Attracting 96 new martial arts paid trial students in 2 weeks is fantastic. But retaining them by providing value is another. Paul Veldman shares how.
IN THIS EPISODE, YOU WILL LEARN:
What the exact martial arts paid trial offer was
The marketing components applied to attract 96 new paid trial signups
Having the right incentive to retain your new student
The one thing almost no martial arts schools are doing to retain their students for life
Valuing your reputation over dollars earned
Why email is still a leading force for martial arts marketing
*Need help growing your martial arts school? Learn More Here.
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And what I had saw coming back in was some faces and names that I hadn't seen for years, saying, can we take up his offer?
Hi, this is George Fourie and welcome to another episode of the martial arts media business podcast, episode number 27. I have with me for round 2 today, Shihan Paul Veldman from Kando Martial Arts in Hughesdale and also from Martial Arts Business Success and we're going to be talking about a couple of things, but we're going to start with a really, really successful campaign that Paul had in December, that we helped him with and that generated well over 90 paid trials in the end, which is now the official number, which it was 86, there were 96 results from that.
And we're going to break it down, not just the signup process: we talk a lot about generating leads because that's my specialty, but I wanted to really get a background view of what happens. You put out a great offer, you put out a great trial like that, and you've got this flood of new students that sign up, but what do you do then? How do you manage to get them into your club on a permanent basis, signing them up for a long term member? And we're going to take a look at the different steps and components that go into that, to really turn these paid trial leads into ongoing and long-term club members.
So lots of great things to talk about, and not to jump the gun yet, but if you do want to have a look at the actual page that we used that helped generate Paul more than 90 paid trials at the end of the day, then go and have a look at martialartsmedia.com/mabs – M-A-B-S. I did a short seven-minute video, it just gives you a bit of an overview of how the whole page works, different components, the up-sells, and that's going to put a lot of this interview into perspective, so whether you do that before or after the interview, just make a note of that, because that's really going to help you understand the different components, and how that can help your marketing.
All right, I want to get going. For all other show notes and links and everything mentioned in this episode, you can go to martialartsmedia.com/27, download the transcript and everything else is on the website for you. That's it for me, I hope you enjoy this interview – you're going to learn a lot from this I can guarantee that, and welcome to the show once again Mr. Paul Veldman.
GEORGE: Good day everyone, today I'm with Paul Veldman sitting in front of me this time, round two. Welcome, Paul.
PAUL: Good morning.
GEORGE: Cool. And today we're going to touch on a few things, but I guess our highlight is going to be, last year towards the end of the year, we did a campaign. We helped Paul to get a package for a paid trial, and got really good results with it.
PAUL: We ended up with 96 results over a two-week period.
GEORGE: Two weeks, yeah.
PAUL: But the really surprising thing George, that I enjoyed, was in December, we tend to find we drop off our marketing. We know that on Facebook, the pay per clicks gets more expensive because we're competing with all the retailers for Christmas business, but we thought we’d give it a little bit of a go, mostly just hitting out a lot of old inquiries, old members. And the results were astounding,