24 – Martial Arts Website Templates, Replicated Websites & Page Builder Tools – The Pro’s & Con’s

Martial arts website templates, funnel tools and replicated websites is a quick fix to advertise, but there are pros & cons to be aware of.


  • The pros and cons of using a replicated martial arts website template
  • The importance of placing your website on a host that you own
  • Why you should own your digital assets i.e. website, content, articles, videos, etc.
  • Where your primary marketing education will come
  • And more

*Need help growing your martial arts school? Learn More Here.



Should you be setting up a templated website for your martial arts school? Do you need a landing page type tool, do you need a fancy funnel creator – that's what we’re going to be talking about on today's show.

Hi, this is George Fourie from martialartsmedia.com. Today, we’re going to be talking about websites and using website template builders, template type websites that you can purchase from a company or these landing page builders, if you should be using them, what's the pros and cons of that – all these fancy funnel tools that you might have heard of, you heard a buzzword of funnel this and funnel that, so I'm going to be exploring the pros and cons of both. And look, there are pros and there are cons.

This is from my perspective, my experience with online space and building up websites and selling websites and really owning your own online property. And I guess that's what it comes down to owning your own property. But first up, I want to say this: in doing this type of thing, this is a roadblock in your business. To getting started, to getting leads, to getting out there and getting marketing done, I say just do whatever. Just get in there, as long as you're not forking out thousands and thousands of dollars, just get in there and start doing something.

Get the engine rolling and start generating leads. Because sometimes when you start getting into the marketing practice, that's when the real learning comes and the real understanding comes and that's where sometimes expensive mistakes can be the biggest lesson because that's going to tell you what you should be doing. So here's me, the king of all mistakes, and I'm going to be sharing the ins and outs with you. You can learn from them and choose your course from them and choose your course from that.

So should you be using a templated website? Look, it depends. It depends on, as I just mentioned if it’s a roadblock, but I want you to look at the longevity of your business. Now, your domain name, your www address – that's something that you own on the internet and you've got to own your digital assets. So what do I mean by that, by digital assets? Digital assets are your website, content that you put out, articles, videos, and these things.

And other than just scattering them around social media sites, you need to bring these assets back to your website. So your website, your domain name: this is the place that you own. This is the website; this is a place that you control on the internet. Transactions don't really happen on Facebook and so forth. Yes, you need all these sites to bring traffic back to a place, but you need to take people off that social environment to where transactions take place and this is where your website comes into play. So you need a website that converts.

Martial Arts Website Templates

Now, there's a lot of great templated sites out there and the core elements that really make them work is the conversion elements: a visible phone number at the top, a great online inquiry form, but one thing that would concern me, and I always look at it; OK I'm doing this for my business. What concerns me about it is not having the control of the backend of the website. Yes, you would own the domain name and the pages and so forth, but it’s on somebody else's host and somebody else's code generally speaking. So if I don't own the code and I don't own all that, if you ever want to move, you’ve kind of got your hands tied with this system because you can't really move your website: they own the website, so you actually just leased the website from them. There's no transferring anything.

Yes, you could maybe extract your content, but your hands are tied, you are stuck. So you better hope that this company is going to provide a decent service for you for the longevity of your business, OK? Because yes, you own the domain name, but you don't own the actual software that the website was written on, so you can't extract that, you can't take that way.

So that's a big thing to consider. What we like to do, we like to put our website on a host that we own, with codes that we own. That's only a WordPress website, designed with a custom made theme, but the importance of that is that it’s on a host that you paid for and you control and you've got access to the code and you can access and if you're not happy with one provider, you can make sure that anybody else can take care of your website for you, because you own it upright.

So it’s not like you're renting an apartment and you have a month to month lease and somebody can just kick you out if they want: you own it, it’s yours and you've got it for the longevity. So that's one thing to consider. Should you have things like fake testimonials on your website? Hey, when last did you like making a purchasing decision based on a fake testimonial with a fake stock image? Have you ever liked that? Would you like to base your trust and the purchasing decision doing that? I don't think so.

