Jack Leung is capturing attention with his martial arts training videos. We discuss frameworks to create your own.
.IN THIS EPISODE, YOU WILL LEARN:
How video marketing can help boost your martial arts business.
Step by step framework for making engaging martial arts videos.
How to grab attention in the first 30 seconds.
Why Jack Leung ended his career in graphic design and pursued martial arts instructing.
How to overcome the one thing that stops martial arts school owners from creating videos.
*Need help growing your martial arts school? Learn More Here.
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George: Hi, this is George Fourie, and welcome to another Martial Arts Media business podcast. Today, I have another great guest with me, Sifu Jack Leung. And Sifu Jack Leung has, I'll guess I'll start off with the video side of things, has an awesome YouTube channel. You've got to see the videos to appreciate it, and we'll link to it in the show notes. And look, a video marketing, doing video in general, is something that, it's a big component. We're always talking about it in the Martial Arts Media Academy with our students, of really leveraging it. And Jack claims he's not an expert, but I'm sure you're going to disagree when you watch his videos. So, first and foremost, welcome to the show, Jack.
Jack: Thank you for having me, thank you.
George: Awesome. So, let's start just in the beginning, to give people a bit of an idea, who is Jack Leung?
Jack: Hi everyone, my name is Jack Leung, and I teach Wing Chun in Queensland. I currently run two full-time clubs, and four different small clubs at different locations, at school halls and community centres.
George: Alright, cool. So, going a bit further back, how did your whole martial arts journey evolve?
Jack: I started out training in Hong Kong, and I'm from Hong Kong. I started out training with Karate first in high school. And I went to, let's just say a rough high school, and we get to test a lot of things before there were videophones and that kind of stuff. So sometimes, a lot of instructors don't say … they only tell you the good stories. Sometimes you win, sometimes you lose, sometimes you lose badly, and that's when I started looking into martial arts.
In the beginning, I like to tell people, and this is what I tell parents, I want to be stronger, to be able to protect myself, but that wasn't the case. I just wanted to be very good, to protect myself and beat up other kids. But that's very different 20 years later, that's very different 20 years later. So, that's how I started. And I started training Goju Karate first, for five or six years, and in between, I trained some different types of Kung Fu. Some Southern Praying Mantis, different lineages of Praying Mantis, and then I met my Sifu in 1996 when I walk past on the way to school. And then, I started, I just walk in and say, “Oh, what is Wing Chun?”. And that got me interested in training Wing Chun.
George: Awesome. So, how long have you actually been in Australia, then?
Jack: I've been here, I think, roughly 20 years now, I think 20 years. Yeah, let me think. Yeah, 20 years now.
George: So your whole family moved over to Australia?
Jack: No, I came over to study, first, and then I went back and forth. In the beginning, I didn't know if I liked this place, and then, so I came over, I studied, and I went back and forth. And, yeah, that's how I stayed behind.
George: So what made you really see Australia as a way to obviously further your life, and stay permanently?
Jack: I would like to say, I like Brisbane, I'm from Brisbane, and I love the weather here. It's the Sunshine State, I love the beach, and outdoor living, it's great. I'm not saying Hong Kong's not great, but it can be a crowded places, and just a lot of conflicts, a lot of people. Let me rephrase this, there's conflict everywhere, but it's easier when you have to travel every …