29 – Martial Arts Success Story From Humble Beginnings – Westside MMA’s Stuart Grant

Get inspired by a true martial arts success story. Stuart Grant's Westside MMA is a raging success, but that was not always the case…

martial arts success

IN THIS EPISODE, YOU WILL LEARN:

  • Stuart Grant's humble beginnings with a handful of students
  • How his wife contributed to his martial arts success story
  • Shifting from a fight career to a thriving business
  • The only 2 online marketing strategies he uses – Google Adwords and Facebook Advertising
  • What you discover from running the numbers with your online marketing
  • A different and exciting type of grappling tournament that's gaining popularity
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

Good day, how are you doing – George Fourie here from Martial Arts Media business podcast and this is episode number 29. Another exciting episode today, I have Stuart Grant from Westside MMA and this was a great interview and I don't know if you've ever walked into a martial arts gym and you just, you kind of feel the energy bounce out at you, you just feel, Wow there's something magic happening in here. And that's the experience you get when you walk into Westside MMA and I'm posting a video on this page as well, which you can find if you're listening on martialartsmedia.com/29, and have a look at the video.


I actually took a tour with Stuart through his gym and it’s just phenomenal. It’s really an immaculate place. And that's not something that fell into his lap, it’s something that he had to work long hours hard for, had a lot of support from his partner, and he's got quite a fascinating story and something that he does that is of course close to my heart is, he uses the power of Google AdWords and Facebook to grow his business. So that coming up shortly.

Something I just want to quickly mention: I see there's a lot of people downloading the transcripts of the episodes, which is great, and you can find the transcript of this show on martialartsmedia.com/29. And of course, a lot of people prefer to read, but I also saw a few comments that people actually thought that it wasn't possible to listen to the podcast, so they actually just went to the website and they didn't see the actual play button or they’re probably not familiar – if you're not familiar with the app set you can use to listen and people end up downloading the transcript and just read it.

So if you are reading this, and you're not aware that you can actually listen to the podcast, there are several ways you can do that: if you are on the website, there will be a play button, so on this one, martialartsmedia.com/29 and you'll look for a little audio player, you can play it through there. Then, if you have an iPhone, you can use the podcast app that's like a purple app and you can search for that, all in iTunes and you can just search for martial arts media business podcast, ours will come up and you can subscribe to it, and every week when we bring out a new episode, it’s going to download onto your phone, so you can listen to it directly onto your phone.

And if you don't have an iPhone and you have a Samsung or any type of a phone that is on the Android platform, so on the Google platform, you can use an app called Stitcher, I believe Google also has an app for podcast, but I know Stitcher radio is definitely the one you can use. So same deal: you can download the podcast every week and listen to that way.

But hey – either way you like to consume the information, of course, the reason why we do the transcript is because we know a lot of people do like to read, or you don't have time or maybe you want to skim through it – however you prefer to consume the information, we want to make sure we give you the various options. So just wanted to bring that to your attention if you are reading the podcast – you can listen to it as well and listen to it on the go while you're driving around, or driving to work or driving to the gym, or whatever it is that you're doing.

Alright – that's it from me. I want to introduce Stuart Grant from Westside MMA. Awesome interview, I hope you’re going to get great value from it: please welcome to the show, Stuart.

GEORGE: Good day everyone. Today I have with me Stuart Grant from Westside MMA – how are you doing Stuart.

STUART: Excellent, thanks for coming out.

GEORGE: Cool. And a brand I've been seeing around in the martial arts arena and Stuart's also, I just saw him recently have a great event, here locally Melbourne and I stopped by and I thought I’d have a chat with him, just find a bit more about what's going on here and talk about his success with Westside MMA. So welcome to the show Stuart.

STUART: Thank you very much.

GEORGE: Cool. So I’ll guess we’ll just start from the beginning – who is Stuart Grant?

STUART: Just a lad from country Victoria who wanted to get into martial arts and started as a kid and had a dream to have a gym.

GEORGE: Ok.

STUART: And I've got one now.

GEORGE: Alright. So, going back, your beginnings of beginnings- how did you get into martial arts?

