56 – If Your Martial Arts Website Developer Can’t Answer This Question… Run!

The term ‘high-converting martial arts website’ is often spouted amongst web developers without the expertise to back it up. If your gut check spells doubt, this question will reveal if they're worth their salt.



  • The one ‘traffic test’ question that every martial arts website developer should pass
  • Why a high converting martial arts website can make or break your marketing
  • Your real problem beyond marketing
  • How to get the BONUS PDF – 20 Questions To Ask Your Web Developer Before Investing In A New Martial Arts Website

*Need help growing your martial arts school? Learn More Here.


Hey, this is George Fourie, I’m doing a quick Facebook live experiment. I want to talk about the one question you should ask your web developer and if they can’t answer it, I reckon you should run.

And I’ve put together 20 other questions, a bit of a report – I’ll explain how you can get a hold of that, but I just want to talk about this one thing, because one thing I noticed, especially talking to a lot of web developers, and I guess just paying attention to things happening in the martial arts industry is, there's a lot of advice that just gets thrown around.

Thrown around like it’s knowledge, like it’s something that people actually know and they know what to do, but then, when it actually comes to the crocs of doing it, it’s just being heard from somewhere, or it’s just been read in a book, so it can't actually be applied.

And it costs you money at the end of the day. And it comes down to conversions and look, if you've listened to a lot of my podcasts or videos, I'm always going on about conversions, because the truth of the matter is, most school owners that I speak to don't have as much as a marketing problem, they’ve just got a conversion problem.

They're doing a lot of things: they're putting stuff out on Facebook, they're putting stuff out on YouTube, on their websites, but they're not getting the results. So it’s not really the marketing as much – look, obviously yes, marketing can be fine tuned and strategy and all that, but it really comes down to the actual conversion.

And the reason I carry on about conversions is the numbers make such a big difference. If you think of – and I always refer to this: if you get a 100 people going to your website, and you get 2 students from that, that's a 2% conversion. And depending on what the students are worth for you, let’s say your lifetime student value is $1500, or $2000 – let’s say it’s $1500: that's $3000 from a 100 website visits.

So if you had to double those conversions to 4% – it seems like 2%, but it’s 4%, that means an actual $3000 for every 100 visits you get on your website. And that's from a 100 visits to your website, or to one page.
So think if you start optimizing all your pages and everything that you do and you just make these little conversion improvements on your website. So that's… let’s say you push it from 2% to 4% – that's an extra $3000 this month, that's times 12, that's $36,000 over the year, times 5, that's another $150,000. So you can see where I'm getting at: it’s all about the conversions, right?

So the question you should be asking your web developer is: have they spent their own hard earned cash to drive traffic to their own martial arts website?

Because if they haven't done that, then how the hell are they building you a high converting website? Right?

Because if you haven't felt that pain, that pain of putting together your website and going to a place like Google, which is probably the biggest reveal of them all, and start spending money and sending people to your website and watching your dollars, your wallet get bruised and watching zero results – so watching no results and no results and you don't know what's going on. And if you haven't done that, then there's no way in hell that you can be building somebody a high converting website.

So getting back to the conversions side: if you haven't actually spent money and driven traffic to a website, then how can you actually optimize it and things that we are seeing right now, it’s not normally the first take.

And I think this is where people get it wrong is, I mean, when we build a website, we go to the point of interviewing the client, talking to the school owner, what's their strengths, what's their values, what's the market like – and then we go and we write out the copy. We do that first, before we do any design. Because it’s about the sales message, it’s not about the design.

So the problem is that you get web developers and they focus on the technical aspect and the pictures. And they don’t understand the sales proposition and they don't understand the fact that there's got to be a conversion element.

So that's what it really comes down. If somebody is not doing that themselves, then they can't be giving you the advice, or be copying other people and other designs, which people do and giving that off as their own expertise and think that you're going to get a result. Because chances are – and we do this all the time, we build a website to the best of our ability and then as soon as we start sending traffic to it, we realize that we've got to make adjustments. So that's when the real work starts, the real work is not actually developing a website that converts off the bat; the real work is, now that it’s built, now that traffic is going to it, all right: now do the numbers talk and do we need to optimize it?

I hope that helps in any way. Like I said, this is a bit of a Facebook live experiment.

I am walking off an injury in the middle of the bush. I've got another 20 questions. If you are looking at getting a new website, or you've got questions for a web developer, I've got a PDF with 20 questions that you can ask a web developer before you go ahead. It will give you a good idea of where their mind is at, OK? Are they somebody that studied programming, that I did initially and did not actually go to the lengths of understanding the conversions afterwards, or are they coming from a marketing perspective, thinking about strategy and then doing all the tech side.

martial arts websites

VIEWER QUESTION: Greg, what if you do it yourself?

