Paul Veldman from Kando Martial Arts shares how to improve martial arts school student retention by spotting the ‘quitting signs'.
IN THIS EPISODE YOU WILL LEARN:
Knowing your demographic without being everything for everyone
Market for a season or a reason
Growing young confident students through Leadership Programs
Who your real competition is
The real reason why your students leave
The one thing you need before your martial arts business will flourish
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
Personal development is a big thing. And as you know, as most martial artist instructors know – the bigger you get, the less trouble you seem to get into.
GEORGE: Hey, it’s George Fourie from martialartsmedia.com and welcome to the martial arts media podcast, episode number 7. Today, I chat to Paul Veldman from Kando Martial Arts. Another great chat, very inspirational. I’m getting a lot out of these podcasts. My focus is always to start with something martial arts related, but I see it evolving, with all the chats that I'm having and all these great martial artists and business owners that I'm speaking to. It always evolves to the deeper stuff behind the business, what makes the business work, the message behind it and so forth. And that's what you're going to discover in today's podcast as well, so more about that in a minute.
I have a few excellent interviews coming in the next couple of weeks, and I'm going to continue with this week by week, interviewing top martial artists, top martial arts top business owners, top business owners, top motivational people, coaches – you name it. Anything that relates to martial arts in a way and can help you build your martial arts business. From my side, I am preparing to do a series of martial arts podcast with a few live pieces of training, about different aspects of online marketing. How you can grow your business through online media. And the more I speak to martial arts business owners; I see there's a lot of confusion out there on what is the right thing to do, what they should be doing.
Some people that have gone down the journey spent a lot of money on somebody to do their SEO or something stupid. They forked out thousands of dollars and pretty much wasted their money and came away none the better. And I see there's a lot of distrust because of people out there that give advice; that shouldn't be giving advice. Old school methods and just taking a chance to provide real crappy services. It’s something that drives me nuts, but it’s unfortunately out there. And I can see the frustration that people have by going down these avenues and not doing the right things first, which is very, very costly.
So I'm going to embark on a bit of a journey and do a few live training. I've got a few things in mind that I want to teach that I know the essentials. If you've downloaded our martial arts business plan for online media, you will get an idea about what those essentials are, and I'm going to shift a few of those things around and elaborate on them. But I would like to know from you: what would you like to learn, what would you like to know about? Obviously, I'm not going to teach about anything that I'm not qualified to do.
If it’s something that is pressing, that everybody is requesting, I will get an expert to help with that. Or if not, I will do the research and make sure I do my homework before I offer any advice. But anything else that we talk about, that I talk about, I’ll make sure that it’s tried and tested, that it’s been done before, that's it’s not a thumb suck idea. I would like you to get in touch with me. My email – I'm going to say it on the show: george at martial arts media dot com. Very easy, george at martial arts media dot com. Email me directly, tell me what you would like to learn about, what you're struggling with,