So hey, if that's what's being done with your website, just get their pictures. I’m sure you can have a student within your school that can run around and take good pictures. If not, spend a hundred bucks or whatever, it’s so worth it. It’s a representation of your brand. Ask your students: what have you gotten out of this class, put an original testimonial on your site. People are not thick, they’re not stupid, they can see a stock image a mile away, they can see something when it’s fake – it doesn't do your reputation any good.

All right, so that's on the website. Best bet – look, at the end of the day is to own your own asset. If in the meantime, you can handle working on a templated type of site – great, that's awesome. But hey, have your best interest at heart as long as your business is in existence and can you actually extract anything from that. Those are questions to ask before you invest all this into a company where you can potentially lose all your physical content, assets. And that means you've got to start from scratch. Again, get all your rankings from scratch in Google and it's a painful process to go through.

Now let’s move onto landing page builders. Now, a big buzz word is funnels. Everybody says, create a funnel, you need a funnel this, you need a funnel that, and that can be true and not true, because for you as a martial arts school owner, what is your main obligation? Your main obligation is, you want a lead. You want to get a lead or you want to get a phone call. That's pretty much what you are looking to achieve.

So funnel builders are for a product type system, where somebody is buying a product, let’s say we just call it trip wire in the industry, maybe a paid trial would be the same. Somebody would buy a book or something, and they would pay for it and then on the next page, they'll see an upsell and it will say, hey, you can only do this one time offer now, and then you might say no, and then they'll take you to another upsell offer.

So basically, a strategic sales funnel is really structured for a different type of product line then a martial arts school owner. Now look, this could differ depending on how you do your marketing, but generally speaking, you're not going to need this fancy tool to create all these funnels in different pages.

So that's that – now if you are going to use these tools, because hey if you're doing things yourself, using these tools are going to help you a lot. There's a lot of knowledge that these guys have, that do a lot of tests. There are a lot of top marketers that use these tools and they're going to know all these tricks and conversions tools. They're going to know what converts on a page and what's going to bring you the best leads and all the rest.

So yes, there's definitely a lot of merit in using these tools, but do you need the whole fancy setup? Maybe not. Maybe you just need to actually buy a course to do this, or unless you're using a company like ourselves that do these things for you then maybe you should just invest into the education and do something on a self-hosted website.

But hey, I'm just giving you different options and different scenarios there. If you are going to use one of these tools, then make sure that you're actually using it on your own domain name. So your website address/the page, because I see what people do is, they create a page on a system and then they take that ugly URL and they go put it on the Facebook ad and it’s a representation of the actual company that is providing the page and not for your school.

And what you've also got to bear in mind is that is what they're going to look at. They're going to look at this page and what are they going to do afterward? Look, if you are lucky and you actually got their contact details at that moment – awesome. But 90% of people that see a page or your website for the first time are going to leave and they're going to come back later. So that's the saying, it takes 6-8 interactions before any conversion will happen on your website or click through or whatever.

So, if somebody saw our fancy funnel page ad and then clicked on that and if you're not tracking that, but they remember the name of your business, now they’re going to Google and they search for your business and your website comes up and it looks dog ugly. There's no congruence with what they just experienced and what they're seeing now with your brand. So you've got to think of congruency and you've got to think, OK, if I am going to use a fancy tool like this, make sure that it's put on my domain name, that it's a place where I own and make sure that your other pages are also like that and that they look professional and represent your business.

That's it – that was a bit of a mouthful, but I hope that comes across clear. There is no right or wrong, it depends on you, and obviously your financial circumstances as well and where you want to take your business. At the end of the day, if it was me – hey, I want to own my assets and online there’s only one place that I own and that's my domain name and all the primary content that goes out there, I want those to point to my site and not someone else's.

