies. You can also set your browser to block cookies or warn you before they are set. The relevant settings are usually under “Privacy” or “Cookies” in your browser preferences.

Blocking essential cookies may break parts of the Website. Blocking analytics or advertising cookies should not affect how the Website works for you, but you may continue to see ads from us — just less personalised ones.

5.2 Opting Out of Advertising

You can opt out of personalised advertising on specific platforms:

• Google: adssettings.google.com
• Meta: facebook.com/settings/?tab=ads
• Industry-wide: youronlinechoices.com (Europe), aboutads.info (United States), youradchoices.ca (Canada)

5.3 Cookie Banner

Where required, we display a cookie banner when you first visit the Website. You can use the banner to accept or reject non-essential cookies. You can change your choice at any time by clearing your cookies and revisiting the Website.

6. “Do Not Track” Signals

Some browsers send a “Do Not Track” signal to websites you visit. There is no industry standard for how websites should respond to this signal, and we do not currently respond to it. However, we respect the choices you make through our cookie banner and through the third-party opt-outs listed above.

7. Changes to This Notice

We may update this Cookie Notice from time to time to reflect changes in our practices or in the technologies we use. The current version applies. We will update the “Last updated” date below when we make changes.

8. Contact Us

If you have questions about this Cookie Notice:
Email: team@martialartsmedia.com
Website: martialartsmedia.com/contact