STUART: I’m from Stawell, which is three hours west of Melbourne. A small country town with one option – well, two options. It was football and there was one martial art in town, that was the one I did. And football as well, but I wanted to do martial arts and there was only one choice. That's when I started.

GEORGE: Ok, and how old were you when you started?

STUART: Eight.

GEORGE: Eight years old?

STUART: Yeah.

GEORGE: Ok. And which style?

STUART: It was Zen Do Kai freestyle.

GEORGE: Zen do kai freestyle, OK.

STUART: I started with that and I got to my teens and as all teens do, tried other things: basketball, tennis, football and then in my late teens went back to it as well and that's where I stayed.

GEORGE: Ok, cool. You've also had a professional career I believe?

STUART: Yeah, a short one over a couple of years and now the gym is a bit busy to continue that. Wife keeps telling me that I'm done.

GEORGE: You're done.

STUART: She's normally right.

GEORGE: All right, cool.

STUART: They're always right.

GEORGE: All right. So, the professional career, do you mind telling us a bit more?

STUART: Muay Thai.

GEORGE: Muay Thai?

STUART: Yeah, Muay Thai. Started straight in the professional ranks. Competed in events like Rebellion, Warriors Way, Brute Force, just here in Melbourne. It was good, got a lot of people here for the gym, a lot of exposure for the gym on those events as well, them being good events and I think putting on some good fights.

GEORGE: Ok. So what came next? You've grown up in the martial arts arena, started to compete and so forth – how did things sort of evolve to where you are today.

STUART: Next question – it just happened. I started the gym – it wasn't a gym it was just a concept, an idea in the scout hall, on a pretty average sort of floor. Myself, a couple of pairs of Thai pads and kick shields and hope that people would come because I didn't have any funding to back me and I was just a guy with a passion and a dream. That's where it started, I put a little four-line ad in the local newspaper and suddenly, a few people came and I got enough members to get a small gym. So then it was a gym, 250m2 in a factory. It was I think about 20 students, which was I figured I’d set where I could actually move into a small factory.

And I wasn't alone, I shared it with another instructor from a different style and we shared the rent. And it was not long after that that my members started to grow a lot, his weren’t, so he left and I took over the whole lease and the whole factory and we started to push what I wanted to do. So three years in there, growing, I was doing the Muay Thai, MMA – I was still doing the zen do kai then, but it wasn't what I was wanting to do and the direction I was wanting to go. And then I got Brazilian jiu-jitsu in it as well.

Three years, at the end of our lease, and we needed to make a choice, we maxed out the capacity there and there's a lot of factories around and I was sort of 500m2 and it was a choice that me and my wife had to make, cause she's the one that pushed me to do what I want to do: if you want to make it work full-time, you've got to do it properly and so we sat down and spoke about it and it was a matter of: do we take a small step from 250 to 500m2, or, there was this showroom that we've seen where we currently are and it was a 1000m2, so that's a massive jump, or in our heads it was.

But we took the plunge and believed in what we were doing and went for it and here we are – well, kind of, because, within 12 months of being in our current location, we needed more room, and there was like a doorway into a spare warehouse behind us, so now we've got 1500m2, 4 mats, 6 days a week.

GEORGE: Awesome. Now, just to go back a bit, because I mean, the place here is immaculate. I haven't actually walked into a martial arts school, MMA gym like this, just the different components you have and the way it's laid out. And then you've also got the fight store in the front, although that's leased?

STUART: They sublease it from us, but that was part of the plan when we moved in here was to be able to have a pro shop, for our members to access, so we let the guys from MMA fight store in there.

GEORGE: Ok, cool. I mean, you were saying there was this time when things were happening and you the partner in the same locations, but things were going the direction that you wanted: did you have all this in mind, was this a vision that you had at that point in time?

STUART: The idea of having all the different disciplines under one roof was the idea; the size that it’s got to was not in my head. We far surpassed the idea of numbers, if you talk numbers, long ago. So now it's just a matter of continuing to learn within myself how do I manage the gym, how do we keep growing the gym and how do we keep providing for the people that want to get involved in mixed martial arts and different disciplines.

