Calling out ‘fake’ martial artists has built Rob the brand McDojoLife with over 300k social followers, but sometimes it comes with a threat to his life.
.IN THIS EPISODE, YOU WILL LEARN:
What is a McDojo really
How McDojoLife came into existence
Rob’s 5 rules in considering if a martial arts school is a McDojo
How to run an effective paid trial offer
*Need help growing your martial arts school? Learn More Here.
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But sometimes people misunderstand what I'm trying to do and if I call out an instructor or I call out somebody that I think is doing something wrong, which I would never do without really doing my research, then sometimes their students, some of their students may have some type of a slight mental handicap, not making fun of them, but that has happened where I had a student who was on the spectrum somewhere and he threatened to kill me.
GEORGE: Hey, this is George and welcome to the Martial Arts Media Business Podcast. So today, I have a different guest with me. And when I say different, but we are going to explore a whole different topic. So one thing that comes up every time I speak to a martial arts school and the last couple of shows, I've explored the conversation of what is a McDojo?
What is a McDojo really? It's a term thrown around, it's thrown around quite loosely. A lot of people are quick to label a school a McDojo or they're not, and then there's obviously people that are really fake martial artists out there that need to be called out.
And somebody that does really successfully and has a huge following on Instagram is Rob from McDojo Life. Now welcome to the call Rob.
ROB: Hey, thanks for having me, man. I appreciate you having me on.
GEORGE: Awesome. So now, here's an interesting little twist. I can only introduce Rob as Rob and I can't actually share what his last name is. Why is that, Rob?
ROB: Well, I… you can't really get my last name because I actually get death threats often, so I don't like people looking me up that way. So you can't have that. But that's the only reason. It's not that I'm not trying to be cordial or anything like that. I just don't want people finding out any information about me because that always goes bad, especially with my job, I pretty much call people out all the time, so I try to keep my personal and my business separate as much as I can.
GEORGE: All right, that's really interesting. So you've got, well let's talk about, right, because you've got a huge following on social media, yeah?
ROB: Yes, sir. Yes, sir. Roughly right now currently about 300,000 between the different social medias, between Twitter, Facebook, Instagram, and now I've started up a Twitch and YouTube, so it's been growing.
GEORGE: Okay, so what's the whole drive behind this? What's the purpose behind McDojo Life?
ROB: Well, the idea is that our job as martial arts instructors is to teach people how to defend themselves. And we would hope that if we do our jobs correctly, we can actually protect people in their times where they might have to protect their lives or a loved one's lives or anything like that. The problem when you have a shyster or a charlatan or someone who's out there lying to their students is that those students are basically taking that person, those students… those instructors are taking advantage of those students.
And what's going to happen is we as martial artists are already aware that those people are being ripped off. We already know because we can look at this from our perspective, people who have been doing it for years and go, “Yo, that's wrong. That's incorrect.”
But from a student's perspective, they've put in a lot of time, effort, and years and years of dedication into an art or into a person, like the instructor, who might be teaching them something that can get them seriously, seriously injured. And I would imagine that there would be more o…