76 – Practical Tips On How To Grow Your Martial Arts School

Robbie Castellano from IMC Australia shares practical tips on how to grow your martial arts school.

IN THIS EPISODE, YOU WILL LEARN:

  • How creating a 5-year plan grew Robbie Castellano’s school from 135 to 500 students
  • How local and international martial arts tournaments improve their student retention
  • The ultimate test for turning over your school
  • The importance of having an effective leadership program
  • How finding a strategic school location completes half of your marketing
  • And more

*Need help growing your martial arts school? Learn More Here.

 

TRANSCRIPTION

GEORGE: G'day, this is George Fourie and welcome to another Martial Arts Media business podcast. I have today with me Robbie Castellano who is actually a returning guest. We won't get into the details why. He'll probably be a returning guest again, but this is the first actual official podcast we're doing together. So, welcome to the show Robbie.

ROBBIE: Thanks George. Glad to be here.

GEORGE: Awesome. So, just a bit of introduction. So, Robbie's based in Sydney. They run IMC Australia. And also looking at the website now, I'm seeing number one rated martial arts center in Australia as rated by ISKA. So, yeah, we're going to have a bit of a chat and hear what Robbie's up to. So, welcome to the show Robbie.

ROBBIE: Thank you George.

GEORGE: Cool. So, just give us a couple of minutes intro, just your background, what you've got going on, etc.

ROBBIE: Yeah. So, basically started as a kid. Went to a local karate school which is in Western Sydney. Started at the age of four, five. Trained up until I was a teenager and then started working part time for my instructor, teaching. Always loved teaching. So, it was always good to teach the kids and then eventually teaching adults. And then got to my twenties and decided I wanted to go and see the world, so I went traveling around the world for about seven years and I still came back home every now and then to teach a little bit, travel again before eventually settling and managing the school for my instructor and then eventually buying it out 100%.

GEORGE: Excellent. So, in the travels, were you actually instructing as well?

ROBBIE: Na, not really. I was always training, like I was in Thailand and Belarus and England and Colombia. I eventually stayed in Colombia for a few years where I eventually met my wife, but it was always just training, it's hard to teach in a different language.

GEORGE: Got you. I've always wondered if that's an opportunity for young kids if they are learning martial arts and they can instruct if there's an opportunity for them to actually travel abroad and just plug into different schools and instruct for a while.

ROBBIE: Yeah. I'm sure there would be, but I didn't do it, no.

GEORGE: Okay. So, from teaching to owning the school, how did that journey evolve?

ROBBIE: Yeah. So, basically I was in Thailand to do a bit of training with my wife and my instructor had a … he gave me a call saying that he's had a few problems with his current manager and basically asked me if I want to take the reins and manage the school for him. So, I did. I got on the first plane back and started managing the school. We sat down and had a chat, worked out a five year plan. So, I would manage it for five years and then eventually buying it out which I now own. Yeah. So, when we took over, it was up to about 135 students when I managed it and we built it up to about 500 mark now. So, it's going well.

GEORGE: Got you. So, how do you feel that helped, as in having that five year plan and having a good structure and sort of knowing, alright, this is where you're going and I guess, maybe easier to make the purchase as well, sort of.

ROBBIE: That's it. I'm pretty fortunate that I had an instructor, Paul Zadro, as a good mentor. He already did all the hard work of going to the conferences overseas and learning the dos and don'ts. So, we basically sat down and it was like an apprenticeship. The five year plan was to learn the ropes, how to run the floor, run the business side and yeah, to help me eventually to buy it out. So, without that five year plan, I probably wouldn't have been able to do it. So, we've designed that now in our whole IMC organization for the rest of the generation to come through and do the same thing.

GEORGE: Okay, fantastic. So, how does that look then? So, you've got the sort of five year structure where you know how to groom and educate and train people to take over location. How does that look? Do you … are you looking for that within instructors who can take that role or are you looking at that as more sort of an expansion type …

ROBBIE: Yeah. Look, a bit of both. We've got our leadership program and those youngsters that want to come through to eventually open up their own school, we tell them, this is what you have to do. They've got to go through all the reins of being an instructor and then floor manager, program director and then a school manager and then and then the system is to buy out, if they want. We pay our managers fairly highly. So, if they’re happy to just keep their wage and that's fine. If they want to go bigger and more responsibility, we've got a plan to buy it out as well, for them to buy it out.

