94 – Kylie Ryan – How To Ditch Fear, Get Clear and Embrace Leadership In Uncertain Times

Kylie Ryan, a mindset and performance coach, shares techniques on how to clear our minds, get calm and make decisions from a place of ‘inner truth'.

.
IN THIS EPISODE, YOU WILL LEARN: 

  • Mindfulness tips to reclaim your center and balance
  • How anxiety interferes with your decision-making process
  • How to establish certainty in uncertain times
  • The value difference between martial arts paid trials vs free trials
  • And more

*Need help growing your martial arts school? Learn More Here.

 

TRANSCRIPTION

Fear only exists when we're projecting our mind out into the future, right? It's like we're imagining some kind of negative future and going from this moment here, I'm imagining that I won't be able to pay my mortgage and my house is going to get foreclosed and what's going to happen? And then what if, what if, and you can go into this awful spiral of what is trying to chess play your way through every possible scenario. And that's a really dangerous habit.

GEORGE: Hey, this is George and welcome to another episode of the Martial Arts Media Business Podcast. Today I'm joined with a really special guest, not a martial artist, but someone who can really provide a lot of value with a lot of things that we deal with on a day to day basis within our mindset.

And now more so more important than ever as we are all forced in this position of having to lead and having to make decisions, it's important that we make that decision from the right perspective and right mindset. I'm joined today with Kylie Ryan from mymindcoach.com.au, welcome to the call Kylie.

KYLIE: Hey, great to be here. Excited to share some conversations with you. Hopefully it's useful.

GEORGE: Love it. I'm ready. First up, if you could give us just a two minute intro, a bit of background on what it is you do and so forth.

Kylie Ryan mindset coachKYLIE: Yeah, sure. I'm a mindset and performance coach. I help people with their inner game. All of the mindset, belief, values, identities, emotions, the things that get us stuck and keep us sabotaging ourselves.

There's plenty of things that we know that we need to do or that we should do, that we sometimes find ourselves struggling to actually do. I see myself as the bridge between what you know you should be doing or could be doing and what you're actually doing. And what we find is that a lot of the times things that seem like that external obstacles like the economy, or clients canceling, or this virus that's going on at the moment, a lot of the times when we find that even though those things are real, a lot of the times you find that people can handle them in very different ways. You can have two different people that face the same situation and respond very differently.

So what's the difference between those two people in their responses is their inner game, right? Is their mindset, their values, their beliefs, their attitudes, and their internal strategy that allows them to shift their external strategy and get different results in the world. So I help people tweak that in a game so that they get to do the things that they want and show up in the way that they want in the world and get the results.

GEORGE: All right, I love that down. Let's backtrack to two things that you mentioned. Stuck and sabotage. Where does this originate from? Where do people get stuck knowing that this is what they got to do, but then potentially put roadblocks in a way that they'll procrastinate or do different things?

I caught myself doing this yesterday, actually. I'm preparing this training from our members right now for our Partners group on how to digitize the school. And I'm in this creation phase and procrastination takes over. This is just a personal thing within me.

And before I knew it, I was out buying the new computer monitor that I needed. It was super essential, right? I needed that second screen. That's just something I like really taking a gut check look at me. But where does this originate? Where do people get stuck and why do we self sabotage?

KYLIE: Yeah, that's a great question. A lot of the… just like a little bit of a background information for… Your mindset, your beliefs, your values, all of the inner world of who you are, the personality that you show up to the world as, where does that come from? Right?

You've got to think about if your mindset was a software program, where did that software get installed? And sometimes we might have… our original software is installed when we're first born and through that what we call the imprint period from zero, from being born to about seven years old. And then there's another period of the modeling period between seven and 14 but basically like up until about 21, you're learning and having these significant experiences from childhood, from your parents, from teachers, and you download and absorb beliefs, you download the idea of what's possible, you download your parents' attitudes and the way that they show up, you might look up to, or have a mentor and a teacher, or a martial arts instructor, or someone that you look up to and you might learn some things from them.

