110 – Zulfi Ahmed – How To Become A Master Martial Arts Instructor

Zulfi Ahmed shares insights about his book, The Science and Secrets of Becoming a Master Martial Arts Instructor, and why it's time for the industry to level up.

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IN THIS EPISODE:

  • What motivated Grandmaster Zulfi Ahmed to write the book, The Science and Secrets of Becoming a Master Martial Arts Instructor
  • The difference between a Master and Master Instructor
  • Why the martial arts industry is stuck
  • The importance of stepping up to a mastery level
  • The universal philosophy of a great Master Instructor
  • And more

*Need help growing your martial arts school? Learn More Here.

 

TRANSCRIPTION

How do I get them to the next level? What do I teach them? They're doing exactly, they're mimicking me, the way I talk, walk, the way I have fun. They're doing the same thing. What separates me from them, and what separates them from the new upcoming young people? So, there has to be in our industry a body of knowledge, which elevates our industry. But to elevate the industry, we have to elevate the leader, the instructor.

GEORGE: Good day, everyone! And welcome to another Martial Arts Media business podcast episode – and a very special guest that I have with me today and a return guest. If you recall Episode 57, I had Grandmaster Zulfi Ahmed, join us. And that was actually right before The Main Event in San Diego – that's going back – April 2018. And we've spoken a little bit, not the purpose of this chat, because we've got something really important to chat about today.

But one thing I really remember, Zulfi, was when I was at The Main Event, Kyoshi Fred DePalma's The Main Event in San Diego. And after the event, we were both waiting on our flights, you obviously back to Texas, and me to Australia.

So, we both got on, we sat down at the breakfast table. And we just had a long chat, and Kyoshi Fred DePalma held an awesome event, but that was the highlight of the event – actually having a conversation with you and just learning from you and your wisdom from the industry. And so, I'm really excited to be speaking with you again today. And I think, just a quick bit of context.

So, Master Zulfi has been in the industry for 49 years, founder of Bushi Ban International, nine locations in Texas, three in Connecticut, and multiple in Pakistan as well. And Master Zulfi's earned over 300 martial arts awards. Countless, countless credentials. But again, not why we are here today. We are here today, because Master Zulfi has put together a masterful book that I just received the other day, and I've just, halfway through it. It's called ‘The Science and Secrets of Becoming a Master Martial Arts Instructor'.

We'll leave details and links where you can actually get this, but I think just to kick things off, Master Zulfi, why did you write this book?

ZULFI: George, first of all, thank you so much for having me on your show, and I really appreciate it. And thank you for your kind words. It was a pleasure. And I remember our conversation at breakfast time, waiting for the van to take us to the airport. And it was delightful. And thank you for having the time to spend with me. I've cherished our relationship – distant relationship. And one day I want to go to Australia and share with you more.

Yeah, The Main Event was a great, great event. And, Kyoshi, she's a good friend of mine. And if you've not been to that event, you must go to the event.

Back to the book. You know, this is, one of my friends asked me, ‘how long did it take you to write this book?' And I said a lifetime. I've been in martial arts. You know, I will be almost 60 years old in March. And I started formal training at age nine, informal training at five. You know, in Pakistan, wrestling is a predominant sport.

So anyway, going into that, so, I asked, you know, he asked me how long it did take – I told him about a lifetime. But actually, this project – writing this book, ‘The Science and Secrets of Becoming a Master Martial Arts Instructor‘, started about seven years ago.

It arose out of a personal need. I was wanting one of my new directors to run a school, and he was not even a black belt at the time, he was a red belt. And we wanted to compile a body of information, instructor training, body of information that is befitting for an individual to spearhead a school – not just the teaching a class for kids, but a whole school. So, how do you develop that mindset, with confidence and authority? And the way they act, speak, maturity of a high level martial artist.

So, that is when the project started. And what I did was I did my research first, and I have my own experience, lifetime of martial arts training, learning, and traveling the world. So, I did my research, and I called some of the best organizations, top leaders, and I said, ‘Do you have any content, any information, a guide, a workbook, a resource, where you really are teaching an instructor to become the next level, to become a master instructor? Is there a differentiation?'

Now, in our industry, we have some fantastic, phenomenal material, which develops instructors, instructor training galore, you know, everybody now, all schools are at the level where they can develop, you know, instructors, no problem. There's great information out there, seminars are conducted, and workshops are conducted. And we all know that, and we have all learned that. And so my thought was, ‘Okay, that's great, you know, but what is the next level? Where is the industry going? How do we develop the next level instructor who turns into the master instructor?'

So when I did my research, I found out that there's really, truly nothing out there. It's all experiential, that you become a black belt, you train for X number of years after that, and you have X number of teaching hours, and then you become a master. So, now there's a differentiation between a master and a master instructor.

And in this book, I have outlined the difference between master and master instructor. So mastering the martial arts, you can become a master in the martial arts and different styles of that criteria, X number of forums, training hours, even teaching hours, and then you know, at fourth dan, fifth dan, sixth dan, and depending on the style and the system, they recognize you as a master and master martial artist. And there, there are wonderful, phenomenal master martial artists out there.

You keep training, that's a personal end of a personal pursuit. But to become a master instructor, what do we have to do? Just like we know, in our industry, that being a black belt does not qualify you to be an instructor.

You know, you have to have instructor training, you can't just put on black belt, a new black belt and start having them teach. They don't have the mindset. They don't have the communication skills. They don't have the principles, the philosophies, the practices of an instructor, so we develop instructor training.

Same thing, when you become a master level and you were an instructor already, and now you become a master in your style and system – does that automatically make you a master instructor? So, I don't think so.

