53 – [Case Study] Mike Fooks – Doubling Your Part-Time BJJ School With One Successful Campaign

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Martial Arts Media Academy member Mike Fooks from Auckland is on a marketing roll! And if his new student signups stay, he's doubled his BJJ school.

IN THIS EPISODE, YOU WILL LEARN:

  • How Mike Fooks has managed to balance his martial arts and corporate life
  • The benefits of online advertising services such as Facebook Ads and Google AdWords
  • How a single Facebook campaign doubled Mike’s student number
  • How the Martial Arts Media Academy program has helped Mike implement his campaign correctly
  • The one thing that Mike could have done differently before he launched his Facebook campaign
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

So already from one two-week campaign. I'm going to, if not hit my goal, I'm going to be at least halfway towards it. In effect, the only reason I've pulled back on the campaign a little bit now is because we ran out of the free uniforms, or close to it. So I've got more on order. When they head, we'll be back into it. Their goal, which I thought was, these people are audacious to try and double. I have a suspicion we're going to hit that fairly quickly.

GEORGE: Hi, this is George Fourie and welcome to another Martial Arts Media business podcast! Today I'm with Mike Fooks and we're going to do a bit of a combination here. I got to know Mike through one of the online communities that I'm part of and we've built a new website for him; which you can check out at groundcontrol.net.nz.

Mike's based in Auckland and we got started with helping him with the Martial Arts Media Academy Program where we help martial arts school owners with lead generation and so forth. Besides that, Mike's got a very interesting story with things that he does in the corporate world and how that overlaps with the martial arts school. This is going to be a fun conversation! So welcome to the podcast, Mike!

MIKE: Thanks, George! Thanks for having me on!

GEORGE: Awesome! So, based in Auckland. Probably going to come and visit you September this year. So, I guess just to start things off. Who is Mike Fooks?

MIKE: Okay, so I spend my time doing a number of different things. Obviously, I'm a martial arts school owner. We run an academy called “GroundControl” where we focus on Brazilian Jiu-Jitsu and mixed martial arts. That's been going for about 11 years now under that name. Been training for a little bit longer than that before we named the school, but that's not my full-time gig. During the day I spend most of my time doing corporate training.

So, working with sales teams and leaders and various people. Primarily on face-to-face persuasive communication whether it's sales or influence in negotiation or even internal communication and conflict management. Those sorts of things and also a lot on mindset and resilience. I'm trained at university in Psychology and then went on and got qualified in neurolinguistics or NLP over a number of years. Then, based on that, my partner and I have a private practice where we do individual work with people one-on-one sort of coaching, counselling, therapeutic type stuff.

Obviously whether it is therapy or coaching just depends on how messed up they are when they walk in the door but hopefully, it's all the same by the time they walk out. And so that's another thing I spend my time doing…

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