You might learn from people that do things maybe in a way that is not so useful or that is hurtful to you. But you learn that regardless, right? When we're really little we pick up and we just absorb all of these different things. And a lot of those beliefs are formed and then they drop down into the deep coding of your psychology, the inner hard drive of who you are. And a lot of those things, you're not aware of what programs are in there until a situation presents itself where that particular program becomes activated, right?

You might have that situation where you have to go and step into leadership and speak before your people and it triggered… and you might've never done that recently. And that wasn't an issue. But it could potentially just picking… plucking an example out of the air, it could potentially activate an unconscious memory from being a kid in kindergarten and having to show and tell and not having anything to say, or mumbling with your words, or kids laughing at you when you're a little tiny kid.

And then years and years and years and years later, you find that when you have to get up and speak in front of people, you have this idea that maybe it's going to be dangerous, or maybe you might get humiliated, or maybe you might get laughed at. And all of this happens at an unconscious level.

It's not like you go, “Oh, people are going to laugh at me,” but you just find things to do so that you don't have to do the thing that might cause you pain or discomfort. A lot of times when we procrastinate or sabotage about something, then we have attached some kind of negative emotional state to the thing that we want to do. Does that make sense?

GEORGE: Yeah.

KYLIE: Yeah. So we want to go towards a goal and it's… unconsciously you're like, “I want to do this thing, I want to do this presentation.” But somewhere in your unconscious mind, beneath the surface of the water, if you think of the classic iceberg metaphor, your unconscious mind is like all of the bit that's underneath the water. Underneath the water then there might be some kind of belief or negative association with the thing that you want to do.

And it's like consciously you're trying to move forward but got the handbrake on, right? You're accelerating, but you've got the handbrake on. So there's this kind of weird like, “Oh, oh, oh, I feel stuck,” because consciously you want to move forward, but unconsciously your body is sending you signals that it's not safe.

And so it's distracting you with all sorts of other things to do like buying a new monitor or procrastinate cleaning, all sorts of different things. “Oh, there's so many things to do in the house,” when I have something that I'm avoiding. That gives you a bit of a baseline understanding of why that happens.

And it's usually, it can be traced back to some related experience that created a negative impact or a negative decision, right? Where you thought, “Hey, it's actually not safe to do this.” Or, “This creates a negative outcome for me in some way.”

And sometimes the relationships can be quite obscure, like maybe showing your parents a piece of art when you're a kid and they go, “Oh, I'm busy now.” And the kid could take that to mean that their work is not worthy, or that their stuff doesn't matter, or their voice isn't important.

There's all sorts of different deep rabbit holes in our mind from various formative experiences and everybody goes through it, right? Everybody has these things. No one is immune to it. A lot of the times we don't realize that those things are in there until we try to do something and find ourselves getting stuck or spinning our wheels.

GEORGE: All right. There's a few things I'd like to ask from that. Obviously the first thing is, how do you develop the awareness of actually, right this is happening, but then exploring also that… you mentioned there is a negative emotion attached to it and then we'll explore how these things are coming up in today's climate with the situation we're facing right now.

Just because it's a good example, I guess just to base our conversation on, in my case of yesterday where I was procrastinating. The outcome that I'm striving for I know is an outcome that creates impact and it's going to do a lot of good for a lot of people. When you say there's a negative emotion attached to it, is that maybe, yeah. Is that like maybe there's a fear attached there somewhere, a fear of how this is going to be perceived or is this going to be good enough or something…?

KYLIE: Yeah. It's like if you think of it like a balance. A balance of scales, right? You've got, there's the positive future that you want to make an impact, you want to do good in the world, you want to… it's going to have a positive effect on your clients and their clients and all of that.

But it can also have, “Oh well, maybe someone might think that what I did wasn't very good. Or maybe someone might think I'm being salesy, or sleazy, or selling in this particular climate.” Right? And that's… there's a desire for impact, but it sounds like there might also be a fear of judgment that's playing out on the scales. Right? There's often positive and negative associations with anything that we want to do.

Like every… as martial artists, I would imagine that you guys are pretty familiar with the concept of Yin and Yang and push and pull and positive and negative that everything has that kind of synthesis or holism – there is positive and negative in everything. And even if you're trying to do something positive, there is also potentially a negative impact that happens with that. And so it depends on what you're focused on and what that triggers within you and your personal experience about how you relate to it.