So, what it does is, that my master instructor and my instructor, the differentiation between them is only the time they've spent there. But the body of knowledge, the epistemology is the same. The master instructor what I'm calling now  did the instructor's course now he's been in it for X number of years, and he's calling himself a master instructor, but the body of knowledge, the technique, the principle philosophies, thought process, the practices, the communication level has not transformed. It's the same. He's also giving the high five, the three time rules, praise, correct praise, all that standard instructor teaching techniques.

So, when I go and when a parent is sitting, and the parents see this person is a school owner. He's a AKA, you know, Grandmaster, Master instructor, and then we have a 17 year old full of energy, and vigor and animation, he or she is doing the same type of teaching protocol that the master instructor is doing. They're giving high fives. He's giving high fives, they go three times through praise. Correct. Great.

So, what differentiates? Yes, they are older in age. Yes, they have four more stripes on the belt. But the teaching methodologies, the style, the communication, the terminology, the verbology, the words, all are the same.

So, how do we separate the maturity level of a master instructor and an instructor? So, I started doing the research, I talked to some of the top, there's some of the best minds, professional minds and martial artists, legends, are in this book. And I called them, I said, ‘I want you to contribute to this project'. And they were very open-minded. I've got legends, you know, the name, the list, galore. And I also interviewed them and I, you know, said, ‘Tell me the differentiation.' And they have their own personal philosophies, but there was not a standard body of information to elevate the industry.

Because another reason was that I feel our industry is stuck. We have a problem. We're not moving. The way we were teaching 20 years ago, we're still teaching the same way. When I was 15, what I learned as instructor training, now I'm almost 60, I'm teaching now. So how do I evolve myself? What is a structure, methodology and guiding principles, philosophies and practices? Not experiential, not because I'm older, not because I have five more days, I can do more katas. But I know, by design, that I am a more evolved instructor.

So, when I spoke to people, they say, ‘Yeah, man, just take experience. You stay in it for 30 years, you become a master instructor.' Okay. Yes, you are a brilliant martial artist, you are exceptional. But what about the 20 other black belts who've been training with me for 20 years and have done the instructor course over and over again? How do I get them to the next level? What do I teach them? They're doing exactly, they're mimicking me, the way I talk, walk, the way I have fun. They're doing the same thing.

What separates me from them, and what separates them from the new upcoming young people? So, there has to be in our industry a body of knowledge, which elevates our industry. But to elevate the industry, we have to elevate the leader, the instructor, and they have to start thinking at a different level, more uniquely, more maturely.

So, what I did with research, with personal experience, with interviews, all over the world, this is not limited to the United States, you know. I have friends all over the world, and high level master, Grandmaster, which you already know, they're in it, my teacher and my other teachers, you know, tell me, ‘What is the separation? How do we evolve?' And then I started putting this about seven, eight years ago, and started putting this body of knowledge together.

And I contemplated on, and researched it, observed the master instructors. When I go to these events, I'm observing the master instructor, allegedly, or the instructor and I want to see the behavioral differences, the pattern differences, the communication style differences. And this is what this book is about. It gives you an outline, guiding principles, some philosophies, a lot of practices, which an instructor or even the master instructor thinks their masters can adapt and make themselves even better. We have amazing, phenomenal teachers, masters, instructors out there.

What this book will do is this will make them clearly understand their role and take them even to a greater level, they already at a high level, how we take them to the next level. So that's what I want to bring to the body of knowledge, the pedagogy, the epistemology in this book, that it elevates our industry. So, when our industry, when a leader is elevated, what happens is, it raises our standards, you know, throughout the industry, and when the industry standard is raised, then we have more people wanting to come into our industry, because now, we are teaching at a maturity level.

So, in my opinion, and just my opinion, the martial arts industry is teaching at a college level right now. Our teaching methodologies, principles, practices, procedures, processes are at a college level standard, and we have not evolved to a university standard. And my goal and objective for our industry is to have a contribution. I want to contribute to evolving our standards to get from a college or high school level to a university level. Now, when we have that level, it automatically elevates us. We are the same brotherhood, we have, and we are out for the same thing. And when we elevate the industry, we have more people coming into our industry.

So, that brings success to our profession, into our business. And that also helps us become better instructors, so we can go out and really, truly, beyond the physical, beyond the kick and punch, make the true transformational change in the lives of our students. Because how are we shaping the lives for success for higher growth, higher thinking, by real martial arts. We are not in a temple, we're not in a, you know, facility where they're spending their life learning to be a monk, or you know. We have commercial schools where people come in. 

Now, the reason they will stay is the quality and standard and the maturity of our teaching. Not just the physical, but the philosophies. The communication style. And this is not based on personality. We might there's only one Bill Superfoot Wallace. You know, there's only one Benny the Jet, there's only one, Dr. Mung G, there's only one, you know, Fred Dagobert, there's only one Buzz Durkin, but how do we reproduce those giants and bring our industry to their level of thinking, maturity and communication. So, my objective with this book is to elevate the standard of teaching. So, I hope that helps a little bit.

GEORGE: I love that. I love that you've captured all this knowledge, you know, before it gets lost, so to speak, you know, and you've captured it, and you've given a pathway. I want to go back to the college versus university style of teaching. But, I want to ask, how would you communicate to an instructor the importance of actually stepping up to a mastery level? You know, for a lot of instructors that might be, ‘Well, I'm just sitting, you know, I'm an instructor'.

And now, you know, they pick up a book like this and realize, ‘Okay, well, hang on, there's a level that I actually need to progress to'. How do you communicate the importance to an instructor to invest in themselves to become a master instructor? 

ZULFI: Great question. So, it's a process I created about 10 years ago in our organization, the Master's University, and I have a workbook which goes with this. So my instructors first read this book, and we have meetings and then they go to the, you know, 16 hour workshop, where each chapter and we dig deep into it and go through a workbook. So, that's the process. But the first thing we have to do is to turn their mindset on – say, ‘Hey, you are a great instructor, just like striving for becoming a black belt striving to become a master black belt, they need to first, they need to know that there is something more for them. 

