Cheyne McMahon's school got flooded moments after going full time! With some help and sales skills, he turned disaster into profit.
IN THIS EPISODE, YOU WILL LEARN:
How Cheyne McMahon applied his experience in selling cars to selling martial arts memberships
How he was able to bounce back from a flooded dojo and an eight week hibernation to a full-time school
How he grew his 110 students in December to 185 students in February
Some valuable marketing hacks to attract potential students
The secrets to a profitable martial arts open day
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
As a teacher, if you don't think you're teaching the best quality chosen martial art that you're doing, then how can you convince other people that they should join you?
GEORGE: Good day, this is George Fourie and welcome to another Martial Arts Media Business Podcast. Today I'm joined with someone who I've gained a lot of respect for in the industry, being fortunate enough to work with him the last couple of months in one of our programs, our Partners program. I want to introduce you to Cheyne McMahon from Australian Karate Academy in Brisbane. How are you doing today, Cheyne?
CHEYNE: Yeah, good mate. Thanks for having me on.
GEORGE: Awesome, so welcome to the show. I know you've mentioned you've listened to a few of my episodes as well, so this is going to be an interesting conversation. There's a lot of value, you're getting some great results in your school and you're going to be sharing a lot of details on what you are doing, how you're going about it. First, if you want to give us a bit of background, just a bit about you, the school and how you got started in the industry, etc.
CHEYNE: Yeah, no worries. I started karate when I was four. My father was, I suppose he still is, my teacher. He started karate in 1967. He opened his first club in the Sunshine Coast in Queensland in 1976, so I followed him around and wanted to do karate. For the first couple of weeks apparently was holding me as I was walking around and I was crying. 33 years later, I'm still in love with karate. The longest break I had was six months off when I moved overseas. My dad started the Australian Karate Academy in ‘89, so this is our 30th year as the Australian Karate Academy. He and my mom were the main teachers. He retired a couple of years ago and I've since taken it over. We're in our 30th year and still going strong.
GEORGE: Fantastic. You went through school, you've been training all your life. At what point did you gravitate towards the teaching side of things?
CHEYNE: I started teaching with my mom when I was probably 14 or 15. Actually, one of my students now, I was there on his first lesson when I was 14. He was a six year old training with us for 15 years, then went off and had a career and came back a few years ago. In a couple of weeks, he's about to go for his third dan. I clearly remember his first lesson when he turned up, him and his sister. I started straight after school, so in year 12.
I was never really an academic, all I really wanted to do was karate. It was just karate. Karate was my life. In year ‘12, towards the end of year ‘12, I went on a three month tour of Europe for karate. No thought about, it's going to affect my ability to get into university or TAFE training or anything like that, that's not what I wanted, so I went over there and competed for Australia and stuff like that.
After school, I was lucky enough to qualify for a grant from the Queensland government, so I was being paid to teach karate and to train in karate as an 18 year old, as an elite athlete. From there man, every part-time job I've ever had was all revolving around karate, fitting in karate times, training, teaching, training. I've loved karate ever since I was four.