GEORGE: All right, great. Before we get into how to deal with things in today's climate, I was having a conversation yesterday with one of our Partner members and we were talking about, this is the time for leadership. This is… everything that you've been taught in martial arts, resilience, discipline, if there was ever a battle that you're facing, this is the one.

You got to show your leadership and be an example. But then how do you do that if you've got your own fears? It's almost like am I faking it? Where do we go to find that inner strength? And then I guess to tie it back into the conversation up to now is, how do we find that awareness of what is causing us to think in that way? Because yeah, what is causing us to look at the negative side and not really the positive and going… not leading?

Kylie Ryan mindset coachKYLIE: Yeah, exactly. Okay. When I think about leadership, right? Leaders get to go first. Leaders are leaders because they're the ones that go first, right? And you can lead… it doesn't necessarily mean that you're up the front as the flag bearer. You might be a leader that's going first from the back and going, “Come on guys, let's do this.” Right?

But you're the… Leaders are the ones that go first. And of course every… I find that every time I step into a new level of leadership there is an initiation. Right? And just like going through the different belt levels in martial arts, there is a test that we must go through and move through in order to attain the sense of victory that allows you to lead others through that particular level. It's like, “Hey, I've been through this myself. Let's go. I can show you the path.”

And you get to show others the path because you have walked that path yourself and you have earned that victory. You have earned that right to then say, “Hey, I can help you through this. I have some wisdom, or skills, or ideas that can help you through.”

To just ease everyone's mind that is feeling fear and uncertainty themselves, everyone is facing that right now across the globe, which is really unprecedented that there have been pandemics and epidemics before but we've never had the level of interconnectedness of communication to really know what our brothers and sisters are feeling on the other side of the planet. To have this rampant experience of media and potentially even fear mongering in the media that is putting all of this information in our heads.

The first initiation is for us as leaders to be able to find our center, try and make it as relatable as possible in terms of martial arts, if you have… and I'm not a martial arts expert, so please forgive me if I make mistakes with the metaphors, but if you have people coming from every angle, right, and you have attacks coming from every angle in terms of information, or loss of clients, or loss of income and relates as I've got blows coming at me from every side.

I would imagine that, and you can correct me if I'm wrong, but I would imagine that the key part of being able to deal with all of those different attacks is to be able to find your own center, right? To be able to find your own center and start to expand your vision, expand your consciousness so that you can start to perceive things almost before they're happening.

So that you can perceive, “Oh, there's someone that's pulling back to throw a punch over there. I can start to perceive with a wider lens than just my internal state.” I don't know if that's right or not. So starting to go into that inner world and going, “Okay, if I find my center, my center of balance, my center of gravity, my internal state of going, okay, if I can find peace in here internally.”

That's the first step to bring yourself into a state of calm, or peace, or if we want to think about it nervous system wise, from sympathetic to parasympathetic, like if we're in an overdriven chronic sympathetic state of going, “Oh,” these attacks on all sides, these chronic anxiety, then the first step is to start to bring our bodies back into calm.

And the simplest hack to do that, which has been taught by sages and mystics and teachers for many millennia, is to take control of the autonomic nervous system by taking control of the breath. Right? That's the one thing that you can take control of that doesn't require a mental shift, but it's almost like a bio hack to go in and go sympathetic in-breath, parasympathetic out-breath, right?

And the more that we can just hack our nervous systems back into calm, then it's almost like telling your body, “It's okay. Right now you're safe, right now you're safe.”

And I think what's so disconcerting for people these days is the disconnect between like you walk outside… I walk outside just before and stand in my backyard and the sun is shining, the birds are singing, it looks like paradise, right? Everything seems like it's totally normal. And so there's this weird disconnect between the present moment that actually is, where to most of us things are okay.

Or there's no creditors knocking at your door right this second and the sense of impending danger. There's this invisible sense of impending danger, right? There's no zombies knocking at your door and trying to pull your eyes out.

But there is this sense of an invisible danger, and the invisible danger is living in our minds. And it's… it is a real danger. It is a real threat. But it's almost like we're creating this chronic sense of anxiety that's putting our bodies into this state of stress.

