Paul Schreiner is not your average martial arts coach. Discover how he articulates the art of jiu-jitsu and shares working with Marcelo Garcia.

IN THIS EPISODE YOU WILL LEARN:

The deeper meaning of martial arts and jiu jitsu in particular
Having the discipline to drill, revise and optimise techniques
Why letting go of your ego is not as modest as it's made out to be
The core habit that Paul has adopted from working with Marcelo Garcia
B.J. Penn's powerful ‘marriage of jiu-jitsu' statement
What you can expect when training at Marcelo Garcia Academy
And more

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

Developing expert knowledge or expert ability is your own process of discovery and taking ownership for your learning.

Hi, this is George Fourie and welcome to another episode of the Martial Arts Media Business podcast, episode number 18. I have with me today Paul Schreiner. Now, Paul Schreiner is a coach at Marcelo Garcia's Academy in New York, and if you recall episode 13 with Jess Fraser from the Australian Girls in GI, Jess was talking about Paul within all her traveling around the globe of training at different clubs and learning jiu-jitsu.

Paul Schreiner was the person that left the biggest impact, that stood out for her with his unique coaching abilities and being able to articulate his learning and making an impact on someone, getting his message across of, not just teaching different techniques, but also being able to explain the art and the transitioning of the different moves and so forth. So this is a very in-depth conversation, I enjoyed this. This is not so much about the business side of martial arts, although as a martial arts business owner, you will get a lot of value from this, just learning from about how they go about things and working with Marcelo Garcia and just the pure passion for martial arts. There's a lot of gold in this episode.

Now, of course, for more of the business stuff, you can head over to martialartsmedia.com/plan to be exact. We give away a free martial arts business plan for online media, which kind of defines how you can market your business, what you should focus on. It gives you a bit of a holistic view of how you can approach online marketing and covers a lot of the pitfalls that people are facing right now with marketing, doing one marketing strategy and it's not working, or it stops working and this gives you a bit of a holistic view and approach of how you can approach marketing your business and get your leads.

Now, as always, the show notes, transcriptions and all links mentioned in this episode can be found at martialartsmedia.com/18, that's the number 18. And I want to keep this short and jump straight into the interview, so please welcome to the show Paul Schreiner.

GEORGE: Good day everyone, today I have with me is Paul Schreiner. Now, if you recall on episode 13, I interviewed Jess Fraser and Jess was discussing, within her travels, training at Marcelo Garcia Academy and the one person that stood out for her as a coach was Paul Schreiner. So I wanted to get Paul for an interview and just have a chat about his involvement in jiu-jitsu, his coaching methods and so forth. So welcome to the call Paul.

PAUL: Thanks for having me.

GEORGE: Awesome. So I guess just to go right from the beginning – who is Paul Schreiner?

PAUL: Let's see… I'm basically just a guy that does jiu-jitsu full-time. I'm 38, I started jiu-jitsu when I was 17, I think. I'm from California, so I grew up surfing about. I grew up in a pretty crazy family, progressive family. My dad was kind of a social activist and we lived out of a VW van a lot and drove to Central America every summer, so I got a lot of world exposure that way I guess. I grew up surfing and I wrestled my senior year in high school, actually my junior year in high school, and then I was looking to continue with a sport.

No time to groom martial arts instructors to grow your martial arts school? Con Lazos hire's externally if they're a match. Martial Arts celebrity Richard Norton most definitely makes that list.

IN THIS EPISODE YOU WILL LEARN:

How martial arts ‘fills the gap' with education
The school teachers advantage to martial arts instructing
Having access to the knowledge of world-renowned Richard Norton
Trusting your gut feel when hiring instructors from outside
When you take your foot off the pedal and have to start from scratch
Grooming students to be the best version of themselves
And more

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

The main thing here is that we teach from a total love perspective. What I mean by that is, we have to love everything about what we're doing.

Hi, this is George Fourie and welcome to martial arts media podcast, episode number 17. I have with me today Con Lazos, from Fusion MA. And we talk about a few interesting topics, that being going back to the whole teaching aspect again as an ex teacher, using those principles in teaching martial arts, but also something a bit counterintuitive to what most people recommend, and that is, instead of just grooming instructors from the ground up, but actually employing people from external clubs and external expertise to come and coach at Fusion MA.

