38 – Martialytics Review With Brad Cumbers: Email Marketing Secrets For Martial Arts Schools

Martialytics co-founder Brad Cumbers shares a review of the software with email marketing discussions.

IN THIS EPISODE, YOU WILL LEARN:

What is Martialytics and how it can benefit your martial arts school
Why email marketing is a must-have in your marketing strategy
How school owners are using Stripe for their student membership fees
The simple email subject lines that get huge open rates
The frustrating disconnect between general martial arts software and digital marketing
And more

*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
TRANSCRIPTION

Biggest success and I had the biggest return on biggest response rate was from plain text emails with a sort of one of those.

Hi, this is George Fourie and welcome to episode 38 of the Martial Arts Media Business podcast and today we have another guest, exciting guest for you: Brad Cumbers from the software Martialytics. You might have heard of the software Martialytics, so I've been on a bit of a quest to explore different software programs because there's always a bit of a disconnect when it comes to what martial arts software does and what marketing does on the front-end. And not just the manual marketing, but the actual digital marketing. The place where everybody gets leads, but for some reason, almost none of the systems want to talk to the actual software, so there's a bit of a disconnect.

We talk about software, we talk about emailing, which is really on topic for me this week, because in our Martial Arts Media Academy, we are discussing email marketing and how you can use email marketing to really improve your conversions, improve those touch points, how many times you talk to people and do a bit of the heavy lifting in the relationship building, by sending out emails, so it was a really very relevant topic. I've asked Brad about different aspects of the software, how it could be used and I must warn you: it probably does get… we go a little bit on the technical side but hang in there, because there's some really good information.

Things go maybe over your head a little if it’s not your cup of tea, the technical type of stuff – I rephrase, I don't think it was that technical, but I know I can get carried away with the technology stuff. But for the most part, hang in for the episode, because you're going to get great value from it, there are some true gold nuggets about email marketing, how to use software and a bit about Martialytics, what they are all about and so forth.

All right, so, as always: we have the show notes at martialartsmedia.com/38. So that's it from me, please welcome to the show – Brad Cumbers.

GEORGE: Good day everyone. Today I am with Brad Cumbers and Brad Cumbers is local – well, was local in Perth, now living in the UK and he's the co-founder of the software CRM system for martial arts schools, which is Martialytics. So welcome to the podcast.

BRAD: Thank you, thank you!

GEORGE: Cool, so we're going to talk a lot about what the software does and how it will benefit schools and all the details, but I guess we're going to start from the beginning – who is Brad Cumbers?

BRAD: Alright, yeah well, I'm Perth born and bred, like you said. And together with my cousin Glen, we used to work a lot on the web, we started a web business when we were fifteen, back in… I think it was about 1997 or something like that and it was very, very small, we were making websites for people. And then we sort of worked our way into a web design company, Glen started programming, I started designing. It actually started the other way around, but we ended up that way. And from then, we worked in the advertising company, so this is sort of spanning 10 to 15 years.

I started doing Kung Fu in Perth and I noticed that the school was just using pen and paper to mark down attendance and they had a big open paper book to do calendars, to book people in and all sorts of stuff.

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