GEORGE: And just for everyone listening, how many students do you have under one roof?

STUART: 750 now, just that.

GEORGE: Ok. And the different styles that you are catering for?

STUART: We've got MMA, Brazilian jiu-jitsu, Muay Thai, submission grappling and wrestling. And that's classes for kids age 5 and up and we do have a minis program, which is 3 and 4-year-olds, which is just the broad specter on martial arts skills.

GEORGE: Ok. Something that always comes up when we talk how school owners, gym owners try and market their business is the different age groups and markets you're really working, because you've got kids, so you're more dealing with the mum and then you’re working with adults, you've got a lot of fighters here as well, so you've got that component: how do you make it all delve under the one roof?

STUART: The joys of Facebook marketing and the targeting options.

GEORGE: Yes.

STUART: We only do Facebook and Google AdWords: no print media, no local newspapers, no shopping centers anymore – just target marketing through Facebook. AdWords.

GEORGE: Fantastic. And how's that working for you? Do you combine a lot of the elements between the two platforms, or…?

STUART: In a sense, yes. We’ve got some re-targeting happening.

GEORGE: Yes.

STUART: So that's a good thing about Facebook and the way that works.

GEORGE: Yeah, that's a conversation close to my heart, especially the retargeting part – I think this is something that people miss a lot, because a lot of things that we are seeing are, people are on mobile phone, or they might have had a toilet break: they're doing things at different times in different locations, so the progress of somebody making a decision, or getting to a conversion, happens on so many different devices or locations.

STUART: And it’s all the stuff I've taught myself, no training in marketing or sales or anything. Just teach me, get in there. I know how it works, what do I need from it and make it happen. Same has really happened with the gym: I made it happen, so I did the same with the marketing.

GEORGE: And how did you find that journey especially learning? I know Facebook is something that people learn a lot – I haven't actually met someone that has really mastered, that has really found Google AdWords and be able to master that by themselves, as in a gym owner. I mean, there's a lot of people that do it, we provide it as a service, but how did you actually gather the skills and figure it all out?

STUART: A lot of trial and error and just looking at the figures. Jumping at the analytics and just seeing where are we getting our website clicks from, changing the demographics of it and just continually looking at the stats. It was something that I had to tell myself, I need to do it.

GEORGE: Yeah, awesome.

STUART: Interesting trying to figure out what all the different stats mean.

GEORGE: And I think it would probably speak volumes to how you do everything else, and especially, something I find in Google is, you can make a lot of mistakes, but the knowledge that you gain from what people actually respond to can change your entire way you actually approach your message on the floor as well.

STUART: Yeah, and you see a lot of ads pop up, especially on Facebook and I wonder why am I seeing this ad? Especially when it's, for instance, another gym, similar to ours, but they are 200km away – why am I seeing your ad?

GEORGE: Yes, small things.

STUART: Yeah, but it’s important.

GEORGE: It’s so important.

STUART: Yes, there's some things that I want all of Victoria to see, all people around Australia to see, but they’re few and far between. The people close to us are going to see everything specific to what we’re doing. It’s just a matter of understanding I think, understanding what you need, what you want people to see and how to get it to work for you.

GEORGE: Yeah.

STUART: And there are so many tools within both Google and Facebook that allow you to be specific.

GEORGE: Definitely so. Awesome. So just going back, just another step: how did you get this all sort of funded? How did you get it all going initially? Cause you've got your part time, you were going part time, you said you had a handful of members?

STUART: Yeah, I was working part-time and teaching part time and my now wife, who was one of my first students, she was helping me along and she was seeing that I was doing everything. Back then, there weren't heaps to do, compared to what is being done now. And she knew what I wanted to do, she knew what direction I wanted things to go and she knew what my dream was. She just came home from work one day and said, Stu, if you want to really make this work, if you want to make it happen, leave your part time job and focus on running the gym. Make the gym what you want it to be.