And that's the blend that is really working well for him and he's got various experts on board, other than himself. One famous and well respected martial artist from Australia, Richard Norton, who, if you're not familiar with, was the fight coordinator and stunt coordinator for “Suicide squad“ and a whole bunch of other movies, so you can check that out on Google, you'll find a whole lot of information about him. And we discussed a bit working with Richard, but more so, talk about Con's vision and how he likes to impact youth and students through training martial arts.

Now, if you've listened to a few episodes, you know that I've always been asking, please leave us a positive review on iTunes and I've been sending you to the link martialartsmedia.com/itunes. But I have to apologize, because somebody brought it to my attention that it’s only halfway to leave a review when you go to that link and iTunes does not make this easy, they make it pretty confusing.

So the link is correct, but it’s not the last step to leave a review. So when you go to martialartsmedia.com/itunes, you've actually got to click on another link and you'll see there's a sort of a red, fiery, I don't know what you call that, picture of me, with a logo of martial arts media. And just below that, there's a blue button that says, “View on iTunes.“ Now, you actually have to click that button “View on iTunes“ to open up iTunes and then you're able to leave a review.  So, apologies for not giving the whole swell of how to get there, but that's basically it. martialartsmedia.com/itunes, click on the “View on iTunes“ button and you can leave the review. And why do I ask for this? Because, if you're getting value out of this show, that's all that we could really ask for in return. Leave us a good review that makes the episode stand out within the iTunes directory, so it gets noticed more and it helps us get the word out about the martial arts media business podcast. So if you want to help us in that way – much appreciated.

As always, transcriptions and links mentioned in the show can be found on our website, martialartsmedia.com/17, that's the number 17 and that will take you to the page where this podcast episode is hosted. Alright, let's jump into this interview, and please welcome to the show – Con Lazos.

GEORGE: Good day everyone, today I have with me Con Lazos from Fusion MA. And a couple of things we want to talk about today, something that's really been brought to my attention that really stands out on what Con is doing,

Sun, surf and martial arts? Brazilian Jiu Jitsu black belt Justin Sidelle shares the laid back lifestyle running their martial arts business.

IN THIS EPISODE YOU WILL LEARN:

Justin’s martial arts journey that inspired him to travel the world
How a healthy environment motivates martial arts training and how it affects your performance
The importance of “word of mouth” and social media in boosting your martial arts school’s exposure
Having a martial arts holiday in Bali, Indonesia vs Thailand
Giving back to the community and making a difference
And more

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

And on top of that, being in such an environment that's that healthy and that welcoming, your training goes through the roof. You perform better, you learn better, you learn faster.

Hi, this is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media business podcast, episode number 16. Today, I cross international waters – again. Well, it's not really international for us so much, because it's just Bali, and Bali and Perth, that's about a three and half hour flight, but I'm speaking to Justin Sidelle. And Justin Sidelle is the head coach at Bali MMA, the head jiu-jitsu coach at Bali MMA. Now, if you recall episode 13, I had Jess Fraser on, from the Australian Girls in GI and she mentioned that Bali MMA is her home gym, although she jet-sets and travels around the world. So I wanted to get in touch with Justin and just have a chat with him about his lifestyle: living in Bali, being able to train jiu-jitsu, which he loves and living in the tropics and just living an awesome lifestyle and living a very laid back life and doing a lot of good things within the Bali community.

But first, just a quick update, more a notification, if you're not aware of it, depending of course on where you listen to this podcast, if you listen to it on your iPhone or through your Android type device like a Samsung or so forth, or on the website. If you listen to it on the website, you might have noticed it, but we give away a martial art business plan for online media for martial arts business owners and it's basically a plan for the online media side of things.

It's looking at the different components of digital marketing for your martial arts school, so what you need to basically cover all the elements. There's a lot of information out there, you've got to do this on Facebook, and you've got to do this on Google and you've got to have SEO, but this is kind of giving you a holistic view of all the components that you need to have a prosperous martial arts school, but not only that, to make sure that you're not single point sensitive.

