Ross Cameron shares how to run martial arts events and details about their exciting grappling tournament, Lockdown.
IN THIS EPISODE, YOU WILL LEARN:
How to manage remote employees and martial arts school effectively
The importance of having established business systems and processes across your martial arts schools
The prerequisites to running a successful martial arts event
When and why you need an event insurance
What makes Lockdown a big attraction compared to other grappling tournaments
*Need help growing your martial arts school? Learn More Here.
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If you're putting on an event, at the end of the day, you don’t want to be turning around and saying, sorry about it, but I can't afford to pay you. You don't want to be standing around the official, saying, sorry, we can't afford to pay you.
Hi, this is George Fourie and welcome to another Martial Arts Media business podcast, episode number 37. Today I speak to another gentleman, with multiple hats, which is Ross Cameron. And Ross, a former engineer, I’d say a serial martial arts entrepreneur, who is the owner of Aftershock, Fightcross gyms, multiple Fightcross gyms across Australia and an exciting new grappling tournament event called Lockdown. And we talk a bit about that, we also go into detail about hosting events, how you can host your own events, and everything that goes with it and doesn't sound like an easy process, but obviously doable. So lots to chat about, lots to discover in this episode.
So if you need help with your martial arts marketing, the digital side of things: Facebook, Google, email, converting, having a website that converts: we just created a Facebook group, which is a support group for a lot of the information that we are putting out, so I've been doing a series of online web classes, which you can find more about at martialartsmedia.com/workshop and we pretty much over-deliver in giving away the strategies and methods that we use for top martial arts schools around the country and America and so forth.
So the Facebook group is sort of a support group for that and we share bits of information and I'm starting to upload snippets of videos, things that really help you build your business. So if you want in, it’s a closed group, all that you've got to do is go to martialartsmedia.group, so martialartsmedia.group and request to join. And if you're nice, I’ll let you in – which, I'm sure you're nice. I've had to remove a few people that want to spam this service, that service, and funny stuff so yeah, I'm very on to keeping it clean and keeping it of value and not being one of those groups where people harass you and spam you and just use it for the purpose of marketing. I go with value first, marketing if you need it.
So that's what we're up to. I would like to see you in the group, that would be awesome, log in, say hi, introduce yourself. It would be great to see you and connect with you there. For this episode, the show notes will be on martialartsmedia.com/37, the number 37. And that's it for now – enjoy the episode, lots of great value to share. Please welcome to the show, Ross Cameron.
GEORGE: Good day everyone. Today I'm with Ross Cameron, all the way from Brisbane, how are you, Ross?
ROSS: Excellent. Thanks for having me on George!
GEORGE: Awesome, I look forward to chatting with you about a few things that… how I came across Ross initially was speaking to Stuart Grant from Westside MMA and he was telling me about the Lockdown events, which they were having at their location. So we're going to be talking about Lockdown and we're also going to be talking about events in general and Ross is a man with multiple hats, so this is going to be an exciting conversation. Welcome, Ross!
ROSS: Thanks. We've got lots of events that I'm involved with, I'm the promoter for Aftershock MMA, I'm the promoter for Lockdown, especially the grappling series.