Thanks a lot – if you need any help with any of this, get in touch with us at martialartsmedia.com. I’ll see you in the next show. Thanks, cheers.


*Need help growing your martial arts school? Learn More Here.

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Why Your Martial Arts Website Was Designed To Bleed Business (And What To Do About It)

Does it seem that no matter what form of online marketing campaigns you run to drive traffic to your martial arts website simply doesn’t work?

Martial Arts Website Design

You keep spending the dollars, but your return on investment (ROI) simply doesn’t justify the cost.

More than likely, your problem is NOT marketing. Your problem is a martial arts website design that doesn’t convert. Thus, it’s bleeding business.

The biggest misconception about Martial Arts websites, or any other website for that matter, is that they are all created equally.

‘A website is a website’ seems to be a common mantra.

Yet one website could be the powerhouse behind multiple schools, getting a steady stream of online enquiries with the phone ringing consistently throughout the day.

But the other martial arts website is dead.


Maybe the odd email and phone enquiry being produced within the week or the month.

And what’s even more bizarre about this, these exact two businesses could be running on the exact same advertising budget. Sometimes, the better website is even generating more business with a fraction of the budget.

To top that off, what stings even more is if you forked out multiple four figures for your website and it's still not bringing in the business that you need.

martial arts websites question

So the question is, what’s going on here?

Is it cheap (or fancy) stock pictures?

The layout?

The design?

The words?

What makes one martial arts website design a prospect magnet and the other as busy as fitness training on New Year’s morning?

In this short crash course, my goal is to give you complete clarity on what your website needs to be a lead generation machine.

These are elements that we’ve tried and tested (and keep testing) on numerous websites through using traffic methods as described in our free Martial Arts Business Plan for online media.

And, we are going to dig deep into the one key element that is the maker or breaker of your martial arts website.

If you have not yet ventured into the world of promoting your website online and walking away with a bruised wallet, study this post before you do ANYTHING!

If you have been marketing your martial arts website online, this post will give you the guidance or maybe a few ‘tweaks’ to turn your website into a prospecting powerhouse.

But first steps first, we need to get clarity on…

Your benchmark numbers that determine your profit


If numbers aren’t your thing, please bear with me. I can guarantee you that doing this exercise will change the way you look at your business from here on out.

I might be preaching to the choir, and maybe you’ve done this exercise before. Either way, let’s tie them in with the success or lack thereof with your martial arts website.

The numbers are everything! (Yes, even more important than the fancy stock images.)

Here’s why.

EXAMPLE: Working with easy numbers, let’s say your student acquisition cost needs to be $100 for you to run a profitable business.

But, your cost per acquisition with running online ads is $150 stretching up to $180, even $200.

How long will your doors stay open for?

The scary part is, most martial arts business owners don’t keep track of these numbers and go out of business because of it.

You could be throwing thousands of dollars every month into Google Adwords, and if you don’t know and keep track of these numbers, you might find your business on rocky grounds when it’s already too late.

That brings us too…

Lifetime Customer Value (LCV)

This figure is key. The lifetime value of your student can be determined by multiplying your weekly or monthly student fee by the average time that a student remains a member.

Example (again keeping the maths simple), let’s say that a student pays $150 per month at your martial arts school and the average time a student stays is 12 months.

That brings the figures to:

$150 fee x 12 months = $1,800 LCV

And in reality, it will be much more than $1,800.

That member might bring in a few referrals, attend extra events or purchase merchandise or gear if you provide any of those.

But to keep things simple of the purpose of this guide, let’s stick to $1,800.

And not to go off topic here, but that begs the question:

Are you treating every online enquiry, walk in and phone call like a potential $1,800 student?

What if that student stays three years ($5,400) or even five years ($9,000).

SIDE NOTE: As a quick guideline, if you are spending 10% of your LCV as a student acquisition cost, you should be running a healthy business.

However, this can differ for each business, so best to run your own numbers.

