It's great to know the real reason why your martial arts students want to join, but what if you could go one level deeper? Cat Zohar shares how.
.IN THIS EPISODE, YOU WILL LEARN:
How to improve your martial arts school’s student retention
Member engagement vs. customer service
Why member engagement is like fortune telling
How to identify your martial arts students inner greatness
*Need help growing your martial arts school? Learn More Here.
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GEORGE: Hey, this is George and welcome to another Martial Arts Media business podcast. So, I've got a repeat guest with me today, Cat Zohar, all the way from the States. Hi Cat.
CAT: Hi. How's everyone? Welcome, hello. Glad you're here if you are.
GEORGE: Cool. So, a quick intro. Why the episode number two and a bit about what are we going to be talking about here today. Recently on our Partners program, we co-created something with all Cat's expertise, all her IP, and we called it Retention by Design. Retention by Design, and Cat's going to correct me if I've misplaced the wording.
But something that we've focused on in our Partners program, we always talk about how to attract the right students, how to increase sign-ups and how to retain more members. And on the increased side, we talk about mastering sales. And with mastering sales, we're really big on really understanding the real reason why people join. Not the hey, I want confidence, but why the confidence? What is the deeper emotional reason why people go ahead?
Cat's taken that to a whole another level when it comes to retention. And instead of just uncovering and discovering what the actual emotional reason is why people go ahead and start martial arts, but she's developed a system where she can actually identify the personality traits and how to identify the actual greatness of the student in a more detailed way. Are they good at the competition, would they make a potential instructor, and so forth.
I'm not going to reveal too much from that, but what I really liked about the whole concept is it just takes things to a whole another level. And if you've got retention problems and football is a top priority over martial arts and a whole bunch of other things and you're finding price wars instead of value wars of why your martial arts program is superior, then this is going to be a lot of fun and a lot of value.
So with that, welcome again, Cat.
CAT: It's great to be here, George, thanks for having me.
GEORGE: So, just for a quick two-minute intro. Just for anybody who hasn't listened to the first episode, just give us a quick rundown, who is Cat?
CAT: Well, that's a loaded question. Cat is a person who has a marketing company that focuses on helping martial arts schools with their member engagement. Member engagement is probably a lot of my contribution to the martial arts industry and helping martial arts school owners not just sign up new members, but most importantly keep those members and keep them not just coming to classes, but keep them showing up happily and referring their friends and family members to their martial arts schools.
So, a lot of what Cat is, is a little special twist on taking a look at our relationships that we have with our students and how to be able to best serve our members. Not just in a sense of giving things, but most importantly in a sense of what they're able to receive by taking part in the martial arts class. Pretty much a combination of the martial arts business along with being a martial artist myself for over 30 years and a practitioner of the arts.
This is something that I have a good sense of direction on where martial arts instructors and well-meaning school owners tend to put more emphasis in certain areas, where if they were to shift some of that focus and attention to keeping their students through different things and not just teaching great classes,