Greg, I guess that really depends on the level of skill you have with web development. If that's what you've got to do, if it’s because of cash flow, then by all means. But you will have to put in some time to learn about conversions, to learn about what makes a website convert and be prepared to spend a lot of money on the testing.

That's where you could probably save in the long run, is it’s probably the one thing where people try and take a big shortcut right off the bat, because it’s a lot easier to pay $300 a month for a website, then it is to pay 3,4 5 grand. But then, I'm not saying that the 3,4,5 grand is always the best route, because I see people charging that and then again, what we just spoke about is they're not considering the conversion; they're considering the flash. The flash stuff that makes them as web developers feel good, but sucks for the client, because the client can't get results from that.

I hope that helps. If you want the PDF, wherever you're watching this, just drop the number 20 in the comments and I’ll send the PDF to you, it’s just a bit of a write up. 20 questions that you can ask any web developer, it will give you a bit of an insight. Also, perhaps if you're doing it yourself, it will give you some feedback on what you need to be looking at for yourself in your own development.

Awesome – cool, thanks for watching, speak soon – cheers.

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24 – Martial Arts Website Templates, Replicated Websites & Page Builder Tools – The Pro’s & Con’s

Martial arts website templates, funnel tools and replicated websites is a quick fix to advertise, but there are pros & cons to be aware of.


  • The pros and cons of using a replicated martial arts website template
  • The importance of placing your website on a host that you own
  • Why you should own your digital assets i.e. website, content, articles, videos, etc.
  • Where your primary marketing education will come
  • And more

*Need help growing your martial arts school? Learn More Here.



Should you be setting up a templated website for your martial arts school? Do you need a landing page type tool, do you need a fancy funnel creator – that's what we’re going to be talking about on today's show.

Hi, this is George Fourie from martialartsmedia.com. Today, we’re going to be talking about websites and using website template builders, template type websites that you can purchase from a company or these landing page builders, if you should be using them, what's the pros and cons of that – all these fancy funnel tools that you might have heard of, you heard a buzzword of funnel this and funnel that, so I'm going to be exploring the pros and cons of both. And look, there are pros and there are cons.

This is from my perspective, my experience with online space and building up websites and selling websites and really owning your own online property. And I guess that's what it comes down to owning your own property. But first up, I want to say this: in doing this type of thing, this is a roadblock in your business. To getting started, to getting leads, to getting out there and getting marketing done, I say just do whatever. Just get in there, as long as you're not forking out thousands and thousands of dollars, just get in there and start doing something.

Get the engine rolling and start generating leads. Because sometimes when you start getting into the marketing practice, that's when the real learning comes and the real understanding comes and that's where sometimes expensive mistakes can be the biggest lesson because that's going to tell you what you should be doing. So here's me, the king of all mistakes, and I'm going to be sharing the ins and outs with you. You can learn from them and choose your course from them and choose your course from that.

So should you be using a templated website? Look, it depends. It depends on, as I just mentioned if it’s a roadblock, but I want you to look at the longevity of your business. Now, your domain name, your www address – that's something that you own on the internet and you've got to own your digital assets. So what do I mean by that, by digital assets? Digital assets are your website, content that you put out, articles, videos, and these things.

And other than just scattering them around social media sites, you need to bring these assets back to your website. So your website, your domain name: this is the place that you own. This is the website; this is a place that you control on the internet. Transactions don't really happen on Facebook and so forth. Yes, you need all these sites to bring traffic back to a place, but you need to take people off that social environment to where transactions take place and this is where your website comes into play. So you need a website that converts.

Martial Arts Website Templates

Now, there's a lot of great templated sites out there and the core elements that really make them work is the conversion elements: a visible phone number at the top, a great online inquiry form, but one thing that would concern me, and I always look at it; OK I'm doing this for my business. What concerns me about it is not having the control of the backend of the website. Yes, you would own the domain name and the pages and so forth, but it’s on somebody else's host and somebody else's code generally speaking. So if I don't own the code and I don't own all that, if you ever want to move, you’ve kind of got your hands tied with this system because you can't really move your website: they own the website, so you actually just leased the website from them. There's no transferring anything.

Yes, you could maybe extract your content, but your hands are tied, you are stuck. So you better hope that this company is going to provide a decent service for you for the longevity of your business, OK? Because yes, you own the domain name, but you don't own the actual software that the website was written on, so you can't extract that, you can't take that way.

So that's a big thing to consider. What we like to do, we like to put our website on a host that we own, with codes that we own. That's only a WordPress website, designed with a custom made theme, but the importance of that is that it’s on a host that you paid for and you control and you've got access to the code and you can access and if you're not happy with one provider, you can make sure that anybody else can take care of your website for you, because you own it upright.