And I did, I left my job, just focused on doing the gym work and it started to improve a lot. Obviously, when you put more focus on something, not just your job: if you put more focus on your fitness if you put more focus on your nutrition, it improves. So the gym improved and then it improved to the point where she realized it was getting busy for me to handle and she had quite a stable and successful job. She decided she was going to leave her job and we were going to work together and build the gym even more. It was her push that essentially got us where we are.

GEORGE: That's awesome.

STUART: Well, everybody's got somebody – I'm lucky that my somebody believed in me and wanted to help us make something together.

GEORGE: Definitely. There much in just having somebody to support you to push through. And then the element of focus: someone once told me, you can't stay at two light bulbs at the same time, you have got to tunnel that focus into one thing and that’s the only way you can really make it work.

STUART: Absolutely, absolutely.

GEORGE: Looking at your whole set up here, I mean, I might do a quick video that we’ll put on this page, on the episode: just run me through, what's the day today, events that happen throughout here?

STUART: All right: we don't do morning classes, or early morning classes, never had. We tried them briefly, it’s just not the area that has the people for that sort of class. We run a minis program as I said, for 3 and 4-years-olds, that's Tuesday, Wednesday and Thursday mornings from 10 in the morning, that’s the early classes. The gym opens to general public on weekdays, Monday to Thursday at 11.

We have midday classes, Monday, Tuesday, Wednesday, Thursday, Muay Thai and MMA, and the gym is open throughout the day with those classes, and then from four o’clock is when it starts to really pump in here with the kids’ classes starting at 4:15, last classes for the seniors finishing at 20:45. So we’ll have back to back classes on the three mats, the backend mat, the Muay Thai mat and our fight training areas as well. Kids’ classes, women's classes, senior classes, run throughout the night from 5:45 to 8:45.

GEORGE: Ok, cool. And then beyond the classes, you've also got a lot of focus on events?

STUART: Yep. As you mentioned earlier, we just had our first event on the weekend, which was Lockdown. Lockdown is the submission grappling series that started in Queensland and they just looked to expand nationally this year and I wanted to sort of look into it, how we could do an event similar down here. So Ross Cameron from Queensland and I got together and now I'm the Victorian representative for Lockdown. We started our event here on Saturday, which was a really good success for our first event.

It’s different to normal grappling comps, the biggest difference I guess, from looking at it, it’s not done on a mat, it’s done in a competition cage, so that's the biggest difference. And unlike other grappling comps, there are no points, there's no points for sweeps sweeps or anything like that. It’s essential if you can look at an MMA with no striking, that's the direction we’re sort of going with it. We want to see people seeking the submission, looking to control their opponent, looking to dominate their opponents position. So that's the emphasis on Lockdown.

GEORGE: And then, how long does the fight go for? Does it just go until the submission happens?

STUART: No, it’s not a submission only competition. If there’s no submission, it goes to the judges. So theres are 5-minute rounds for the adults. For the Kids/Colts division, it’s a 3-minute round. So Kids/Colts are 10 and up and then the Colts are the teenagers. So there are 3-minute rounds and we do have two judges. If at the end of the 5 minutes or the 3 minutes there's no submission, it goes to the judges. If the judges can't decide a winner there's a minute break, and there's the second overtime round, 3 minutes for the seniors and 2 minutes for the juniors.

If there is no decision after the overtime rounds, there's another overtime round for the seniors – no third overtime round for the juniors. But essentially, with the rules set, it’s difficult to get a draw after the first round, cause generally there's somebody who's winning the fight and the way you want to look at it from a judge's’ point of view is, which person would you prefer to be: would you prefer to be that guy that was on top holding the other guy down, or would you prefer to be the guy on the bottom, busting your gut to get off the bottom? That’s how we try to look at it, or a simple way to look at it: which would you prefer to be to try to determine who you think is better.

GEORGE: Ok. So you have one cage pretty much, where this is happening?

STUART: Yeah, the way Lockdown works, divisions are stated, so we have start times at 8 am, 10 am, 12 pm and 2 pm, so divisions know when they're starting and they’ve got that two-hour period for the division to run. We have our divisions start time set and the way the matches run, they're just five minutes: your match goes – winner, next match. So they rotate through really quickly, everyone's ready to go, they all know that their division is on for that bracket, so they're all ready and waiting just for their name to be called.

