We’re down to our 31st episode but this isn’t your typical podcast interview. This is a recap of the first 14 episodes, with tips from martial arts experts.
IN THIS EPISODE, YOU WILL LEARN:
The first step you need to take to go full time in your martial arts business
Change this one thing on your website and your conversions will skyrocket
What it takes to manage a thriving martial arts business
Beginning with the end vision in mind
Knowing your market and matching your message to them
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
Hi, this is George Fourie, and welcome to another episode of the Martial Arts Media Business Podcast Episode 31. We are going to do something different today, which is a bit of a recap. And I'm going to split this into two parts. So we are up to number 14. So up to episode number 14, we're doing the recap. And I going to give you the top 25 learnings, findings, gold nuggets, whatever you want to call them from the first 14 episodes. So there are a lot of cool things in this episode.
I actually wanted to do this in one shot but I realized that there's a lot to talk about so
I'm breaking it up into two parts. In the next episode, we’ll probably have about 30 tips. So for now, there's the top 25 tips from the first 14 episodes and a lot of the message you'll see, a lot of things start to overlap, a lot of the message is in sync with some of the previous episodes.
And that's a good thing because when you hear people saying the same things, and these are successful business owners, then you know that this is gospel.
This are things that are working across the board. So pay attention to those things. So as always, the transcripts are available on https://martialartsmedia.com/31, the number 31. And I'm going to jump right into this and start off with number one. Here we go again.
So number one and episodes number 1, 2, and 3 were Phil Britten and Graham McDonnell from the WA Institute of Martial Arts.
1 – At some point you have to burn the bridges.
And what I was referring to, of course, is when you're running a full-time job and you try to build the gym on the side. At some point in time, something is going to have to give go.
Something is going to have to let go and you're going to have to burn the bridges at some point in time.
It's most likely not going to be a smooth transition. Most people take a lot of risks to go from a part-time business owner to a full-time business owner. So there's going to be some risks involved by taking that step but at some point, you're just going to have to cut the ties and just go flat out and say, “Alright! This is it I'm going all in. And when you doing that, you might be struggling for cash. You don't have support. And if you are struggling for cash, why don't you focus on private sessions, part-time sessions, do part-time session training during the day or whenever you have time and filling those gaps to boost the cash flow while you are transitioning to a full-time successful business owner.
2 – If you want to grow your school, stop doing everything yourself.
So invest in the systems and try and start putting the focus on your students and your instructors. That you can get out of the limelight out of your business. So this of course, depends on your model and how you want to structure things. All right, so number three and this sort of goes in with two but…
3 – Before opening your second school, why don't you take a holiday or travel away for a few weeks and see how your systems hold up.
And I know Tim Ferriss talks about becoming redundant and the way he does it is, if he wants to test systems and his business, you'll go away for a couple of months in a place where there's no internet and no nothing. And then he cannot take charge of everything himself. Obviously, you don't have to go something that's that extreme…