Sometimes in martial arts business, it's not what we do but what we DON’T do.
IN THIS EPISODE, YOU WILL LEARN:
How to set your focus on things that matter in your martials arts business
Why you should commit to your own game plan and not someone else's
How to steer away from distractions and reach your business goal
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So what are those key activities? Because if you're just jumping from this to that, then you are committing to someone else's game plan and not your own.
Hey, this is George. I'm super-fired up about getting this message and video out to you but everything seems to be going wrong. I tried to film it last week. It came up in conversation again yesterday, and I thought, “I've got to get this message out.” I went outside; the wind was blowing, I thought, “mic might not sound good.” And then a bird craps on me. So I thought, “Come on. Should I be sharing this or should I not?”
Well, I think it's super important, and if you're stuck in your martial arts business or any business for that matter, I think we all deal with this. I could be preaching to the choir, but my gut says no. Right, so I speak to a lot of martial arts school owners, and I'll give this a bit of context. Last week I spoke to my friend Cat Zohar in the States, and we were talking about the same topic. Yesterday it came up in a conversation, one of our first clients, Dave Richardson in Brisbane, we spoke about this as well. The topic was focus.
When speaking to a lot of school owners, there are some people that just go out and make it happen and run with things, and then others that keep on getting stuck. And then when we look at the ones that are getting stuck, is they're dabbling in low-level tasks and work, never sinking their teeth into the activities and tasks that really matter.Here's the thing. Facebook groups, I'm sure there's a lot of value in Facebook groups. And the Facebook group is just a thing, you know what I mean? It's just the term for the community, but I mean, there are groups that there's truly a lot of value and we use it in our community, obviously, for our coaching groups, but there's also a lot of distraction in free groups, because there are marketers that are trying to pull you into whatever it is that they are selling.
A wise mentor always used to tell me, “Don't always look at what people are selling. Look at what they are doing.” Side note, when it's different, your radar should be going up and thinking, “Right. Is this really legit or is this really where I should be paying my attention to?”
So here's the thing that happens, is there's all this activity in Facebook groups and there's the latest hack of this and the latest hack of that, and things kind of go viral in a way. Everybody just jumps on, shares the email addresses and wants to be a part of this new hack thing. Now I want to ask you, and if you have ever jumped on anything that was being promoted, how many of those things have really, really planned out and has been a really great success? Or did it actually just take you away from the plan?
Because here's the thing with online marketing. There's always distraction, there's always something that's better, easier, and what really pisses me off about it is it taps into the psyche of, “This is going to be easy.” It's, “Here's the quick hack. You don't really have to work hard. Here's the quick hack to get it done.”
That kind of thinking is not good for you, because here's what happens, if you dabble in this, you dabble in that, you dabble in this, you dabble in that, and you're doing all these majoring in minor things all the time, but then the things that really, really matter, you don't get your teeth stuck into.
So what are those key activities? Because if you're just jumping from this to that,