Let's say Facebook fell off the map today: can your business still sustain and can you still market? Do you still have ways and means to actually get in touch with your people? So it's just looking at things from a holistic point of view and all the elements that you need to cover. It's on the website, you can download it on martialartsmedia.com, or if you go directly to the link, it's martialartsmedia.com/plan. Download it, check it out. That will put you on our email database and we'll also send out weekly updates from when we release this podcast and such.

That's just it from me. I want to get into the podcast now. I've got to tell you as well, this was always going to be a problem: talking to someone in Bali, I knew the internet wasn't going to be the best, we ended up talking on the phone and there was a bit of a delay, which kind of overlapped a few times. All in all, the interview is awesome, you're going to get a lot of value from this and it might even spark you, light a fire under you to go take a nice tropical holiday with some awesome martial arts training. So, without further ado, please welcome to the show – Justin Sidelle.

GEORGE: Alright, good day everyone.

Looking for martial arts marketing ideas? Google Adwords and Facebook ads are the big players. George Fourie shares the core differences.

IN THIS EPISODE YOU WILL LEARN:

The key difference between Google Adwords and Facebook Ads
Why one click doesn't help you generate leads anymore
How to focus on multiple touch points to engage your leads
All martial arts marketing ideas are worthless without this (HINT: Remarketing)

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

Good day everyone, it’s Facebook marketing, SEO: should you be doing all of this for your martial arts school, what should you be doing, what shouldn't you be doing, what is the differences, can they work together – let's discuss.

I'm George Fourie from martialartsmedia.com. In this video, I'm going to be talking about Google AdWords, should you be doing it, how does it compete with something on Facebook, what is SEO and all these fancy things. How do they work together and what strategies should you be looking out for where you implement this different marketing on these different platforms. So let's look at a comparison.

Google and Facebook. Google: firstly, Google has a whole different way of advertising and marketing, because when you go to Google, you've got the intent. You've got intent to find a solution for a problem, you're looking for something. On Facebook, you're not looking for something. You're interacting, you're being social with your friends, you're looking at funny cat videos: you're doing something else than looking for something of martial arts or what it is that you're looking for. So Google has intent and Facebook is more like an interruption type of marketing. You've got to keep that in mind on how you're interacting with people, because if you think about it, it’s going to take someone 6 to 8 interactions with your brand before there's any form of conversion.

And that conversion is not necessarily joining up, that's a conversion of leaving an online inquiry, or picking up the phone and trying to engage with you as such. So the key thing to keep in mind: on Facebook, for example, if the first interaction is an ad, you have risked potential of turning that person off and not being able to take that relationship further, whereas, if you have relevant content for them, something that might interest them and from that lead to an ad afterwards, which is something that you can do, then you have more chance of converting that ad, that person into a lead, by following a different sequence.

Same as with Google of course. With Google, it’s a bit more direct, because somebody is searching for something, so an ad will show up, telling them, “This is what you've searched for,” and if your ad matches what they are looking for, that message-to-market match, then they're going to engage with your page and they are going to more than likely convert.

With both these platforms, you've got to bear in mind that there are multiple touch points. It’s not just going to take that one click and that one view of the ad for somebody to actually convert. So you've got to be covering multiple platforms, and this is where you can have them both work together. This is how you're going to save money eventually on marketing. If you think there're 6 to 8 times that there needs to be an interaction before somebody's going to convert, how are you interacting with your prospect 6 to 8 times? How are you getting in front of them? Offer, offer, offer, offer, or content, value, content, content, offer? You've got to play around with how you are approaching your people so that you are starting by building a relationship and then slowly working towards the conversion.

Let's get back to this multiple touch points. A recent study – and thank you, Ezra Firestone, for this, mentioned that people start a search query on mobile and then they finish the transaction on a desktop.

Hakan Manav, 5th degree Taekwondo black belt and world martial arts champion, shares his life journey of success and their thriving martial arts business.

IN THIS EPISODE YOU WILL LEARN:

How to deal with the constant pressure of being ‘The Master's Son'
The truth about martial arts skills that improve coordination in other sports
How business principles discovered in tertiary education lay the frameworks for a successful martial arts school
Getting everything you can from TV publicity (Australia's Got Talent)
Business growth hit the ceiling? Do these 2 things to breakthrough to the next level
The training schedule of an elite world class martial artist
And more

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

It all started back in that day, we went overseas, we opened our eyes, we invested in ourselves, we sought knowledge outside of the martial arts industry, as well as within the industry, and then it was just one step at a time and consistent growth.