And that’s exactly how seriously we take every visit to your website, which brings us to that one key element…



Conversions are the cash cow, the make or break, the new student that you get or lose to Bob and Mary Martial Arts next door.

Consider this:

Every time someone clicks on your website, that’s a potential $1,800.

Every time they click away, it’s $1,800 spent elsewhere. One life that you didn’t have the opportunity to improve.

A pretty serious way to look at a simple mouse click isn’t it?

But truth be told, one of your best students right now more than likely joined up that way.

They found your website at the right time in their life, was intrigued enough to pick up the phone or email you and now they are your biggest advocate.

Maybe they were a referral, but doing their own research they found on social media or your website pushed them over the line.

There are so many variables that can affect whether a potential member gets in touch with you or not.

That’s why we need to take these variables super seriously because every one of them could be valued at $1,800.

I know I’m harping on about the numbers and dollars rather than , but that’s the business side that simply can’t be avoided.

And yes, of course, your members aren’t objects walking around with dollar signs on their heads; these are valuable people whose lives you will transform and the only way that will happen is when you do all you can to make sure they start their martial arts journey. I can vouch for that. 🙂

The difference a 2% conversion makes

Let’s say your website right now is converting at 2%. That means that for every 100 visitors you get to your website, two people either pick up the phone or complete an online enquiry.

Doesn’t sound like much, but that is about the average conversion of average websites.

Get 1,000 visits to your website; you get 20 new prospects.

Now, using the conversions elements we will discuss below, you improve your website conversions by 2%, bringing it up to 4%.

“What’s 2%?”, most people might snicker. But that’ 2% moving from 2% to 4%, is actually a 100% improvement!

4% means four leads for every 100 visitors, making it double to 40 new prospects, lifting your stakes to 40 new prospects from a 1,000 website visitors.

And let’s be conservative and that 4 of the 20 prospects signed up, that means that you gained an extra four students for the same amount of visitors to your martial arts website.

You didn’t fork out extra dollars on marketing; you simply optimised a martial arts website design that converts!

And going back to our numbers, that’s 4 x $1,800 lifetime customer value, which is an additional $7,200 added to your bottom line.

That’s an additional $86,400 in one year!

Again, might be stating the obvious, but until you see the numbers in front of you and the benefits or repercussions of not doing things right, it’s hard to see the real monetary value.

How to ‘tweak' your martial arts website design to boost conversions

Martial arts growth

OK, let’s get down to it, how do you increase your website conversions? And if I come to the realisation that my website is no good, do I revamp the whole thing or build a new one from scratch?

That will depend on many variables. The state of your website, the code it was written in, and of course, budget.

Does that mean you need to fork out multiple four figures and get a new website?

No. At least, not yet.

What’s the point in spending thousands of dollars on a brand new website, when you have no idea whether it will generate leads or not?

Here at Martial Arts Media, we like to:

  1. Create one landing page first
    2. Drive traffic to it
  2. A/B Split test it (Split testing is creating two versions on the same web page with slight variations and see which one delivers the better conversion percentage)
    4. Test it some more
    5. Build a new website based on the landing page that works (if desired)

This means that Martial Arts Gym owners can trust that the websites that they are building are going to serve their business for years to come.

Getting back to the conversions.

Let's say you have the resources to take this on yourself or have a trusted web developer that values marketing and conversions more than the tech itself, here’s what needs to happen.

The most important thing you need to know about your website visitors:

They are impatient, generally lazy and love to play dumb!

That doesn’t mean your potential new students have any of those attributes, and this is no judgement towards anyone, it’s simply the common behaviour of an internet browser.

If they don’t get what they want, they’re out of there. If they need to click through hoops, they’re leaving. If you don’t tell them what to do, they’re back to Google and looking up your competitor. (The inevitable $1,800 sting!)

Key factors to optimise your martial arts website design

Sleek chrome & blue website buttons.

