After 45 years, Grandmaster Zulfi Ahmed from Bushi Ban International has discovered the real secret to martial arts business success, and it's not what you might think.
.IN THIS EPISODE, YOU WILL LEARN:
The ‘real secret’ behind Master Zulfi’s success and longevity in the martial arts industry
The ‘ONE’ thing that he would have done differently at the start of his career in the USA
What keeps his passion in martial arts thriving
The importance of attending martial arts events to meet like-minded people
More details about Bushi Ban International, a comprehensive martial arts system that Master Zulfi founded
*Need help growing your martial arts school? Learn More Here.
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GEORGE: Hey this is George Fourie and welcome to another Martial Arts Media Business podcast. I have a fantastic guest with me today, all the way on the other side of the world in Texas, Master Zulfi Ahmed. How are you today Zulfi?
ZULFI: Wonderful George, thank you. Appreciate you contacting me and pleasure to be on your show.
GEORGE: Alright, awesome. So we've got, just to give this conversation a bit of context: Zulfi is the Grandmaster from Bushi Ban International, 10th degree black belt, 45 years’ experience in martial arts. There's a lot that we can obviously gain from this call. So I guess we've got to start just from the beginning, to give a bit of context: how would you, if someone has to ask you who is Zulfi Ahmed, what would be your answer?
ZULFI: Well, Zulfi Ahmed is a short little man, who was born and raised in Pakistan, a third world country and I migrated to the USA in 1985 and I've been studying martial arts since I was 9 years old, so 45-46 years in the martial arts. And I studied all over the world, I've competed, fought, trained in almost every part of the world, except Australia. So that's where I need to be heading soon! And I have my organization, which is an international organization called Bushi Ban International. Our headquarters is in Houston Texas, Pasadena Texas to be precise. We have 9 locations in the Pasadena Greater Houston area and we have 2 more in Connecticut and few affiliates in the US and several schools, affiliates in Pakistan, Bangladesh, India, in that part of the world.
The system which I teach is called Bushi Ban, it’s my system of development. I've studied many styles throughout my years and I'm still a student of the martial arts, I consider myself an ever-going, ongoing student, everlasting student of the martial arts. In the beginning, I studied the system called Bando. Burmese Bando, it’s a system from Myanmar and it has different branches, it’s called Lethwei, which is the bare knuckle kickboxing, Banshay, which is the self-defense and weapons art, Thaing which is the animal style and classical art, Naban which is the grappling art of Burmese martial arts and then I studied wrestling, Pakistani Indian wrestling when I was young, I studied Muay Thai, Shotokan karate… many, many styles.
And after studying for about 20+ years, I developed my own system and it’s an ever evolving system and that's the brief background. I've competed all over the United States in many different circuits from point type tournaments to full contact to MMA, to grappling, to Jiu Jitsu, to kickboxing, boxing, you know. So I've had a very well rounded learning experience. I've had people from all different disciplines took turns beating me up, so I've learned a lot.
GEORGE: Alright, fantastic. So Zulfi, did all this start… because I mean, you've got your own system and you've got nine locations in the United States: how did that all start? Because you came from Pakistan: was that the goal of the immigration, or were you already that far in your career when you were based in Pakistan?
ZULFI: Great question. I've already had many thousands of students in Pakistan. I came to the USA for higher education,