For me the first step with any… for any leader or anyone at all is to… right, to bring up bodies back into calm and every… all of the mindset training that I've done over many, many years, it's allowing ourselves to come back into the present moment because fear only exists when we're projecting our mind out into the future, right?

It's like we were imagining some kind of negative future and going, “From this moment here, I'm imagining that I wouldn't be able to pay my mortgage and my house is going to get foreclosed and what if… what's going to happen then? What if, what if, what if, what if, what it would?” And you can go into this awful spiral of what is trying to chess play your way through every possible scenario. And that's a really dangerous habit to fall into because so many of the variables are shifting every second, right?

And so it's impossible to know what all of the right steps are to do six months from now, three months from now. It's really about, I believe that this situation is an opportunity for us to be initiated as a global civilization to come back into a sense of center, to be reminded of our power that exists in the present moment and to come back into our hearts and take the next right step.

In uncertain times where things are changing, the only thing you can do, and the only thing that you can really be certain of is, “Okay, I'm here at this moment. My feet are on the ground. I can feel my heartbeat, I can take a breath, my body's still working. I still have the capacity to think and move and communicate. Okay, from this moment, what is the next right step? From this moment.”

And I think it's a real opportunity for every one of us to return to the present moment because many of us have lived in… and live in this kind of perpetual state of future pacing. Like, “Oh, I must get this, I've got to do that. I've got my goals, I'm moving here. I'm going there.

I've got to set like…” to-do lists and get charts and projections and what boards and simultaneously going, “Well, this is how it used to be,” or, “It's not as good as it used to be,” or, “I'm better than I used to be,” but very little, very few of us re really spend time in the present moment. And the present moment is where your flow lives, right?

When you allow yourself to drop into that state of presence, you can start to tap into that intelligent field that allows you to flow with the present environment, right? And allows you to step into the state where you know the next right move because you've dropped all of the mental preconceptions and you're just in the moment.

GEORGE: All right. Perfect. I love that. So really looking at… This is a process before making decisions, right? Like really, let's ground ourselves. Let's just bring ourselves to calm. Take a couple of breaths-

KYLIE: Take a couple of breaths, get yourself into a calm state. No good decisions are made from a stressed state, because any decision you make in a stressed state is going to only ever be reactive, right? You're going to be reacting to the blow rather than going, “Okay, from my center, where do I want to head? What's the next right step?”

GEORGE: That's so good. Okay, cool. All right. I've got a few things I want to ask, but what do feel would be the next best topic to discuss from that point?

KYLIE: From that point? Okay, I think there's an opportunity to make this relevant in terms of what's happening right now, but I'm happy to like, you know your people and you know what… where they're at and what they need. So I trust your questions George.

GEORGE: Perfect. Okay. If I bring things back to current. Right now, what a lot of martial arts school owners are facing is number one, they'd had to just make a 100% pivot. For most, you're either online or you're not a business. And I've been saying this to my clients, “Well, as of today, you are actually an online business.”

KYLIE: Everyone's online. Yeah.

GEORGE: That's what you have now.

KYLIE: Yeah.

GEORGE: It's been a real interesting time because a lot of students that are paying club fees are really happy to continue paying club fees and doing that because they're grateful for what they have in the community and the environment of the martial arts school. The concern number one would be, “Yep, that's great. But then at what point does that… is that not great? How long would people do that if there were real consequences?” And look, we definitely don't focus on the worst outcome, but definitely be prepared.

KYLIE: You've got to be prepared for it, right? You've got to know, “Okay, what's my next… what's the greatest threat and what could I potentially do to mitigate that for sure?”

GEORGE: That's been… the big focus was right, let's retain. Now that we've pulled a lot of our clients, we've got the retain part in control now it's, “Okay, well, how are we going to develop this model from here on?” And I think this is where the money mindset really takes a cave. I can't say I'm 100% aligned with it, but there were a few top people in the industry that announced that they were cutting all their fees and they'll see them in a couple of months and I think it's great if you're able to do that.

What I was concerned about is that there was a long message saying I can't do that. That there's some sort of nobility and ethics involved by not charging and potentially going broke, which is catastrophic. I had a conversation yesterday with someone who was saying, “Well, I'm going to provide all this online stuff, but I'm going to do it as a sense of goodwill and I'm not going to charge.”