GEORGE: Got you. How many instructors have taken up that role, taken that path?

ROBBIE: Yeah. At the moment, myself has done it. We've got another instructor Mitchel who runs the IMC Wetherill park school. He's doing it at the moment. He's on the five year journey. We're about to open up another school in the West of Sydney, a young girl and she's going to start the five year journey as well.

GEORGE: On the five year mark, so, does that take 100% ownership or do you still sort of run under a type of franchise model or?

ROBBIE: Yeah. Look, the deal that I had was, I'll take over 100%. Okay? That was always the plan. My instructor always wanted that for me. I've been with him since I was a kid. So, he helped me out. I would want the same for my juniors that have been with me forever too. So, yeah, I was to buy it out 100%. It was still under the IMC organization, but our schools are separately owned.

GEORGE: Got you. Okay. So, when it comes to … so, you have … you mentioned how many locations again?

ROBBIE: We now have four.

GEORGE: Four locations, all Sydney based?

ROBBIE: All Sydney based, yep.

GEORGE: All Sydney based. Okay. So, when it comes to things like marketing and the bigger picture, how do you guys go about that? Is that a team effort or do you still operate individually?

ROBBIE: Yeah definitely. Look, we're big on our organization with team effort. Be individually owned but we all work together. So, every Monday we'll come in, do a team meeting and we all throw out all our different ideas, marketing strategies, statistics, everything, and I think it's … it works in our favor because we've got a lot more heads together, create different ideas and to grow our schools all together. We swap and change instructors sometimes too. I'll send one of my junior instructors over to a different school for a week so they can pick up some new stuff and vice versa.

GEORGE: Yeah, that's super powerful. So, you almost have this whole mastermind group within your own organization and everybody can come from different angles and different perspectives.

ROBBIE: That's right. 100%. Yep. 100%.

GEORGE: So, how do you then take those … let's say, if we had to walk through it, you guys have your Monday meeting, somebody comes up with an idea, then what sort of a process of rolling it out within the schools? Would you trial something first at one school or would you just roll it out and run with it and access the results after?

ROBBIE: Yep. Look, every Monday we'll come through statistics, that's usually the first thing on the agenda, where we've lost, where we've gained and then we'll do our marketing for the month, what we're doing and then we always close the meeting with an idea. If someone's got an idea, we'll get that person to try it in their school, see how it goes and if it's successful, then we'll try it in the other schools. If it fails, then the other schools don't do it obviously.

GEORGE: Got you. So, can you say a bit more just about sort of that structure of that Monday meeting? So, you mentioned you've got statistics, you talk marketing, etc, is there anything else that you cover within moving the organization forward?

ROBBIE: So, we always talk about what we're doing that month. So, whether it's a life skill project or something like that, gradings or if we're doing seminars, how to organize that. But pretty basic standard meeting. Nothing too drastic. But it works. Everyone turns up and everyone is on the same page. That's important. If one ball drops, then the rest will crumble in the end. So, it's important to keep it all together.

GEORGE: Got you. Okay. So, let's talk a bit more about … so, you're based in Liverpool right?

ROBBIE: Yes. Western Sydney. Yep.

GEORGE: Western Sydney, got you. I believe that now that we're talking about it, Paul Zadro, I did see him on the news taking on the political role. Is that right?

ROBBIE: Yeah. I think he's got to that stage in his life where he needs another challenge. He's a very successful man, so I think he wanted that next challenge. So, he worked for the local Liverpool seat. Unfortunately he didn't win, but I'm sure he had a good experience. He made a lot of contacts as well. It was actually good for us to watch it so it all works.