There is a Master College or Masters University. There's a masters curriculum, masters course, that they can learn and there has to be differentiation that yes, wow, this is how I used to think of this, who I am, and when I become the master instructor my thinking evolves. I can see in ink, that this is the process, this is what I will become. And I can't wait to become that. 

So the first thing is we have to have the body of knowledge, the criteria, the syllabus, and then we have to let them know that there is the next level. You just don't stay in for 20 years and then now you become a master instructor. There is training, there is a process, there is information that you will need to learn. And then you will be certified and qualified and recognized, accredited to be a master instructor on an academic level, not an experiential level. 

So yes, so we have a workbook, and my goal is when this pandemic deal goes, then I will open up workshops whoever like to, we're doing it internally for my organization, because that's where the need arose. And now I'm, you know, having open workshops and I would like to create, you know, the masters university to the next level where instructors, even master instructors come in and get the knowledge, get the information, and at least know that, ‘Wow, wow, there's a difference'. There's a difference in thinking, there's a difference in teaching.

And unless they, if you don't know, we don't know, you know. If the instructor doesn't know, there's something out there, how will they want to pursue it? So, now there is something out there, and now they can pursue it, they can look forward to it. And there is a solid piece of information, education out there. 

GEORGE: I love this. So, I want to just quickly go back to the college versus university style of teaching. And it reminded me of, you know, a conversation we have in our Partners coaching group, where we have a bunch of school owners that we get together on a, on a weekly basis.

And when the whole pandemic happened, you know, a big thing that we were discussing was value-based pricing. What I mean by that is, you know, when the whole pandemic happened, the vehicle of martial arts disappeared, you know, the physical thing that we love, and everything moved online, but what I felt was missing online, was the focus still on the thing that was missing? 

Whereas the focus needs to be a higher level, meaning, what is the actual outcome that martial arts delivers? Because if the physical form is gone, how do you still deliver the actual outcome, the community, everything else that martial arts provides? And that got me thinking, when you mentioned university level and college level, how would you feel if all instructors had to step up to a university level? How do you feel the outcome would be different to the teaching and what students actually get from their martial arts training? 

ZULFI: Excellent. When a student goes to college, they get the fundamentals; high school, they get the start. It's like a beginner, intermediate, advanced level. So, if you put it in a comparison, you know, beginner level in martial arts, up to black belt is high school, you know, black belt to second, third dan is college. And then above that is university from the technical, physical, technical aspect, you know, up to like those, you know, high school, second, third dan is college, third, fourth, fifth dan is, you know, university.

So, that's the physicality. The maturity level, it is difficult, it'll be hard for me to express in such a short time. That begins with the leadership, that begins with the leaders, the owners, thinking processes – how do they think, how do they act? How do they communicate, and what kind of substance and content they provide and produce – shallow or deep, wide, broad, wide, long, tall. So, the wisdom-based experience shows wisdom, not learned information. So, college is information, university is knowledge and experience. 

So, the information we take from high school and build the next level of body of information, the university takes that information, converts it into knowledge and wisdom, with the culture that they have, and the type of teaching, the academia, the type of body of knowledge that they produce. It converts that information, tactical to practical, to philosophical. 

Now, when the instructor and the institution matures, I'm not talking about kick and punch, I'm talking about philosophy. I'm talking about life changing content. I'm talking about deeper meaning, let's say, let's say from a school who was reciting the student creed, if they have a student creed, taking the student creed to the highest level, in how they interject the student creed into their daily life. What other teaching philosophies, what other mental, spiritual guidance we can give to our students based on the martial arts field, that it elevates them beyond learning another kata, beyond learning another choke. 

Now, the thinking when we have a CEO or an executive comes into our, you know, facilities, yes, they are coming for the physical training. They're learning to defend themselves. But when they find, wow, there's a whole body of knowledge. My instructor is a wise sage, not just an instructor drill sergeant, this person is a wise sage, a guru, he or she is guiding me through my life by way of martial arts, not just by me memorizing the student creed, but he or she can really dig deep into the life development, my philosophy, my life philosophy, life mastery through the martial arts.

So, when we say life mastery through the martial arts, my instructor, my master instructor, really, truly has the wisdom to communicate with me what this life mastery through the martial art really is. Is it another kata which you learn? Or the principles of Boon Kai application? Or there's a deeper, much deeper – how is it changing my life? My thinking, my spiritual growth. Not making religion, but spiritually. There are some who do that, and there are few who, who connect to that, but the majority is not really receiving that.

The reason why is because the majority of instructors don't even know the existence of such a body of knowledge. So, when we elevate our thinking, when we elevate our understanding of who we are, then we can give more. So, my whole objective is to elevate our thinking. 

And everything starts with your thoughts. Then when the thoughts are elevated, as a more evolved, high level human being or instructor in the words which come out of our, you know, symbols, or the word which comes out of our mouth, those symbols connect to the student at a different frequency. There's a different vibration, with those words, beyond the kicking, punching, the choking and throwing arm bar. Okay, beyond the thrashing and bashing. 

So, that's why yoga is so far ahead of the martial arts. If you take a comparison, there are millions of people around the world, mature people, studying yoga, because yoga provides a higher level of philosophical mindset, as well as physical movement. Does the martial arts provide that? Martial arts provides it, but at a shallow level, in my opinion. I'm sure there are some great, you know, philosophical approaches in different systems, but I feel that we still need to evolve.

But that's, so, for you, if you have ever understood the yoga instructor teaching, you know, the guru teaching process, they elevate the yoga instructors' thinking, and they can sit and talk to you about life, from a strategic and from historic point of view, not from a personal point of view. 

