Jason Everett, a high-performance salon coach, shares 3 main pillars to take advantage of with your martial arts business during uncertain times.
.IN THIS EPISODE, YOU WILL LEARN:
The 3 key strategies to implement before you pivot your martial arts business
Why you should double down on coaching
The hidden opportunity all martial arts school owners have right now
How to use your Facebook community to strengthen relationships with your students and instructors
*Need help growing your martial arts school? Learn More Here.
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Now the question is, if you're being tested right now, how do you show up to be tested? Are you going to double down? Are you going to get more coaching education, understand more about your business and get lit up and on fire for what you're doing? Or are you going to be like, “Well, I guess we'll just shut this thing down and I'm going to go on vacation for a few weeks and come back.”
GEORGE: Hey, this is George Fourie and welcome to the Martial Arts Media Business Podcast. The first live Martial Arts Media Business Podcast, and…
JASON: Wow man, that's exciting. First live.
GEORGE: First live, and I've got a really awesome guest here today. Now, Jason Everett is not a martial artist, but-
JASON: I'm not. I'm not afraid of some martial arts though, let's be clear. I think it's amazing. I'm just not very good at any of them.
GEORGE: Here's why I'm bringing Jason on. So, first up he brings good energy. Good energy, a wealth of knowledge and he's in a completely opposite industry, but facing challenges way more than any martial arts school owner is right now.
JASON: Probably true, probably true.
GEORGE: And so let me just hand it over to Jason. If you could just give us a quick couple of minutes, who you are, what you do and we'll go from there.
JASON: Yeah. Well first of all man, thanks for doing this and what you do for martial arts studio owners is extraordinary. I mean I know you do some incredible work for them and I would just say to you guys as a community, now more than ever you need what George is doing. And I say that because I just have seen inside our own group and because I run a group of salon owners.
So basically what I do is I work inside the salon, spa, beauty industry, barber shops all over the world to help them to increase the amount of take home income that they have, to grow their staff, to grow in locations and to really start creating wealth in their lives for salons. And the reason why I do that is that only 7% of salons actually make a profit, 20% of them are breaking even and the rest of them actually go backwards to go to work every single day.
So if you run a martial arts studio or a dojo or whatever you would call your place that you operate, is that if you could imagine trying to run your business and knowing that only 7% make money, that's pretty crazy, right? So salon owners very often, like for you guys in the martial arts industry, they love what they do but they're not always the best business owners. Right? And I know that's very true and the reason why I say that… so I work with these salon owners all over the world. I've worked a lot in the corporate space with the salon and spa industry and I've done tons of work there, but I want you to know my background is actually… I come from being a dance instructor.
I was a ballroom dance instructor over 20 plus years ago and I've worked in outside sales, I've worked in advertising and marketing and all these different arenas. And the reason why I say that is because martial arts, dance instructors, even a hairdresser, all those things, those are very hands-on professions, right?
So if you think about the massage industry, you physically touch people. You guys might… I was going to say I'm going to make a karate joke about chopping them, but you know what I'm saying?