GEORGE: Got you. Actually, I did another podcast interview yesterday with Jim Morrison in Canada and he was mentioning their 15th birthday this year and the mayor’s coming along. I was like, hang on, you can't let that story just rest. How do you get the mayor to attend your birthday?

He said, no, okay, they actually train together, but it was interesting that he mentioned how much community evolvement that creates, because of having the … obviously having the mayor and the kids train there, but just getting really involved with projects that they do with kids with autism and sort of being on the forefront. Would that open different avenues for you within the martial arts school with having Paul in that position?

ROBBIE: Oh yeah, for sure. Look, it's just another way to get your name out there. You know what I mean? We had the New South Wales Sports Minister come to our school with this campaign and he came to see what we do in school, how do kids train. We did a couple of demonstrations for him and that goes all over social media as well. So, it's just another avenue of marketing and getting your brand out there again. So, yeah, it definitely helps.

GEORGE: Got you. Okay. So, let's talk about Liverpool. So, we were just chatting about it earlier just … IMC Australia number one rated martial arts center as rated by ISKA. So, what's a big focus for you? Is it just … I guess let's start from the beginning. What styles do you teach?

ROBBIE: Yeah. So, basically we're a multi-style school. We teach karate, kickboxing, MMA, jiu jitsu. Our main clientele is kid's karate. Probably makes up 70% of our school. MMA, jiu jitsu is just sort of an extra thing for people to come and kickboxing program is pretty big as well, but our basic main focus is kid's karate.

GEORGE: Got you. And then the competition component with that is?

ROBBIE: Yeah. ISKA a good organization that has multi-styles, so you can do from kickboxing to middle ninjas, five year old kids competing. So, we always start on the ISKA circuit. It's probably the biggest in Australia as well, covering all the different states and we've always had a strong tournament team going into these martial arts tournaments and most of the years, we always rate number one. That helps our students with retention as well. Sometimes kids get bored in their normal training, so they want an extra bit of push, so they join the tournament team and they'll compete.

GEORGE: Got you. Okay. So, is that tournaments and things happening locally? Do you give students the opportunity to travel abroad?

ROBBIE: Yeah, pretty much. There's always a tournament nearly every month. Some are in Sydney, some are in the country. There's tournaments in Queensland, Melbourne, even in Perth where you are. I think Graham MacDonald runs the ISKA in WA. Every couple of years we take a team over to the US Open, compete over there. Last year we actually went to Jamaica for ISKA World Championships there which was awesome. I love traveling and when martial arts and traveling come together, I'm very happy with my life. Any opportunity to go overseas and take a team, we're onto it.

GEORGE: So, how did that help the team? When they go to a place like Jamaica. I spent a lot of time in Jamaica when I was in my young travel days when I was working on cruise ships. Crazy place, but it was always good fun. Just beautiful beaches and friendly people. So, when a team goes and they travel to a place like that, how does … what's the effect on just the culture and the team when they get back?

ROBBIE: Yeah. Well, you know yourself. If you're traveling and you go overseas, it's a whole new experience, you know what I mean? They get to see people from different countries, different styles, different ways of life. So, any type of traveling is good for anybody. You always come back a different person and I think it brings a team together as well. You spend a couple of weeks with somebody overseas on those tours, and it brings back a closer relationship too. So, it always works well. There's never a negative experience on these trips.

GEORGE: Got you. So, where are you guys headed as a … and you personally, you're part of the IMC group, what's the path forward for you?

ROBBIE: Yeah. So, look, we've designed our leadership program to keep growing. All that school was of course anyone's goal is to also keep growing. My personal goal is to open up another school which we're in the frame of doing hopefully this year and then, yeah, just keep going. Do as much as possible and the sky's the limit.

GEORGE: You mentioned your wife trains as well. So, is it just you in the business? Is it family business or?

ROBBIE: Yeah. It's just me and my wife. She mainly does all the admin for the school which I'm pretty lucky because that's what she studied in university. So, it all planned out and worked together. She stays at home, I pretty much run the school. I've got my manager of the school, so I don't have to always be there. I try to have at least a couple of days off in the week to spend with my family, but it's all about the system. You've got to design those systems, then you've got to stick to them and make sure they work. As soon as one of those systems kicks out, it all falls apart. So, I think it's so important that you have those right and stick to it.