And because they're thinking, they've trained their thinking, and they have history, you know, yoga can go back thousands of years, martial arts can go back thousands of years, but what you find in martial arts is killing. You know, it was a battle art. So, how do we evolve ourselves? How do we have the people see us more than kick butt machines? You know, we can kick your butt. “Oh, boy, karate guy, Chapo, I'm scared of you, you know, I want to stay away from it.” Isn't that normal? Isn't the normal response? “Oh, Who? Your karate guy? Oh, I'm scared of you. I'm not going to mess with you.” 

That's a standard reply from somebody who meets a martial artist. But instead of, I want them to say in a while, I would love to learn from them, but that only comes when we are evolved ourselves. And this is the first step. I don't know at all. I'm learning myself. This is the first time in my opinion, you know, this is just my opinion. And so we need to grow our thinking and separate it from the instructor to the master instructor. I hope this clarifies. I don't want to go into a different tangent. But I hope this answers the question. 

GEORGE: Yes, I love it. It's like, what you're really showing here is a way of self-mastery on such a high level, but now how an instructor could actually apply that and share that. I want to ask you, because you talk about in the book, this whole subject, elevating your thinking, elevating your wisdom and taking it to the next level. And you give great credit, a lot of credit to great Grandmaster U Maung Gyi, head of the American Bando Association, for helping you step up to that next level. If I could ask, in which way was Dr. Maung Gyi an inspiration to you? 

ZULFI: So, he is my adopted father, he's adopted me as his son. So, we had a formal ceremony many, many, many years ago, 1992 or 1994, when my father came to America, so this is cultural tradition. And Dr. Gyi is my mentor, and he's a father figure to me. And actually he has adopted me as his son through my father's approval. So, we had, my father formally asked Dr. Gyi to adopt me as a son in America, because my father was overseas. And Dr. Gyi, took that role very, very, to heart, and he has guided me with the highest level of integrity that anybody you know, he kept his word to my father, he said, “Don't worry, Mr. Ahmed, he's my son from now on, and I will take care of him”.

And his objective for me was to, you know, I was young at the time, much younger, to shape me and elevate my thinking. And the way he did that over the course of time and taught me martial arts, some of the best martial arts training I've ever gotten is from Dr. Gyi, the physical aspect, American Bando, the Bando system is very vast and very deep, and very, very, you know, full of enriching history and training.

But Dr. Gyi is not just a great Grandmaster in the Banda system, he is a multiple PhD, he was a, you know, invited professor at Harvard University. I mean, this man is just on a different level. A whole other level. He's not human, he's superhuman. I'm not saying that because my teacher, my mentor, but that's the truth. If you meet him, you will, you will realize what I'm talking about. And there are very few people out there like that. 

So, I'm very fortunate that I have had this genius of a man, this wise monk of a man, Sayadaw, the monk mind, is taking me under his wing to guide me and, you know, teach me. So, I've learned so much, and not only the physical, but the thinking. And I've learned by observing him, by observation, his mannerism. And we've had conversations, you know, I will give you an example, he came, he was writing a book on me, it's called ‘Panther from Pakistan'. He wrote a book, he stayed 22 days in my home. 

And this is how our daily routine would be: he would be up at 6am with his, you know, pipe and typing on my computer. And when I wake up, and my wife, you know, we make him breakfast. And then all day he would be going and we'd be training. And there would be times, George, and this is no exaggeration. It'll be 2AM, 3AM, and he's teaching me, choking me, stabbing me, showing me the tiger form and all, and we’re talking about history, philosophy. And I'll say, “Doc, it's 2AM, it's 3AM. We need to go to sleep”. And he's, “Oh, yeah, already?” “Okay,” I say, “Doc, go to sleep”, you know, and put him to bed like a child. And then he would be up at 7AM. And I'm dragging. 

So, it was an experience living with the legend. I mean, I learned the true definition of dedication and work ethics, just by being around him, not let alone the physical technique. But that's why he's a genius, multiple PhDs, linguistic, you know, he's military, decorated veteran, blah, blah, blah, blah, blah. Anyway, I'm sorry, I got off the tangent, because when I talk about Dr. Gyi, I just get totally excited, because he's, you know, we need mentors in our life. And I'm so fortunate that he and other people mentored me. So, one way of elevating yourself is to find the right mentor. And mentorship is so important. And let the mentor you. 

Those are the lucky ones who get mentors in their life and they let them guide them and grow their thinking first before they grow their, you know, physical anything. And a mentor is not a person who is a, you know, feel-good coach – ‘Hey, good job'. A mentor tells you the way it is, you know, good, bad, he or she will let you know, you know their opinion. Then it's up to you. They don't influence you in doing something. They just educate you and guide you. So, I hope that helps. Also, I did. I forgot the question. 

GEORGE: No, that was great, I guess, one or two more questions for you. And I think for anyone listening, they can feel your passion, the wisdom and everything coming through, and definitely worth picking up the book. I do have one more question about the book because, you know, other than yourself sharing all this great wisdom, you've got so many people that have contributed as well.

I'm probably not going to name all the names, but yeah, we've got Great Master Bill ‘Superfoot’ Wallace, Grand Master Ridvan Manav. Yeah, actually long standing clients. Yes, I speak to Hakan Manav quite often. Kyoshi Fred DePalma, and we got Hanshi Dave Kovar. 

A lot of knowledge is packed in this book from a lot of super talented martial artists. And we were discussing earlier, you were talking, you mentioned you had interviewed all these people. And I don't know if this is even possible to answer, but with so much diverse knowledge being shared with you, what's the one or two things that really stood out, that was a universal philosophy of a great master instructor? 

ZULFI: The great thing was that everybody had their own unique approach. And there were some people who just did one liners. And some people wrote, like Bill Clark, wrote a whole, you know, some chapters in there. So, one thing was that everybody had their own essence; what this book has is the essence of their personal idea of what a master instructor should be or is. So, they just extracted the essence and put it in, in this book. 

