Graham Slater talks all things martial arts business and an exciting movie opportunity for school owners.
IN THIS EPISODE, YOU WILL LEARN:
The importance of getting your assets and martial arts school insured and protected
Why working with third-party people is beneficial if you lack expertise in a specific area
Graham Slater’s concept of circle of knowledge: why he doesn't think about other martial arts schools as his competition or enemy
Why promotion is key and how you can raise awareness about your martial arts brand
How to get your students become Hollywood movie stars and become the next Jet Li or Jackie Chan
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
Hi, this is George Fourie, welcome to another Martial Arts Media business podcast, episode number 36. I’m really excited to have a guest on board again with us today, who is Mr. Graham Slater. Now, this interview could have gone a lot of directions, but we focused on insurance, protecting yourself as a martial arts school owner. We also discussed marketing and a really, really exciting venture that they have going with a video, a video production show, where you as a martial arts school owner can really benefit from. So listen out for that, we go into details with it towards the end of the episode.
And I also have to apologize to Graham, because I made a bit of a blunder and I've done this once before and I caught it in time, but I'm definitely going to adjust my process with what happens. So, let me fill you in: the way I normally do the podcast interview is, I never really meet the guest. We start talking on Skype, we have a bit of a chit chat and we get to know each other. And the conversation easily gets carried away and I forgot to clearly mention that we are not actually recording the podcast yet. And the conversation kept rolling and about 30-40 minutes in, I actually realized that we made a mistake and that Graham was actually under the impression that we really have been recording.
And we have restarted from that point, so because the story was just… there was so much shared in the first 30-40 minutes, what I decided to do is actually give you the raw, uncut conversation that I was having with Graham and at the end of the show, if you keep on listening after the outro music plays out, the raw conversation between me and Graham will be added onto that, OK? A bit of a bonus for you, we cover a lot of ground. This is a bit of a longer episode if you listen to it all the way through, but we record the podcast as an episode, which is kind of a normal length and cover everything in that and then at the end, you will also get the bonus as such.
Alright, so I hope you enjoy that, I'm going to jump into this, just a couple of things: of course, the show notes are at martialartsmedia.com/36, so that will be the number 36 and a few other exciting things that I will mention at the end of this show, but first and foremost, let’s jump into the interview and please welcome to the show, Graham Slater.
GEORGE: Good day everyone, today I have with me graham Slater all the way from Melbourne. I’m already planning episode 2, the part 2 follow-up of this interview because there’s a lot that we can discuss, but welcome to the show graham.
GRAHAM: Thanks, George, thanks for allowing me on the show.
GEORGE: All right, awesome. So I've got a bit of a background of just how you got started and so forth, but do you mind sharing just how you got started in the industry from the get-go?
GRAHAM: Oh, OK. I suppose, a bit of my story is around on the website, but I started round back in 1973 in the UK, in Liverpool. First from boxing and then I started into Goju Karate. With all the gang warfare from there, so lots of attacks, random attacks you'd experience almost on a daily basis, so the whole mindset was really on self-preservation, you know,