So it’s not like you're renting an apartment and you have a month to month lease and somebody can just kick you out if they want: you own it, it’s yours and you've got it for the longevity. So that's one thing to consider. Should you have things like fake testimonials on your website? Hey, when last did you like making a purchasing decision based on a fake testimonial with a fake stock image? Have you ever liked that? Would you like to base your trust and the purchasing decision doing that? I don't think so.

So hey, if that's what's being done with your website, just get their pictures. I’m sure you can have a student within your school that can run around and take good pictures. If not, spend a hundred bucks or whatever, it’s so worth it. It’s a representation of your brand. Ask your students: what have you gotten out of this class, put an original testimonial on your site. People are not thick, they’re not stupid, they can see a stock image a mile away, they can see something when it’s fake – it doesn't do your reputation any good.

All right, so that's on the website. Best bet – look, at the end of the day is to own your own asset. If in the meantime, you can handle working on a templated type of site – great, that's awesome. But hey, have your best interest at heart as long as your business is in existence and can you actually extract anything from that. Those are questions to ask before you invest all this into a company where you can potentially lose all your physical content, assets. And that means you've got to start from scratch. Again, get all your rankings from scratch in Google and it's a painful process to go through.

Now let’s move onto landing page builders. Now, a big buzz word is funnels. Everybody says, create a funnel, you need a funnel this, you need a funnel that, and that can be true and not true, because for you as a martial arts school owner, what is your main obligation? Your main obligation is, you want a lead. You want to get a lead or you want to get a phone call. That's pretty much what you are looking to achieve.

So funnel builders are for a product type system, where somebody is buying a product, let’s say we just call it trip wire in the industry, maybe a paid trial would be the same. Somebody would buy a book or something, and they would pay for it and then on the next page, they'll see an upsell and it will say, hey, you can only do this one time offer now, and then you might say no, and then they'll take you to another upsell offer.

So basically, a strategic sales funnel is really structured for a different type of product line then a martial arts school owner. Now look, this could differ depending on how you do your marketing, but generally speaking, you're not going to need this fancy tool to create all these funnels in different pages.

So that's that – now if you are going to use these tools, because hey if you're doing things yourself, using these tools are going to help you a lot. There's a lot of knowledge that these guys have, that do a lot of tests. There are a lot of top marketers that use these tools and they're going to know all these tricks and conversions tools. They're going to know what converts on a page and what's going to bring you the best leads and all the rest.

So yes, there's definitely a lot of merit in using these tools, but do you need the whole fancy setup? Maybe not. Maybe you just need to actually buy a course to do this, or unless you're using a company like ourselves that do these things for you then maybe you should just invest into the education and do something on a self-hosted website.

But hey, I'm just giving you different options and different scenarios there. If you are going to use one of these tools, then make sure that you're actually using it on your own domain name. So your website address/the page, because I see what people do is, they create a page on a system and then they take that ugly URL and they go put it on the Facebook ad and it’s a representation of the actual company that is providing the page and not for your school.

And what you've also got to bear in mind is that is what they're going to look at. They're going to look at this page and what are they going to do afterward? Look, if you are lucky and you actually got their contact details at that moment – awesome. But 90% of people that see a page or your website for the first time are going to leave and they're going to come back later. So that's the saying, it takes 6-8 interactions before any conversion will happen on your website or click through or whatever.

So, if somebody saw our fancy funnel page ad and then clicked on that and if you're not tracking that, but they remember the name of your business, now they’re going to Google and they search for your business and your website comes up and it looks dog ugly. There's no congruence with what they just experienced and what they're seeing now with your brand. So you've got to think of congruency and you've got to think, OK, if I am going to use a fancy tool like this, make sure that it's put on my domain name, that it's a place where I own and make sure that your other pages are also like that and that they look professional and represent your business.

That's it – that was a bit of a mouthful, but I hope that comes across clear. There is no right or wrong, it depends on you, and obviously your financial circumstances as well and where you want to take your business. At the end of the day, if it was me – hey, I want to own my assets and online there’s only one place that I own and that's my domain name and all the primary content that goes out there, I want those to point to my site and not someone else's.

Thanks a lot – if you need any help with any of this, get in touch with us at martialartsmedia.com. I’ll see you in the next show. Thanks, cheers.


*Need help growing your martial arts school? Learn More Here.

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4 – Should You Have Your Prices Listed On Your Martial Arts Website?

Is there a benefit having your prices listed on your martial arts website, or how much business is this really costing you?


  • What happens when prospects see prices on your martial arts website
  • The war you don't want to create with your prospect
  • The key conversion elements to have on your website

*Need help growing your martial arts school? Learn More Here.