And my concern was, “Well, is that really what people need?” Because I'm sure they're still going to go to Dan Murphy's maybe, or like, “Oh, are you really doing them the favor of not committing financially?” One of the cases I'm really getting to here is dealing with money mindset. How do you deal with being okay still actually asking for money during a time like this without feeling the, “I'm taking advantage of people.”

KYLIE: A hundred percent. But I would imagine that a lot of people that get into martial arts work have the sense of wanting to help the community, wanting to help… starting with maybe helping themselves and growing in strength and capabilities and then wanting to help others in the community. So there's a sense of giving, of helping, of caring.

And I work a lot with healers and coaches, and there's a similar mindset of like, “I'm someone that helps people get better.” Right? The challenge with… I guess the obstacle with that is that we can easily… some can easily fall into the mindset or the archetype of the wounded healer or the rescuer. Right?

KYLIE: And this is where… This is a simple model that comes from transactional analysis, a guy called Stephen Karpman developed it and it's basically just a triangle. If you imagine a triangle with the point at the bottom. And the point at the bottom, so it's… looks like a V. Right?

And the point at the bottom is the victim. And when there is a victim and in… and so there's the victim and then there is the aggressor on one side or the bully that's creating the havoc. And then there is the rescuer on the other side or the master. And when we are in situations like this where we're facing a collective drama, there is this aggressor that's happening in terms of the virus is one of the things that's being painted as the aggressor that's causing all of the economy to shut down.

Some people are saying the government is one of the aggressors, or people that's forcing people to shut down, or maybe their direct debit company is aggressively shutting everything down. There are many different potential bullies or aggressors in this dynamic.

And then there's the victim, right? If that's happening, then we can fall into going, “Oh, I'm the victim here as the business owner because my business is shut down. Things that are outside of my control now.” And now when you're in that victim state, it feels like if the power lives outside of you, right?

The power lives with the aggressor. And the aggressor being the virus, or the government, or the economy. And the power belongs outside of you. And when the power belongs outside of you, that's a dangerous place to be because you're at the mercy of whatever that outside aggressor is that you're seeing as the aggressor.

And that's not to say that those things aren't challenging. They absolutely are. And they absolutely exist. And a part of the initiations, right? The levels that one goes through from victim to victorious… to victory, is by passing through a challenge or an initiation. And the victim feels powerless and only gains power by moving through a particular trial and taking a level of responsibility, and taking a level of ownership, and taking a level of assertiveness, and going, “You know what? I'm going to do this anyway.

I'm going to move forward.” And they gain a level of victory. That's how the victor starts to move forward and gain strength and capacity and power to start to move forward.

The other side of the scale is that if we have been a victim, then we often have a level of compassion and wanting to help people that we see as victims, right? And we might see people out in the community and go, “Oh my God, all of my students have… or some of my students, or the parents of my students have lost their jobs.

They now don't have any money. Now they've got to look after their kids at home. Oh my God.” You maybe as the business owner might step into the feeling of the rescuer and wanting to rescue people out there in the community because you're seeing them as victims.

And that's because it's much easier. Out of those three archetypes, the victim, the aggressor and the rescuer, the one that feels the best to be in is the rescuer, right? Firefighters, police, rescuers, true rescuers are pinnacled and admired in our society and people can fall into this desire to be the rescuer, but the dark side of the rescuer is that when you're being a rescuer that's not in a dire life or death situation, obviously sometimes there are times when people genuinely need rescuing and this is not necessarily one of those times, although it may be in some cases.

But overall when we see people as victims and we go, “Well, none of my students can pay and I'm going to give everything away for free,” then you're falling into the shadow side of the rescuer by going, “I am now seeing all of my students as victims because I don't believe that they have the capacity to pay me for my… in fair exchange for my value and my wisdom and my help.”

That's where it's like, “Hang on. You're not actually helping them by seeing them as victims here,” because people don't need to be seen as victims. They need to be given the opportunity and the strength and the support to rise up, and for them to become leaders of their own lives. And the only way for people to… or one of the best ways for people to move from being a victim into being a sovereign being, a leader of their own lives, is for someone to lead them and give them the support and the inspiration.

