Martial Arts marketing doesn't need to be complicated. All you need is to ‘sell' the next step…
IN THIS EPISODE, YOU WILL LEARN:
The ultimate content leverage experiment
Where the original 9 word email came from
The 10 words that can transform your martial arts marketing
How conversions actually work
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
Hey, this is George Fourie from Martial Arts Media and I'm doing a quick podcast experiment. I'm broadcasting this in the Martial Arts Media Group and hopefully, simultaneously it's being broadcasted on the Martial Arts Media page and also, to our YouTube channel and then also to Dropbox, which means we'll transcribe this for an actual podcast episode. So, let's see how this goes.
Now, the actual podcast, what I do want to discuss with you today is ten words that can completely transform the way you go about your business. And this concept, I shared this at the main event in Sydney, when I spoke at the main event, and it basically comes in the email format. Now, I want to give full credit where credit is due and this ten words, it's actually nine words, all right?
It's nine words and they come from a gentleman called Dean Jackson and Dean Jackson actually invented the squeeze page. Now, what we know in internet terms as a landing page, a page where you basically have a sales message or an offer or collect details, or whatever it is that you do, but one dedicated page to deliver a message.
So, Dean Jackson was the gentleman that actually invented this system and he also created what's called the nine-word email. Now, we've transformed it, the nine-word email, it's ten words now. And we call it in the Martial Arts Media Academy, we call it the “Boomerang Bullet.” And the reason we call it the Boomerang Bullet is because we expect a return and it's a bullet! It has an impact. So I'm going to share what the ten words are.
Now, as I mentioned, we use this within a campaign, so we use it as in a six part campaign. Every time we've done this for martial arts schools, for martial arts schools owners, we've had tremendous success. It's always baffled everybody when we do it, everybody tries and complicates it, but it works every single time and when you do it when you just simplify the message and you do it, you get a lot of responses.
So the way you can use it, you can use it to revive old students, you can use it to engage conversation with prospects who have not replied or have kind of just fallen off the radar, right? So if you're trying to revive old prospects, or revive old students, then these ten words can be used.
Now, the way we do it, we use this within an email sequence, so you would need some kind of an email tool, preferably to do it, if you are going to do it on a mass scale, but even if you’re using this with Facebook messages, or even in a text message, the concept of it will change the way you go about your marketing.
All right, so, you want to know what the ten words are? It's simple: you send out an email and obviously, the content is going to vary, but the way we normally do it is we keep the subject super short, so we just say, martial arts, or quick question, or something very, very short and then the ten words pretty much go:
Are you still interested in martial arts?
And you sign it with your name.
That's the email. No fancy banners, no company logos, no nothing, just hey person, are you still interested in martial arts? Obviously, the context can change: are you still interested in kick boxing, are you still interested in starting martial arts – you can play around with the words, but the concept is really just to keep it simple.
So, why does it work? Well, it cuts to the chase. In marketing, we always try and complicate things. We want to take people right to the end where we want to take them,