GEORGE: I'd love to ask you about that. So, you're mentioning, obviously you're preparing to go for a second school, so yes, your systems have to be in place and you mentioned, okay, you've got your wife involved, but you mentioned she doesn't really come to the dojos, just working at home.

ROBBIE: Behind the scenes, yep. She's not behind the scenes.

GEORGE: You've got family, you've got kids, right?

ROBBIE: Yeah, I've got two little kids, five and two. My son who's five, he trains and he's one of those karate kids that pretty much lives at the school and he loves it. So, I'm very grateful for.

GEORGE: So, how do you manage this and moving forward? So, you mentioned you're really clear about your systems and then your family time. So, how do you create that balance and especially knowing that you've got the new location coming as well?

ROBBIE: Yeah. Well, it all comes down to the right person, right? If you can open up another school, you wouldn't do it unless you had someone that you believe in that could do it. So, that's where our leadership program comes into place. So, we have a person now that's ready to step up, she's pretty much been managing my school for the last couple of years. I sort of stood back a bit to see how she runs it all by herself and she's proven that she can do it easily. So, we sat her down and asked her if she wants to move forward and open up another school and run that one and she agreed. So, she's in the process now of training somebody to replace her which is awesome. All about the systems.

GEORGE: So, let's say you're starting the systems, what are the core systems that you have to have in place before you feel that you're ready to open that extra location?

ROBBIE: I think, well, my instructor always told me as a test, if you go on holidays for a month and your school grows by that person that you've left in charge, then they're capable of running the school on their own. If it fails and you lose students while you're away, then maybe that person isn't. So, that's one little test we do. We make sure everyone's trained up.

Okay. So, we've got our leadership program like I said and we have different levels in that leadership program and if someone isn't up to standard in a certain area, we make sure that they need more training. We do our staff training once every couple of months, a big staff training or we make sure everyone's up to speed because there's always new casuals and new leadership members. We just make sure our standard's high and up to date.

GEORGE: And sort of the core system? Like the system of systems that the … the one thing that kind of steers everything and puts everything in place, what would you say that is?

ROBBIE: Yeah. Look, it's pretty straight forward like every other school. You know what I mean? There's so much information out there now. You can go on Facebook and see a whole lot of stuff even for free. It's funny because, like I go to the ISKA tournaments and I speak to so many school owners that are trying to do martial arts full time and I tell them all the different stuff, they like to go to an EFC conference for example.

I tell them they should go if they want to grow. And then they don't do it. You know what I mean? It's simple stuff that you can follow and they just don't do it and then they wonder why they don't grow. You know what I mean? So, yeah, just all the basic normal stuff that's out there. Follow the system that everyone has created. There's plenty of information out there.

GEORGE: Okay, cool. So, Robbie, you're well established, you guys have got … you tick all the boxes, you've got the systems, you've done your ten thousand hours and beyond in business. So, if you had to break it down, what advice would you give to someone going from zero to a hundred, a hundred to two hundred, two hundred to three hundred students, etc?

ROBBIE: Yeah. Look, first of all, if I was … first thing I'd do is find the right location. All our schools and even our future schools, we open up on a main road. So, that's half of our marketing already done for us. You can try to beat the rent and get something a little bit cheaper in the back alleys, but you're going to pay more in marketing. So, all our schools must be on a main road. So, that's one thing I'd be looking at. The next thing is, is I'll be trying to find the first person that walks into my dojo with leadership skills and I'd be starting to train that person to help and eventually put them on staff. That would be my first things.

GEORGE: So, location, super important, and then really identifying that leader from the get go. Anything else from that point?

ROBBIE: From there, if I started to grow my school, the next thing I would a hundred percent put in would be a leadership program, whether it's kids or teenagers, because that's going to be your core of your school of who can run your school for you while you can concentrate on other things to grow. So, I'll be a hundred per cent be all for leadership programs straight away.