You go, “No, you have what it takes. You have this within you. I see your greatness. I see your capacity.” That's from a symbolic perspective, but from a practical perspective that might look like, “Okay, I know that there are some people in our community that are experiencing extreme financial hardship. If that's you and you want to continue to be a part of our services, reach out and we can have a conversation.”

Kylie Ryan mindset coachFor everybody else who really wants to invest in moving forward. In this cocoon time, I've reframed quarantine to cocoon time. And I suggest you do the same, right? I think it's quite useful to go, “Okay, we're all cocooned in our homes now.

This is an opportunity for us to transform. This is an opportunity for us to inform our minds with information that supports us to move forward, that supports us to get stronger.” So limiting your media, limiting your fear based panic news and starting to inform yourself with positive things or inform yourself with online classes, that is a really useful and productive use of your time.

And I think there's an opportunity for martial arts schools and martial arts leaders and business owners to step up and say, “Hey, I am a community leader here. I'm going to run online group classes in place of where my live in person classes were,” and we're all going to be together on a screen. We're going to be doing it together. Maybe the class is priced slightly differently because maybe there's… it's a different situation.

But I think there is still an investment that is required because when people pay, they pay attention. When people pay, they pay attention. And there is going to be a flood and a plethora of free information out as there always is on the internet.

And so there's this opportunity for people to pay and continue to be invested in their leader, in their mentor, a lot of people, they look up to their martial arts teacher as a mentor, as a leader in times of trouble, and so there's an opportunity for you to show up as a leader for your people and inspire them to greatness, inspire them to get through the challenges.

GEORGE: I like that. When people pay, they pay attention-

KYLIE: When people pay, they pay attention.

GEORGE: And I'm just going to bring into context to our industry, right? When we do marketing for martial arts schools, we… There's two sorts of this. We got what we call a free trial and a paid trial. Now, a free trial is typically a good thing when there's intent, people search on Google and they go and find you and they had some intent.

When we focus on Facebook marketing, for the most part, it's better to have a paid trial because it's interaction marketing and you can establish some value behind the paid thing, behind the paid trial. People are actually paying to participate, in a fraction. But in the bigger consensus, I think the majority of school owners would agree with me that that creates a better student.

Now just to bring it back to this context exactly the same. Right? If people pay, they are paying attention. I don't think it's a wise thing to give away everything for free because if people aren't paying, it's going to be a lot easier to disconnect when there's a screen and I'm at home and I can switch it off and I can swap it to Netflix.

KYLIE: Yeah. Now more than ever we need engagement and we need investment. Yes, there's a sense of shock and there's a sense of panic and that happens obviously when radical changes occur, but that will settle after a period of time, one to two weeks and people will start to get over the shock and panic of it and they'll go, “Oh, okay, we're starting to settle into this new normal way we just live at home.” But… And then those goals that you had before and those needs and the community desires are all still there. All of those needs for community, and certainty, and growth, and leadership, and family, and connection are all still there.

And there's an opportunity for martial arts schools, for dance schools, for any kind of school where people used to go every day, or a couple of times a week, or once a week and they had this experience of a third place, whether that's their gym, or their martial arts school, homework, third place, whatever that third place is. And I see martial arts schools as one of these third places.

There is an opportunity for you as martial arts leaders and teachers to keep that third place open in an online space. They need that third place more than ever because we're all stuck in our own houses, so it's like we need that third place to inspire us, to connect us, to keep us moving for physical health and well-being, for mental health and well-being.

There is going to be a massive mental health crisis that comes on the back of this. Once we get through this period of the corona virus situation, there is going to be a massive mental health crisis that comes off the back of it. I think there's an opportunity for all community leaders to step in and give their communities a really strong flag in the sand and go, “Hey guys, let's rally around this.

Let's keep moving forward. Let's keep on in uncertain times. Here we go. In uncertain times, certainty matters. In uncertain times, certainty matters. Certainty is a life raft.”

And so there was certainty in your students coming to your classes. There was certainty in your students coming to your school, they got certainty out of it just as much as you got certainty out of it. And in this new situation, they need that certainty in that connection, in that community more than ever. More than ever.