One thing was that what I took away – that open to learning, a master instructor, which is universal, is open to learning. Next point, I think I'll go to three points, which stand out. They're learners, open-minded to learn and grow. Second, they are in service for the students, they have evolved beyond themselves, they are not pursuing it for prize, profit, or fame. They are doing this, because it is them, they have become the essence. They've evolved beyond the price, the money, the fame. 

Now, it's part of the DNA. So, they teach out of love of teaching, not out of need of teaching. And the third thing, which stands out is they all want, they're all on a path of transformation, transforming their students to a higher level of human being.

To them, martial arts is more than kick and punch. To them, martial arts is truly empowerment in transforming a student into becoming a better human being. So, these are the key essence, in how they do it, is in the book and how they see it is in the book. And I'm so grateful to all these great minds and great leaders and great legends that they contributed, because my objective was, and still is, to put that info, so it should not be lost. 

When I ask them the question, what is a master instructor to you? I wanted to put their, you know, essence in the book. So, this is not lost for the upcoming generation. So, this becomes a text which is standardizing our industry for master instructors. I'm already working on the next book – it's called, ‘Beyond the Master Instructor'. So, now I'm talking about the grandmaster level, you know, at the next level, so I've already completed about 12 chapters. So, my goal is to publish that in 2022, probably. 

But now, what is after this, because I want to leave behind a body of knowledge that continually shapes our industry. That is my contribution to our industry, which has been so wonderful to me. You know, martial arts has changed my life and martial arts has given me and made me, you know, who I am today.

Of course, the teaching of my parents, and my faith, and my teachers, but it's all martial arts, where I'm today, what the reason I'm speaking to you is because of the martial arts, and I want to help shape those other lives. Because I know it's given me a lot, I want to give back to the martial arts and I see it in a way of, you know, a book or a course or, you know, a training. So, I want to leave that behind and continue to ever agree to give back. That's my contribution that I want to leave. 

GEORGE: Love it. Grandmaster Zulfi, thanks so much for making the time to chat with me and for anyone listening, so, ‘The Science and Secrets of Becoming a Master Martial Arts Instructor‘. I even said it the American way, I even said Master, not Master. All the links to where you can purchase the book is in the show notes. Master Zulfi, anything you'd like to add, before we wrap up? 

ZULFI: Thank you so much. I truly appreciate your time. And, you know, thinking of me and helping promote the book, because I feel this will help everybody and you don't have to be an instructor. I've got students in my academy, purchasing these. They just want to learn, they just want to know what we think about. So, this is not just for an instructor or a master instructor. 

Anybody can, when they read this, if your students read this, you are already planting that seed way early. You know, if a green belt, adult green belt, reads this, you've already planted the seed, and you’re already building an instructor, master instructor, in your school already. It elevates your instructors. It elevates all of us. 

So, the lady who edited this book, she's a PhD. And she's a retired professor of education. She used to write manuals for instructors in college. So, she told me, she said, “Master Zulfi, I learned so much from this book”. I mean, she's an educator, she writes manuals, I've learned so much, and she edited it. “I've learned so much from this book. Why don't you write this book for teachers, not martial artists, for teachers? All you've got to do is change the master instructor to teacher. 

And this will be a very big addition to the academic industry.” I was not thinking of it like that. And this person who's outside of industry, who did the editing, she's who I look up to. And I said, “I hope, I'm telling you, I hope this is good enough”. She said, “I've learned from this myself. And you can bring this body of knowledge into academia, academic work and help, it will help the teachers”. 

So, what a great testimony, what a great encouragement that she gave me and made me think in a different way now. So, I highly recommend it, and I'm not worried about selling it or not, I've already achieved what I wanted from this book. But whoever gets this book, first, I want you to give me your feedback, what you take away, so I can improve myself. And I can grow and also learn from it. And it's not only for instructors, it's not only for master, granted, it's for everybody. Your students can read it and when they read it, they will see the martial arts instructor at a different level. And you know, I just wish everybody the best of luck. 

Hang in there, guys. Good times are on the way. You know, when this pandemic is done, people are cooped up, they just want to get out what a great thing we do, what a great service we provide. I guarantee you give it time your schools will be packed. Just hang in there, be true to your profession, keep bringing the best of yourself, continue to grow yourself, and your school will be jam-packed again, that mark my words, it's about to happen. Not happen maybe in the next six months, the one who's relevant, and who's present, will reap the benefits.

GEORGE: Totally. I just want to add to that for, you know, especially for anyone listening from elsewhere, I can definitely vouch for that. You know, one thing that we really assess working with school owners in multiple countries, is watching countries ahead of the curve, get over the pandemic, sort of deal with things, open up and come out of lockdown. And I know here in Australia, schools are booming. And we see how that is trickling through. So yeah, if, you know, if things aren't great now, just be ready, because it's coming. 

ZULFI: For several reasons. Number one, cabin fever. Number two, there's some great movies coming out. Number three, if we have been active and relevant, people appreciate and notice and support that, you know. So, your success is not what you do for them, your success is how they see what you do. The community will support you, because you've been around supporting them, and it's very important to stay present and relevant. The community will recognize you.

GEORGE: Love it. Great opportunity to lead.

ZULFI: Thank you so much for your time. 

GEORGE: Thank you, Master Zulfi.

 

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57 – Zulfi Ahmed – The Real Secret To Success With Your Martial Arts Business

After 45 years, Grandmaster Zulfi Ahmed from Bushi Ban International has discovered the real secret to martial arts business success, and it's not what you might think.