They walk in, they match, they walk out. It’s a double elimination competition too, so you may lose your first or your second match, but you’re not eliminated, you go into a separate section of the draw and have your chance to fight your way back and you can still win the division after losing your first or second fight, so you get a second chance, with the exception of the final, there's no second chance in the final.

GEORGE: Ok. I guess going back to the focus: do you find that, from a spectator’s point of view that there's a bit more of an excitement fighting element to it because it’s in a cage? Normally, a contest or a tournament is a lot of going on on the different mats, but the element of focus and focus on the cage, how are you finding that?

STUART: Very good, because there's only the one match happening at the time, and also the rule set focuses on action. So there's always something happening and we're big on the referees urging the competitors if they're stalling. They’ll stand them up – start again. If you’re stalling on the ground, or if you're stalling while there’s wrestling against the cage, or you're just trying to catch your breath, the referee will stop and start you again to keep that action moving.

GEORGE: It sounds good.

STUART: Yeah, it’s an exciting format. It's new for Victoria, so we're looking forward. We're having 6 events through the year and the way that it works is, as an individual, you'll earn points throughout the year and at the end of the year, there's a division champion, and also at the end of the year, you'll have points for your team, so you'll have a championship team. The concept, the way it is run nationally, division champions will have a chance to fight off against other state champions.

GEORGE: Cool. So right now, just in Victoria and Queensland?

STUART: Victoria, Queensland, South Australia and West Australia, with a view to be in New South Wales really soon as well.

GEORGE: Sounds good.

STUART: Yeah.

GEORGE: Cool Stuart. The last question I'm going to ask: what's next for you because you've arrived at this place, you’ve got an awesome setup, you've got 750 students going through your one location – where to now?

STUART: There's a plan but let's not go there right now.

GEORGE: For sure. Alright, cool. That's awesome, I love the secrecy. When that time arrives and it’s out there would you be open to another interview?

STUART: Absolutely.

GEORGE: All right. That's cool, I'm going to hold you to it.

STUART: I’ll be there.

GEORGE: All right, that's awesome. Cool Stuart, thanks for your time and if people want to know more about you and what you're doing, where can they reach you?

STUART: You can jump online at westsidemma.net, that’s just the info about the gym. The gym, or jump on Facebook, facebook.com/westssidemma, jump on there, were pretty active on there. All our traffic basically is through our Facebook and social media that way.

GEORGE: Awesome. All right, I'm going to hold you to that round two.

STUART: Sure, you know where we are.

GEORGE: Cool, thanks, Stuart – cheers.

And there you have it. Thank you, Stuart, what a humbling story of how he started out. Humble beginnings, I always love a success story, anybody that puts their heart and passion into any business, especially martial arts, because it’s close to my heart of course, but anybody that puts their passion into a business and works hard for it and whether you get support or not, sometimes that's what you need. You just need someone to back you up and help you push through those tough times and turn it around and turn it into a success. I love success stories, it’s amazing.

And the fact that he's actually taken on a lot of his Google AdWords and Facebook by himself – that is quite a task. If that's something that you don't like, it's something that we love here at Martial Arts Media. That's what we do, we live and breathe the online marketing stuff. So if you want your time back and you want to focus on the things that are important to you within the business, we keep up to date with everything that's happening in Google and Facebook and we tailor it to your business and we take on that journey for you and see what works and resonates within your business.

Keep track of the winds, eliminate the fails – rather say eliminate the learning curves, because it’s never a fail, it’s always just a lesson. So that's what we do, we're hands on with all this advertising. And look, we shoot straight: we'll tell you what's going to work and what's not, and we're happy to help you with your digital marketing. We do it for you. In the beginning, we'll spend a bit more time, because it’s getting to understand your approach and your business and what resonates with your brand, but the longer we work together, the easier it is for us to understand how you approach your business and we can help you with your marketing and free up some of your time, while getting great results and getting great leads through your system, through your business of course.