And if it means that you go, “Okay, we're going to do a community 6:00 AM, or 6:00 PM, or whatever time suits you and your people, we're going to do a community class and it's every single day now. And I'm going to show up and we're going to do our martial arts training together. And I'm going to give you pointers on the video.” Right?

I think there's an opportunity to be a lot of certainty and to be a lot of leadership. And that's required of us. And it's required of all leaders on the community level, as well as the global level. And a lot of times we're looking at our leaders and going, “They're not providing assurance, they're not providing certainty, they're not giving good plans.”

And every time we look outside of ourselves and go, “They're not doing that.” Okay, that may be true, but how can we do that in our communities? How can we build a lot of leadership in our communities in our own way too? Like Gandhi said, to be the change we want to see in the world.

If we want to see more certainty than we need to be more certain in the value that we deliver and that it is useful and valid and worthy of investment and fair exchange, there's a real opportunity to step up and also to ask for a fair exchange around that because it is valuable and it is important.

GEORGE: Kylie, thank you so much.

KYLIE: I'm an evangelist.

GEORGE: I love it. I love your message and like I said in the beginning, I just love to talk to interesting people and sometimes it's for my own insight and I'm sure anybody listening to this will get so much value out of that.

KYLIE: Thank you. Yeah.

GEORGE: And even if there was some doubt in things that you were thinking and reaffirming those thoughts and knowing that, “Hey, this is just your opportunity to lead and just really step in that space because people need you more than ever.”

KYLIE: Yeah. It's true. And it's like… it doesn't mean that those emotions aren't there. And it doesn't mean that those emotions have to be gone in order to step into leadership. But a part of the initiation is feeling those emotions, allowing yourself to feel them and then moving forward, anyway.

GEORGE: Like you said, leaders go first.

KYLIE: Leaders go first. Leaders go first. Yeah. What a pleasure George.

GEORGE: Kylie, thank you so much. Is there anything we could do for you? If anybody gets… who's listening, what can we do to just be thankful for what you've just shared with us?

KYLIE: Ah, thanks guys. Well, I have a lot of resources and mindset videos and trainings on my website mymindcoach.com.au and if there's anything that you liked from here and you'd like to hear more, then you can go ahead and find my Facebook page and stay tuned for updates or share one of the resources that you found useful.

I've got videos on alleviating anxiety, I've got a free group that I linked to on my Facebook page that gives out more training and free meditations and things to help the community. And I also have mind coach training for those who want to go deeper into learning about this and how to step up as a leader in My Mind Coach Academy. If you're interested in that, reach out and we can have a chat and yeah, look forward to serving the community in deeper and deeper ways.

GEORGE: Thank you so much Kylie, and we'll have all those links in the show notes as well.

KYLIE: Awesome.

GEORGE: Thank you so much.

KYLIE: It's my pleasure George. Speak to you guys soon.

Awesome. Thanks for listening. If you want to connect with other top and smart martial arts school owners, and have a chat about marketing, lead generation, what's working now, or just have a gentle rant about things that are happening in the industry, then I want to invite you to join our Facebook group

It's a private Facebook group and in there, I share a lot of extra videos and downloads and worksheets – the things that are working for us when we help school owners grow and share a couple of video interviews and a bunch of cool extra resources.

So it's called the Martial Arts Media Business Community and an easy way to access it is, if you just go to the domain named martialartsmedia.group, so martialaartsmedia.group, g-r-o-u-p, there's no .Com or anything, martialartsmedia.group. That will take you straight there. Request to join and I will accept your invitation.

Thanks – I'll speak to you on the next episode – cheers!

 

Here are 3 ways we can help scale your school right now.

1. Join the Martial Arts Media community.

It's our new Facebook community where martial arts school owners get to ask questions about online marketing and get access to training videos that we don't share elsewhere – Click Here.

2. Join the Martial Arts Media Academy and become a Case Study.

I'm working closely with a group of martial arts school owners this month. If you'd like to work with me to help you grow your martial arts school, message me with the word ‘Case Study'.

3. Work with me and my team privately.

If you would like to work with me and my team to scale your school to the next level, then message me with the word ‘private'… tell me a little about your business and what you would like to work on together and I'll get you all the details.