Hi, this is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media Business podcast, episode number 14. Today I have a very inspiring, very versatile, talented young man on board and this gentleman is truly, truly a gift of multiple talents, and what I mean by that is, first up, he's born into martial arts, he is an amazing martial artist, his skills are just beyond, it’s another level. If you follow any of his social media accounts, he spends most of his time in the air. His tricking ability is beyond this world, his skills are just phenomenal, you've got to see it to actually absorb what it is he is capable of.

And when it comes to the business side, their family own and operate one of the most successful martial arts schools in Australia, if not the most successful. And that, of course, depends on how you measure success, but what I can tell  you is that their main location has a total of 1450 students, they have another 5 set locations of 200 students each approximately and they have systems and a staffing in place that allows them to operate 7 days per week.

So whether or not that is your goal, look, there's value in what these guys have learned along the way. And the guest that I'm talking about of course, after much suspense, Hakan Manav. Hakan shares his journey from humble beginnings, having to live up to the expectations of his dad's reputation, Master Ridvan Manav, and just his journey going from where they started out with basically nothing and building up this organization and feeling that pressure from a young age and dealing with that.

We also touch on his moving career, how an Australian talent show opened multiple doors for him, so much to share in this conversation on multiple levels. As always, depending on where you're listening to this, you can find the show notes and everything else mentioned within this podcast, you can find at martialartsmedia.com/14, the number 14. And that's it for now, I want to get into this interview – enjoy, and welcome to the show Mr. Hakan Manav.

GEORGE: Good day everyone, today I have a guest with many talents with me today and that is Hakan Manav. Now, I'm really not sure how this conversation's going to go because we can talk about movies, we can talk about being featured on Australia's Got Talent, we can talk about his martial arts career in general, but we'll see where this goes. So welcome to the call Hakan.

HAKAN: A pleasure to be here George, thank you.

GEORGE: All right. So, for those that are not familiar with you, let's start right at the beginning: who is Hakan Manav?

HAKAN: Well, let's go back to when I was born. Basically, my father established the Australian Martial Arts Academy well over 30 years now, I think pushing on to 35 years soon, I think 34 years. I'm currently 28, going onto 29, so I was born into the family, born into the martial arts from a very young age …

She travels the globe, dominates tournaments and is the driving force behind Australian Girls in Gi. Here's BJJ Black Belt Jess Fraser's story.

IN THIS EPISODE YOU WILL LEARN:

The necessity of female martial artists sticking together to overcome challenges
Cross training in other martial arts gyms: great for community or a retention killer?
How male martial artists can improve their teaching skills with the ladies
What injuries can teach you about training martial arts
What the meaning of a true martial arts family is
The one core skill set martial arts instructors need to drive transformation
And more

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

You wouldn't believe: I walked in with this sling on and these guys, they remember you and they remember your whole name and they remember everything about you and they run across the room to hug you. It’s just the most incredible thing.

Hello, this is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media podcast, episode number, lucky  13. Today I have a different guest with me – different in the sense of, not a martial arts business owner, although she has a leading organization within the martial arts industry and she's also a martial arts expert, Jess Fraser. And once again, the attempt was to go one angel and the conversation really evolved into some deep elements and there's some real gold there for you as a martial arts business owner.

The reason why I want to do interview Jess is because she's quite the jet-setter. She travels all over the world, I've been following her on social media for a while and if she's not in New York, she is in Canada, she's around America, Las Vegas. She is in Bali, she's in Melbourne – so she's truly living the martial arts lifestyle of just being passionate about training and learning, and also, have a great organization, Australian girls in GI, which we're going to talk more about. 

So, first up, some news and what's been happening. You might have seen posts around, depending on when you're listening to this of course, about a survey that we've been running at martialartsmedia.com/survey and it's all about discovering what it is that you as a martial arts business owner need or struggling with, your pain points and what the obstacles are. Then we can find out where things are going wrong, what do you need help with: then we can interview better guests and of course, we can deliver better content and better solutions and the result of that is putting together a web class that is going to be invaluable by the way it’s going now.