GEORGE: That's gold right there. Good location, half your marketing's done, find your right leader and start focusing on the team building.

ROBBIE: Straight away. Yep.

GEORGE: Anything else you would add to that?

ROBBIE: From there, the school would grow because you would've trained your staff to how you want it, to follow the systems, I'll probably sign up with, if I didn't have an organization like I do, I'd probably sign up with … I mean, there's plenty of companies out there that help you, I'd kind of like to stick with the Aussie groups. I'd be signing up for that straight away as well because that's going to help you grow your school. These guys have got it all in place for you.

That's what I keep saying to these guys that I was talking about. It's already done for them. They've just got to sign up and follow it. They don't do that. That's why they don't grow. So, if you're serious about going to school, find a good mentor that's done it before and follow the system. It's not rocket science.

GEORGE: Do the work, right? Okay, awesome. So, one or two more questions. You mentioned your location in Liverpool, right? So, you're on a main road. It's also probably, on a wild guess, reckon that Liverpool has the most martial arts schools per square meter in the whole of Australia. So, what's your take on that, on the competition?

ROBBIE: It's true, there's so many martial arts schools right where I am in … I remember telling my instructor about it when he offered me the job. I said, oh, but there's so many schools around here, how are we going to compete? He pretty much said if you do the things that I tell you to do, you'll be the biggest and you won't worry about them. That's what we did and now we are the biggest. I've got a school that's 200 meters down the road from me and he's still successful. He's got I think about 400 students and I've got 500 students. It doesn't matter.

Would I be bigger? Probably. I probably wouldn't be able to fit everyone in if he wasn't there, but it doesn't affect this really any way. As long as you keep your school professional and provide a good service, people always come. Know what I mean? So, it hasn't bothered us, no.

GEORGE: Thanks for being … I'm going to ask one question and I've been contemplating whether I should ask this question, but I think it's worth talking about it, because it's a … I've got my take on this word and question and a lot of people do. I'm going to keep my appointment back, my appointment, my opinion for now and I'm going to ask this question on a few podcasts and see how it goes. So, here it is. McDojo. The word McDojo. What does that mean to you?

ROBBIE: What is a McDojo? What even is a McDojo? I've heard the concept before. People say if you're big and you're charging quite high fees that you're a McDojo, I reckon it's all crap to be honest. Okay? Because, I mean our standard hasn't dropped and I challenge anyone who hasn't got a big score or has a smaller score and think that their standard is higher, then bring that student in, and see if they can keep some of our students. I'll bet you they can't.

So, just because we're large and we charge a higher fee, doesn't mean our standards drop. If anything, I think our standards rise because if we don't provide a good service and keep a higher standard, then they'll leave and they can go down to the road to the $10 a week school, that's fine. So, I think it's a load of crap to be honest.

GEORGE: Love it. Awesome. Robbie, it's been great having you on. Where can people go to connect with you or find more about you?

ROBBIE: Yeah, you can see our website, www.prestonskarate.com.au or you can add me on Facebook at Robbie Castellano. You should find me on friends of all the high profile martial arts in the country. So, yeah, add me, I'll be happy to help you if you have any questions.

GEORGE: Fantastic. Thanks a lot Robbie.

ROBBIE: Thanks George, really appreciate it mate. You're a legend and it's awesome what you're doing, I love it.

Awesome. Thanks for listening. If you want to connect with other top, smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group.

It's a private Facebook group and in there I share a lot of extra videos and downloads and worksheets. Things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it's called the Martial Arts Media Community and an easy way to access it is if you just go to the domain name martialartsmedia.group. So martialartsmedia.group. G-r-o-u-p. There's not dot or anything. Martialartsmedia.group. Then we'll take you straight there. Request to join and I will accept your invitation.

Thanks. I'll speak to you on the next episode. Cheers. 

 

Here are 4 ways we can help scale your school right now.

1. *NEW** – Premium Martial Arts Websites with Easy Pay Plans.

