71 – Matt Milchard: Building Martial Arts Schools At The Back Of Children Centres

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Matt Milchard's core business of children centres and nurseries gives him a unique approach to running their 9 martial arts schools.

IN THIS EPISODE, YOU WILL LEARN:

  • The importance of establishing a connection with the parents and letting them see the real value of martial arts
  • The marketing tools every martial arts school owner should invest in
  • How to build your email lists through children’s events, corporate events, festivals and outdoor events
  • How being connected with the education sector contributed to Matt’s success
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

It's not about the price of your lessons and your offering, it's about the value to their children. If you can prove to a parent that your lessons and your teachings are of great value to their children, they'll pay whatever you ask.

GEORGE: And welcome to another Martial Arts Media business podcast episode. Today I'm joined with Matt Milchard, all the way from Pyramid Martial Arts. How are you doing today Matt?

MATT: Very good, thank you. Good to meet you. Pleasure to be here. So what would you like to talk about?

GEORGE: Just getting into it. So Matt is a serial entrepreneur, has multiple projects on the go and his passion honestly is martial arts which brings us here today. So let’s just start at the beginning Matt: give us a bit of a background, how did you get into martial arts – who is Matt Milchard?

Matt: Ok. Martial arts, I grew up part of my life in Jakarta in Indonesia. Your neck of the woods or closer to you than it is to me. And when I was about 10 years old, I got introduced to the local arts there and learned it. Studied it for maybe two years from when I was 10 years old. And then when my family were brought back to the UK, I was desperate to carry on learning martial arts.

So I tried lots of traditional styles, all sorts of traditional practice that I could find in the UK until one actually stuck. I found one and I stuck with it for many years. That was just freestyle sport karate, so it was kind of a blend of many different martial arts. And then when I went to university, I moved away from the club I was at and I decided that I could not find a club that I was satisfied to carry on my training, so I opened my own one. And it kind of spun out from there. That was many years ago and I'm still doing it now.

GEORGE: You recall much about growing up in Jakarta?

MATT: Yeah I learned Indonesian. It was like a second language, I went to an American international school which was fun. Very diverse in cultures and experiences and stuff like that, especially at that young age. Yeah it was great, living there was certainly a lot better than it is here in London, definitely remember that.

GEORGE: So you open up your own school, so how did this start? And I guess I'll just backtrack because you did mention you have 15 different companies, about 15 different businesses that you run.

MATT: Yeah.

GEORGE: So what came first? Did the martial arts business come first or was that…?

MATT: No, no, that was later on. My first stab at running my own martial arts centre just when I was at the university, I decided that I would run the club for the university, for the students. And that was fine and throughout the study of my degree which was actually in the building, nothing to do with martial arts or sports or leisure. And I ran the university kickboxing club for about three years.

And then went off into the big wide world and found myself a career. And then years later, I decided to open another one as a just a sort of commercial interest, rather than the university one was just to train myself and to help my friends train. So yeah, a commercial interest of the martial arts started about ten years ago.

Quite a funny story to that to be honest. I was out with some friends and my girlfriend at the time and there was my girlfriend’s best friend and my girlfriend at the time having an argument. And I stepped in to try and calm them down and the other lady’s boyfriend stepped in to calm it all down and it ended up me and him arguing because it was all a big mess…

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