And I'm not saying that to toot my own horn here: it’s shaping up to be a very valuable piece of information that I'm going to give away for free that most people would be charging a lot of money for. That's just from comparing to what the information that is floating around the internet at the moment and what people have been told to do with marketing their martial arts school, I can tell you that it could be a good game changer for you. And that's not me to hype up the training, it's truly a decade worth of experience and other people's experience that has gone into this.

So, I'm really looking forward to releasing that. Depending on when you're listening to this, we'll keep this survey going, because no matter when you're listening to this, we'll keep it running so that we can keep adjusting our approach and keep interviewing more guests and keep optimizing the delivery of our content, which is what you would probably have seen in the solo type shows coming up and the solo videos: it’s all based on the feedback that I'm getting through this survey. So thank you for that if you have completed it.

If you haven't, it’s at martialartsmedia.com/survey, it will take you about two minutes – much appreciated if you can do that for us. If you're enjoying this show and you would like t…

Struggling with marketing your martial arts school? Maybe it's not your fault, but rather the key elements that are missing.

IN THIS EPISODE YOU WILL LEARN:

Why being a ‘one trick martial artist’ leads to marketing failure
The missing elements that no one talks about
Why your newest offer is not always the answer
Do this one thing prior to your offer to improve your results
The 6 critical elements of marketing for business longevity
And more

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

Hey, this is George Fourie from martialartsmedia.com and in this video, I'm going to be talking about why most martial arts school owners fail at marketing “tactics”.

Ok, so why do most martial arts school owners fail with marketing tactics? Now, I put emphasis on tactics because it's kind of like being the one trick pony martial artist. There're a few viewpoints on this, but I hope this analogy sort of gets to where I'm going with this.

Imagine you're doing martial arts and all that you do is, you've got one punch – that's all you do. Or you've just got one kick and that's all you've ever learned, you've only learned that one punch or that one kick. What happens if you break that one arm or you break that one leg or something happens? Now your whole game plan, your whole everything that you can do in martial arts is pretty much nonexistent because your one trick has been eliminated. And I see this happening a lot in marketing.

I've been doing this survey, this two-minute survey on the website to gather what pain points people are having about different aspects of marketing and with their business. And something that's been coming up a lot is people saying, let's say Facebook for example: how they started doing Facebook advertising and they're running all these ads and it's awesome and they're getting all these leads and it just dries out – what happens? What happened, it's worked once and now it doesn't work again. Well, there's a lot of things that come into play with that and you can't just be that one trick pony that only does that one thing.

Now, this is something I'm going to hammer on all the time, but go to Facebook right now: have you ever been on Facebook ready to buy or ready to join something? Have you ever gone down that track, especially for someone you're seeing for the first time, a brand that you're not familiar with – have you ever looked at it and said, wow, I just want to buy this! I don't want to look at my friends anymore, I don't want to look at funny videos, cat videos, or whatever it is that you're doing. It takes a lot for you to break that element and switch off and go, ah, I actually want to buy something. Unless it's of course super targeted and super relevant to something that you want, but for the most part of it, you're really doing interruption marketing.

It's a social platform, people are there to connect with friends and watch funny stuff and do whatever they do. They don't really care about your brand, they don't care who you are. And a lot of people don't get this, they think that everybody's just going to stop and bow down to what it is that you offer. But it's just crap, it doesn't work that way. So you've got to match people, you've got to have that message-to-market match, you've got to match people in the frame of mind that they are at and what they're doing and the way you do that is through valuable content.

Now, if you are doing advertising on Facebook and it's working right now and it stopped working, I want you to ask yourself this: have people been turning off to your brand because all that they see from you is ads? I mean, think about it: your market in a certain radius from where your club, your school is positioned, there's only so many people. You're going to very very quickly exhaust that market if you target all those people and all that you do is go offer, offer, offer,

George Fourie takes a different twist on this episode with a 2-minute survey request for martial arts school owners that promises a big return.

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TRANSCRIPTION

Hi guys, this is George Fourie from martialartsmedia.com and this week, we've got a bit of a different twist to the show.