If your website is not delivering new leads consistently, doesn't represent your true value or you simply need to make a change. Click here for details and a demo.

2. Join the Martial Arts Media community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

3. Join the Martial Arts Media Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

4. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

FREE GUIDE

The Martial Arts
Fb Ad Formula

Please fill out the form and we will send you the free guide via email

General Website Terms and Conditions of Use

We have taken every effort to design our Web site to be useful, informative, helpful, honest and fun.  Hopefully we’ve accomplished that — and would ask that you let us know if you’d like to see improvements or changes that would make it even easier for you to find the information you need and want.

All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to look them over because by using our site you automatically agree to them. Naturally, if you don’t agree, please do not use the site. We reserve the right to make any modifications that we deem necessary at any time. Please continue to check these terms to see what those changes may be! Your continued use of the MartialArtsMedia.com Web site means that you accept those changes.

THANKS AGAIN FOR VISITING!

Restrictions on Use of Our Online Materials

All Online Materials on the MartialArtsMedia.com site are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and all other intellectual property are protected by US and/or International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of MartialArtsMedia.com or of other owners used with their permission. You, the visitor, may download Online Materials for non-commercial, personal use only provided you 1) retain all copyright, trademark and propriety notices, 2) you make no modifications to the materials, 3) you do not use the materials in a manner that suggests an association with any of our products, services, events or brands, and 4) you do not download quantities of materials to a database, server, or personal computer for reuse for commercial purposes. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute Online Materials in any way or for any other purpose unless you get our written permission first. Neither may you add, delete, distort or misrepresent any content on the MartialArtsMedia.com site. Any attempts to modify any Online Material, or to defeat or circumvent our security features is prohibited.

Everything you download, any software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, is considered licensed to you by MartialArtsMedia.com or third-party licensors for your personal, non-commercial home use only. We do not transfer title of the software to you. That means that we retain full and complete title to the software and to all of the associated intellectual-property rights. You’re not allowed to redistribute or sell the material or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use.

Submitting Your Online Material to Us

All remarks, suggestions, ideas, graphics, comments, or other information that you send to MartialArtsMedia.com through our site (other than information we promise to protect under our privacy policy becomes and remains our property, even if this agreement is later terminated.

That means that we don’t have to treat any such submission as confidential. You can’t sue us for using ideas you submit. If we use them, or anything like them, we don’t have to pay you or anyone else for them. We will have the exclusive ownership of all present and future rights to submissions of any kind. We can use them for any purpose we deem appropriate to our MartialArtsMedia.com mission, without compensating you or anyone else for them.

You acknowledge that you are responsible for any submission you make. This means that you (and not we) have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright.

Limitation of Liability

MartialArtsMedia.com WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ANY OF ITS SITE.

THESE INCLUDE (BUT ARE NOT LIMITED TO) DAMAGES OR INJURY CAUSED BY ANY:

  • USE OF (OR INABILITY TO USE) THE SITE
  • USE OF (OR INABILITY TO USE) ANY SITE TO WHICH YOU HYPERLINK FROM OUR SITE
  • FAILURE OF OUR SITE TO PERFORM IN THE MANNER YOU EXPECTED OR DESIRED
  • ERROR ON OUR SITE
  • OMISSION ON OUR SITE
  • INTERRUPTION OF AVAILABILITY OF OUR SITE
  • DEFECT ON OUR SITE
  • DELAY IN OPERATION OR TRANSMISSION OF OUR SITE
  • COMPUTER VIRUS OR LINE FAILURE
  • PLEASE NOTE THAT WE ARE NOT LIABLE FOR ANY DAMAGES, INCLUDING:
    • DAMAGES INTENDED TO COMPENSATE SOMEONE DIRECTLY FOR A LOSS OR INJURY
    • DAMAGES REASONABLY EXPECTED TO RESULT FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “CONSEQUENTIAL DAMAGES.”)
    • OTHER MISCELLANEOUS DAMAGES AND EXPENSES RESULTING DIRECTLY FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “INCIDENTIAL DAMAGES.”)

WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

Add Your Heading Text Hereasdf