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IN THIS EPISODE, YOU WILL LEARN:

  • The ‘real secret’ behind Master Zulfi’s success and longevity in the martial arts industry
  • The ‘ONE’ thing that he would have done differently at the start of his career in the USA
  • What keeps his passion in martial arts thriving
  • The importance of attending martial arts events to meet like-minded people
  • More details about Bushi Ban International, a comprehensive martial arts system that Master Zulfi founded
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

GEORGE: Hey this is George Fourie and welcome to another Martial Arts Media Business podcast. I have a fantastic guest with me today, all the way on the other side of the world in Texas, Master Zulfi Ahmed. How are you today Zulfi?

ZULFI: Wonderful George, thank you. Appreciate you contacting me and pleasure to be on your show.

GEORGE: Alright, awesome. So we've got, just to give this conversation a bit of context: Zulfi is the Grandmaster from Bushi Ban International, 10th degree black belt, 45 years’ experience in martial arts. There's a lot that we can obviously gain from this call. So I guess we've got to start just from the beginning, to give a bit of context: how would you, if someone has to ask you who is Zulfi Ahmed, what would be your answer?

ZULFI: Well, Zulfi Ahmed is a short little man, who was born and raised in Pakistan, a third world country and I migrated to the USA in 1985 and I've been studying martial arts since I was 9 years old, so 45-46 years in the martial arts. And I studied all over the world, I've competed, fought, trained in almost every part of the world, except Australia.

So that's where I need to be heading soon! And I have my organization, which is an international organization called Bushi Ban International. Our headquarters is in Houston Texas, Pasadena Texas to be precise. We have 9 locations in the Pasadena Greater Houston area and we have 2 more in Connecticut and few affiliates in the US and several schools, affiliates in Pakistan, Bangladesh, India, in that part of the world.

The system which I teach is called Bushi Ban, it’s my system of development. I've studied many styles throughout my years and I'm still a student of the martial arts, I consider myself an ever-going, ongoing student, everlasting student of the martial arts. In the beginning, I studied the system called Bando. Burmese Bando, it’s a system from Myanmar and it has different branches, it’s called Lethwei, which is the bare knuckle kickboxing, Banshay, which is the self-defense and weapons art, Thaing which is the animal style and classical art, Naban which is the grappling art of Burmese martial arts and then I studied wrestling, Pakistani Indian wrestling when I was young, I studied Muay Thai, Shotokan karate… many, many styles.

And after studying for about 20+ years, I developed my own system and it’s an ever evolving system and that's the brief background. I've competed all over the United States in many different circuits from point type tournaments to full contact to MMA, to grappling, to Jiu Jitsu, to kickboxing, boxing, you know. So I've had a very well rounded learning experience. I've had people from all different disciplines took turns beating me up, so I've learned a lot.

GEORGE: Alright, fantastic. So Zulfi, did all this start… because I mean, you've got your own system and you've got nine locations in the United States: how did that all start? Because you came from Pakistan: was that the goal of the immigration, or were you already that far in your career when you were based in Pakistan?

ZULFI: Great question. I've already had many thousands of students in Pakistan. I came to the USA for higher education, so I was enrolled in college and university here. I was enrolled in Bernard M. Baruch College of Business in New York City, Lexington Avenue. I had a little, mini international scholarship.

Plus, I had an immigrant status. My sister, she's a pediatric on colleges, a specialist for children and my brother in law were citizens of the United States. They sponsored me for a green card. When I came to the USA, I was already a green card holder as an immigrant, but I came here to go to school and I really didn't have much intention on staying for any longer than I needed to and going back.

But I fell in love with the country, with the people and the opportunity presented itself, because I still had thousands of students in Pakistan and the opportunity presented itself for me because martial arts is my love – it’s my passion, it’s my fire, it’s my fuel. So, of course, I wanted to be in the USA to compete with the top of the line martial artists at the time in the whole wide world. So I jumped on the competition circuit. At that time, we had sports karate more prevalent, about 34 years ago. Very few other disciplines, but very scattered.

So whatever I could find, I jumped into that arena and then I opened my own little club teaching in daycares, with little children. And then, one thing led to another and I started with a small school, went to a bigger school, bigger school, bigger school and finally, built and bought my own building of 24,000 square feet, which is the headquarters now. And as time went by, we had more schools.

At one time, we had up to 17 schools and some of those schools are still active, but we don’t license them anymore. So they chose their own path. And to make a long story short, I came with the intent of finishing education and then see where my destiny leads me and my destiny kept me here and never looked back. Don't regret it for a single day. Love it, love the people, and love the country. I love my students and I love the martial arts. I’m a blessed, blessed human being.

GEORGE: Fantastic. I always love hearing an expat success story, as I'm from South Africa and I'm living in Perth. It’s always good to hear people who succeed. I call it the expat advantage because expats normally go and go with a different mission, because they've just got to make it work.

ZULFI: We have to make it work.

GEORGE: Yeah. So I want to learn from you: how did you go from… we always talk on the show about schools, and then marketing and so forth: but I think the topic we don’t explore that much is, how do you take that next jump? You've created this school and you've got a business: how do you scale to the next level that you can open the next locations and I guess in a way start removing, taking a step back and letting other people lead?

ZULFI: So, you know, if a person has a deep belief, deep conviction, deep faith, deep passion, deep fire, you know, of what you do, you love, and then you keep doing that, things happen organically and things happen with planning. So you must let your destiny lead you and don't question it. You must be led by your passion to a point where you are willing and ready to sacrifice and I'm a big believer in fate and destiny and karma and you know, recreate your own luck.

So what happens if one is passionate about and they believe strong enough and they're resilient and they don't give up and they are not greedy in the process. Then automatically, the universe opens doors. Sometimes, people come into your life because you attracted them and sometimes you go into people’s lives who you attracted. And they attract you.

And as long as you are aware of where your endpoint needs to be, things will manifest themselves as long as you are true, honest, hardworking and you are committed to your goals and dreams – you've got to have a dream. Then, things will happen. Don't doubt, things will happen.