  • Mobile web viewing now exceeds desktop viewing! More of your prospects will be viewing your website on a mobile device than on a desktop computer or laptop. Does your website deliver a user-friendly experience for mobile? Having a mobile responsive website is essential
  • You have 0-8 seconds to grab your visitors’ After 8 seconds, the majority of the visitors leave
  • Approximately 96% of visitors that come to your website are not ready to take action (call, join or make an online enquiry) Are you capturing their data? What are you doing to follow up on these visitors? We will discuss this in  future posts when we get to Email Marketing and Remarketing campaigns
  • The more landing pages (pages with specific information that your visitors are looking for) you have, the more leads you are likely to get
  • Product videos can increase your enquiries by 144%
  • 1 second, yes, 1 SECOND delay in your site speed can result in a 7% reduction in conversions
  • Ideally, you should be testing with a method that’s called A/B split testing to determine what works on your website. This topic stretches beyond what we will be covering in this guide

That can be a lot to take in.

This is why it's important to have a team behind you that understands these metrics and can manage them for you.

What you can do right now to improve your website

  1. Make your unique value proposition clear

    Visitors should be able to see clearly on your homepage or landing page why they should be training at your Martial Arts School. No guessing. State the biggest benefit of training at your school clearly in one headline.

  2. Have your phone number visible at the top

    I’ve been to so many martial arts websites where you have to jump through hoops to make contact. Have your phone number visible AND clickable. Many people will be searching from their mobile phones.

    If your phone number can be clicked to make a call when viewed on a mobile, your phone enquiries will increase.

  3. Have your online enquiry form visible above the fold

    Your online enquiry form needs to be short and visible above the fold of the webpage. That means that they don’t have to scroll down to see your enquiry form.

    The more information you ask, the less likely they will fill this in, especially if they’re on mobile (again, notoriously lazy!)

  4. Make sure your website is fast

    If your website is on slow hosting and takes longer than 2-3 seconds to load, your visitors are going to get frustrated and leave.

This is why I'm not a fan of website providers who offer package deals with hosting included.

More often than not their technical experience or team do not know how to optimise and scale their hosts for maximum speed.

Or they sell too many websites, and the whole network starts to slow down, and they don’t upgrade their systems fast enough.

It saves them and you money in the short term, but you pay for it in loss of customers.

You should also question ownership if you own a website like this, who owns the actual website? Can it be transferred to a different provider if you are not happy?

If you think your website might be slow, you can contact us for a free website check.

If your website is taking more than 2/3 seconds to load, this is something you need to be concerned with.

Although the above tests are proven strategies that will improve your website, the only real way to know what is going to work for your audience demographic is to test.



And the only way you can run tests on your website, is to track your analytical data.

What you think people want on your website and what they do are two very different things. And it’s what they do what really matters, as those are the actions that they take.

How and what to test conversions on your website

Google Analytics is the standard tracking software (and free) that you must use on your martial arts website.

There are other tools that can also be used that create heat maps of your website visitors’ activity.

These give you invaluable insights.

The things you want on your website might not be what your customers want.

REMEMBER: Your visitors will only stay on your website for a while. It’s important that every single click intrigues them to take the desired action, like getting in touch with you.

The two conversion elements you need to test from your website is phone calls and online enquiries.

The easiest way to do this is to set up a different phone number for your website only.

For online enquiries, you can set up a thank you page, a page that they land on only if they complete an online enquiry.

From there it's relatively easy to create this as a goal (conversion element) in Google Analytics.

Even if the above list is exhausting and you don’t have the time or resources to take all these on right now, you have a comprehensive list of items you can test to improve your conversions month to month as you move forward.

In our free Martial Arts Business plan for online media which you can download here, we discuss 4 key elements of an high converting website that can help improve your conversions faster.

If you need help or have any questions about optimising your martial arts website, get in touch with us for a free strategy session.


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How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.


Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.


If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA

Email: team (at) martialartsmedia dot com

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