Alright, that's it from me. Thank you for listening. As I said, show notes are on martialartsmedia.com/29. Next week again, another awesome interview, looking forward to speaking to you then, catch you then – cheers.

 

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25 – Your Martial Arts Audience Ignoring You? This Might Help

If you're not getting interaction from your martial arts audience, chances are your message isn't relevant right now. Learn more.

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IN THIS EPISODE, YOU WILL LEARN:

  • The importance of targeting the right audience at the right time
  • Why you should take a unique approach to reaching each audience
  • Running multiple Facebook pages for different age groups? Try this instead
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

If your marketing messages are being ignored and you’re not getting responses or any activity, this might be the answer – this might help.

Hi, this is George Fourie and today, we're going to be talking about relevance – relevance in your marketing: is it spot on, is it targeted at the right person and being received at the right time? And this conversation came up while I was chatting to Professor Brannon Beliso from One Martial Arts in San Francisco. And we did an email campaign for them and we were looking at different emails going out and we spotted an email that was being sent that was not targeted at the right audience and it wasn't framed right for the right segment in that list. And we had a bit of a chat about relevance and so forth, and I'm going to give you a few insights on what we’ve gathered from that conversation.

Firstly, when you look at your own marketing as such: it’s so easy to look at your Facebook page as one Facebook page, or if you have an email list and you’re doing that type of marketing, you just look at the one email list, our list as a single – plural as such. But when you look at your Facebook page, it consists of individual people. Individual people, different ages, different lifestyles, different interests, different everything – there's different people all over this page, same as your email list. Look at your membership base – these are all individual people. Yes, they have one common interest of martial arts, but they have different interests in life and they come from different backgrounds and different cultures and all these types of things.

So you've got to be very conscious of how you send your message, is it relevant to this person, and is it also relevant at the right time, because there's a message of, “Hey, do you want to join our club,” which is not really a conversation opener, it’s not the first thing you'd say to someone. It would be, “Hey, how are you, how are you doing, how can we help you, what are you looking for” – it would be a different type of conversation, so you've got to think of, where is your message? Is it relevant to the person, first and foremost, and then is it relevant at the right time?

This is obviously easy to do in a face to face conversation: when you're talking to someone, you can do all these things. You can assess who is this person, you can ask a few questions and you can gather enough information that you can shape your conversation further. But when doing marketing, you've got to be conscious of these things, of how you put the message out and of how it’s going to be relevant to a person.

So, always bear in mind, first and foremost, one key fact that is: one person is always looking at your marketing message. I see sometimes people write an email message and it's, “Hey you guys,” “You guys,” “Team,” or something, but there's no team watching that, and there's no “you guys” listening: there's one person listening. It’s a conversation between you and someone else, or your brand and someone else. So bear that in mind: there's always one person listening and absorbing your information. So speak to that one person directly.

All right, and then the other factor, of course, is timing. So your timing of that message is it coming at the right time. Now, this can be easier said than done, because if you've got a Facebook page, there's a lot of audiences, there's a lot of different people, so you want to word things sometimes when you're talking to everybody, you're trying to get a certain person's attention. You might want to phrase it in a way: “If this is who you are,” or “If this is what you're interested in, and then listen, this might apply” type of thing.

Now, some people take a different approach to this and they say, all right: if I've got all these different people in my club, I'm going to create a separate Facebook page for every single audience. Now, honestly, to me, unless you've got a whole string of staff doing this stuff and loves technology – which the majority of people just don't, the majority of school owners don't and you don't have lots of time, the majority of school owners don't, I think this is a terrible idea. A terrible idea is to be building the front end of your brand and then segmenting it into all these little audiences. It sounds like a lot of hard work to me, I'm finding it hard enough to manage one page, I can't imagine having to manage five different pages for five different audiences.

So, does this mean you shouldn't be segmenting? No, of course, and this is what this relevance topic is all about, but are you segmenting at the right place? Social media is a way for you to get traffic to your offer and to your website. Yes, it’s about creating a conversation and having engagement and providing value to your audience, but at the end of the day, they don't join on Facebook: they join when they go to your website and send an online inquiry, or buy a paid trial offer. Yes, they might send a message through Messenger, but the conversation always goes off, either onto a website where they join something or on a one-to-one basis, before that happens.