When I came here, I was passionate about my martial arts. Schooling was my parents’ directive to me more than my own, even though schooling is very important and I did schooling and I recommend everybody does get their schooling and degree, because that's your plan A.

But fortunately, my plan B became my plan A, because I'm born to be a martial artist, my calling in life is martial arts. And I've known that since I was an orange belt since I was 9 years old. That this was what I wanted to do throughout the rest of my life. And that comes through my mentors, my teachers who inspired me to live a lifestyle of martial arts.

And then, being at the right time, right place with the right people, with the right mission, right purpose, opens doors. So I wish I could give you a more strategic, tactical answer: do this, do this, do this, do this, but to me, the best answer is just to follow your dreams and don't give up and don't quit and keep believing. And the right things will happen if you have the right intent. If your intent is good, if your intent is sincere, the doors will open yourself, just don't give up. That’s the answer.

GEORGE: Yeah, that's the better answer, because it’s always, you know, there's tactical change and it could be different for everyone and I think everyone has different strengths in what tactical things they need to do and not do. So yes, that's the better answer, thanks, Zulfi. So, at which point – I’ll get to this question in a minute, but when you feel martial arts school owners are going wrong in their path?

I mean, we've spoken about following their dreams and setting that intention and goals, but with the martial arts industry just being at a big booming stage. Where do you feel the school owners are missing the boat on their journey, with their schools?

ZULFI: I can't answer for the martial arts individual industry, I speak a lot in many different forums with the Martial Arts Industry Association, Educational Funding Company, MA1st. BTW, I’ll be speaking to our mutual friends, Fred DePalma’s event in April. I think it’s 26th-27th-28th if I'm not mistaken.

GEORGE: That's correct.

ZULFI: Fred is a great friend of mine and you know, I have the utmost respect for him and I’ll be speaking at his event. I’ll be speaking at many other events, EFC event in England also in April, the week before that I’ll be in the UK, speaking at the EFC, European Convention. So, basically, what I want to say, the answer is, you know the phases of learning and maturity is… the four phases of learning are unconscious incompetence, conscious incompetence, conscious competence and unconscious competence.

So, you don't know what you don't know and that's where a lot of martial arts school owners, there’s so much out there, they just don't know what they don't know, you know? I still don't know what a lot of things are about. Then there are martial artists who know that they don't know, which is a great stage to be at. And then there are martial artists who know that they don't know and they want to pursue that, which is wonderful, and that comes to a point where you know what you know, and then you don't know what you know because it becomes second nature.

So I believe our industry is going through that second and third phase. We have a lot of martial artists, they don’t know that there's information, knowledge of business development, personal development, martial arts entrepreneurship exists, you know? I’ll give you an example: tomorrow I have a mastermind here in Texas, I've got Ken Pankiewicz, and he’s travelled all the way from the UK. He's got five schools there, I've got people coming from all over and I've got local martial arts schools owners coming in, who have never been to a martial arts business development event.

They just didn't know that something like this existed. So I think once you figure out that there is information there that could prove us and we take steps to go out and learn and implementation is the key. Everybody learns it, everybody knows it, everybody sits and takes notes, but can you go and implement?

So I think one thing which martial artists in this time and age, there's one school, one group, they don't know that we even exist, martial arts business educators. The second group is that they re information junkies: they love information, but they don't do anything with that. The third group is, they go and they take what fits in the model and they implement it right away, like my friend Ken, Ken is sitting here. He is soaking up and implementing. Then there are guys who already have implemented, they just need reassurance. They need to know they're doing it right; you know?

I go to these events to learn and I go to these events, let me give you a very honest answer: I go to these events to be humbled. When I see people who are doing much better than I am, it brings me back down to earth, because we are all kings in our own little kingdom, but when we go outside and we see, wow! These guys are kicking butts and taking names and they are way beyond my aptitude and it humbles me. And that humbleness makes me come back and say, hey, I thought I was this, you know, bad ass – excuse my French. But I've got a lot of work to do.

So to me, it humbles me, because you know, I believe most of us, me included, we are driven by ego. Martial artists have big egos. So once we let go of egos, we will come back to earth and we will do what we need to do to prove ourselves. So I don't know if that answers your question, but that's my feeling for it.

GEORGE: I love it, I love it, that’s fantastic. So, Zulfi, there’s a lot of unconscious competence that I think I can't tap into and it’s hard for me to actually get those questions, because I think you’ve got so much knowledge over 45 years, that things are common knowledge to you, it might be hard to extract all that information from you. So let’s put it this way: if you had to start this journey from the beginning, what do you think you would do different, or which paths would you go on? What would you change?

ZULFI: Great question. I would get myself a mentor ASAP. A mentor, or a group of mentors, or I would, these times and days are not times and days of lone rangers. Those days are gone. You have to be part of a bigger mission, bigger vision, bigger purpose, bigger group, bigger entity than yourself. Because the student is more aware of what the martial art is and it represents and represents and can benefit now than 30 years ago.

30 years ago, as a lone ranger, I could have hundreds of students, but now as a lone ranger, I can not compete with a stronger group of people who are united and they have more strength than you. So I would utilize, see, a lot of this, where I’m at today, I did a lot on my own trial and error and failures, more failures than victories. And then, when I found some mentors, one of my great mentors is the great grandmaster Dr. Maung Gyi. He is 87 years old and he is the father of American Bando Association. He mentored me, guided me and that was a blessing to me. Plus, other mentors in other fields.

So you've got to get yourself somebody who you respect and you feel can share with you through experience. Anybody can read a book and say what's in the book, but the years of knowledge, the experience, cannot be replaced by what you read in a book, or what you buy in a $2.99 program. It has to be lived and they have to live through trial and error, through victory and failure and that's the mentor I would get immediately if I could find one. If I could have someone who… that's the first thing I would do.

