George Fourie speaks to Rod Darling about using the power of Facebook for Martial Arts School Marketing.
IN THIS EPISODE YOU WILL LEARN:
What you must have before you start advertising on Facebook
A tried and tested ‘irresistible offer’ that you can model for your first campaign
3 steps to follow when creating your irresistible offer
The power of strategic targeting that no flyers and papers can match
A sneaky cheat you can use with Facebook to discover what your target market is all about
One vital change that you can do to your martial arts website right now to boost your conversions
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
GEORGE: Hi, this is George Fourie, and welcome to the Martial Arts Media Business podcast, episode number 5. In this episode, we're going to change gears again a little bit. And today, I have on this show Rod Darling. And Rod Darling has been doing a few interesting things and strategies worth Facebook marketing. And we're going to go down to the real basics of Facebook marketing, and really how any martial arts business owner can jump on and start playing around, and getting your message out, getting your offers out to specific audiences, by doing simple strategies. So we're going to be talking about that.
First up – I do want to acknowledge a few reviews that we have on the podcast. Now, when you go the actual podcast episode, we number it according to the episode so that this one would be martialartsmedia.com/5 and on that, you'll find a link that goes to iTunes. And very much appreciated of course, when we get reviews, especially when they're 5-star reviews. But hey – an honest review is all that matters.
So I've got two reviews here and one from Robbie – apologies if I butcher any names because it can happen – Robbie Castellano. So Robbie says, “Great inside to the martial arts business schools with successful school owners – highly recommended.” So thanks for that Robbie. And then, “Great podcast on two inspiring martial artists,” by Shawn Allan. I'm going to tell you who Shawn Allan is in a second, but let me first read the reviews.
So, “George, great interview with Graham and Phil from WAIMA. I enjoyed the attitude that the boys have in challenging themselves over and over. They do provide us with an inside into their work ethic, professionalism, and ideas. Especially rewarding for me, as I was their employer/instructor back in the day. I clearly remember the reasons behind my decision to employ Graham above all others and that move has been the start of a journey that has benefited the martial arts industry. Then my decision to combine Phil with Graham has been a joy to follow. As an instructor, I've made many mistakes: choosing Graham as a young green belt to groom as an instructor has been a good choice. Helping Phil move into my old school as an instructor; then the owner has been equally beneficial. Of note is the reaction by the boys when I occasionally pass across. They always show me the heartfelt respect and genuine interest in my life journey. My response to them is reciprocated. It seems the WAIMA story is only just starting. I'm sure you can appreciate this as a dad sitting on the sidelines, watching classes. Anyway, great interview, regards, Shawn Allan.”
So, if you didn't get that from the actual comment, Shawn Allan originally started the WA Institute of Martial Arts, before Graham and Phil took it over. And Graham and Phil was the interview that I did. It was broken up into three episodes, so episodes 1, 2 and 3, which you can get of course at martialartsmedia.com/1, /2 and /3. So there you go, two great interviews and very much appreciate when you leave a review, of course, because that's going to help us get up in the rankings and get the podcast out to all the other martial arts business owners out there.
Alright. So, that's it from me.
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