Enjoyed the show? Get more martial arts business tips when you subscribe on iTunes for iPhone or Stitcher Radio for Android devices.

***NEW*** Now available on Spotify!

Podcast Sponsored by Martial Arts Media Partners

FREE GUIDE

The Martial Arts
Fb Ad Formula

Please fill out the form and we will send you the free guide via email

General Website Terms and Conditions of Use

We have taken every effort to design our Web site to be useful, informative, helpful, honest and fun.  Hopefully we’ve accomplished that — and would ask that you let us know if you’d like to see improvements or changes that would make it even easier for you to find the information you need and want.

All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to look them over because by using our site you automatically agree to them. Naturally, if you don’t agree, please do not use the site. We reserve the right to make any modifications that we deem necessary at any time. Please continue to check these terms to see what those changes may be! Your continued use of the MartialArtsMedia.com Web site means that you accept those changes.

THANKS AGAIN FOR VISITING!

Restrictions on Use of Our Online Materials

All Online Materials on the MartialArtsMedia.com site are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and all other intellectual property are protected by US and/or International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of MartialArtsMedia.com or of other owners used with their permission. You, the visitor, may download Online Materials for non-commercial, personal use only provided you 1) retain all copyright, trademark and propriety notices, 2) you make no modifications to the materials, 3) you do not use the materials in a manner that suggests an association with any of our products, services, events or brands, and 4) you do not download quantities of materials to a database, server, or personal computer for reuse for commercial purposes. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute Online Materials in any way or for any other purpose unless you get our written permission first. Neither may you add, delete, distort or misrepresent any content on the MartialArtsMedia.com site. Any attempts to modify any Online Material, or to defeat or circumvent our security features is prohibited.

Everything you download, any software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, is considered licensed to you by MartialArtsMedia.com or third-party licensors for your personal, non-commercial home use only. We do not transfer title of the software to you. That means that we retain full and complete title to the software and to all of the associated intellectual-property rights. You’re not allowed to redistribute or sell the material or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use.

Submitting Your Online Material to Us

All remarks, suggestions, ideas, graphics, comments, or other information that you send to MartialArtsMedia.com through our site (other than information we promise to protect under our privacy policy becomes and remains our property, even if this agreement is later terminated.

That means that we don’t have to treat any such submission as confidential. You can’t sue us for using ideas you submit. If we use them, or anything like them, we don’t have to pay you or anyone else for them. We will have the exclusive ownership of all present and future rights to submissions of any kind. We can use them for any purpose we deem appropriate to our MartialArtsMedia.com mission, without compensating you or anyone else for them.

You acknowledge that you are responsible for any submission you make. This means that you (and not we) have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright.

Limitation of Liability

MartialArtsMedia.com WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ANY OF ITS SITE.

THESE INCLUDE (BUT ARE NOT LIMITED TO) DAMAGES OR INJURY CAUSED BY ANY:

  • USE OF (OR INABILITY TO USE) THE SITE
  • USE OF (OR INABILITY TO USE) ANY SITE TO WHICH YOU HYPERLINK FROM OUR SITE
  • FAILURE OF OUR SITE TO PERFORM IN THE MANNER YOU EXPECTED OR DESIRED
  • ERROR ON OUR SITE
  • OMISSION ON OUR SITE
  • INTERRUPTION OF AVAILABILITY OF OUR SITE
  • DEFECT ON OUR SITE
  • DELAY IN OPERATION OR TRANSMISSION OF OUR SITE
  • COMPUTER VIRUS OR LINE FAILURE
  • PLEASE NOTE THAT WE ARE NOT LIABLE FOR ANY DAMAGES, INCLUDING:
    • DAMAGES INTENDED TO COMPENSATE SOMEONE DIRECTLY FOR A LOSS OR INJURY
    • DAMAGES REASONABLY EXPECTED TO RESULT FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “CONSEQUENTIAL DAMAGES.”)
    • OTHER MISCELLANEOUS DAMAGES AND EXPENSES RESULTING DIRECTLY FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “INCIDENTIAL DAMAGES.”)

WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

Add Your Heading Text Hereasdf