Okay, so we've got 10 episodes down, we are at number 11, this is number 11. But this episode is going to be more a request from you than a give. So, there's been a lot of giving, we've done a few interviews with some great guests, we shared a few in between the tips and now I'm going to turn this on to you.

So, I want to know where to take this podcast, which direction I should be going. And I'm also preparing a web class, an online web class, where I'm going to be teaching all the different aspects of online marketing that we know work when building your business through the means of the internet.

So, the purpose of the web class would be to give you a good education on what you can be doing to get leads in through the door, how you can convert better by means of your website and when you speak to people, how you could automate these things on the back-end through follow up sequences and things we do with our services. And then also, how you can retain your students by doing these automated processes and having a way to provide value to your students over and above just from what you do in class.

So, in order to do this, I need to know from you and get a better understanding of what is the bottle mix in your business? What is it that you are struggling with as such? In your day-to-day operations, what are you struggling with specifically, and I mean specifically, not just, we struggle with lead generation, we struggle with retention – that gives us nothing to work with, so I need as much detail as possible.

I'm trying to figure out what is the biggest obstacle to keeping you where you are and not taking you where you want to be. And I want to see what we can do and how I can help you take that from the position where you are and take you to the next level through the means of online processes, online marketing and providing that link.

So, not to go off topic here and not to mumble on: basically, what I'm requiring from you is two minutes, two minutes to complete this survey, to tell me what it is that you are struggling with, the problems that you are having in your business, give me a better idea of where you are at now and the obstacles that you are facing. At that point what I can do is, I can look at everything that we provide and I can teach you. I can teach you means, what it is that we can do to help you if you want to do it yourself of course so that you can take this training.

And if you've got someone that does this stuff for you or you do this yourself, that you can do it, or that you are educated to make a right decision if you do want to hire someone to do all these services for you. But the only way to make those choices is to be educated, and I want to provide that education for you, but the only way that I can do that is to know exactly what it is that you are struggling with.

That brings me to this episode. My request to you is, take two minutes, please. If you go to martialartsmedia.com/survey, there is a short video. You can actually just skip through the link, take the survey and it's going to take you about two minutes. Fill it out as detailed as possible. You can keep this completely anonymous, so if you don't want to leave your name and if you don't want to leave your email address, that is fine.

But all that I really really want is some honest answers. On the flipside, though, if you have some pressing problems and you would like me to contact you personally, get on the phone or get on the Skype call, I'm more than willing to do that if I'm going to get a more clear understanding of the problems th…

Many Martial Arts Gym owners use a personal Facebook profile for their marketing. But what are the consequences of doing this?

IN THIS EPISODE YOU WILL LEARN:

Costly consequences of having a profile for your martial arts business
The awkward Facebook friend request
What is Edgerank and how it controls who sees your post
Why people don't see your Facebook status updates
Why you can't scale a Facebook profile
How to segment your friend lists for different posts
And more

*Need help growing your martial arts school? Learn More Here.
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TRANSCRIPTION

GEORGE: Hi, this is George Fourie from martialartsmedia.com. In this video, I'm going to be talking about should you have a Facebook profile for your martial arts business, or should you have a Business Page and what's the difference: should you have both, what should you be doing in this scenario?

Ok, so should you have a Facebook Profile for your martial arts business, or should you have a Facebook Business Page for your business? I think that kind of answers it: of course you should have a Facebook Business Page, but let's explore the options why.

Now, first and foremost, if you have your business set up in the Facebook Profile section, which is actually just for a normal person, then that is actually against the terms of service for Facebook (see section 4), and they can actually shut your account down. If you're building authority on this account and you engage with people and your members most importantly, the last thing you want is your Facebook account shut down, so you do need a Business Page, instead of the Facebook Profile. Let's also look at the obstacles this is going to cause.

If you look at a Facebook Profile, it's a lot more personal. So for me to be able to connect with you, I need to add you as a friend. And it's a bit hard to be a friend with a business as such. You can be a friend with a person, but to be a friend with a business – it’s a bit awkward.