So yes, use social media, use all these social platforms to gather an audience, to create that one-on-one conversation, or get traffic to your website. Once they are at your website and once they are in your database, meaning in your internal system, your CRM type software system or you have an email database, then make sure that they are segmented properly and that you know: this person is interested in kid's martial arts, this one is in fitness kickboxing, this one in jiu-jitsu and you can segment people accordingly and that way you can have those relevant conversations with people at the right time.

I hope that helps – keep things relevant, make sure and just be aware of when you are talking to people, is it at what time and what stage of the relationship and is it relevant to this person, their culture, their beliefs, their viewpoint on life and all the rest.

If you need any help with any of this type of stuff, get in touch with us on martialartsmedia.com – I will see you in the next episode. Thank you!

 

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Restrictions on Use of Our Online Materials

All Online Materials on the MartialArtsMedia.com site are Copyrighted and all rights are reserved. Text, graphics, databases, HTML code, and all other intellectual property are protected by US and/or International Copyright Laws, and may not be copied, reprinted, published, reengineered, translated, hosted, or otherwise distributed by any means without explicit permission. All of the trademarks on this site are trademarks of MartialArtsMedia.com or of other owners used with their permission. You, the visitor, may download Online Materials for non-commercial, personal use only provided you 1) retain all copyright, trademark and propriety notices, 2) you make no modifications to the materials, 3) you do not use the materials in a manner that suggests an association with any of our products, services, events or brands, and 4) you do not download quantities of materials to a database, server, or personal computer for reuse for commercial purposes. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute Online Materials in any way or for any other purpose unless you get our written permission first. Neither may you add, delete, distort or misrepresent any content on the MartialArtsMedia.com site. Any attempts to modify any Online Material, or to defeat or circumvent our security features is prohibited.

Everything you download, any software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, is considered licensed to you by MartialArtsMedia.com or third-party licensors for your personal, non-commercial home use only. We do not transfer title of the software to you. That means that we retain full and complete title to the software and to all of the associated intellectual-property rights. You’re not allowed to redistribute or sell the material or to reverse-engineer, disassemble or otherwise convert it to any other form that people can use.

Submitting Your Online Material to Us

All remarks, suggestions, ideas, graphics, comments, or other information that you send to MartialArtsMedia.com through our site (other than information we promise to protect under our privacy policy becomes and remains our property, even if this agreement is later terminated.

That means that we don’t have to treat any such submission as confidential. You can’t sue us for using ideas you submit. If we use them, or anything like them, we don’t have to pay you or anyone else for them. We will have the exclusive ownership of all present and future rights to submissions of any kind. We can use them for any purpose we deem appropriate to our MartialArtsMedia.com mission, without compensating you or anyone else for them.

You acknowledge that you are responsible for any submission you make. This means that you (and not we) have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright.

Limitation of Liability

MartialArtsMedia.com WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ANY OF ITS SITE.

THESE INCLUDE (BUT ARE NOT LIMITED TO) DAMAGES OR INJURY CAUSED BY ANY:

  • USE OF (OR INABILITY TO USE) THE SITE
  • USE OF (OR INABILITY TO USE) ANY SITE TO WHICH YOU HYPERLINK FROM OUR SITE
  • FAILURE OF OUR SITE TO PERFORM IN THE MANNER YOU EXPECTED OR DESIRED
  • ERROR ON OUR SITE
  • OMISSION ON OUR SITE
  • INTERRUPTION OF AVAILABILITY OF OUR SITE
  • DEFECT ON OUR SITE
  • DELAY IN OPERATION OR TRANSMISSION OF OUR SITE
  • COMPUTER VIRUS OR LINE FAILURE
  • PLEASE NOTE THAT WE ARE NOT LIABLE FOR ANY DAMAGES, INCLUDING:
    • DAMAGES INTENDED TO COMPENSATE SOMEONE DIRECTLY FOR A LOSS OR INJURY
    • DAMAGES REASONABLY EXPECTED TO RESULT FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “CONSEQUENTIAL DAMAGES.”)
    • OTHER MISCELLANEOUS DAMAGES AND EXPENSES RESULTING DIRECTLY FROM A LOSS OR INJURY (KNOWN IN LEGAL TERMS AS “INCIDENTIAL DAMAGES.”)