Because when I came to America, my teacher was 10000 miles away. I learned through trial and error and I learned to get beaten up. I would go to these tournaments, which I had totally different, I came from a different background and I went to do Texas style point karate with groin kicks who I love and I got beaten up every weekend.

But I didn't give up, I kept going back and going back and going back, so I learned through real failure and then, you know, if I would have had a coach, mentor, teacher in the business, I would have been maybe ten steps ahead. You know? So that's what I would recommend everybody: to get yourself a group of great people, a mentor. Build a little sphere of influence, build your own inner circle of friends and mentors, of like-minded pursuit, or get somebody who you believe can guide you. That's what I would do.

GEORGE: Fantastic. Zulfi, I'm just looking at the time and we’re running close, I know you've got another appointment to get to. One question just behind this: at what point did you decide to start your own style and to start your own program?

ZULFI: The decision to start my style was when I was living in Pakistan and I saw a rich cultural heritage of martial arts in Pakistan, which comes from India, Pakistan and that region. And I was training in a foreign style Burmese style. And I trained in Japanese style, I trained in Korean style, I trained in Thai style. And as a young person, I loved it.

I still love training in every style, Brazilian, Thai, and Mongolian – every style. But I saw that there was really nothing which was representing the rich cultural martial arts of the region where I came from, on an international level. Plus, I saw a gap of modern approach in those martial arts.

So you know, some people are creative by nature, some people are practical by nature, so I feel that my personal creative invocation, creative longing made me realize that I needed something. Number one, to fulfil my needs in what I was getting through that system was great, still great, I still train with it.

But there was something I wanted to improve and enhance. And when I saw the other system, it was like pieces of a puzzle. So I was making my own puzzle with different pieces and putting my puzzle together. And one of the key reasons for putting the puzzle together was at that time, the national pride that I wanted, a system which could be internationally recognized, which hails from that region of the world.

And then, I wanted to give back to that part of the world a more modern approach to what was going on in the other parts of the world where I was traveling, to Hong Kong, the Philippines, Thailand, Malaysia, Singapore, Sri Lanka, Nepal, India, when I was living in Pakistan and I was accumulating this information and putting my pieces together and that was done on a selfish basis and it grew into a wonderful system called Bushi Ban. And my students loved it and it became a, we call it a supra, multi-dimensional system.

It was not a linear system, like Taekwondo might be linear, just kicks, but Bushi ban, in those days, before MMA, we were – and I'm not taking any credit, but we were incorporating wrestling with Muay Thai. We were incorporating karate with point karate, with kickboxing and we were incorporating Pakistani wrestling with point karate, takedowns. We were incorporating Naban, Burmese Naban with Taekwondo.

So it was evolving into what is MMA now, it was kind of evolving in that manner and it was becoming a multidimensional system and what I used to call it, I used to say, this is the tradition of the future. Traditional martial arts are the future, one day, people will adapt this martial art because it has the past and the future combined together in a multidimensional way and we used to say, you know, modern practices, traditional wisdom, and ancient wisdom, compiled together.

Of course, inspired by the late great Bruce Lee's thinking, as a child, as a young person I was reading that, and my own personal longing. So Bushi Ban became born, was born. And it keeps evolving because I'm still evolving. I’m the founder, I'm the creator and I’m still evolving and my goal is to keep bringing that evolution and innovation and creation into my students’ lives, wherever they are.

GEORGE: I love that, awesome. Master Zulfi, it’s been awesome speaking to you and I'm looking forward to meeting you in San Diego this year, so depending on when you're watching this video. So that's 26th to 28th I believe in San Diego at The Main Event. And Master Zulfi, where else can people find out more about you and your networking and everything that you have going on?

ZULFI: I would love to connect with people, I love people and I'm honoured when somebody calls me, I like to share. So if anybody who's hearing this, give me a shout out. You can email me at masterzulfi@gmail.com, or bushiban-hq@juno.com.

And if you don't mind, if I can plug in, put a plugin for an event we’re doing in Thailand, I've been hosting what we call the World Martial Arts Summit for the past two years and it’s in conjunction with the Thai martial arts games and Thai festival, which starts on the 12th of March this year and goes to the 18th of March. So in the World Martial Arts Summit, which I run that aspect, we have a sports karate tournament, we have a grappling tournament, No Gi grappling tournament.

We have a mastermind, where people like Fred DePalma, you know, Ken Pankiewicz, Hakan Manav, myself, Master Kazi Qais, Master Jeff Barley… many, many prominent martial artists from all over the world, from the USA, from India, from Australia, from the UK, from Thailand, from Malaysia, from Pakistan, from Bangladesh – many, many countries, they'll be there and we’ll be brainstorming and different martial arts business development, that's a mastermind.

We also have the Asia-Pacific Martial Arts Hall of Fame. It’s an organization to which we want to recognize top performers from Asia-Pacific region. So I would love to hear from anybody who would like to go to the event and you can log onto www.worldmartialartssummit.com and I’ll be in Bangkok Thailand on the 7th of March, till the 19th of March.

Then, there's another event I will be teaching, I'm the keynote speaker at the EFC, UK EFC event, which is, I think 20th and the 21st of April, that's in UK England. And then I’ll be at the MA1st Kyoshi Fred DePalma’s event in San Diego right after that. So, love to shake hands with all of you, love to see you there and looking forward to sharing our information with you all.

GEORGE: Fantastic. Master Zulfi, I’ll have all those links in the transcript of this interview as well. It’s been great to connect with you, all the way to the other side of the world and looking forward to meeting you in person.

ZULFI: Yes sir, my pleasure. Thank you, George, pleasure meeting you and I look forward to meeting you in person as well.

GEORGE: Thank you, speak soon.

ZULFI: Bye.

GEORGE: Cheers.

 

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We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

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