So what you've got to look at from that point: if I'm a prospect and I'm trying to find out more about your business, now I've got to engage with you on a personal level, which I don't want to do yet – I just want more information about your business. That is why a “like” is so much easier, because I can just like your business and I can follow your updates and find out more information about you, whereas, if I had to add you as a friend – which we are not friends, I'm just searching for information about you, it’s so much more personal. There's just a bit of an awkwardness of actually adding someone as a friend who's not your friend and you just want to find out if this is a business that you actually want to engage with and if you want to take up training.

So you definitely want the Business Page. Now, the Business Page has advantages and initially, it has some disadvantages because Facebook would prioritize your posts from a profile versus a Business Page. Now this gets a bit technical, but there's a thing called EdgeRank. And EdgeRank is basically Facebook's ranking mechanism, how they decide which posts show up in your news feed. So yes, it doesn't mean that if you post something on Facebook that it’s actually going to show up: it means that Facebook still has a look and prioritizes and sees, OK, well – what should be showing up in your custom news feed?

And of course, if you had a sister that just  had a baby, or there's a wedding anniversary or your friend has a birthday or something, these are things that are going to show up in your news feed, rather than a business promo special. And this is why it’s so important to have engaging content and be telling people stories. And this is where blogging and things like that come into play. So it’s not just about putting offers up and doing specials and so forth.

But that's going a bit off topic. So essentially, yes: you want to get onto the Business Page. Now,

Brannon Beliso shares his versatile life of being a musician, Ted Talks and teaching life principles through martial arts merit badges.

IN THIS EPISODE YOU WILL LEARN:

How to avoid an unsustainable bad business model
A different perspective and philosophy to martial arts business
Locking people into contracts vs. giving them what they really want
Leading a new movement of business
The humility habit of success
What consequences occur when kids can't deal with rejection
And more

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You need to have a very clear vision and vision is based upon purpose. Once you understand what your purpose is, then you create a vision to facilitate that.

Hi, this is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media Business podcast, episode number 9. Today, for the first time, I cross international borders and have an American guest on board, all the way from San Francisco, Mr. Brannon Beliso. Now, of course, I'm still going to be interviewing multiple Australian martial arts school owners, but the aim of this podcast is to interview guests from all over the world, anyone who is a leader in the martial arts industry that is doing great things and anybody that we can learn from. And professor Brannon Beliso is definitely on the list of one of the great leaders within the industry.

I was familiar with these one merit badge systems before I knew who Brannon was, which is basically a system, a  reward system for kids. And we're going to touch a bit on that, which you might probably be familiar with already. But more importantly, we're going to talk about Brannon's philosophy on martial arts, how he got started, basically living on top of his dad's martial arts school premises when he was a kid and how he's focused on the servicing side, on providing a great service and modeling different companies on providing a great service to the martial arts industry I can assure you, lots to learn from Brannon in this episode.

Show notes and transcriptions are available on martialartsmedia.com/9, the number 9. And I would love your feedback: anybody that you recommend that I should be interviewing, any feedback on what we can improve on this show. And if you want to support us, the great way to do that is to head over to iTunes, which you'll find the link to this episode martialartsmedia.com/9. Find the link that goes over to iTunes and leave us a comment and a review. Five-star reviews help us to get up there in the rankings, but an honest review is much appreciated.

That's it from me for now- please welcome to the show professor Brannon Beliso.

GEORGE: Good day everyone, today I have with me my first American guest, professor Brannon Beliso. Brannon Beliso is all the way from Sacramento, is that right?

BRANNON: San Francisco actually, San Francisco.

GEORGE: San Francisco, all right, I got that wrong in the first few seconds of the interview. All right, we'll definitely flip it from there. Now, you might be more familiar with Brannon's program as well, which is currently called one merit badges. This is the first thing I remember from when my son started martial arts, he's getting all these badges that were really impressive because it’s got all of these successful words and complimenting words for skills and things that they achieve in their classes. And now I actually meet the man behind the whole system, which is Brannon Beliso. So, welcome to the call.

BRANNON: Thank you, thanks for having me George, I'm grateful to be here.

GEORGE: First up Brannon, let's just go back to the beginning for the people who are not familiar with you – who is Brannon Beliso?

BRANNON: Well, somebody the other day labeled me: I am a multifaceted modern-day renaissance man. And I went, wow! I've actually got a couple of books I'm working on, a children's book,