WE ARE NOT LIABLE EVEN IF WE’VE BEEN NEGLIGENT OR IF OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR BOTH.

EXCEPTION: CERTAIN STATE LAWS MAY NOT ALLOW US TO LIMIT OR EXCLUDE LIABILITY FOR THESE “INCIDENTAL” OR “CONSEQUENTIAL” DAMAGES. IF YOU LIVE IN ONE OF THOSE STATES, THE ABOVE LIMITATION OBVIOUSLY WOULD NOT APPLY WHICH WOULD MEAN THAT YOU MIGHT HAVE THE RIGHT TO RECOVER THESE TYPES OF DAMAGES.

HOWEVER, IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF ANY AND EVERY KIND (WHETHER THE DAMAGES ARE CLAIMED UNDER THE TERMS OF A CONTRACT, OR CLAIMED TO BE CAUSED BY NEGLIGENCE OR OTHER WRONGFUL CONDUCT, OR THEY’RE CLAIMED UNDER ANY OTHER LEGAL THEORY) WILL NOT BE GREATER THAN THE AMOUNT YOU PAID IF ANYTHING TO ACCESS OUR SITE.

Links to Other Site

We sometimes provide referrals to and links to other World Wide Web sites from our site. Such a link should not be seen as an endorsement, approval or agreement with any information or resources offered at sites you can access through our site. If in doubt, always check the Uniform Resource Locator (URL) address provided in your WWW browser to see if you are still in a MartialArtsMedia.com-operated site or have moved to another site. MartialArtsMedia.com is not responsible for the content or practices of third party sites that may be linked to our site. When MartialArtsMedia.com provides links or references to other Web sites, no inference or assumption should be made and no representation should be inferred that MartialArtsMedia.com is connected with, operates or controls these Web sites. Any approved link must not represent in any way, either explicitly or by implication, that you have received the endorsement, sponsorship or support of any MartialArtsMedia.com site or endorsement, sponsorship or support of MartialArtsMedia.com, including its respective employees, agents or directors.

Termination of This Agreement

This agreement is effective until terminated by either party. You may terminate this agreement at any time, by destroying all materials obtained from all MartialArtsMedia.com Web site, along with all related documentation and all copies and installations. MartialArtsMedia.com may terminate this agreement at any time and without notice to you, if, in its sole judgment, you breach any term or condition of this agreement. Upon termination, you must destroy all materials. In addition, by providing material on our Web site, we do not in any way promise that the materials will remain available to you. And MartialArtsMedia.com is entitled to terminate all or any part of any of its Web site without notice to you.

Jurisdiction and Other Points to Consider

If you use our site from locations outside of Australia, you are responsible for compliance with any applicable local laws.

These Terms of Use shall be governed by, construed and enforced in accordance with the laws of the the State of Western Australia, Australia as it is applied to agreements entered into and to be performed entirely within such jurisdiction.

To the extent you have in any manner violated or threatened to violate MartialArtsMedia.com and/or its affiliates’ intellectual property rights, MartialArtsMedia.com and/or its affiliates may seek injunctive or other appropriate relief in any state or federal court in the State of Western Australia, Australia, and you consent to exclusive jurisdiction and venue in such courts.

Any other disputes will be resolved as follows:

If a dispute arises under this agreement, we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Perth. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Perth . Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

MartialArtsMedia.com may modify these Terms of Use, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the ENTIRE agreement regarding all the matters that have been discussed.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the https://martialartsmedia.com website, will learn certain information about you during your visit. Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below) and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site”s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser”s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Contact

If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA
6027
Australia

Email: team (at) martialartsmedia dot com

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