In this video, I'm going to talk about whether or not it's a good idea to have your prices, your club prices, listed on your martial arts website. And if it's not, what else should you be doing instead of that.

Hi, this is George Fourie from martialartsmedia.com and today, I'm going to talk about whether you should have your prices listed on your martial arts website, or not. And if not, what can you do instead. So, the short answer – no. You should not have your prices listed on your website. Now, let's get the longer answer. The longer answer is that, if you list your prices on your website – now, let's take one step back. Your prospect is sitting in front of their computer, or their mobile phone.

And they're looking for a martial arts program. They know nothing about you, nothing about your school, nothing about the benefits. They've got this idea in the back of their mind, that they want to start training martial arts. Or it's a mom, sitting and looking for a school, after school program, for her kid. So, there's no relationship in this – not even a transaction yet. It's simply somebody that's searching for more information about your school.

Now they find your website and as people, do they see a link that says price. So what is the first thing they're going to do? Of course, they click on the price. And now they've got their point of reference. Their point of reference on how they're going to be comparing your club to other clubs, to other schools.

a (78)And that's going to be their point of differentiation. Now, bear in mind: this person has never spoken to you, never met you, never walked into your environment and felt what that experience is like, the culture, was it warm and friendly, did they like the instructors -there's none of that, there's no relationship whatsoever. So you've now completely kind of ruined your chances, and I guess you've gone down to the point of, you're playing the price war, right? You are playing the price war with everybody else, and a war against price is the price of course, to the bottom. So, never a good idea to have your prices on your website.

What about specials? Well, that's a completely different story, because if you've got a very attractive special, something that people can buy, without inquiring much, without having to find out much information, something that they can try before they commit, then yes, why not? Have something that people can take, which has got a good restriction on the timeframe. So, put a special in a place that's attractive and appealing, but that has a deadline, OK?

Deadlines are key. Now, if you want to go down this whole price track, most websites are just not constructed in a way that is driving people to a form of action. And your website might be great; it might tell great information about you, but it's more. Most websites are structured with information. Information about the club, who the club is and who the people are. And unless your copy – your copy, I'm referring to the words on your website, has been designed by somebody professionally, that actually has structured it for the prospect, all their paying points, and their desires and what they want to achieve and what's really bugging them, why they're actually searching for a martial arts program, then it's best to avoid that whole price scenario and so forth.

quotescover-JPG-63But I'm jumping around, so I want to move along: what should you be doing instead? So what you should be doing instead is focus on conversion elements. At the end of the day, you want to get a prospect through the door, into your dojo, into your school, on the mat, and you want them training. So you want to remove as much barrier there is to entry, but also, you want to make that first connection. You want to be able to get them in the door, and be able to make that face to face connection, speak to them, build that relationship and then get them into training.

So on your website, the most powerful way to get in touch with someone is, once they've obviously made a connection, the phone would always be better – well, that of course, second to face to face would be a phone, and then online inquiry, if you have to. But of course, the quicker you can talk to them live, whether that's over the phone or face to face, there's going to be a bit of a relationship forming right there. So what should you have on your website? You should have your phone number, very visible, right on the top. If you have multiple locations, then maybe have a drop down or something, that people can select the location and call from the website basically. Also, if you look at mobile searches, most people are searching on mobile lately, I think statistically it's about 60%, so you wanna have a clickable phone number, for the person that's on their mobile device, they're on Google, they find you, they click, and they make that call.

All right. Second would be an online inquiry form. So also, above the fold – when we say above the fold, it means that people don't have to scroll down, so everything is visible at the top. This is not always possible, but if you've got a sort of way to test this kind of things, which I know a lot of people don't, but preferably, it's always a good idea to test what's working best on your website. But having that online inquiry form, where people can type in their name, number and e-mail address and get in touch with you right there, that's advisable.

And in the last bit, if people aren't committed to that yet, it's good to have a free give away. Something like the seven best strategies, seven best things to consider before choosing a martial arts school. Something of a free giveaway, that's going to educate your buyer – educate your prospect rather, to what it is that you offer with martial arts and that way, you're going to be building a bit of trust, and building that relationship before you get to speak to them.

All right, so that's it. I hope you got benefits from these tips. If you want to learn anything more, go to our website martialartsmedia.com, and I'll see you in the next episode. Cheers!


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Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.


Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else”s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on https://martialartsmedia.com. is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of . doe not share the opinions, views or commentary of any testimonials on https://martialartsmedia.com – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.


If you have any questions regarding this policy, or your dealings with our website, please contact us here:

Martial Arts Media™
Suite 218
5/115 Grand Boulevard
Joondalup WA

Email: team (at) martialartsmedia dot com

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