HOSTED BY GEORGE FOURIE

66 – The Hard Way Vs The Easy(re) Way

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Every martial arts business has its challenges. If there was one ‘shortcut' to success, this would be it.

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IN THIS EPISODE, YOU WILL LEARN:

  • The real ‘shortcut’ to martial arts business success
  • The easy and hard ways of marketing your martial arts school
  • Why you should invest in these marketing strategies
  • And more

*Need help growing your martial arts school? Learn More Here.

DOWNLOAD: The PDF Transcript & Podcast Resources


TRANSCRIPTION

If you're struggling with something and need help, then why don't you just get help from someone who has done it before, made all the mistakes and shortcut all that learning? All the mistakes that they made, you can bypass that and get the result faster.

Hey, George here. Just walking back from a trip, we were just at Mount Ruapehu, if I've said that right. You can probably see it, it's sort of in the background there. Yeah, the snowy mountains, pretty awesome scenery here in New Zealand. Pretty cold, when you're used to the hot weather in Perth.

I was reminded today, there's the easy way to do things and a hard way. So today was the first day I took up snowboarding and because I’ve surfed before, I always thought, oh, this is going to be so easy. So I thought, you know what, why not give it a shot? Why not I go and try snowboarding, without lessons and just go do it, right? And the outcome was pretty… interesting.

So, yeah, I ate a lot of snow, falling down and, yeah, it was an interesting affair. And it reminded me that there's always the easy way to do things or the hard way. Just like before I started helping martial arts school owners with digital marketing stuff. I took the hard way, I tried to learn everything myself, without any help.

So just going by mistake, mistake, mistake, mistake, spending a lot of money, wasting a lot of money and it's just a long process, which can be really frustrating, right?

If you're trying to learn something and you don’t have any help, then you try everything, you do everything. It doesn't make sense and you think you’re going to save money by not spending money on a  course or trying to get advice or coaching. So you go the long road, the long route.

And you try and fumble through things by yourself. And it can be really frustrating and it can take a long time and I guess that’s why a lot of people also stop doing what it is they were trying to achieve because it's just too hard.

So, yeah, when you go that route, it's always, it just takes a lot longer and it's a lot more frustrating. And I guess that’s just with everything, right? Like, with your marketing, marketing your business with your martial arts, you can try to fumble through things, try and take shortcuts, or just get help.

Get help from someone who’s done it before, who’s tried things, who has invested in some knowledge and gotten good results, obviously. You can’t just follow someone that invested in good marketing, or good coaching or something, because if they didn't get results yet themselves, then how can they teach you to get a result?

So I guess I just thought I’d shoot this video, the real message I want to get across is: if you're struggling with something and need help, then why don't you just get help from someone who has done it before, made all the mistakes and shortcut all that learning. All the mistakes that they made, you can bypass that and get the result faster.

Hope that helps in some way. I’m going to go into that spot over there, which is nice and warm and get myself a nice drink. Cheers!

DOWNLOAD: The PDF Transcript & Podcast Resources

 

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When I first started in Partners I wanted to learn how to market better and get more leads. I almost didn't join because George is in Australia and I thought things might be different and the time zone was a bit of an issue. However I still decided to give it a go. I learned how to run fb ads myself with some pretty good success. Had over 100 leads a month. I'd recommend it to everyone that wants to learn how to get more students.
Justin Chang
Justin ChangWu-Yi Taekwondo Academy
George has been fantastic in assisting with our marketing needs. Together, we have devised a digital marketing strategy in optimising the tools available to us in order to generate a steady stream of new members, target the desired demographic and improve our online presence. He is very responsive to questions, fantastic in reviewing strategies and is consisting looking to innovate to remain relevant within our market.
Hakan Manav
Hakan ManavAustralian Martial Arts
It's funny. I almost didn't join up with George just because of that price and the time difference between here and Australia. I thought it would be kind of a pain in the butt. I've made it work. But the thing that really made me join up with him was that my wife was listening to our first conversation ... sort of our onboarding conversation. And when I was down talking with George that night, she's never said this about anybody else that I talked to. She said, "You know, he's the most genuine person that you've talked to in all the time that you've been in business." And for my wife to say something like that really ... it means something. So, I decided to do business with George and I've never been regretful about it. I'm very glad to be part of his group, Martial Arts Media™. That's my testimony. Thanks.
Jesse Bernal
Jesse BernalColorado Martial Arts Academy

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